Chapter 21 Section 2 Wu Song's brand plan

Wu Dalang followed his brother's advice, moved from Qinghe County to Yanggu County, and rented a house on Zishi Street to live in.In this way, one is to stay away from the bad things of those men and women in Qinghe County, and the other is to seek refuge with brothers.With the protection of brothers, who dares to bully us? On the day of the move, Wu Song and his brother were drinking in the backyard while talking about their business plans.From product strategy to price strategy, from channel strategy to sales promotion strategy, Wu Dalang was dizzy and said with a cheerful smile: "I only know that brothers will fight, and after years of separation, they have become so knowledgeable! "

"When it comes to product strategy," Wu Song said, "we need a brand, an attractive and likable brand." Wu Dalang said: "You can rest assured! In Qinghe County, Wuda cooking cake is a well-known brand." Wu Song smiled and shook his head.He has a new brand plan, intending to change the name of Wuda cooking cake to Panniang cooking cake.The reason for changing the name is because of the association effect of the brand.Speaking of Wuda cooking cakes, you will think of a short man who smells of sweat; when talking about Panniang cooking cakes, you will think of a beautiful lady who is looking forward to love—excuse me, how would you choose?The answer is of course the latter.Naming the product with the name of Pan Jinlian will undoubtedly bring customers an imagination of "beautiful and delicious", so as to better stimulate their desire to buy.

We can't help but sigh that Wu Song's idea is really wonderful.If his plan can be successful, then the best-selling fast food in the world today is neither hamburgers nor hot dogs, but obscene pancakes. Who would have thought that Wu Dalang's face darkened, and he replied angrily: "What? Even you want to get your sister-in-law's idea? What brand plan is it? It's clear that your sister-in-law is going to show off all over the street!" Wu Song didn't know whether to laugh or cry, and explained: "Many brands advertise, and even hire celebrities to be their image spokespersons! With the beauty of my sister-in-law, she is no less than any celebrity. It's a pity to leave such a good resource at home and not use it!"

Wu Dalang said: "I can tell you, no matter how beautiful your sister-in-law is, that is my exclusive resource. You let her go around the market and attract many men's harassment, didn't you mean to cause trouble for me?" , patted the table, walked away angrily, returned to his room, and ignored Wu Song again. Pan Jinlian was in the kitchen, and heard the conversation between the two brothers clearly through the wall, thinking: "So my uncle is quite interesting to me. I used to be with Zhang Dahu just for fooling around. I didn't expect But here is the marriage!" Then he ran out of the house, comforted Wu Song and said, "Your brother is a rough man. They are all my brothers, so don't blame him."

"Of course I want to see him!" Wu Song said angrily with a dark face, "I've been in business for so many years, no matter how much I tell him, he can't figure it out." Pan Jinlian said with a smile: "His head is just a twig. He doesn't understand, so you can tell my sister-in-law." Wu Song has no other relatives in Yanggu County.During the day, I worked as an errand in the county government office, and when it got dark, I had no other place to go, so I went to visit my brother's house.I couldn't talk to my brother, so I told my sister-in-law.Wu Dalang also sat beside him and listened. Often it was Wu Song who spoke happily, and Wu Dalang had already tilted his head and started snoring like thunder.

"Sister-in-law," Wu Song sighed, "Look at my brother's head, it's worrying!" Then he told the story with emotion. The story says that there are two young men who started the mountain together.One chiseled stones into squares, then transported them to the side of the road, and sold them to others to build houses.The other is good at playing tricks. After the stones are mined, they are directly transported to Bianliang and Hangzhou, and sold to urban residents to build gardens.The stones in the mountains are always in strange shapes, and it is those strange shapes that people in the city take a fancy to.But in two or three years, the young man who sold strange rocks became the first rich man in the village and built a spacious and bright mansion.

Later, the government issued a decree not to destroy the forest.People planted fruit trees, and every autumn, there are crispy and delicious duck pears all over the mountains and plains.Merchants come from all over the world to purchase the fruit and then ship it to all parts of the country.No one noticed that the young man who sold strange rocks quietly planted willow trees.Merchants purchased so many fruits that they just needed strong and durable wicker baskets.But in four or five years, the young man selling wicker baskets has already made a lot of money, and has established his own property in the county town.

Soon, on the bustling Xianqian Street in Yanggu County, two clothing stores opened one after the other, competing face to face.It is also a double-breasted jacket in willow, green and hang silk. Shop A is priced at 800 Wen, while Shop B across the street is priced at 750 Wen.When shop A also changed to 750 Wen, shop B changed to 700 Wen.So, the clerk of store A went to store B to quarrel, causing people all over the street to watch the excitement. From then on, everyone knew that the price of store B was cheap.After a year, the business of store B is booming, and the financial resources are strong.It's just that no one knows that the owner of the two shops in A and B is actually the same person, a young man who sold strange rocks and wicker baskets back then.

"The junior you mentioned," Pan Jinlian asked while helping Wu Song mend his clothes, "Who is he?" "He," Wu Song replied, "he is a well-known Ximen official in Yanggu County, and now he has opened five or six shops in this county, including silk stores, clothing stores, pharmacies, and rice stores. There is no business that he does not do. The Lion Tower next to the county government, is it magnificent? It is also his boss. He also trades, travels the rivers and lakes, buys cheap and sells expensive, and has accumulated a huge fortune. You say his head , why is it different from our brains?"

Pan Jinlian has just arrived here, but she doesn't know who the high official of Ximen is—but it doesn't matter, the important thing is—through this story, Wu Song profoundly expounded a truth, that is: "Thinking determines the way out, and the head determines the money." "You're right." Wu Song said, "My brother's head is a grain stump. I'm a senior official from Ximen, that's Liuli's head."