Chapter 9 How to go further in the third quarter? ——Imitate the big office concept of Qixin

We seem to say that Qixin is invincible. Is there any way to do it better?We think we can start by imitating the big office concept of Qixin.Now there are very few stationery companies that implement the concept of "big office" like Qixin.Why not imitate?Because the implementation of this concept requires a lot of cost, not everyone can imitate it. There are more than 8,000 stationery companies in China, with a total sales of more than 100 billion.Among them, more than 700 are stationery companies with a scale of over 10 million yuan, with a total output value of more than 30 billion yuan, that is, on average, each company has a turnover of more than 40 million yuan. In 2008, the turnover of Qixin Stationery exceeded 600 million yuan, 15 times the average output value of stationery companies above 10 million yuan.At present, there are very few stationery companies in China that apply the Qixin model.Because the fact is that without a strong financial background, it is difficult to perfectly implement the concept of a large office.However, "everything is difficult at the beginning", Qixin was only a stationery dealer in 1993. Through continuous integration, it has taken a big step towards the essence of the stationery industry today.

Remember method one?It is to take care of the file life cycle.However, when more than 70% of stationery suppliers concentrate on low-end products and most of them only produce a single product, when suddenly everything has to be produced and the quality must be high, it is really easier said than done. Office" costs. For example, don't offices now have more and more computer equipment?To perfect the concept of "big office", Qixin Stationery needs to establish a new production line to research new products. Remember the "Shanghai Qixin Information Technology Co., Ltd." that cost 5 million?In addition to consolidating the intercommunication of internal information technology, this Qixin subsidiary is to produce high-tech office products.

This is only the first step to perfect the concept of "big office". Perfecting the big office means that more products need to be developed. The cost of researching and developing new stationery in 2006 increased from 4.14 million in 2006 to 9.5953 million in 2008, which has not yet been calculated. The cost involved in applying for product patents, Qixin has applied for a total of 64 patents for its products since 2006, all of which are for the cost of improving the "big office". But even if your stationery product series cannot meet the entire life cycle at one time, at least ensure that your products can be integrated to meet part of the life cycle.If you are still selling a single stationery, in addition to bringing inconvenience to buyers, how can you attract customers? How can you earn back the cost?Also, how can you possibly design office solutions to problems?So you have only one result, when other stationery vendors successfully integrate the concept of "big office", you will be eliminated.