Chapter 65 Section 4: The Godfather of Business by the Xunyang River

One day, the brothers gathered at the Xunyanglou Hotel to talk about business management.Song Jiang said: "How about I come up with a test question to test the intelligence of the brothers?" The brothers all applauded after hearing this. The test question is: "A gold mine was discovered in a certain place, and people flocked to it. Who would have thought that a river would block the way. May I ask, what would you do if it were you?" "Jumping in the waves for nothing," Zhang Shun said, "I'm good at water, so just swim across." "Big bug" Xue Yong said: "But I don't know how to swim, I have to be taught by Brother Zhang Shun."

Song Jiang smiled strangely and said, "Why do you have to go panning for gold? Why don't you buy a few ferries for business?" Everyone was stunned.Song Jiang explained that because there is a gold mine ahead, even if the guests crossing the river are slaughtered to only a pair of shorts, they will be willing. Isn't it a good business? Li Jun, the "Dragon of the Mixed River", took it into consideration and told people to spread rumors that a gold mine was discovered in Jieyang Ridge on the other side of the Xunyang River.On the one hand, he took the opportunity to organize a shipping company with Tong Wei, Jiao from the Cave, Tong Meng, Fanjiang Mirage, Zhang Heng, Chuanhuoer, and Zhang Shun, Baitiao in the Waves.All of a sudden, many gold diggers sprang up in Jiangzhou city, and they hired boats to cross the river one after another.When those gold diggers return disappointed, they have to hire a boat to return.As Song Jiang said, the shipping company's business is booming.Later, the rumors evolved into many versions, and the trend of crossing the river for gold continued for many years, and the shipping company also made a lot of money from it.

Brothers Mu Hong, "Unblocked" and Mu Chun, "Little Blocked", were born in a family of merchants, and the Xunyanglou Hotel is the property run by their father Mu Taigong for many years.One day, Mu Taigong asked Song Jiang for advice.Song Jiang said: "To operate the catering industry, we need to cultivate repeat customers. I have a plan to ensure the prosperity of Xunyanglou's business." He suggested to Mu Taigong: ① Go to Jingdezhen to make a batch of artistically shaped jugs; ② Give the jugs to customers; ③ Put the name tags of customers on the jugs; Special wine jug; ⑤ Set up a group of resplendent wine cabinets in the hotel lobby for customers to store wine jugs before leaving.In this way, the individual needs of customers can be met, and the leftover wine of customers can also be stored in their own wine jugs, and they can continue to drink next time; and so many wine jugs are displayed in the lobby. Can create popularity.

Taigong Mu acted according to the plan, and it really worked wonders.It's just a beautiful wine jug, but it keeps customers as repeat customers and repeat customers as regular customers.Xunyang Tower's business is booming, and Mr. Mu is naturally very happy. Since then, the brothers have regarded Song Jiang as the godfather of business, and they will come to him for consultation whenever they have any questions.Song Jiang also calculated for them with all his heart, so he was deeply loved by his brothers.And Song Jiang's prestige in the arena is also increasing day by day.There are entrepreneurs in the world who are heroes, and they are all proud to get to know Song Jiang.

In the blink of an eye, more than a year has passed, and it is the season of crisp autumn.Song Jiang got up in the morning and sat in the copy room for a while, but he had nothing to do, so he left the prison city and walked to the market.Suddenly remembered that I still had half a jug of good wine in Xunyang Tower, so I might as well go and spend half a day there.When I arrived at the hotel, I asked the waiter if "unobstructed" Mu Hong and "little obstructed" Mu Chun were there?The waiter replied that the two brothers were dragged to gamble by "Black Whirlwind" Li Kui last night, and they have not returned so far.Song Jiang went upstairs alone, found a window facing the river and sat down, ordered a few signature dishes, and asked the waiter to bring the jug, and drank slowly.After drinking half a jug of wine, it was still not satisfying, so I made another jug.While drinking, a lot of humiliation and conceit arose in my chest, I thought: "I was born in Shandong and grew up in Yuncheng. I came from a school official, and now I am thirty-six, but I have never established any fame and career. The two women were mistaken, and they were married in a different place and imprisoned. I think Song Jiang is not an incompetent person, and I have attracted many heroes in the world, but I don’t know when I will be able to make my debut. I feel proud and proud of the sky.”

A gust of river wind blows, and the drunkenness intensifies.Looking up, I saw a flour wall, many of which were inscribed by ancestors.Song Jiang pondered and said: "I also have a poem to write here. If you make a fortune in the future, it would be good to come back to the old place again!" Then he asked the waiter to serve him with pen and ink, and wrote a poem on the white wall, saying: "Since he was young, he has been attacking classics and history, and when he grows up, he has power. It's like a tiger lying on a barren hill, hiding its minions and enduring it. It's unfortunate that his cheeks are stabbed, and he is worthy of being in Jiangzhou. If he has to avenge his revenge in his youth, he will be blood-stained at the mouth of the Xunyang River. "After writing, I admired myself twice, and laughed loudly.I asked the waiter again, although the waiter was young, he was also sophisticated, and immediately complimented him a few words.

Immediately, Song Jiang was full of pride, drank another glass of wine, picked up a pen, and wrote four more lines of poems behind the poem, saying: "My heart is in Shandong, and my body is in Wu, and I feel like I am in the river. Zhi, dare to laugh that Huang Chao is not a husband." Then he signed his own name on the back, saying: "Yuncheng Songjiang Zuo." After writing, Song Jiang sang again, shaking his head.Grandpa Mu came upstairs and saw that he was very drunk, so he quickly called a few people to help him to the guest room downstairs to rest.Song Jiang seemed to be riding the clouds and fog, floating like a fairy, with an infinitely beautiful feeling, and fell asleep soundly.

As the saying goes: "To make your wife happy, cook. To make your lover happy, make love. To make your friends happy, do things. To make yourself happy, dream." Song Jiang began to dream, dreaming that he was roaming the heaven with the Jade Emperor, pointing the world The great rivers and mountains. Mr. Zuhua said: The materials for this chapter are selected from the thirty-ninth chapter "Xunyang Tower Song Jiang Yin Poetry". Jin Sheng sighed and said: "Everyone in the world should personally visit Song Jiang." Why?One is good at expressing love, and the other is good at making money. These are both ways of public relations.If a businessman is good at public relations, marketing is everywhere.If managers are good at public relations, human resources are everywhere.Therefore, although Song Jiang is a prisoner, he can make the world's strong men return to their hearts.This does not have the name of the boss but the reality of the boss, and the manpower in the world is all the resources he takes and uses.Think about Song Jiang, although he is humble on the outside, but conceited on the inside, so there is the embarrassing incident of reciting anti-poetry after drinking in Xunyanglou.