Chapter 9 7

Player profile Lin Liren, male, born in 1963, bachelor degree, major in business administration. entries Online supermarkets, through effective management and integration of superior products, become "online Wal-Mart". Site briefing "Win in China" Season 1 Promotion Episode 5, Judges: Xiong Xiaoge, Wu Ying, Ma Yun live playback Ma Yun: Wu Ying said he was doing volunteer work, as if Xiong Xiaoge and I were busy with our own projects. Moderator: I would like to add that the three judges are very good volunteers.Not only the three of them, but also many of our top 108 players are doing volunteer work. I would like to thank you very much here.

Ma Yun: Entrepreneurs make great contributions to the country and society by doing volunteer work. I also encourage my children to do this. Lin Liren: Our team also volunteers together, which is very happy.The vice president of my team has been doing volunteer work since 1997, and now he doesn't want to leave me, which is very good. Ma Yun: I think "Win in China" is indeed a good program.For many entrepreneurs, the most expensive thing is not money, but more importantly, the enterprise can pass on the entrepreneurial spirit of "Win in China".But money has to be invested, otherwise this program will not be able to continue.To put it simply, you have introduced so much, Mr. Wu did not understand, and I am not completely clear, who are your customers, what are your products, and how do you make money?

Lin Liren: We used to be a processing factory, producing digital cameras and supplying products to Wal-Mart. Jack Ma: You don't have a factory now? Lin Liren: We used to have a factory, but as our reputation grew, many domestic high-end customers asked us for goods, so we stopped doing production, and instead acted as an agent for brand products such as Samsung and Nikon, and now we sell them online In terms of sales, they sold more than 200 products for them in a month, which is unbelievable.Our partners have more than 3,000 factories in Shenzhen, and they also make digital products.The factory handed over all kinds of products to us, and we became their marketing department.We started our business in 1985. In 1994, our online sales accounted for 80% of our total turnover, and now it accounts for almost 90%.

Jack Ma: How much is your income? Lin Liren: In 1994, it was more than 14 million. In 2005, it was more than 98 million, achieving a growth of more than 7 times. Ma Yun: More than 98 million sold through the Internet? Lin Liren: Not exactly. Online sales are a supplement to traditional trade.Some large orders come to us through the Internet, and then the customer comes to check the factory and confirm the order.This year will also be more optimistic, because we have a children's mobile phone product with only 7 keys, which is the first in the country, which will bring us better performance.

Jack Ma: Are you the CEO of this company? Lin Liren: I dare not say CEO, but the founder. Our company does not have a CEO, only the founder. Jack Ma: How many employees do you have? Lin Liren: The employees are divided into two parts. One part is engaged in e-commerce through the Internet. There were more than 50 people at the time, and now a group has left, with more than 30 people. The other part is our factory, with more than 700 people. Ma Yun: The wages of more than 700 workers are all paid by your company? Lin Liren: I said it is divided into two parts, and the factory with more than 700 people is owned by the shareholders.I am now mainly responsible for more than 30 people.

Jack Ma: Can I ask how much profit you make every year? How much profit is there on an income of more than 90 million? Lin Liren: Anyway, I am happier. Jack Ma: My question is this. When you participate in the "Win in China" competition, it must be more difficult to enter the top three. Maybe you can only get 3 million venture capital. What does this 3 million mean to you? use? Lin Liren: You are right. I have three purposes for participating in the competition. The first is to promote the spirit of volunteerism. I think it is very important to be a human being beforehand. Second, starting a business is my dream 20 years ago. I am from Wenzhou. Very interested in entrepreneurship.Entrepreneurship is too beautiful for me, so beautiful; third, I want to tell everyone that we must pay attention to e-commerce.

Ma Yun: Yes, we must pay attention to e-commerce.I have no problem. Jack Ma Comments I feel embarrassed to comment, so let me tell you why the judges didn't choose you.Lin Liren, you don't need us to choose you, right?I think you are a great marketer and a great salesman.I would like to give you some advice. Your team started with more than 50 people. The business was doing well and getting better and better. But in the end, more than 50 people left 20 people.An excellent CEO must also be an excellent manager. You must pay more attention to details and manage your team from the details, so that your team will have a chance to develop.In addition, I suggest that as your business grows bigger, your speech should become more concrete and detailed.Really good CEOs and leaders of large companies, they talk about everything in detail.Small businesses have big minds, while large businesses need to pay attention to details.

I also want to give you a suggestion, the goal should be clear, understand what you want, understand what others want, so that you can go straight to the point.Another point is that you yourself are kind, passionate, and humorous, and you can tell a lot of stories, but when your team leaves you, you need to reflect a little bit. We need Lei Feng, but we cannot let Lei Feng wear the belt. It is important to patch clothes to the streets and let them share their success with you. Player profile Zhao Long, male, born in 1977, master's degree, major in management. entries Create a large-scale international chain catering giant with Chinese characteristics-Healthy Healthy food store.Combine some concepts of success learning with healthy meals, and establish a system to develop chain stores.

Site briefing "Win in China" Season 1 Promotion Chapter 3, judges: Xiong Xiaoge, Wu Ying, Ma Yun live playback Ma Yun: My question is very simple. You have an elite management team, including medical experts, food experts, and marketing experts. Tell us about these three experts and see how elite they are? Zhao Long: Let me introduce you. The first one is nutrition and health care experts, whose names cannot be mentioned because of working relationship.This nutrition expert is well-known in China. He once worked as a nutrition and health care consultant for leaders. He opened a CEO club in Shenzhen and held a lecture on "Who will save my boss".

Jack Ma: Is that your advisor? Zhao Long: It is our general health care consultant and my team, because he also has shares. Jack Ma: Where is the next expert? Zhao Long: There is a vice president who is an expert in market planning. He has many years of experience in market planning. At the same time, we also have a Hong Kong boss who once operated a well-known chain system in China. Jack Ma: Are these people already working in your company? Zhao Long: My vice president is also sitting below. He has worked in the catering industry for 15 years and has rich experience in catering operations.

Jack Ma Comments Regarding No. 11 (Zhao Long), I will not comment on your model. Mr. Xiong also mentioned just now that you should listen less to the speeches of successful experts.All entrepreneurs should spend more time to learn how others failed, because there are thousands of reasons for success, and only one or two reasons for failure.So my suggestion is to listen less to success lectures, the real success is to feel it with your heart.One day if you become a successful person, whatever you say will be right.You just mentioned the elite team, the elite will not follow you to eat meat; follow you to eat meat, not necessarily the elite, remember this. I am not denying success learning, everything must have a degree.You give me the feeling that the master of success is giving a lecture. After the two tricks are used, others feel a little empty.This is really the case. Some employees of our company have also attended the success course. It is okay to listen to it once or twice, but after listening to it four or five times, this person will be dismissed. Site briefing "Win in China" Season 2 Business Practical Chapter 4, Judges: Niu Gensheng, Zhu Xinli, Ma Yun Red team members: No. 2 Mou Wenjian, No. 8 Feng Zhigang, No. 10 Li Haiyong, No. 4 Zhang Hua Blue team members: No. 3 Li Shuwen, No. 5 Xia Ni, No. 7 Dou Dahai Commercial War Mission By selling two products of CDMA Handy Stock Market in the form of promotion in China Unicom's business hall, players must find enough target customers within a limited time and carry out business promotion within the specified time. Each team has an activity fund of 5,000 yuan , the task requires contestants to understand and publicize the concept of China Unicom CDMA mobile stock trading business and service, and inspect the organization efficiency and implementation effect of contestants on-site promotion activities. Look at the efficiency of the players' activity funds. live playback Zhang Hua: We lost the last game. I remember what Teacher Ma said, that the result is very important, and the result is as important as the process. Mr. Zhu: The four of you, including the captain, all regret the result, but you did not regret the reasons for the failure, nor did you summarize the reasons for the failure. This must be a pity.If you regret the result instead of the reason for the failure, what lesson do you learn? Mou Wenjian: Let me make a speech, just to summarize in one sentence: Our thinking has reached depth, but we lack the means to hit the nail on the head and pierce a piece of paper.Zhang Hua and I have become teammates for the third time. His thinking is very mature, and he considers issues calmly. Our styles are somewhat similar. He also lacks sharp methods, which are necessary for enterprises to implement strategies.In fact, we are very aware of the other party's means, and we also know which means can achieve what kind of results, but we have not taken it ourselves, which is our big problem. Jack Ma Comments Mou Wenjian, I found a problem in several games, you pay more attention to your opponent.Keeping an eye on your opponent is an important part of strategy, but it doesn't mean you'll win.There is one sentence I hope you will remember, not only in this game, but in your whole life, that is, don't keep looking at your opponent. During the 100-meter race, you can only look forward, don't look back, it's okay to look occasionally.You see your opponent very clearly, but you don't move forward. This is tantamount to seeing blindly and in vain.In the past few games, I found that your spy tactics are the best, and your intelligence warfare is also the best, but the results of this game tell us that no matter how good your intelligence is, you still have to pay attention to your finishing touches. There is another problem. In the future, no matter who is the captain or the leader, he must set a clear goal.Goal setting is either an art or a science of leadership.If the goal is set too low, the opponent will overtake you; if the goal is set too high, no one will be able to complete it.If your team loses like this, it must be because the previous goals were set wrong.According to your overall strategic pattern, the concept strategy is the first, and the last is the goal. Site briefing "Win in China" Season 2 Business Practical Chapter 4, judges: Niu Gensheng, Zhu Xinli, Ma Yun. Red team members: No. 2 Mou Wenjian, No. 8 Feng Zhigang, No. 10 Li Haiyong, No. 4 Zhang Hua Blue team members: No. 3 Li Shuwen, No. 5 Xia Ni, No. 7 Dou Dahai Commercial War Mission By selling two products of CDMA Handy Stock Market in the form of promotion in China Unicom's business hall, players must find enough target customers within a limited time and carry out business promotion within the specified time. Each team has an activity fund of 5,000 yuan , the task requires contestants to understand and publicize the concept of China Unicom CDMA mobile stock trading business and service, and inspect the organization efficiency and implementation effect of contestants on-site promotion activities. Look at the efficiency of the players' activity funds. Jack Ma Comments One thing must be very clear, that is, all concepts, ideas, and strategies are empty words if they cannot be implemented in results and goals.You try harder, I tried my best, he tried his best, and finally found that everyone beat their chests and said, I tried my best, but there was no result.The goal is not clear, too much attention to others, but too little attention to their own details, coupled with the lack of means to finish the job, so it failed.What we are doing is a marketing, rather than asking everyone to do marketing.Through these few games, I think the captain (Mou Wenjian) has a big problem.If you want to be the captain and leader in the future, you must be clear that without a clear goal, the group of people below you will become headless flies, wandering around without any results. Many things are difficult to consider, ideas are difficult to consider, but the result is measurable. Site briefing "Win in China" Season 2 Business Practical Part 2, judges: Niu Gensheng, Zhu Xinli, Ma Yun. Red team members: No. 3 Li Shuwen, No. 6 Chen Wei, No. 7 Dou Dahai, No. 8 Feng Zhigang Blue team members: No. 1 Han Xiaobing, No. 2 Mou Wenjian, No. 4 Zhang Hua, No. 5 Xia Ni, No. 10 Li Haiyong Commercial War Mission The task of the second round of commercial combat is the China Milk Love Action - Mengniu Love Milk Charity Sale.This is the continuation of the concept of "Passing down a stick, a single spark starts a prairie fire" put forward by the contestants of the first season of "Win in China" in the Mengniu Milk Public Welfare Action.Each team has an activity fund of 5,000 yuan to hold a milk charity sale for two impoverished primary schools. Every time a player sells a box, they will get a love card. Mengniu will send a box of love milk in the name of consumers. Partners will also provide various resources as donations to impoverished primary schools. Contestants must correctly understand the concept of the Milk Love Action, fully publicize the theme of public welfare, and let consumers in the target market clearly recognize the partners of the Love Action.At the same time, use the event funds effectively, and then see which team can donate more love milk within the specified time. Jack Ma Comments No. 5 (Xia Ni), I'm really disappointed, the overall organization of the blue team this time is extremely poor.Being a team leader is a bit like a CEO. You need to decide on a strategy and a concept, but you don't know what the strategy is.And I think what the red team does really well is that they know what they want.Many things are difficult to consider, ideas are difficult to consider, but the result is measurable.Therefore, a correct strategy formulation process must first do the right thing, and then do things correctly.When you do the right thing, you can get twice the result with half the effort. If you do the wrong thing, the more correct you do later, the faster you will die.So I think, as a captain, you must first understand, do the right thing, and then do things correctly, these two must not be reversed.I also hope that you can summarize what you lack from the two failure experiences. I think you still have leadership, but you need to adjust yourself.