Chapter 52 "audacious in the extreme"

Wang Junyao squinted her eyes and stared blankly at the sky. There was a blue sky, white clouds, and a plane passing by. Wang Junyao muttered something, but none of the partners standing beside him could understand what he said. 27-year-old Wang Junyao was a business owner in the Jinxiang Market, the hometown of trademarks in Cangnan. After several years of business, the young man's mind became active; he always felt that he should do something to surprise everyone. One day in 1991, he walked into Hunan Airlines, and was greeted by a female secretary with a cold face.After she heard Wang Junyao's background, she opened her mouth wide, and called the general manager like the wind.

Wang Junyao said, I want to contract an air route from Changsha to Wenzhou. "You want to take over the sky." The general manager's surprise was not much better than that of the female secretary. The aviation industry has never been open to private individuals. This young man from Zhejiang may be the first person to make an idea in this regard. "The courage of the peasants can be overwhelming when they grow up." Wang Junyao, who is not yet 30 years old, does not change his expression. The reputation of "Bold and Bold" Wang Junyao spread from then on. Fortunately, Hunan Airlines really did not regard Wang Junyao as a lunatic or a whimsical person. While they were reporting to the higher authorities, a difficult negotiation also began.

In Wang Junyao's eyes on the market, the Changsha area is an active area for Wenzhou businessmen.The land transportation from Changsha to Wenzhou is 1,000 kilometers, and it takes at least two days to transfer by car to train. If an air route is connected, the time saved is worth much, and Wenzhou people can calculate it faster than anyone else. On the Hunan side, opening a new route is naturally a blessing, and they are unwilling to take the risk. The cooperation plan came out, and Wang Junyao paid the operating fee according to the flight number and mileage to ensure the interests of the airline company, and the economic risks were borne by the contractor.Since July, it has chartered sailings, with two round-trip sailings per week.

After the negotiation in Hunan was concluded, Wang Junyao returned to Wenzhou, but the Civil Aviation Administration of Wenzhou did not believe such a bizarre thing. There was no other way, so Wang Junyao had no choice but to call Hunan overnight to ask for a proof.Therefore, the Hunan Provincial People's Government solemnly sent a certificate to Wenzhou by urgent telegram. It is almost unbelievable that the first private charter company in China was established in this way.Wang Junyao accidentally became a news figure. From July of that year to April of the following year, this route flew 140 voyages, with a passenger load factor of 95% and a turnover of 2 million yuan. Wang Junyao won the first battle.Immediately afterwards, he negotiated with Nanjing Airlines to open the Wenzhou-Shanghai route, and then the Wenzhou-Fuzhou route...so far.Wang Junyao's charter flight company has more than 30 routes and more than 100 flights per week.

One day, his partner suddenly asked, when he looked up at the sky and muttered something a few years ago, he said: "I was thinking, if the market on the ground can compete, why can't the market in the sky? " Even if you dare to grab the business in the sky, what else can you not dare to do?After the charter company got on the normal track, Wang Junyao's mind became active again.After careful consideration, he intends to invest in industry. Not long after, a JuneYao dairy company was established, producing pure milk that had just become fashionable in domestic metropolises.This time, Wang Junyao put all his eggs in one basket and used his name as the trademark of the product.

"Please everyone." At the workers' meeting, he pumped his fist, with a serious expression, "If the milk produced by the company is substandard, I, Wang Junyao, are the ones who will be the ones who talk to the consumers. Now I put all my wealth and face on you body." In order to promote "Juneyao Milk", Wang Junyao started to imagine again.Hearing that celebrity advertisements are very effective, he also wants to invite a celebrity to drink for his milk. "Which singer is the most popular today?" he asked. "Are you referring to the mainland, or Hong Kong and Taiwan?" the counselors asked.

"Of course it can be from the Mainland, or from Hong Kong and Taiwan, and it's best not to advertise." Wang Junyao's tone has never been small. So I lined up, and a large list of stars from mainland China, Hong Kong and Taiwan were selected, and there were not many. The most striking name among them was Jacky Cheung: one of the "Four Heavenly Kings", known as "Ou Shen", with a wide range of idol groups , especially to the white-collar workers, and they are the main buyers of the pure milk market.The most important thing is that Jacky Cheung has never made commercials for mainland companies.

"It's him, Jacky Cheung." Wang Junyao slapped the table. It was January 1996. For this matter, Wang Junyao flew to Hong Kong three times. From absolutely impossible, to discussing and discussing, to OK, Wang Junyao once again got his wish. When it comes to production, Jacky Cheung made a request that it must be finely shot, and it must not be less than 2 million yuan.Wang Junyao smiled, and ended up shooting a 30-second advertisement, which cost 5 million yuan. When it was about to be broadcast, Wang Junyao pointed out that China's No. 1 advertising media, CCTV, was the best channel, and it needed the best time to hang it after the "News Network".In this way, it was broadcast for three months from March to May 1997, and the cost was 20 million yuan.

At this time, Wang Junyao was almost spending a lot of money.He said, this is the way we Zhejiang people do business. We have to think a lot before doing business, and if we really do it, we don’t have to leave anything behind.It is said that since the broadcast of Jacky Cheung's commercial, the market sales of "Juneyao Milk" have skyrocketed. It seems that this time Wang Junyao has "won" it again. Wang Junyao is a person who walks like the wind and doesn't like to look at the ground very much.He said, my father and my father's father were all farmers. They had watched the land all their lives, and now I have to change it.