Chapter 54 Jiangsu and Zhejiang beauties have more bosses

Jiangsu and Zhejiang are so beautiful. Smiling charmingly, looking forward to beautiful eyes, or heavy makeup, or light smear, solemn, or elegant, plus natural beauty-on the streets of Jiangnan towns and cities, the "beauty walk" has long been known and envied by Chinese people. In fact, today's women in Zhejiang, especially those in rural areas, have more than just beautiful looks. In the spacious office of Yiwen in the Jiaxing woolen sweater market, Fan Lijuan turned a pencil and smiled at us charmingly, showing a pair of canine teeth like Gong Li. She said, I am the manager, please talk to me if you have anything to do.

Beside her, a middle-aged woman is crackling to settle accounts, that is her mother.A middle-aged man was sweating profusely instructing Xiaogong to move the large bag of woolen sweaters to the car. It was her father.The car driver who was smoking was her eldest brother, and the second brother was not there. Fan Lijuan said that the woman has the final say in their family. To be precise, it was her mother who made the call three years ago, but now she is the caller. The Fan family used to be a family of fishermen on the canal. In 1982, life on the water became unbearable, so they went ashore.Fan Lijuan's parents began to help others with short-term labor.At this time, there were more sweater factories in northern Zhejiang, and her mother bought a few inferior woolen sweaters at a low price from some small factories and sold them in the market. The boss is coming.The joys and sorrows involved are hard to describe in words. Fan Lijuan dropped out of school in the third year of junior high school to help her parents attract clients.

Because the mother is more capable than the father, the mother gradually becomes the head of the family. "You may not know how strong the idea of ​​men being superior to women is for a canal fisherman like Dad. It is absolutely unacceptable to let a woman be his home. But there is no way, he is strong on the river, In the market, my mother sold more sweaters than him." Since three years ago, Fan Lijuan got started, and she ran clients all over the world.In business negotiations, mothers are no longer comparable to eloquent daughters.Gradually, the daughter's turnover grew bigger and bigger, and the mother retreated to the second line and gave up power.Last year, Fan’s stall was re-registered, and the stall owner changed for the third time.It became Fan Lijuan.

Obviously, in today's Zhejiang market, beautiful bosses like Fan Lijuan can be seen everywhere. According to statistics in Wenzhou City, among private enterprises with an annual turnover of more than 1 million yuan, there are more than 500 female legal representatives who play the leading role. As for small-scale individual industrial and commercial enterprises, there are at least 10,000 female bosses .They are generally between twenty and forty years old.The business field includes more than 20 industries such as shoemaking, clothing, and entertainment. In 1995, Yiwu Small Commodity City also conducted a survey and found that among the more than 20,000 stall owners in the market, female stall owners accounted for a quarter.Back then, the market's No. 1 business license was issued to a woman named Feng Aiqing.She is considered to be a hero in the early stage of the market. In 1986, she participated in the National Advanced Self-employed Workers Commendation Conference as the first batch of self-employed representatives in Zhejiang Province.

In recent years, there have been an endless stream of heroines in the Yiwu market.In the newly opened Binwang Market, there is a woman named Yu Qiaoxian, who is only 32 years old this year. She used to be an unremarkable country girl.She specializes in health care products. In just three years, she won the general distribution rights of 11 brands, including famous brands such as Jinri, Kangfulai, Wanji, and Taitai Oral Liquid.Today, when it comes to health care products in the Yiwu market, Yu Qiaoxian can be regarded as a "big sister".