Chapter 44 The Thirtieth Plan Against the Customer

Take the opportunity to step in, hold back its main engine, and gradually advance. Take the opportunity to step in and seize its sovereignty, and this must be done gradually. Those who are manipulated and driven are slaves, honored guests who are respected, those who cannot gain a firm foothold are temporary guests, and those who can gain a firm foothold are long-term guests; those who have established a foothold but are long-term guests and cannot participate in secrets are humble If you are a guest, you can take advantage of the other party's weaknesses and opportunities to participate in its affairs, and you can gradually seize power and become a master.Therefore, in the evolution of an anti-customer-dominated situation, the first step is to win the guest seat, the second step is to be good at discovering the weakness of the host side and seize favorable opportunities, the third step is to seize the opportunity to intervene, the fourth step is to seize its sovereignty, and the third step Become a master in five steps.Being the master, of course, also took over his army. This is a step-by-step strategy.

Focusing on the enemy is to fight for the initiative, which is the highest principle of struggle. If you can take the initiative, you can control the overall situation. If you are passive, you will always be at the mercy of others. When the enemy is superior and we are inferior, you must find a way to gain the initiative. won't win. Li Yuan took advantage of the peasant uprising army to contain the main force of the Sui army, entered the pass, and wrote a letter to praise Li Mi. Later, when the situation changed, he eliminated Li Mi and established the Tang Dynasty. When Liu Bang, the emperor of the Han Dynasty, was unable to be hostile to Xiang Yu, he adopted the policy of "be patient and wait, and actively prepare". At that time, Xiang Yu was wiped out in one fell swoop.

Liu Zhang of Yizhou, when he heard that Zhang Lu was about to enter Xichuan, he was very panicked and asked Liu Lue to enter Sichuan to defend against the enemy. He turned against Liu Zhang and took the opportunity to capture Xichuan. The application of the anti-client-oriented strategic thinking to the economic field is mainly manifested in the competition for the market and the annexation of enterprises. In the competition for the market, you can also adopt the method of gradually entering and finally occupying all. The Middle East was originally Australia's wheat market. In recent years, the United States has encouraged agricultural capitalists to export a large amount of wheat to the Middle East through a large amount of agricultural subsidies, and seized the wheat market. This is also an anti-customer-oriented method.

Wushu has the so-called "grasp" and "anti-grasp" techniques, which just show that the repeated struggle between the subject and the object is nothing more than gaining control. As long as you gain the upper hand, you can change the environment according to your own will. In June 1947, my Liu Deng army advanced thousands of miles into the Dabie Mountains, and stuck a sharp knife in the enemy's heart. After our army jumped into the Dabie Mountains, it cooperated with the counterattacks and offensives in strategic areas such as the Northeast, North China, Northwest, and East China to form a launched a huge nationwide offensive against the enemy.Since then, the Chinese People's Liberation Army has shifted from inside-line operations to outside-line operations, and from strategic defense to strategic offense. This has reversed the entire battlefield situation and created an extremely favorable and important task for winning national victory.

The Dabie Mountains are the most sensitive and weakest area in the enemy's strategy. By attacking the Dabie Mountains, you can capture Nanjing in the east, force Wuhan in the west, and overlook the Central Plains. This is a strategically important area, which means "what you attack must be saved." Standing on the edge of the Yellow River, looking at the fast-flowing Yellow River, Liu Bocheng said to Deng Xiaoping's political commissar: "Chiang Kai-shek used the 'B'-shaped natural line of defense formed by the Yellow River from northern Shaanxi to Shandong, concentrated the main force on the two wings of northern Shaanxi and Shandong, and launched an offensive. , in an attempt to compress our army into the 'B'-shaped arc, and then gather and annihilate them."

Deng Xiaoping said: "Mr. Jiang is daydreaming. I think the time is ripe to break through the natural barrier of the Yellow River." On the night of June 30th, when our army was bluffing and taking active actions in the two battlefields of northern Henan, Henan, Anhui and Jiangsu, our army suddenly launched a river-crossing operation in a 300-kilometer-wide section of Apu County. With the support of the troops and the support of the local people, our army's 1st, 2nd, 3rd, and 6th columns, with a total of 120,000 troops, used the tactics of combining smuggling and forced immigration to break through the natural danger of the Yellow River in one fell swoop. The troops immediately collapsed across the board.

After Liu and Deng's army forcibly crossed the Yellow River, Chiang Kai-shek hastily mobilized three reorganized divisions and one brigade from the battlefield in northern Henan for reinforcements, and Wang Jingjiu, who was transferred from Shandong, served as the commander of the corps. Tao and Juye advanced in an attempt to wipe out our army in the southwest of Shandong or force them to cross the Yellow River again. Our chief, Liu Deng, saw through the enemy's conspiracy, and used all the tricks to counter the enemy. On the one hand, he ordered the 1st column to resolutely attack and wipe out the enemy in Yuncheng, so as to attract the enemy to continue northward; The enemy's 153rd brigade ate it in one bite when Dingtao was not firmly established and had not yet joined the enemy in Heze, paralyzing the enemy's left wing.At the same time, I 3 leaped forward to the south and quickly turned to the enemy's side. In this way, the situation of the battle was quickly changed, and the enemies in Yuncheng and Dingtao were eliminated one after another, making the battle develop smoothly.

With an unstoppable momentum, our army shattered Chiang Kai-shek's front and back pursuit, and successively crossed many obstacles such as Longhai Road, Huangfei District, Shahe, Wohe, Qihe, Ruhe, and Huaihe River. After more than 20 days of hard trek Fighting and fighting fiercely, finally entered the Dabie Mountains successively at the end of August. Our army advanced into the Dabie Mountains, introduced the battlefield into the enemy-occupied area, attracted enemies from other battlefields, and achieved the expected strategic goal. Mao Zedong said: "I, Liu Deng, Chen Su, and Chen Xie's three-way field army... galloped across the Jianghuai River and Han River, wiped out a large number of enemies, and mobilized and attracted about 90 of the more than 160 brigades of the Jiang army's southern line. Surrounding himself, Jiang Jun is in a passive position, beyond the decisive strategic role."

In 1890, the famous American writer Mark Twain was invited to Mrs. Dodge's family dinner. At the banquet, many people talk to each other.The voices of people are noisy, and some people's voices are getting higher and higher, which is really unappetizing. Mark Twain felt that loud noises during meals are not civilized and affect appetite, but if they are loudly stopped at this time, it will definitely make people angry , and even broke up unhappy, greatly hurting one's vitality. Mark Twain suddenly came up with a clever plan to turn the guest into the center, so he said to a female guest next to him: "I want to quiet this uproar, I have an idea, please help, okay?"

The female guest said, "Okay, I'll try my best." Mark Twain went on to say: "Please put your head on my side and pretend to be listening to me, while I try to keep my voice down, so that the people next to me will be very nervous." If you want to hear what I am saying, you will quiet down and pay attention to what I say, then there will be no loud noises except for my slight babbling." The female guest said: "Sir, your idea is wonderful." So according to Mark Twain's instructions, he tilted his head and pretended to listen carefully. Mark Twain began to whisper: "Eleven years ago, I went to Chicago to attend a celebration to welcome Grant. There was a grand banquet that night, and there were about 600 soldiers present. At that time, a gentleman sitting next to me, Because of his poor hearing, he was afraid that others would not hear his voice, so he kept silent, and when he opened his mouth, he roared like thunder, which frightened the people around him."

At this time, the noise during the banquet gradually quieted down. They all wanted to hear what Mark Twain was saying, and they all leaned over to listen. Then, Mark Twain whispered again: "When the gentleman was not yelling loudly, the gentleman sitting opposite me was about to finish telling the story to the gentleman next to him. I just seemed to hear him say:' The man quickly grabbed her long hair, and the woman screamed, begged, pressed her neck to his knees, and then made a sharp stroke with the razor...'” The banquet hall was completely silent. At this time, Mark Twain stopped chattering. He stood up suddenly and said, "Ladies and gentlemen! I was just playing a game to stop the noise. It is not forbidden to speak during the banquet, but to be civilized, you can speak one by one, don’t scream at the same time, and make a lot of noise, I think you will agree with my suggestion.” Everyone felt that Mark Twain was right, and the banquet was spent in a civilized and cheerful atmosphere. With his wit, Mark Twain skillfully created a civilized environment. He later said with emotion: "In my life, I have never been so happy as that time because the new environment and new conditions made my emotions take a new leap, which produced one after another creative passion." In the mid-1970s, the development of microcomputer software set off a revolution in the computer field. It is unbelievable to say that the people who contributed to this revolution were two ordinary American youths, Steven Choches and Stellan Wozniak. In a small garage in the Silicon Valley town of Los Altos, Wozniak and Jochez are assembling an electrical appliance. It turns out that Wozniak needs a computer but has no money to buy one. For good hardware, I asked Jochez to buy some cheap components, and the two used their spare time to come to the garage to assemble together. After two weeks of hard work, this small microcomputer was assembled, and the two tried it out, and the effect was good. "Success! Success!" The two young men hugged each other happily. The next day, two young people brought the microcomputer they assembled to the computer data company. An expert looked at it carefully and said to them happily: "Your microcomputer is really good, and it can sell for 50 dollars. Its largest The advantage is that it is easy to program.” "Ah! $50?" The two young men stared wide-eyed, because they only paid $20 for the 6502 chip. "In this way, there can be a 150% profit." On the way home, the two young people had a dream of getting rich. "Jorches, let's see if there's a market," Wozniak said. "Okay, if someone buys it, we can continue to assemble it." Chochez agreed. One day in June 1976, Joches and Wozniak pushed open the door of Betty's store manager's office and asked the store to sell their first assembled microcomputer named APPLE. Five days later, Joches and Wozniak came to Betty's store with a feeling of anxiety. The bearded manager Betty held a piece of paper in his hand and said, "Young man, this is your first order, 50 APPLEs." Joche Stalin and Wozniak were ecstatic. Fifty units of products were sold on the market, and Jochez and Wozniak borrowed money to purchase factory buildings and expand production.Betty's store also boomed, and the APPLE microcomputer quickly became a hot item, selling well all over the United States. In the newly built factory, Chochez said to Wozniak: "The key to making our product durable is to match it with software." "Yes, we continue to develop software." In the newly established APPLE company, several software experts and amateurs were invited to come to the company to design programs. After more than half a year of research, an APPLE2 microcomputer with spelling, calculation, drawing programs and programs for accounting and word processing finally came out. In April 1977, the "West Coast Computer Fair" opened in San Francisco, the United States. The company's representative, Joches, took the APPLE2 microcomputer to participate in the public promotion of the fair. "Hey, Wozniak, right?" Joe Chez called the company excitedly: "I tell you an amazing news, our APPLE2 microcomputer broke the sales record of the microcomputer at the fair!" "Great!" Wozniak, who was standing by the phone, jumped up happily. "Hurry up to organize and expand production, and I will bring the order back as soon as possible." With the roar of machines inside the company's factory floor, by the end of 1976, sales of the APPLE 2 had hit $25 billion. 1078 was a year of stagnation in the sales of microcomputers in the United States. Dozens of microcomputer companies in the United States closed down one after another. However, the sales of APPLE2 rose to 15 million US dollars, and the sales in the following years continued to rise in a straight line: In 1978 it was $70 million; In 1980 it was $117 million; In 1981 it was $325 million; In 1982 it was $583 million. In 1982, APPLE entered the ranks of the most famous "Happy 500" in the American business circles. In the tall and majestic APPLE company building, the well-dressed Joe Chez and Wozniak sat opposite each other. They were deeply moved, from assembling in the car room to setting up the company for mass production, from starting to design software to launching a series of programming. , From a capital of 20 US dollars to a billionaire, it took only 5 years for the two of them. Software design was originally a foreign visitor of microcomputer components, but it was born because of the time, but it has become the master who dominates the market sales.By 1983, there were more than 150,000 programs on the APPLE machine. Among them, the "Text Star" program has been continuously used to this day, and the number of users has reached more than 300,000. The unit price of each machine has risen to 495 US dollars. "BASIC language" has also become the most widely used programming language for beginners of microcomputers in various countries, which makes the sales of APPLE even more powerful and flies to the market. In 1983, the company founded by Jochez and Wozniak had nearly 4,000 employees, and 300 of them became millionaires.