Chapter 31 2. Song Jiang's cultural expansion

"The so-called corporate culture refers to the value concept, entrepreneurial spirit, hero model, code of conduct, cultural environment, product brand and management formed by an enterprise or some economic organizations in the long-term practice under certain social and historical conditions and generally recognized by the public. A collection of strategies." Wei Xiaobao's female secretary, Shuang'er, was sitting at the table, reading the thick materials prepared for Wei Xiaobao ordered by Kangxi, and reading to Wei Xiaobao. She had been reading for almost two hours, "Enterprise Culture is an intangible force and capital that gathers people's hearts to realize self-worth and enhance the core competitiveness of enterprises..."

"Okay, okay," Wei Xiaobao finally couldn't take it anymore, "This is all a mess, why do I sound like a teacher's endorsement, and make a set, what does it have to do with our company?" Shuang'er took a long breath: "But these materials say that the corporate culture is very important and plays a decisive role in the company." "Only these few lines play a decisive role?" Wei Xiaobao snorted, "It's a lie, if only these few lines are effective, nerds will become big bosses, but I don't see a few nerds who are promising. Chairman Kang said I don’t know how many times, as a boss and a business, profit always comes first.”

"However, these materials say that the current enterprises have entered the stage of cultural competition after going through price competition, cost competition, and brand competition." Influenced by this, Wei Xiaobao couldn't help but refute Wei Xiaobao, "Only cultural power is the only thing that cannot be cloned, and only culture is the guarantee for the long-term prosperity of an enterprise." "It's as if it's true," Wei Xiaobao made a grimace, "If a corporate culture is such a troublesome thing, why don't all the big bosses who have made a lot of money in the world hit their heads to death? Look again." He ordered, "These literate people are full of tricks, and they are messing around. The purpose is to muddy the water so that they can fish in troubled waters. Look around and see if you can find something simpler. It's best to tell me a word." say clearly."

Seeing Shuang'er earnestly searching through the pile of materials, Wei Xiaobao muttered to himself: "Director Kang once said that there is nothing unclear about business matters. If a word is unclear, it must be you Something went wrong, or you didn't figure it out." Suddenly, Shuang'er cheered: "I found it, I found it. It's really like what you said, Manager Wei. There is only one sentence to explain the corporate culture." "Really?" Wei Xiaobao was overjoyed, and hurried over, "What does it say?" "Oh," Shuang'er took the information in her hands, "Listen to this sentence, McKinsey believes that the so-called corporate culture is the way a company does things."

"The method of doing things?" Wei Xiaobao was stunned, "What does this McKinsey do? Why is the name so weird?" "Oh, that's right," Shuang'er explained, "McKinsey is an internationally renowned consulting company, but it hasn't been established yet. It will take hundreds of years for this company to exist." "What do you think he is doing for a company that has not yet been established?" Wei Xiaobao was indifferent, thinking about the sentence just now, and suddenly Shuang'er cheered again: "Great, here is another example of corporate culture, which is the water park in Liangshan and Songjiang. A story of cultural expansion.”

"Song Jiang? Cultural power?" Wei Xiaobao's eyes lit up, "Quickly read it to me." Song Jiang was originally a small civil servant in the Yuncheng Procuratorate. He was sentenced to prison for dereliction of duty and violation of the criminal law. Later, when he was released on medical parole, he went to Shuibo Liangshan, a private company run by Chao Gai, to seek a job.Compared with Chao Gai, the short-sighted chairman who only knows that he is deceived by fake and inferior products in the market, Song Jiang is more scheming. He is well aware of the difficult operating environment of private enterprises. They kept recruiting talents under excuses, and soon, Huarong, Qin Ming, Hu Yanzhuo and other project managers with MBA diplomas and rich management experience joined in one after another, and Song Jiang's direct subordinates in the company overwhelmed Chao Gai and his group.In this case, the re-election of the board of directors is a matter of course.

After replacing Chao Gai and sitting on the chairman's throne, Song Jiang impatiently began to promote his ideas and carry out all-round transformation of Liangshan Company's corporate culture. First of all, Song Jiang revised the company's philosophy to "walk the way for the sky". The determination of this business philosophy is of decisive significance for the development of Liangshan, which has completely changed the extensive practice of vicious management in the past, and shows that Liangshan Company under the leadership of Song Dong will take into account the society while developing the economy. Benefits, adhere to sustainable development, repay the care of Liangshan from all walks of life, shareholders and consumers.

Then, Song Jiang changed Juyi Hall into Zhongyi Hall. This is a major change in private enterprises for thousands of years.First, it has changed the business objectives of the enterprise. In the past, any private enterprise with a similar nature to Liangshan’s did everything based on its own economic interests. It only cared about short-term benefits and disregarded long-term benefits. Only Song Jiang was far-sighted, and for the first time put forward and practiced this concept of taking social benefits into consideration.Second, it has changed the behavior of enterprises. It is contrary to the practice of unscrupulous and primitive accumulation by private enterprises that started from scratch in the past. Instead, it strictly follows the trading rules of the commercial society, operates with integrity, and eliminates fraud. From then on, Liangshan Entered the benign operation stage.Third, it has changed the nature of the enterprise, and expanded an enterprise that was stuck in the state of food and clothing into a backbone force that can promote the development of society.

After completing this series of operations, Song Jiang once again used his generous skills to carry out an all-round transformation of Liangshan's system, clarifying the respective responsibilities of 108 supervisors, formulating detailed management regulations, and promulgating regulations related to this. related code of conduct.According to reports, this is the first private enterprise in history to introduce a modern enterprise management system. Since then, Liangshan Company has been tempered into a brand company with a strong radiation effect on the market. Looking at the work Song Jiang has done, starting from the introduction of CIS (Corporate Identity System, Enterprise Identification System) for Liangshan as an opportunity, he first put forward the standard of clear business strategy in MI (Mind Identity, concept identification), and unified the understanding of all employees , improve the quality of employees; and then differentiate Liangshan from other private enterprises in terms of VI (Vision Identity; All employees, including the company, put forward specific requirements.After the completion of this series of projects, Dasong Group immediately sent a research and observation group to Liangshan, and vigorously promoted the process of Liangshan's restructuring and listing. Value thinking.

Song Jiang's contribution to us is not limited to this.Because Liangshan has established a strong corporate culture, it is based on this that Song Jiang completed the mergers and acquisitions of several other companies-Tianhu Industrial Development Co., Ltd. and Wangqing Group Co., Ltd., and in these two successful operations All of them are implemented with zero capital investment, relying on the power of cultural expansion. Although the later Liangshan Group’s rapid expansion caused the system to collapse when it merged with Fangla Group, Song Jiang provided us with a standardized business operation in the process of introducing CI to Liangshan and transforming Liangshan’s corporate culture. Successful examples.