Chapter 43 The twenty-ninth strategy is to bloom on the tree

Taking advantage of the layout, the power is small and the power is big.When Hung-chien was on land, his feathers could be used as instruments. Borrowing other people's troops to arrange a mighty formation, although you are actually weak, you can show grandeur.The swan goose flying from high above can use its feathers to decorate the distinguished appearance. This tree didn't bloom flowers originally, but it can be artificially made to have flowers blooming on it, by cutting colored silk into flowers and sticking them on the branches, so that people who don't observe carefully will not be able to find it.Let the beautiful fake flowers and real trees complement each other.Create a whole new ingenious and realistic fake situation.This refers to deploying elite troops on friendly positions to artificially create a strong superficial momentum for weak friendly forces in order to deter the enemy.

The flowering on the tree in the thirty-six strategies is to create false appearances and confuse the enemy. There are no flowers on the tree, but after careful camouflage, it will look like there are flowers. It is used in military affairs to make oneself look very powerful through camouflage. Yu Xu made a show of strength, and gathered only 500 sergeants to enter from the north gate and exit from the east gate. This was repeated many times. The Qiang army was defeated. The Greek master Dimisto Jerrick felt calm and tried his best to dispel all opinions. He arranged the only 300 warships of the Greek coalition forces on the sea at a distance, confuse the enemy with false appearances, and made full use of the terrain. , defeated the Persian fleet with 1000 warships.

This plan is used in commercial warfare, and it will also receive excellent results. In 1984, US President Ronald Reagan visited China. The farewell banquet was held in the Great Hall of the People as usual. The public relations of the Great Wall Hotel, which had just opened at that time, successfully persuaded the US side to host the banquet through various channels. More than 500 people attended the banquet. Foreign journalists interviewed with live voice, and hundreds of millions of viewers at home and abroad saw the Great Wall Hotel, which was not only completed, but also became famous all over the world in a blink of an eye.

In the winter of 1947, the Chen Geng Corps of the Chinese People's Liberation Army marched into western Henan. In the Corps headquarters, Commander Chen Geng pointed to the map and assigned combat tasks to Zhang Fan, commander of the 13th Brigade. Chen Geng said: "In order to annihilate the 5th Corps of Li Tiejun of the Kuomintang, after requesting the Military Commission, it was decided to lead the enemy to the Funiu Mountain. Now the main force of our army has assembled near the Funiu Mountain. I ordered your department to use the strategy of blooming on the tree to create as much as possible. Make a big splash, play the banner of the main force, lead the enemy by the nose, and when the time is right, the enemy will be dragged down, and we will eat him in one go."

Brigadier Zhang said: "Commander, how long will you let me hold this cow?" Chen Geng smiled and said: "Brigade Commander Zhang, you hold him for a few months, and when his temper becomes weak and his body collapses, I will kill the cow, haha..." "That's good," Zhang Fan said, "Commander, I will hold a mobilization meeting tomorrow, and I will start from Nanzhao after dark and go south to Zhenping." Chen Geng instructed: "Brigade Commander Zhang, the burden on your shoulders is not light. You must try to be as loud as possible, and you must hold the cow."

Zhang Fan stood at attention and replied: "Please rest assured, Commander, I promise to complete the task!" At the 5th Army Headquarters of the Kuomintang, Li Tiejun lay on an easy chair with his eyes closed.Gently rocking the chair up and down. The chief of staff opened the door and came in, walked up to Li Tiejun, and said softly, "Commander, the president is calling." Li Tiejun stopped shaking the chair, but still lay on the chair and said, "What does the old man say?" The chief of staff said: "The president told us to concentrate our forces and eliminate Chen Geng's army as soon as possible."

Li Tiejun stood up from his chair, walked to the fireplace, held a glass of brandy, and put it to his mouth, "Chen Geng's troops were still on the right wing of our army a few days ago, why have they disappeared these days?" The chief of staff said: "Commander, it seems that the communist army has been exhausted from the recent battles. They should rest somewhere." He Tiejun straightened his body and said: "It seems that this decisive battle is set. Immediately order the troops to search for the main force of the communist army and eliminate Chen Geng as soon as possible so that we can return to Nanjing to garrison."

The chief of staff said: "We have sent three regiments to the front to search for the main force of the communist army." He Tiejun said: "We must find the main force of the Communist Army as soon as possible, wipe them out, and ask the old man for credit." "Yes, I'll arrange it again." The chief of staff walked out of the room. At dusk, the 13th Brigade of the People's Liberation Army set off from Nanzhao, marched in the direction of suppressing the flat, and began to carry out the task of "bringing the cow". On the road, the infantry of the 13th Brigade formed an 8-way column and opened the distance to form a wide frontal advancing formation. The cavalry battalion opened the distance and galloped in front of and behind the advancing team. Momentum.

Marching in the middle of the night, the rear guard came to report, but the enemy did not follow up. Brigadier Zhang Fan immediately ordered: "Stop advancing, camp in the same place as the troops, and the first and second regiments will detour back to the village they passed by and camp separately." At dawn, the first regiment and the second regiment were stationed in each village separately. Every time the troops entered a village, they built many stoves, lit cooking smoke and posted propaganda slogans everywhere. The next day, the common people rushed to tell each other: "Lao Balu came last night. There were so many people. It took only the mules and horses to pass the middle of the night."

"There are thousands of people stationed in our village, and there are cooking pots all over the roadside at the entrance of the village." "Commander Chen Geng's command post is in our village, and the telephone line is tens of kilometers away." When the news reached the 5th Corps of the Kuomintang, the treacherous Li Tiejun thought: "I didn't see the Communist Army a few days ago, and they suddenly appeared, and they didn't hide it. I'm afraid there is a fraud in it. Thinking of this, he sent an order: "The 4th Brigade Track the communist army and report the details in detail. Other troops are not allowed to move rashly and stand by for orders. "

In the headquarters of the 13th Brigade of the People's Liberation Army, Brigadier Zhang Fan said to the commanders participating in the combat meeting: "Li Tiejun is fighting with us. It seems that if we don't give him some color, he will not leave with us. " He stood up and said: "Now, I order to besiege Zhenping. The 1st and 2nd regiments surround the south and west, the 4th regiment surrounds the north gate, the 3rd regiment and the cavalry battalion are in the east. Attack Zhenping, the bigger the better, resolutely call out the main force of Li Tiejun!" At the headquarters of the enemy's 5th Corps, the phone rang suddenly, and the chief of staff rushed to Li Tiejun: "Commander, Zhenping is calling. The main force of the communist army is surrounding Zhenping, and Zhenping is asking for reinforcements!" A combat staff officer ran in: "Report to the commander, Brigadier Zhenping Xiong sent an urgent telegram saying that the commander of the Communist Army, Chen Geng, had written to him asking him to dedicate the city to surrender. If he does not surrender, attack the city immediately!" Another combat staff officer reported: "Brigade Commander Cai of our 4th Brigade sent someone to report that the Communist Army has surrounded Zhenping. It is estimated that there are tens of thousands of troops besieging the city. It must be the main force of the Communist Army. The commander is requested to send troops to relieve the siege of Zhenping. " Li Tiejun took a deep puff of his pipe and said, "Chen Geng, Chen Geng, let me see where you are going!" "Come on, man! Pass my order, the whole army is ready to fight, bite the enemy, capture Sui Geng, and ask for credit to Nanjing!" After knowing the news that Li Tiejun led the corps to Zhenping to fight the main force of our army, Brigadier Zhang Fan ordered the troops to withdraw from Zhenping. Li Tiejun took the battle report, read it, and smiled slightly, "The communist army wants to slip, but there is no way! Order all this, take advantage of the victory and pursue!" After the 13th Brigade of the People's Liberation Army withdrew from Zhenping, it adopted a stop-and-go tactic, keeping a certain distance from the enemy who followed and followed it, and fought and retreated, prompting the enemy to pursue it. In order to further confuse the enemy, the 13th Brigade simply changed For marching during the day, they also deliberately raised dust on the marching road.Throw away the scattered backpacks, create the illusion that most of them are left behind, and deliberately let the enemy's aerial reconnaissance discover them. The 1st Regiment and the Engineer Company, which served as the rear guard, had to build a large number of fortifications every time they prepared to contact the enemy or fight a small blocking battle, and deliberately left them for the enemy to see after retreating. In this way, Li Tiejun was completely confused, and mistakenly regarded the containment troops as the main force of the People's Liberation Army.After chasing for several months, I was exhausted. During this period, the main force of Chen Geng's corps rested and recuperated, reared up, and made full preparations for the decisive battle with the enemy. When Li Tiejun discovered the true intention of the Chen Geng Corps of the People's Liberation Army, the fate of being annihilated also fell on him at the same time. Inside the White House in Washington, DC. France's largest brandy company presented a gift list to the US Secretary of State. "Dear Secretary of State, in order to show respect to the President of the United States, the French people will present two barrels of French brandy that has been cellared for 67 years on President Eisenhower's 67th birthday. Your Excellency, please accept our heart." The U.S. Secretary of State shook hands with the French representative and said, "On behalf of the President, I would like to thank the French people!" The next day, in order to attract the attention of the public in the two countries, the French brandy company announced that it would go through insurance procedures for the two barrels of wine, pay a huge amount of insurance money, and invite the most famous French artist to design the barrels carefully, and then ask the French government for their own money. Thumbs up, green light for diplomatic channels. Immediately afterwards, the Brandy Company announced the program of congratulating the pound on the American and French newspapers. First, it was sent to the United States by a special plane, and then four handsome French youths were selected to wear the traditional Flanding court guards. Enter the White House with gifts, and then hold a grand presentation ceremony on the South Lawn of the White House. Such a situation has lifted Brandy to a very honorable position, not only improving the status of the product, but also allowing the President of the United States to play a guest role as the most senior salesman without any trace. When the news reached the United States, it was like a thunderclap on the ground, and it immediately became the hottest topic in the streets and streets of millions of people. All of them eagerly looked forward to the arrival of the precious gift and wanted to see its amazing style. The Prime Minister's Office of the French Brandy Company. Behind the large white desk, General Manager Smith slowly put down the newspaper in his hand, with an imperceptible smile on the corner of his mouth. He lit a cigar, walked gently to the window, looked at the scenery outside the window, he couldn't help thinking of the past. The brandy produced by the French brandy company has a good reputation in China and is sold well, but it is difficult to sell in large quantities in the United States. In order to occupy the huge American market, the brandy company has spent huge sums of money since the 1950s and invited marketing experts from all walks of life to investigate the United States. According to the situation of the wine market and the drinking habits of American consumers, various marketing strategies have been formulated, but all of them have little effect because the promotion methods are too straightforward and monotonous. The brandy company decided to change its course and spend a lot of money to solicit unexpected marketing ideas, so that brandy can quickly enter the American market. The door of the general manager's room was pushed open, and a sales expert named Collins walked in. He proposed to use the occasion of the 67th birthday of President Ike (Eisenhower) of the United States as an excuse to make arrangements and the trees would bloom. . The general manager paid great attention to Colin's suggestion, and quickly summoned experts to study the American public's evaluation of the White House team and analyze the president's image in the press. After analyzing and summarizing the whole situation, the director of the company's public relations said: "A large amount of information obtained proves that Ike is still a World War II hero among the American public. In the confrontation between the two camps after the war, his tough attitude He is well received by many high-level people, and his birthday celebration will be grand and enthusiastic." The general manager made the final decision, this is an extremely favorable promotional situation, it would be a pity not to use it, use it! The plan is certain, the general manager immediately stood up and announced: "After analyzing and comparing the ethnic differences between the United States and France, and the psychological distance between our company and the American public, after repeated research, we must now quickly adjust our policies. The key points for implementation are as follows : First of all, we need to talk about the sales image of brandy, and let it play the historical role of a friendly messenger that unblocks emotions and conveys friendship. Moreover, when it faces the American public, the focus of publicity is the traditional friendship between the two peoples, the most important We should make full use of the media of the two countries to rapidly expand our influence. In short, this time we will first focus on the law and then the United States, and fully radiate from the inside to the outside.” After everything was ready, the Brandy Company revealed its secret weapon to the President of the United States. A burst of phone ringing interrupted General Manager Smith's contemplation. The secretary sent several documents, Smith quickly signed his name, and at the same time ordered: "A meeting will be held in the afternoon, and the topic is to study the specific matters of the wine gift." President Eisenhower's birthday is finally here. On the day of the celebration, giant signs were erected on the main thoroughfare in Washington, the capital of the United States: "Welcome, distinguished French guest!" "The friendship between the United States and France is intoxicating!" The American and French flags hung over the streets, and the billboards in the store painted bright American eagles and French chickens. Cheers, and the words read: "President's birthday, VIPs are here, Americans are drunk!" This atmosphere has turned the president's birthday celebration into a visit ceremony of French brandy. Americans are indeed drunk. Cars, motorcycles, and bicycles flocked to the White House like crucian carp crossing the river, and the crowds around the White House were packed. People raised smiling faces and waved French flags, waiting for the "French envoy" to appear. "I'm coming!" The elegant and luxurious two barrels of brandy finally appeared! Immediately, the crowd was boiling with cheers and thunderous cheers.The long-awaited Americans couldn't help singing the French "Horse Racing Song". They seemed to smell the pure aroma of wine and taste the sweet taste... After the celebration, the upsurge of buying French brandy was instantly set off in the United States. For a while, national banquets and family dining tables were all occupied by French brandy, and orders from Western countries also flew in one after another. After the French wine Angtian strode into the American market, the general manager of the brandy company praised the ingenious plan of blossoming on the tree. Facing the astonishing benefits, he was surprised again and again: "It's a lot of money! It's a lot of money!" Zeng Xianzi, the owner of Goldlion (Far East) Co., Ltd., is from Meixian, Guangdong. One day in the summer of 1968, Zeng Xianzi brought his savings of 7,000 yuan and his family of six to Hong Kong, and started his hard work in starting a business. There are 4 million Hong Kong residents there. Most of the men wear suits, and many of them have several sets. There is even a catchphrase in the market of "wearing a suit to pick up cigarette butts". Suits are so popular, but there is no decent tie factory. One o'clock to Hong Kong. He used a part of the rented hut as a factory to sew low-grade ties. 20 Hong Kong dollars, he thought, if it is cheap, there will be a market, and the profits will accumulate. Who knows that the buyer will forcefully lower the price, and it will be difficult to sell the product. There was no way out for the low-end, so he turned to the high-end again. He bought 4 high-end foreign ties, studied them one by one from the material, style to the production process, and then imitated 4 and handed them over to experts for identification. As a result, the 8 ties could not be distinguished from the real ones. High or low, Zeng Xianzi was overjoyed, thinking that the day to get rich had come.He borrowed money from everywhere and produced in large quantities, but he poured cold water on his head: the store did not believe in the quality of the products of the small workshop, and did not believe that the off-brand brands would sell, so they refused to buy. Zeng Xianzi was so angry that he was about to vomit blood. He gritted his teeth and heart, and left the tie in a department store in Mong Kok.God has eyes, this trick has worked, the quality of Zeng Xianzi's ties has been recognized by consumers, the style and pattern are just in line with the popular pace, the sales are so good that it can be said that they are all sold out, and various stores come to order. learn from mistakes.Zeng Xianzi understood that his high-quality ties were rejected at the beginning because he did not have a good brand and trademark. Although there is already a market, the price per dozen is only HK$45. It is necessary to have a well-known brand and a unique and attractive trademark. He designed several kinds of signs by himself, but he was not satisfied with them. Then he thought of "Golden Lion".Its English letter is "Coidlion" and the following "lion" is homonymous with the Cantonese "Lilai". "Lilai" is a good mouth color in Hong Kong. Later, he called it his "masterpiece". After the sign was established, he registered and established Goldlion (Far East) Co., Ltd. in Hong Kong.Good signs bring good benefits. In the second year, the price of the first tie rose to more than 100 Hong Kong dollars. He established a considerable-scale factory in Guawan, Kowloon. He also inspected French, West Germany, Switzerland, Italy, and Austria. Famous brand necktie factory took many advantages of management, introduced technology and equipment, and improved the quality and reputation of "Goldlion" step by step. By 1974, "Goldlion" maintained an annual profit growth rate of 30%. Since then, "Goldlion" has occupied the top position of famous brand goods in Hong Kong, and then became the general agent in Asia, ranking first in Hong Kong, Taiwan and Southeast Asian countries.It is sold to more than 40 countries and regions with "fast design, fast production, fast production, and fast listing", with an annual turnover of more than 200 million Hong Kong dollars. It spends 1 million Hong Kong dollars in advertising fees every year to make "Goldlion tie men's world" To infect the whole earth, so that white-skinned men are also obliged to spread the inside information that "the tie chosen by the President of the United States before his visit to China is 'Goldlion'".