Chapter 34 Section 3 Customer Classification Management and the Commercial Spirit of Prostitutes

But it is said that Wuhongyuan, formerly known as Sunji Inn, is the property of Sun Erniang's father, Sun Daoyuan.Sunji Inn is located on the edge of the official road in Mengzhou, and the steamed buns are delicious, and the business is booming.Because of this, Sun Erniang's uncle, Sun Zhongyuan, coveted Sun Erniang and colluded with the policeman Lu Huaicheng, framed Sun Daoyuan for selling illegal salt, killed him in the pursuit, and then sold Sun Erniang to Tokyo for prostitution.On that day, Erniang Sun saw the "vegetable garden" Zhang Qing, and she wanted to make friends. The two met and returned to Mengzhou, where they planned to murder their uncle Sun Zhongyuan and regained control of their father's property.They also attracted several charming sisters, and renamed the Sunji Inn Wuhongyuan, imitating the story of Goulan in Tokyo, operating not only traditional steamed buns, but also fashionable eroticism, making the business even more prosperous.

Wu Song asked: "I see guests coming in and out here, but only in twos and threes. How can it be prosperous?" Zhang Qing replied: "Brothers don't know something. The Wuhong Courtyard has opened up very well, and the number of customers is overwhelming, which has exhausted all the sisters and servants. After several considerations, we decided to adopt classified management for customers. As a result, we found that 20% of the High-end customers generate 80% of the operating profit, and we call them profit-making customers. Brother Yu, although I was born as a vegetable grower, I have also read some poetry and books, so I adjusted my market positioning, taking 'black hat' as the target customer, and "Red skirt" is a characteristic of the business, only doing business for these wealthy people, so that the most lucrative profits can be obtained at a limited cost. Suddenly, the reputation of Wuhongyuan spread far and wide, and officials and businessmen in various prefectures and counties far and near He is our distinguished guest. Who knows that the good times will not last long, and the business has gradually slowed down in the past few months. But I don't know why?"

Wu Song asked curiously: "How to manage customers by category?" Zhang Qing went to the office to get a copy of the document and showed it to Wu Song.It turns out that the so-called classification management is to divide customers into A, B, C, D, E, and five.Among them, first-class customers are at the top of society, that is, high-ranking officials and nobles.They have their own living habits and don't seek vanity, but their every move pulls the nerves of the society.Their consumption decisions often become gossip in the industry, and are rumored and imitated by people.Of course, the proportion of first-class customers in the crowd is very small, only 0.2%.

Although the second-class customers are not on the top of the tower, they also have extraordinary abilities, so they can obtain high income and wealth through their careers.They are the main buyers and consumers of luxury goods.They go in and out of some intimate social places, where they consume or plot.They want to work their way up to the top of society, but their offspring are more likely than they are to get there.Their proportion in the population is 12.56%. Class C customers are the backbone of society.They have neither a noble family background nor wealth that can rival a country, but they are powerful people in the officialdom, entrepreneurs and professional managers.They pay attention to fashion and pursue better brands.They are very active and keen on all kinds of parties.They want their children to receive a better education and are willing to pay for it.Their proportion in the population is 26.15%.

Customers such as Ding are the largest working class in society.They pursue stable careers and income, and are sometimes keen to pursue entrepreneurial opportunities with small capital.They rely on friends and family for financial and emotional support and seek advice and help when they are in trouble.Their activity space is limited to family and workplace, and they also travel occasionally.Their proportion in the crowd is 38.62%. The income of customers such as E is very meager, just enough to maintain their daily lives.They need to calculate and spend money, mainly to buy food and daily necessities.If sickness, car accident, theft, bad weather, or any misfortune happens to them, they will be in great distress.Their proportion in the population is 15.45%.

Others live below the poverty line, are often unemployed, and even need to rely on other people's handouts and handouts to maintain their lives.Their purchasing power is extremely weak, and it is limited to food, which is almost negligible in customer classification management.Their proportion in the population is 7.02%. The high-end customers in the eyes of Wu Hongyuan are mainly composed of B-class customers and some C-class customers.As for the first-class customers, they often go to Goulan, Tokyo, to buy popular famous prostitutes such as Li Shishi, Gu Panpan, Zhao Yingying, etc., but why would they patronize Shizipo in the countryside of Mengzhou?As for customers below Ding and others, they were all blocked out by the threshold of the Wuhong Courtyard.

Wu Song asked again: "My brother divides guests into five classes, isn't it snobbish?" Zhang Qing replied: "If you want to talk about snobbery, you are really snobbish, but Brother Yu and your sister-in-law have no choice but to be like this. If you are in business, you are talking about business. Customers of different levels, due to their social status, economic income, lifestyle and other factors , leading to different consumption characteristics, the reason why we divide customers into five classes is also to select target customers and obtain profitable business opportunities.”

"Then," Wu Song continued to ask, "how would you evaluate your business opportunity?" Zhang Qing replied: "Our business opportunity lies in people's loneliness. Although we are in a prosperous society, everyone is actually lonely. Among them, some high-end customers are willing to pay to come here Seek the comfort of whores to relieve their loneliness." "Yes, loneliness. I often feel terrible loneliness in the crowd." Wu Song nodded and continued to ask, "My question is, why are prostitutes and not their wives comforting them?" Zhang Qing believes that compared with women who are wives, prostitutes have five advantages:

First, wives like to complain, but prostitutes know how to be gentle.The wife is always nagging, accusing the man of doing something wrong here and there.The prostitute is able to tolerate everything with her tenderness and patience. Second, prostitutes make customers feel in love all the time.The wife often does not pay attention to her image in front of her husband, her eyes are sleepy, her eyes are stained with gum, and her feet are crossed.The whore, on the other hand, always tries to be the prettiest, the most tender, the most lovable side of herself. Third, prostitutes know how to meet the needs of customers.When a man has a particular fetish, his wife despises him, laughs at him, or gives him an embarrassing cold shoulder.But prostitutes know how to respect him, understand him, comfort him, and cooperate with him.

Fourth, when a man gives money, the wife always thinks it is too little, but the prostitute will send a kiss full of gratitude. Fifth, the wife is used to taking her husband as her own, but she doesn't care about his happiness and sorrow.Prostitutes cherish every short tryst, and making customers happy is the eternal theme of tryst. "Ah!" Wu Song exclaimed in surprise, "In this way, prostitutes possess the most precious commercial spirit of our time! Work like prostitutes, serve like prostitutes, and our employees should have the ability to serve like prostitutes." Work concept. But, what did you just say? You said that the business has gradually slowed down, why? Such a good service, how can there be no business? "

Zhang Qing said: "I'm also secretly wondering! I don't know what happened?" "Let me answer your questions." A man's voice came from the stairs.When everyone turned their heads to look, it was the fat man Wu Song met at the door, "The problem you are encountering is called diminishing utility in economics." The fat man said, while arranging his clothes, he climbed down the stairs and came to the table. What is diminishing utility?For example, the fat man said that when he first fell in love with a girl, he would feel extremely excited when he pulled the girl's hand for the first time, but as the number of times of holding hands increased, the excitement would decrease, until finally "holding the wife's hand, like the left hand Pull the right hand" numbness.The reason why husband and wife are dissatisfied with each other is actually a syndrome of aesthetic fatigue caused by diminishing utility.Ever since, men will inevitably like the new and dislike the old, and women will inevitably have sex.The business of Wuhongyuan is getting weaker day by day, which is also related to the diminishing utility of prostitutes. "Is there any good countermeasure?" Zhang Qing asked anxiously. The fat man replied: "Shizipo is located in the countryside of Mengzhou, and the total target customer group is too small to maintain the sustainable development of Wuhongyuan. The only way now is to move to big cities like Tokyo and Yangzhou to obtain enough or introduce some fresh beauties and entertainment items to satisfy the original customers’ hobbies of liking the new and disliking the old.”