Chapter 13 Feature: The Long Tail Is Everywhere
The Nine Laws of the Long Tail:
Rule 1: Centralize or disperse inventory;
Rule 2: Involve customers in production;
Rule 3: One type of communication does not fit all;
Rule 4: One product does not fit all;
Rule 5: One price does not fit all;
Rule 6: Share information;
Rule 7: Think "and", not "or";
Rule 8: Let the market do things for you;
Law 9: Understand the power of free.