Chapter 28 Chapter 5 Chaos in the Sun

A famous market in Zhejiang. 1992. The "China Quality Miles" team went to the market to interview.Naturally, the market management department attached great importance to it. It has been busy for a long time with arranging the venue and sorting out the materials. On the same day, all the reporters gathered in the conference hall to listen to the briefing. Suddenly, a reporter stared at the "Zhonghua" cigarettes on the table, took a look, the cigarette label was not printed clearly, and the plastic packaging was wrinkled, and the smell was obviously impure. fake cigarettes.The cadres of the Zhejiang Provincial Technical Supervision Bureau who accompanied him concluded in one word.

Market managers were embarrassed. When it was lunch time, we sat around in the hotel, and a lady brought wine to the table.Unexpectedly, among the reporters, there was a veteran who specialized in interviewing wineries and was good at appreciating wine. He brought a bottle of Jiannanchun, fake wine; a bottle of Moutai, fake wine; and a bottle of Wuliangye, fake wine. The market manager was greatly embarrassed, and asked the hotel lady in a low voice: "Tell me, tell me, what's going on?" A daily necessities market in Zhejiang. year 1991. At that time, anti-counterfeiting trademarks had just been introduced into China, and some well-known enterprises had already begun to use this technology to protect themselves.

A joint-venture soap company in Fujian was studying the design and use of anti-counterfeit trademarks. Suddenly, an urgent call came from the marketing department in Zhejiang: the company's latest products with anti-counterfeit trademarks appeared in a certain market in Zhejiang. The salesperson asked: Does the company have other channels for distribution in Zhejiang? The boss of the Hong Kong side was at a loss, and quickly asked the planning department. Answer day: The company's anti-counterfeiting trademark is being drawn up, and the so-called soap with anti-warping trademark on the market is obviously a fake.

Therefore, immediately call the major marketing departments across the country: pay close attention to it, and report it immediately if similar soap appears.The soap with the anti-counterfeiting trademark is fake, but the soap without the anti-counterfeiting trademark is real. The angry Hong Kong boss yelled at the marketing manager of Zhejiang on the phone: "Tell me, tell me, what's going on?" A major newspaper in Zhejiang. 1992. The newspaper advocates in-depth grassroots investigations.Reporter Xiao Zhang stayed in a large market for more than a month and wrote a long newsletter of more than 4,000 words. The examples are vivid and penetrating, which is quite typical.The manuscript was faxed to the newspaper office, and everyone applauded.The editor-in-chief finalizes it, and publishes the headlines on the front page with comments.

That night, the night shift editor carefully proofread the manuscript and made the layout carefully, making the manuscript extremely eye-catching. At 9 o'clock in the evening, the sample report had already passed the second school.Suddenly, the editor stared at the computer and stopped moving, and saw a piece of news from the Xinhua News Agency telegram just received: Counterfeit products have become common in several domestic markets, and the State Administration for Industry and Commerce named and exposed it. In a series of lists, the market reported by reporter Zhang is impressively on the list.

So, I immediately withdrew the version and changed the manuscript, and I was in a hurry. The editor was annoyed, grabbed the phone and woke the reporter up from bed: "Tell me, tell me, what's going on?" what is the problem? The little maggot from the hotel, the manager of the Zhejiang marketing department, and Xiao Zhang from the newspaper must all be dumbfounded by the question.Apparently, there is a "ghost" wandering around. Just when Zhejiang's professional market has just entered its heyday, and just when the reputation of "running the market and looking at Zhejiang" has just spread, a specter of counterfeit and shoddy products began to haunt the people of Zhejiang.