Chapter 10 8

The vast majority of entrepreneurs push from the micro to the macro, by discovering the needs of some people, and then pushing it to a group of people. Player profile He Hongguang, male, born in 1959, undergraduate, majoring in economics. entries China timeshare exchange platform quickly occupies the brand commanding heights of China's timeshare market through capital expansion, actively cooperates with relevant state departments, establishes industry standards, and adopts a combination of equal cooperation with international exchange organizations and moderate self-development of international resorts , to realize the internationalization of the project industry.

Site briefing "Win in China" Season 1 Promotion Chapter 8, judges: Xiong Xiaoge, Wu Ying, Ma Yun. live playback Ma Yun: You said that 10 million families around the world have started to take timeshare vacations, and then you judge that 5 million families in China will do it in 10 years.How do you calculate that there will be 5 million families in China who will have timeshare needs?I'm talking about buying this type of vacation property, not necessarily a timeshare.Capitalist countries have developed for so many years, do you think there will be 5 million families in China with this demand within 10 years?

He Hongguang: According to Yahoo's statistics, there are 200 million middle-class people in China. Now that the auto industry is fully developed and oil prices are rising, the growth of this industry is limited.In addition, in the real estate industry, the state will crack down on hype and speculation, and the development of this industry is also subject to certain constraints.So in the future, there will be a huge savings of up to 14 trillion yuan in the whole country. In which direction to go, I think the country will introduce some policies to guide tourism consumption. Ma Yun: Do you think that the country will introduce such a policy, but according to the country's current real estate reform and Chinese culture, people who can afford a house are not necessarily willing to rent out the house, and those who cannot afford a house can only If you buy a house to live in, you have to pay in installments.Those houses in scenic tourist areas are all bought by those who can afford to buy houses, and they are generally unwilling to rent them out. This is the traditional Chinese culture.Foreigners will rent out their houses because of their higher quality.I have a friend who took back the rented house, and he will not rent out the house again for 100 years.

He Hongguang: What is the purpose of your friend buying a house? Ma Yun: At first I wanted to live by myself, but people like you convinced him that the vacancy was vacant, so I rented it out. In the end, the walls were smashed and the furniture was broken. He Hongguang: I think this concept is beginning to change. Ma Yun: Now the highest prize in our entrepreneurial competition is 10 million. Does 10 million help you?How did you get your first project off the ground? He Hongguang: When I came here, I never thought about having 10 million. I originally planned to meet with Mr. Xiong Xiaoge in October and recommend my project to him.We have basically completed the preparations in all aspects now, and plan to start market sales in the second half of this year. This year's turnover will reach 20 million yuan.

Jack Ma: What are you selling? He Hongguang: Sales of vacation properties, Hainan, Huangshan and several other places, a total of about 4 to 6 regions. Ma Yun: The last question, tell me in the simplest way, why did you fail last time, you said that you came out of failure very painfully, what kind of project was that project? He Hongguang: It is still my timeshare exchange platform. Jack Ma Comments I really appreciate Lao He, you are a very good scholar entrepreneur.Scholar entrepreneurs have a common problem, which is to push from the macro to the micro, and infer their own future based on the general development trend.The general trend is not necessarily good for you, and the general trend is not necessarily good for you.The vast majority of entrepreneurs push from the micro to the macro, by discovering the needs of some people, and then pushing a group of people up.Your project is global real estate, which sounds very academic to me, but I don't know what to do.In addition, 10 million is of no use to you at all, like a handful of salt sprinkled in the sea, it is of no use at all, this is my opinion.

People in the 1980s should not compete with people in the 1970s and 1960s, but compete with people in the future and the 1990s, so that you have the possibility of winning. Player profile Wang Yang, male, born in 1982, bachelor degree, major in economics and trade. entries The second generation of waiting hall media, with the growth of regional economy and the development of cities, second-tier cities and third-tier cities are respected by merchants. As a kind of urban infrastructure, the waiting hall media can well avoid policy fluctuations. It also provides a great convenience for the general public to travel.

Site briefing "Win in China" Season 2 Promotion Chapter 5, judges: Xiong Xiaoge, Shi Yuzhu, Ma Yun. Jack Ma Comments Contestant No. 17 (Wang Yang), you have great potential, but your project is a red ocean, entering a field full of competition almost everywhere, and the barriers to entry are not very big.I have seen many excellent qualities in you: executive ability, self-confidence, and clear goals, which are the qualities that soldiers should have. Of course, I have also seen some shortcomings, such as too clear goals, or too much utilitarianism.When developing a company, you have to wait until it has a good value before selling it. If you think about selling it from the very beginning, then your path may go astray, and you need time to do everything.

People in the 1980s should not compete with people in the 1970s and 1960s, but compete with people in the future and the 1990s, so that you have the possibility of winning.At the beginning, the utilitarianism should not be too strong. This is my advice to people in the 80s. A business plan is definitely not a sales plan. There are countless details in it and the operation of countless talents. Player profile Zhang Hongquan, male, born in 1978, undergraduate, major in surgery of traditional Chinese medicine. entries Pharmaceutical e-commerce, through the establishment of pharmaceutical professional website groups, gathers into a portal of medical information, and finally develops the "digital health" industry involving online pharmacies and virtual hospitals.

Site briefing "Win in China" season two promotion chapter eighth, judges: Xiong Xiaoge, Shi Yuzhu, Ma Yun. live playback Jack Ma: You have created three websites, one is a medical portal, the other is responsible for attracting investment, and the other is a headhunting company, right?How much did the three sites cost in total? Zhang Hongquan: When I first started, I only had 20,000 yuan. Later, in order to expand, I invested another 80,000 yuan of my own. Ma Yun: You said that you are the first in the industry. What is the standard? Zhang Hongquan: Why is BBS the number one? Let’s look at several indexes. The first is IP, which is the largest among BBS. There are more than 10,000 people a day, and the second place only has more than 100 people a day. We will look at registered users , we have 130,000 registered users.

Ma Yun: How many people are doing it now? Zhang Hongquan: There are 31 partners in total. Jack Ma: Partners? Zhang Hongquan: I think employees are all partners. Ma Yun: 31 partners, 300,000 investment, and monthly income of more than 100,000. Where does it mainly come from? Zhang Hongquan: Two pieces: one is for recruitment and the other is for investment. Jack Ma: What services do you provide in terms of recruitment? Zhang Hongquan: In terms of recruitment, we provide three services: first, become our member, search the resume database on the website to find the most suitable talents; second, publish advertisements to get better results; third is headhunting service, if If talents cannot meet the demand, you can find talents through our headhunting service.

Ma Yun: The virtual hospital you mentioned, I have been engaged in the Internet for 14 years, and I have heard stories like this for 14 years. Why can you do it when others can’t? Jack Ma: It is still relatively convenient to buy medicine in China. You can buy it at a pharmacy. Why do you buy it online? Zhang Hongquan: It is also very convenient to buy clothes, so why buy them online. Ma Yun: If you buy clothes, there will be no problems, but if you buy medicines, what should you do? Zhang Hongquan: This is an operational issue of specific details. Jack Ma Comments You are a very good salesperson, but many plans sound like nonsense. I want to emphasize it a bit. I hope you remember that a business plan is definitely not a sales plan. It will involve countless details and the operation of countless talents.You open your mouth and come here, what's going on here, what's going on there, the more I listen to it, the more afraid I become, and the longer I talk, the more loopholes I get.Sometimes you will find that you have told a lie, and you have to cover it up with a hundred lies in the end, and the more you cover it, the more chaotic you will be. You need to sink yourself down and become a small company down-to-earth.You can reduce several industry websites into one, and do it well. The team does not depend on the size, and there may be more opportunities if you do it a little bit.Your project itself is fine, but it also needs the right people and the right timing.It will take many years for online virtual hospitals and online pharmacies to flourish in China.If the time has not yet come, we should really build a website, shrink the team, and manage it seriously. Maybe the opportunity will come in three years. Mengniu is not planned, but made out of solid products, services and systems. Player profile Wang Liwei, male, born in July 1973, college degree, major in business administration. entries Selling Pu-erh tea.Grasping the advantages of Puer tea that is only produced in China but is world-renowned, and now that the consumption boom of Puer tea is rising, use a mature business model to complete the experience between Puer tea and consumers at the point of contact. Site briefing "Win in China" Season 2 Promotion Chapter 4, judges: Xiong Xiaoge, Shi Yuzhu, Ma Yun. live playback Jack Ma: Let me introduce the project first. Wang Liwei: At present, the spokesperson of the Yungong Puer Tea Project is Chen Baoguo, who is the only designated tea drink for the tea forum held at Xiamen University.Our Yungong Pu'er tea project has been constructed and the contract agreement process has been completed. Ma Yun: Someone told me that drinking Pu-erh tea is good for the stomach, and the dirtier the tea looks, the better. Is this tea made by you, or is it really so good? Wang Liwei: I am very grateful to Mr. Ma for raising positive questions about the Pu'er tea industry.First of all, other teas in the tea industry do have the saying that this year is a treasure and the next year is a grass. This refers to other teas other than Pu’er tea, and the more mature and fragrant refers to the raw tea of ​​Pu’er tea.In terms of craftsmanship, Pu-erh tea is divided into two categories, one is raw tea and the other is cooked tea.Ripe tea should be drunk as soon as possible, it may not be good after a long time.Raw tea is different, the older it gets, the more fragrant it becomes.No one has said what the six tons of Pu-erh tea from the Daoguang period have been stored for hundreds of years, because it is a gimmick that has a price but no market. Ma Yun: My question is, is Pu-erh tea hyped or is it really that good? Wang Liwei: Let me tell you, it’s really so good, and of course some people are speculating. Jack Ma: Tell me about your team. Wang Liwei: My team is divided into two parts. The leader of the sales team is the former general manager of Mengniu Liquid Milk, my vice president of sales, the current boss of the Beijing branch, the former executive vice president of Tasly Group, and my eleven District Manager... Jack Ma: Is the production not in your place? Wang Liwei: The production base is in Kunming. We have built a 4,000-square-meter plant in Guandu District, Kunming, and the raw materials come from Xishuangbanna. Ma Yun: The manufacturing plant is not yours? Wang Liwei: It is also ours. Ma Yun: The most important point is the quality and quality of Pu'er tea. Only with the quality can planning be successful. Without these things, all planning will be unsuccessful.This is my opinion. Wang Liwei: Sorry, I didn't talk about product quality today because there are colleagues on the scene. Moderator: Is it a secret, a business secret? Wang Liwei: There are no secrets in the production of Pu-erh tea, nor in the raw materials. Jack Ma Comments Contestant No. 16 (Wang Liwei), you have a good project. The reason why I didn't choose you is that I don't like Pu'er tea. People all over the country say something good, so I think there will be problems.And I don't really trust those planners. I think Mengniu is not planned, but made by solid products, services and systems.Everyone knows that Shi Yuzhu is a master planner, but in my opinion, Shi Yuzhu's understanding of marketing and product customer experience can truly be called a master. In your thinking logic, you have your own very unique logic, which is not bad, but you have to put others in your own logic, go out of your own logic to listen to others, maybe you can better understand the needs of customers, and better Can understand the market. During the whole lecture, I seldom heard about products, quality, and services. Maybe after having these things, planning will be more successful. Without these things, all planning is empty. There are no secrets in quality and quality. I tell others everything about Alibaba and Taobao’s practices. Quality is not only a team, but also a culture and system. It is a whole set of things. Others can imitate your appearance. , but cannot imitate your philosophy. Strategy is not equal to results. After the strategy is formulated, the results are still far away and there is still a long way to go. Site briefing "Win in China" Season 2 Business Practical Chapter 3, judges: Niu Gensheng, Zhu Xinli, Ma Yun. Red team members: No. 3 Li Shuwen, No. 4 Zhang Hua, No. 10 Li Haiyong, No. 6 Chen Wei Blue team members: No. 8 Feng Zhigang, No. 2 Mou Wenjian, No. 5 Xia Ni, No. 7 Dou Dahai Commercial War Mission In the name of Acorn International, contestants should promote and sell Acorn International's free brand - Haojixing V99 digital learning machine to the target consumers recruited by the project team through TV shopping.Contestants have to complete the entire process from advertising planning, shooting, telemarketing, and after-sales service within a limited time. Each team has a budget of 2,000 yuan.This task requires contestants to accurately understand the concept and service spirit of the TV shopping industry, clearly express product appeals in advertisements, and also look at the performance of contestants in telemarketing and after-sales service. Sales volume, customer satisfaction score and cost efficiency. Jack Ma Comments I don't think the red team had any major disadvantages in the whole game. Everyone was serious, the process was good, and the concept was well done, but the result was a failure.I have a suggestion for the entire red team: Strategy is not equal to results. After the strategy is formulated, the results are still far away and there is still a long way to go. We found a problem in all three games. The teams without resources all won, and the teams that seemed likely to win all lost. The proud soldiers must lose. The same is true in the mall. Lost because you didn't pay enough attention.As an enterprise, we walk on eggshells every day, and we are very careful about every project and every process every day.So please pay attention, no matter how many resources you have, always think of your opponent as stronger. Another point is that the red team is more focused on market research and has done a good job in this area, but the key point is that you lack understanding of the telemarketing industry, and you have not investigated it.There is also the utilization of resources. All the people, money, and materials of the company, these key resources must be used in key outlets.