Chapter 4 Enterprise Transformation and Boss' Self-cultivation

Chinese companies are in a period of transition, either becoming a chain of internationalization links, or becoming low-profit occupants in the industry, struggling to survive. No matter what kind of strategy or how sound the corporate culture is, the direction of corporate development is still closely related to the boss.Therefore, planning a company starts with managing itself. The self-cultivation of the boss is related to how big the company can be, whether the corporate culture is sound, and whether the company has a strong ability to resist risks. It is related to whether employees have a sense of security and whether the company can Sustained development in the Red Sea.Therefore, the self-cultivation of the boss is an important course of modern management.

Generally speaking, Chinese bosses are "heroes" who dare to think and act, are full of vigor, and are full of pride. Such bosses are most suitable for starting a business and growing a company from a small one to a big one.However, if an enterprise wants to become stronger, it needs the boss to have a peaceful mind. Peace is mainly manifested in the following aspects: The first is the ambition of a large enterprise and the mentality of a small enterprise.Chinese companies are in the growth stage, and compared with international companies, they are all juniors.Whether it is financial strength, brand influence, employee loyalty, or profit model, they all belong to the exploratory stage, requiring more resource integration and more time to grow.Therefore, in the process of enterprise management, the boss must be extremely sober, and must know that no matter how long-term planning, how ideal performance growth, how strong the industry position is, and how brilliant the successful experience is, most of them are Chinese businesses. Opportunities, rather than relying on perfect execution, so we must clearly realize that we are still small in the market and need continuous efforts and progress;

The second is management tolerance.The bosses are all successful, with their own very individual thinking patterns and relatively fierce personality traits.As a high-level manager, personality is third, attitude is second, way is first. The key is to manage with team culture instead of boss culture. The skill of retaining people is to make team culture the main theme of the team and order management to be the core of the enterprise. consistent policy.Management is not governance, management is more about establishing a personal image, leading the general direction of the team through one's own personal charm.Therefore, unless it is a matter of principle, the boss should be a boss who is considerate of the employees, and cannot be harsh or mean.

Many domestic business owners often claim to the outside world that they are big companies and leaders in the industry.If it is because of the needs of marketing, we have no objection to this, but we must remember that we are not giants yet, and we still need to grow. The boss may be a technical school who doesn't know marketing; or a marketing school who is a layman in technology; or a resource school who doesn't know the details; or even hit the industry by mistake and doesn't know anything except having a certain amount of money... So, Requiring a certain degree of specialization from a boss is a "mission impossible".

Can the boss be an outsider forever?Should the boss learn from the experts from the manager to the president?After research and analysis of nearly a thousand successful companies, it is found that: the boss can be unprofessional, but the team must be professional.That is to say, a successful enterprise is first of all a professional team, and the boss only needs to do a good job in leading the strategy and managing the core personnel.The top leader of an enterprise is not an executor, what is needed is a high-level decision-making. Modern enterprises require the boss to be professional—management professional, or only manage a vice president (or director), or manage a core team of 3-7. All unprofessional matters are handled by professionals, and all layman matters are handled by experts. solve.

No matter how smart a boss is, it is impossible to be an all-rounder. A boss who does everything by himself is suitable for a small team, but definitely not suitable for a large enterprise.The only outlet for the boss's specialization is to use specialized talents. The reason why a boss is a boss lies in the realm. First of all, it is stated that there is no contradiction between a high state and a peaceful mind. The state of mind mainly refers to seeing clearly the position of one's enterprise in modern business, and always maintains a clear and crisis awareness, while the state mainly refers to the boss's mind, tolerance, cultivation and foresight.

A successful entrepreneur is not only the success of wealth accumulation, but also the benefits and influence it brings to society.Therefore, the cultivation of entrepreneurs is directly related to the image of the enterprise, and even becomes a mirror of the enterprise.According to a survey by an authoritative organization: Bill Gates' influence is far greater than that of the head of a small country, and in China, the popularity and credibility of the presidents of many large groups surpass many celebrities and become role models of the new era. Realm cultivation is one of knowledge cultivation, the second of environmental edification, and the third of personal charm leading peripheral resources.When an enterprise grows from small to large, the entrepreneur is no longer just an operator, but also a symbol and symbol, representing the economy of one side, and the general image of successful people in society, so entrepreneurs must pay attention to Knowledge cultivation requires you to be a scholarly leader, a temperamental leader, and a self-cultivating leader. Always remind yourself that you are the best spokesperson for the company, and you are absolutely not allowed to face the public and the media with quackery.

Entrepreneurs must have a relatively stable industry circle. This circle is a window for entrepreneurs to broaden their horizons and a ladder to promote their continuous progress.As a leader, you must be good at walking into higher-level circles, marching towards a higher level of success, bringing more resources to the company through your own personal brand and influence, and at the same time leading the company to a higher level of development.