Chapter 78 Section 3 The Entrepreneurship Story of a Generation of Famous Prostitute Li Shishi

The two brothers did not speak for a long time, just drinking.When Shi Xiu's mood gradually calmed down, Yang Xiong said: "Brother, I think more about the meaning of life than you. Don't think that I don't understand anything when I am in a prison city. The so-called prison city, It is a place where life and death are cut off. What my brother thinks in this place is not just the regular money that the prisoners give to me, but also the way of life. Now you want to start a business, and starting a business is like life , There is also a way of survival. For entrepreneurs, the possibility of failure is a constant threat. Everyone wants to succeed, and no one wants to be a bankrupt, but as long as you start a business, there is a possibility of bankruptcy at any time. Since you If you want to start a business, you can't just see the benefits of starting a business, but put aside the various risks that come with it."

Shi Xiu replied: "Since you want to start a business, you can't be afraid of failure. What's so scary about failure? At worst, start all over again." Yang Xiong sneered and said: "Life is always too short, how many do you start from scratch? I don't want you to be afraid of failure, but I want you to face it calmly and overcome it effectively. There is a saying: "It is easy to die generously, It is difficult to do justice calmly.’ Brother, I know that you have a lot of generosity, but what you need to start a business is not generosity, but calmness.” Generosity and calmness, the former means passion, and the latter means rationality.

Shi Xiu fell into deep thought again. "Have you heard of Li Shishi's love story?" Yang Xiong asked. Shi Xiu nodded. "So, have you heard of her entrepreneurial story?" Yang Xiong asked again. Shi Xiu shook his head blankly. Yang Xiong then talked about Li Shishi's entrepreneurial story.As we all know, Li Shishi was a famous prostitute, and even the emperor Song Huizong was bewildered by her graceful style.Li Shishi knew that what those men were greedy for was her beauty, and at the same time, she also knew the truth of "Once the spring is gone, the beauty will grow old, but the beauty will fall and the person will die."So, she saved up every penny and invested in the establishment of Li Shishi Cosmetics Co., Ltd.Her beautiful image has brought good influence to the marketing of cosmetics, but due to poor management, her company is actually losing money and making money.Two years down the line, she's in serious financial trouble.She had no choice but to frantically find new funds to keep the company going.Because of the unforgettable old relationship, many of her customers back then became her creditors or shareholders, and Song Huizong generously gave her a large investment.It is conceivable how much pressure such high debts have caused her, but she has no way out and can only fight with her back.

For many entrepreneurs, Li Shishi's experience is actually quite common.Even those Liangshan heroes have experienced setbacks of one kind or another.Numerous cases have shown that starting and running your own business not only requires hard work, you need to devote your time and energy from morning to night, and you will often face the danger of bankruptcy, and even a little carelessness, you will fall into the abyss of debt.What is particularly worrying is that no matter what kind of setbacks you encounter, you must endure the pain and keep a rational mind. Yang Xiong said: "If you want to succeed, you must first learn to understand failure. For some people, failure is an ending. For others, failure is just a process. Although your entrepreneurial journey has not yet At first, but in any case, only if you admit the possibility of failure, can you face failure calmly, have the courage to bear the worst consequences, and calmly avoid failure or turn defeat into victory, and finally win what you want. success."

"So," Shi Xiu asked, "what should I do?" Yang Xiong said: "In order to avoid failure and win, before starting a business, you need to complete two assignments, including answering a questionnaire and writing a business plan. Through this questionnaire, you can understand yourself; through this With a business plan, you can understand your business. Only by knowing yourself and the enemy like this can you be victorious in all battles.”