At present, with the high degree of homogeneity of marketing methods, the pressure of development and survival is plaguing all enterprises all the time, and the continuous upgrading of market competition makes the learning of sales managers keep up with the pace of the times.Only by improving the art of leadership can managers improve their leadership.Scientifically making decisions is also an important quality that a sales manager must have, which is often related to the life and death of an enterprise.Only by mastering various management methods and skills can sales managers be able to stretch and relax freely in daily management work and climb to a higher peak in their careers.

The sales manager is the direct embodiment of profit creation in each company. The quality of his work is the key to the success or failure of the company. The sales manager is a strategist, a marketing master, and a link between the sales force and the company's management. play an irreplaceable role.Therefore, the level of theoretical knowledge, management experience and personal quality of sales managers has become an important determinant of business performance. Facing the increasingly deteriorating competitive environment, as a sales manager, how to formulate sales plans scientifically?How to effectively manage a sales team?How to strictly control the sales process?How to hold a successful sales meeting?How to closely cooperate with various departments of the enterprise?

In order to help sales managers master various management methods, update the thinking mode and knowledge structure of enterprise managers, enable sales managers to handle daily work more freely, and solve practical problems in enterprise management, we have compiled this book. Starting from the perspective of the sales manager, this book fully considers all aspects of sales management, and introduces the specific content of the daily management work of the sales manager in detail. This book is divided into four parts, namely: becoming a sales manager pursuing excellence, personnel management of sales managers, business management of sales managers, and collaboration between sales managers and various departments of the enterprise.It comprehensively expounds and introduces how sales managers can improve their personal abilities and how to strengthen daily management. The content is rich and comprehensive, highly logical, systematic and informative. It is a practical reference book for sales managers.

This book has the following characteristics: The topic selection is closely related to the daily management work of sales managers, and provides them with standardized, professional and practical solutions to problems. The content of this book covers all aspects of sales manager's work, and is a practical encyclopedia of sales manager's management work. The writing style and language expression of this book are standardized and consistent, which is convenient for readers to learn, consult and use. In order to provide readers with a relaxed, pleasant, efficient and practical reading and learning experience, this book strives to achieve key points, steps, diagrams and functions in the layout design and writing content design of knowledge and skills.

Absorb the essence of wisdom in the book and master the management methods in it, which will surely benefit you a lot.In such an era of change, all the old-fashioned and rigid things will be swept away.Only sales managers who keep learning, improving themselves, and improving themselves can their professional life be full of vitality like this era!