Chapter 80 Section 5 Doing business is easy, but management is difficult

Shi Xiu spent nearly a month writing a very serious business plan.In the plan, Shi Xiu named his product "Yangjiajiang".Although his surname is not Yang, he can please his investor Yang Xiong.In addition, "Yangjiajiang" is homonymous with the well-known Yangjiajiang in this dynasty, and the popularity and reputation of Yangjiajiang can be used to rapidly expand the market influence of the product.Then, he analyzed in detail the target market of "Yangjiajiang", the characteristics of consumers' purchasing behavior, and the comparison of the advantages and disadvantages of "Yangjiajiang" and competitors.Careful design and detailed explanations have also been made for the development plan and strategy of the enterprise, how much initial investment is required, and how long it is expected to take to recover the investment.

Yang Xiong decided to be the investor of this proposal.As a prisoner of both houses, he can receive a lot of regular money from prisoners every year, so he has quite a savings.They named the company Yangshi Sauce Industry Co., Ltd. with their respective surnames, as the producers of "Yangjia Sauce".Shi Xiu served as the general manager of the company, Yang Xiong's wife Pan Qiaoyun served as the manager of the financial department of the company, and hired several talents to take up various positions such as production, sales, and logistics.After a lot of intensive preparations, the company began to put into operation.

The market reaction was even better than they expected.There are five types of packaging for the products on the market this time, each of which is printed with a different character pattern, namely Yang Linggong, She Taijun, Yang Liulang, Yang Zongbao, and Mu Guiying.These different character patterns have therefore become sub-brands of the "Yangjiajiang" series of products.A few days later, Shi Xiu discovered that "Taijun She" and "Mu Guiying" were the best sellers, followed by "Yang Zongbao".This shows that the buyers of "Yangjiajiang" are mainly mother-in-law and daughter-in-law, and the heroic images of "Yang Zongbao" and "Mu Guiying" can also satisfy the aesthetics of young men and women.Two years later, they met the "green-faced beast" Yang Zhi in Liangshan, recalling this prosperous entrepreneurial history, they still sighed.Yang Zhi was stunned, and protested, "I warn you in the name of the descendants of the Yang family, that your 'Yang family sauce' has violated our ancestor's right to reputation and portrait!"

Shi Xiu focuses on product innovation with one hand and marketing with the other, and wants to make Yangshi Sauce Co., Ltd. into a large national enterprise.In fact, if there are no problems with personnel, he can do it.However, as the "Vegetable Garden" Zhang Qing once said, doing business is easy, but managing is difficult. The difficulty lies in the fact that people's hearts are difficult to manage.Even if you can use various management techniques, how can you control people's hearts?Like a greedy heart, a lustful heart, or an angry heart?Many years ago, "Vegetable Garden" Zhang Qing was forced to close his Mengzhou Noodle Soup restaurant because of unstoppable people.Today, Shi Xiu, the "Desperate Saburo" who is full of enthusiasm, also encounters the problem of personnel management.

The problem was Yang Xiong's wife, Pan Qiaoyun.It turns out that this woman was born on Qiqiao Festival on the seventh day of the seventh month of the lunar calendar, which is the day when the Cowherd and the Weaver Girl meet on the magpie bridge, which seems to imply that she was born with an amorous life.Although she is named Qiaoyun, she is not a star of Qiqiao Festival, but a colorful cloud of Qiqiao Festival. Therefore, she lacks the eternal infatuation like stars, but has the ever-changing love of clouds and rain.Qin Guan, a writer of this Dynasty, has a saying: "The slender clouds make tricks, the flying stars spread hatred, and the silver and the man are dark. When the golden wind and the jade dew meet, they will win but there are countless people in the world." Come up with some love stories of golden wind and jade dew.

It is said that Pan Qiaoyun was previously married to a Wang Yasi in Jizhou Prefecture, but because Wang Yasi died of illness, she married Yang Xiong, a prisoner in the two courts.Who would have thought that although Yang Xiong is a hero, he is not as elegant as Wang Yasi, so it is difficult to satisfy this woman's wishes.Normally, this woman looked like a white-collar beauty, but she secretly hooked up with a monk. Shi Xiu secretly groaned.Speaking of the woman stealing the monk, it was just an affair, but this woman took advantage of her position as the manager of the financial department to embezzle a lot of public funds to support the monk.As the general manager of the company, Shi Xiu naturally couldn't ignore her.But this woman is unusual, if an ordinary person waits, she just needs to be fired, but this woman is the wife of the company boss Yang Xiong, and she can't move a finger.Shi Xiu deliberated and was in a dilemma: Tell Yang Xiong if you want to, he and that woman are husband and wife, if you can't say a word well, you will commit the big taboo of being inseparable; don't tell him, I'm sorry Yu Gong Enterprises, even privately, can't live up to the friendship between brothers.

A Chinese celebrity said philosophically: "A dike of a thousand miles is destroyed by ant nests." There is a saying of "domino effect" in Western management science.Yangshi Sauce Industry Co., Ltd. is also facing the danger of collapse because of Pan Qiaoyun's ant-hill-like affair.