Chapter 28 Figures in Corporate History: Mou's Illusion

Since reaching the legendary trade of "canned food for airplanes", Mou Zhongzhong has never done a serious business again. On January 7, 1999, on his way to work in the company in a black Audi, a traffic policeman stepped forward to stop the car near Mentougou. Capture it.The whole process took less than three minutes before and after, and no passerby noticed.Mou Qiqi did not seem surprised when he was arrested.Police officers found a letter on him in which he asked acquaintances to take care of his children after his accident. In the history of Chinese enterprises, Mou Zhong is the most peculiar type.If he hadn't gone into business later, he might have been a very good middle school teacher, an amateur political commentator or an ambitious county government servant.He is full of passion for adventure in this era of drastic change.His karate was talked about at the time, and it also inspired a generation of people who longed for wealth.However, he is ashamed of doing specific industries, and is infinitely obsessed with capital management.

Since becoming famous in the battle of "cans for airplanes", Mou Zhongzhong has been flying all over the country, announcing one amazing project after another. In 1992, he proposed to hold the "Chinese Economic Forum" exclusively sponsored by South Germany with US$1.5 million. Mu high-tech development zone, ready to develop and produce high-tech projects, Nande invested 50 million yuan to build a high-protein feed factory in every county in the country; in 1993, he signed a joint school-running agreement with Chongqing University, and the two sides decided Promote Chongqing hot pot fast food to all over the world, and achieve sales revenue of 100 billion yuan within five years. Nande invested 200 million yuan to establish Chongqing spicy hot pot fast food company, and will spend 1.5 billion yuan from the 100 billion yuan revenue to establish Chongqing University Education fund.In addition, Mouzhong announced the acquisition of a local diesel auto repair shop in Chongqing.In the spring of the same year, Mou Zhongzhong announced that he would invest 10 billion yuan solely to develop Manzhouli and build "Northern Hong Kong". In November, he signed an agreement with Zhangjiajie City, planning to invest 1 billion yuan solely for regional development.

In 1994, after Mou Zhong was included in the list of the world's richest people by "Forbes", he became famous for a while and became the most prominent and awe-inspiring entrepreneur at that time. The Mou family's spirit of berating Fang Qiu seemed to be getting stronger and stronger.He proposed to build a 118-storey building. The location is considered to be in Beijing or Shanghai. The square below is called Deng Xiaoping Square, with an investment of 10 billion yuan.He also inspected Shaanxi on horseback, and expressed emotionally that he was planning to invest 5 billion yuan in northern Shaanxi; At an emotional press conference, he announced that he would invest 3.1 billion U.S. dollars to buy an aircraft carrier for the Chinese Navy; in 1955, Mou Zhongzhi once again proposed to build a "South German Confucian University" with an investment of 500 million yuan; in 1996 , he announced an investment of 200 million yuan in the transformation of three state-owned enterprises in Liaoning. In March, he proposed to blow up a hole in the Himalayas and turn the arid Northwest China into a rainfall area. Then he proposed the method of directional blasting , to build an intercepting dam in the Hengduan Mountains, which can introduce 201.7 billion cubic meters of water into the Yellow River, with an investment of 57 billion yuan; in September of the same year, he announced the "International Satellite-8 No"……

These huge investment plans exploded like bombs in the national media time and time again, focusing Mou Zhong under the dazzling spotlight time and time again, making him and Nande Company bright and dazzling.Mou Zhongzhong was a talented orator. He successively put forward such refreshing viewpoints as "99 plus 1 degree" and "smooth tillering". Or, he has always had the habit of talking nonsense about the data, and the assets and profits of the South German company are as difficult to measure as a rubber band.Once, a company consultant named Gu Jie asked him, where is your money?How did you earn it?How much tax do you pay?Mou replied, "Who is going to check me? How to check me?"

Mou Zhongzhi was the first to see the huge business opportunities brought about by the disintegration of state-owned enterprises and the transformation of the system. His early reselling of desk clocks and "canned food for airplanes" were all related to this. After 1992, when the central government decided to reform the property rights of small and medium-sized state-owned enterprises for the first time, he sensitively realized that this would be a once-in-a-century capital feast. The main vehicle for the next round of wealth accumulation.The theory of "99 degrees plus 1 degree" proposed by him is to "fully tap the idle resources of the planned economy and realize the excess profits of the market economy".In his view, state-owned enterprises and government resources are the "99 degrees", and Nande and him are the "last degree" that makes the water boil.In the lobby of the SUD Group, he erected a golden slogan "serve the revitalization of large and medium-sized state-owned enterprises and revitalize the socialist economy", and set it as the goal of SUD's business strategy.An economist visited South Germany and smiled when he saw this slogan, saying that it really should be erected in the hall of a certain national ministry.Mou Qiqi also proposed a "765 Project" to invigorate 3,000 large and medium-sized enterprises, that is, to inject 76,500 US dollars of start-up capital into each state-owned enterprise, so as to achieve the goal of quickly completing the transformation of the enterprise system and transferring assets to life.He also specifically talked about the implementation timetable: "In the first year, 300 companies will be established, and the planned investment will be 1.8 billion US dollars, and the industrialization of the whole of China will be completed in four years."

Later readers who read these words will probably regard this native of Wanxian, Sichuan as a paranoid patient.However, in the mid-1990s, it was repeatedly published in all the serious newspapers in China. Mou Zhongzheng really saw the fate of the state-owned enterprises being completely transformed, but the way he expressed it was too exaggerated and dazzling. .In essence, Mou was a rent-seeker who tried to grab benefits in the gray area of ​​political resources and economics. He did have close ties with some state-owned financial institutions with strong government background at that time, such as China Agricultural Trust and Investment Corporation. In fact, all his projects are for the purpose of raising funds from financial institutions around the world, and gaining benefits in the transformation of enterprises in the form of empty-handed wolves. In the following ten years, countless "business geniuses" used this method Get rich overnight.The mistake of Mou Qiqi is that in this rent-seeking process of "shading the sun", he is eager to express his own thoughts and theories, and at the same time shows a very striking heretical posture.His continuous, jaw-dropping, mischievous promises eventually caused him multiple breaches of trust in politics, business, media, and the public.

Mou Qiqi's disgrace occurred in 1997. In September, an illegally published magazine suddenly popped up from the ground. Its title was appalling——"Mainland's First Deceived One". Danger of Life", which described Mou Zhongqi as the biggest liar in China who "deceived the central government at the top and the local government at the bottom".On the cover of the book, it uses the words of Mou Qiqi's former lawyer to shout: Mou Qiqi will not perish, and the law of nature will not tolerate it.This illegal publication was spread all over the book stalls across the country with lightning speed, and it was hard for Mou to argue. The Nande Group, which was originally built on sand, fell apart.During this period, the economic procuratorial department also began to secretly investigate Mou Zhong, and found that he had fraudulently opened a letter of credit at the Hubei Branch of the Bank of China, and was suspected of fraudulently amounting to US$75.07 million. On May 30, 2000, more than a year after his arrest, the Wuhan Intermediate People's Court sentenced 59-year-old Mou Qi to life imprisonment for "letter of credit fraud".

Mou Qizhong is one of the most intriguing figures in this Chinese corporate history. Qin Shuo, editor-in-chief of "First Financial Daily", described his feelings when interviewing him: "One year, I went to interview Mou Zhong. A middle-aged man who is slightly tired, likes to talk to himself, combs a hair style with a big back, and has the physique of a warehouse manager. He invites me to eat cheap hot pot at the small shop across the street from the Nande Company, His voice is the loudest when the table is full of mutton. Mou Qizhong kept talking about his ideals, his rough experience, imprisonment, homelessness, loneliness, and not being understood. He said that he would cry when he heard the national anthem. Here, I clearly saw that his eyes seemed to be wet. At a certain moment, I was a little fascinated. Several years have passed, and whenever I recall that experience, I still have an inexplicable sense of loss."