Chapter 18 Chapter 18 The Other Half of the Sky's Wealthy Women Making Money Stories

"Women hold up half the sky", this sentence is also applicable in shopping malls.Although the number of female businessmen is not as large as that of male businessmen, women have more advantages than men in doing business. Women are careful budgeters, so they are good at financial management and control. Especially in the early stage of starting a business, women are diligent and thrifty in starting a business, and do not waste money; women have good tenacity, and are better than men in enduring hardships and setbacks, which is very important in the development process; In the position of the weak, they subconsciously maintain a sense of crisis at any time, which prompts women to be more cautious in doing things, considerate issues when making decisions, not easily take risks, and can ensure that major decisions will not make mistakes; in terms of management, women are born Their kindness, gentleness, and coordination ability determine that they have advantages that men cannot match; in specific industries such as beauty, it is completely dominated by women.In addition, the psychology of a big man will make a male businessman take care of a female businessman intentionally or unintentionally in the business field.

Facts speak louder than words. According to statistics, most of the 1.5 million enterprises run by women in China have good business performance, with only 1.5% losing money. A pregnant woman with a big belly, give her 500 yuan capital and 5 years, she can create tens of millions of wealth.This respectable woman is Lei Changbi, a national re-employment star. In 1999, Lei Changbi of the Chongqing Municipal Highway Transportation Corporation was laid off.In order to survive, she set up a street stall to sell books, and worked as a loader, but she didn't find the feeling.Later, she, who likes to dress up, found that the hair salon business was booming, so she made up her mind—this is the ideal job I was looking for.

In order to learn hairdressing skills, Lei Changbi stood at the door of the hairdresser for several days, and finally moved him and accepted her as an older student.From then on, she delved into various hairdressing techniques like a demon, and went to a famous hairdressing school in Beijing to study. Finally one day, Lei Changbi opened a small hairdressing shop with 500 yuan borrowed.Although the small shop opened in the center of Shapingba, there were not many customers at the beginning, and the income on the first day of opening was only 26 yuan.At this time, she still faces two very specific problems: one is that she spends 4 hours commuting to and from get off work every day, working 12 hours from morning to night, carrying a lunch box on the road every day before dawn, and talking at night when she comes home She had no strength at all and fell asleep; what was more difficult was that she was pregnant, and the strong pregnancy reaction made her legs swell all the time. Friends said that her whole body was deformed.

Although it is hard work, there are times when the hard work comes.In the next five years, Lei Changbi's hairdressing business grew bigger and bigger. She "cut" with a pair of scissors and created a Chongqing Sunwind Cosmetics, which integrates 4 hairdressing chain stores, 13 hairdressing franchise stores, and a professional hairdressing school. The company has more than ten million assets. Although starting a business is difficult, only those who dare to start a business can gain hope, and those who dare not start a business cannot have wealth. Open a "parent-child workshop":

"Parent-child Square" is the world of infants and young children, with pacifiers, feeding bottles, sleeping bags, children's clothing, toys, scientific and educational supplies, skin care products, clothing, etc., filling the store to the brim. When operating a "parent-child workshop", you need to pay attention to: 1. Commodities should be complete.Baby products stores must first attract customers with a complete range of products, so as to avoid the trouble of mothers purchasing separately. 2. Strive for innovation in the selection of products, you can observe some large shopping malls or update them in time according to customer feedback.At the same time, it can also reasonably match mid-to-high-end products according to the source of customers and age groups.

3. The service attitude should be friendly.This is the eternal business creed.When dealing with customers, we should try our best to provide satisfactory services, such as providing customers with purchasing advice, making usage instructions, etc. 4. The grade positioning should be clear.There are many brands of baby products, and we should abide by the principle of "famous products enter famous stores", and choose products of appropriate grades according to the positioning of the store, so as to meet the purchasing mentality of consumers. A woman who can fully enjoy the life of a "rich wife" in a villa, she is not afraid of hardships, works hard to start a business, and has made tens of millions of dollars in a year.

Liu Weihong started business after graduating from junior high school.She opened a tailor shop in Zhaoyuan and sold clothing and cosmetics. In 2001, she came to Yantai with her husband Pan Hongcheng.At that time, her husband's career was in full swing and he bought a luxury villa in the eastern suburbs.Since her daughter was just born and she didn't know anything about Yantai, she didn't do anything for a whole year. By chance, she went to the Northeast with her husband to visit relatives.A relative who made pasta sold very well. After Liu Weihong tasted it, she felt that it was nothing more than that, and she could definitely make it better than this.She thought: People eat it mainly for "hygienic and convenient".Ma Hua was originally sold on the street, and people were worried if they couldn’t see the making process of it. If it was put in a specialty store so that customers could see the whole processing process from the window, it would definitely be popular.

So, in March 2004, despite the strong opposition of her husband and family members, Liu Weihong opened a mahua shop and named it "Hongxiang". Small shops are taking the low-price route, winning by volume.Due to the exquisite materials used, the cost is much higher than that of ordinary twists. Others sell food for half and half, but she set the profit at 20 cents per stick, and typed out "one yuan for one, buy three and get one free, buy five and get two free" " signboard. On the opening day, more than 4,000 pieces were sold, and the door was barely closed until 9 o'clock in the evening.On the second day, there were even more people. At the longest time, there were eighty or ninety people in line.Liu Weihong was troubled by queuing: queuing at other people's doors blocked their business, and queuing on the road blocked traffic.Sometimes, customers even got into fights because of jumping in line, and even Liu Weihong would encounter a lot of "protests" when he took twisted twists out of the store.

The business is so good that Liu Weihong decided to follow the chain management path like KFC and McDonald's.After the news came out, many people came to join us.Today, she has opened 1,500 chain stores across the country, and no matter where she opens, there is always a long queue.For more than a year, relying on chain operations, Liu Weihong has invested tens of millions of assets. Although Mahua is small, it can make a lot of money. It is not difficult for people who run small businesses to become multi-millionaires. Men's grooming salons are lucrative: Today, white-collar men living in the city also have a strong consumption demand for beauty care.If you open a men's beauty salon in the city, it will definitely be favored by these people.The location of the store should be selected on a busy street with convenient transportation, relatively concentrated business office buildings, and a large flow of people, which is convenient for white-collar patrons.The store layout should be concise, clean, hygienic and comfortable.In addition, some fashion newspapers and periodicals can be placed indoors, allowing guests to read fashion magazines while making facial masks, and enjoy the rare comfort.

The professional quality requirements for men’s beauty practitioners are also relatively high. They should be from a major in beauty related majors, have solid professional beauty, makeup, styling design skills and rich industry experience. It is not possible to be false, because fashion Men's vision is very "bright".White-collar men from nearby units can be attracted to become members through preferential methods. Women can't help touching pink babies when they see them, but this natural interest of women makes Jia Jun quit his job as a senior employee in a foreign company, give up his position with a monthly salary of 2,000 US dollars, and become an "Oriental Baby-friendly Consultant" The female boss of the company.

Jia Jun learned from a chat with a friend that there are nearly 300,000 children aged 0-3 in Beijing. Even if 1% of families accept baby-friendly services, it is still a huge market.This information prompted her to quit her job and register a company. But the opening was not smooth. From March to September 1999, Dongfang Aiying lost 40,000 to 50,000 yuan a month.Because the service methods of the center are mainly door-to-door visits by experts, expert lectures, and 24-hour consultation telephone calls, but these methods have not had good results for several months.Although the center does the best things for children: ultraviolet disinfection, buying the best furniture and special mats for children, and spending 80,000 yuan a month to invite infant education experts to be teachers...but the parents do not appreciate these efforts, What they care about most is how to do it, and do it with the baby. After half a year of working with the market, Jia Jun found a successful way: parent-child education.The center combines the internationally popular Montessori and Orff-style teaching, carries out the localization transformation in China, and reduces the adaptable age of this teaching method to 0-3 years old. Now parents take their children to the "Guaiguai Camp" of the Oriental Baby-friendly Center every week, singing, dancing, drawing and doing arithmetic with their children.In a class of 45 minutes, these children under the age of 3 have been concentrating from beginning to end, and will happily follow their parents next time. The children like it, and the parents like it. Although the tuition fee is 600-2,000 yuan per quarter, after the 3-month training period, 60% of the parents are willing to pay for the next training period, and at the same time introduce their friends to come here study.From October 1999, Dongfang Aiying began to expand like a snowball. Now, Oriental Baby-Friendly has grown to five centers in Beijing, and this year, another center opened in Guangzhou, Shenzhen, and Xi'an.A center has a turnover of nearly 1 million yuan a year, and the profit margin is about 30% to 40%. Jia Jun's worth has already exceeded one million. Parents all over the world hope that their children will become dragons and their daughters will become phoenixes, so the education industry, especially preschool education, is the easiest place to seek gold. Opening a beauty salon in a high-end community: Opening a beauty salon in a high-end community is a very profitable project.When the high-end community was just completed, the surrounding community environment was not yet mature, and the residents were often rich.Those rich women definitely want a beauty treatment. They want to make it convenient, so the beauty salons in the community are naturally popular.The beauty parlors in the community are generally positioned as high-end, so they should prepare high-end beauty and skin care products, that is, high-end cosmetics of imported brands.Such as CD, Shiseido and other international brands, although the investment in these supplies is high, the return is higher. With the completion of the community and more residents, the business of the beauty salon in the community will naturally improve.Promotions can be implemented on a monthly subscription system, that is, a fixed number of times per month, charged according to different products and beauty items selected by customers, and one month's fees are paid at a time.In addition to regular whitening, spot removal and other items, we can also launch nail art, eyelash perm, hand care, foot care, etc. Many fashionable young people like perfume, but few people find business opportunities from it—making money by making use of people's psychology of liking perfume.But there is such a unique woman who is making a lot of money amidst the fragrance. In 2001, when Chongqing Nanbin Road Commercial Street was completed and formally attracted foreign investment, Luo Manli felt that the opportunity had come and decided to invest in Nanbin Road Commercial Street.But what to invest in?Luo Manli put a lot of thought into it.Most investors choose catering and leisure projects, but Luo Manli feels that although these traditional projects are stable, they are highly competitive and difficult to gain a foothold. She wants to do something new, but which project is both fashionable and profitable? Once, Luo Manli saw a news that a "perfume bar" that sprays fragrances on customers was popular abroad, and immediately felt that this industry was avant-garde and fresh, and the market prospect would definitely not be bad.So, Luo Manli decided to invest in perfume. At the beginning of 2002, Luo Manli rented a storefront with an area of ​​more than 100 square meters on Nanbin Road, and took the lead in opening the first "perfume bar" in the country.After the opening, some young people came in like a tide. Hundreds of people surrounded more than 10 tables to taste the unique fragrance in the bar... In addition to tasting and appreciating various perfumes, the bar also prepared Drinks and snacks, plus all-night business, so on the first day of opening, it earned more than 5,000 yuan! In order to expand the business of "Perfume Bar", Luo Manli ordered a fragrance machine by mail from a Beijing technology development company, and brought back a batch of fragrances such as sweet-scented osmanthus, rose, lemon, and international fragrance, and then gave it to customers' clothing, Ornaments are scented, 10 yuan is charged each time.As a result, Luo Manli's "Perfume Bar" became even more popular.When the business is good, the monthly income can exceed 100,000 yuan. There must be business opportunities in popular fashion, the key is to dare to be the first to eat crabs. It should come as no surprise that an airport in London has set up a child storage facility for the convenience of travelers.If you open a husband's depository and make money from it, it should be considered a rare thing, right? Once while shopping in a shopping mall, Xiao Chen, a girl from Guangzhou, found that there was hardly a man in the huge shopping mall, but there were a few men standing there chatting at the door, all talking about the troubles of going shopping with his wife.One of the men sighed: "It would be great if there was a husband's depository." Xiao Chen suddenly realized: "Yes, this is a good idea." After careful investigation and analysis, she felt that this might be a way to make money. It really opened a "men's leisure bar". In order to attract men, Xiao Chen used free tricks, and also prepared tables and chairs, tea drinks, TV, computer Internet access, newspapers, VCDs and so on.After the free opening, the men's leisure bar was almost full of seats. Although it was open for free, there were many people who came, and the income from selling tea and drinks increased greatly, and the profit and loss were balanced. With the growing influence of the men's leisure bar, Xiao Chen's services are getting more and more perfect, and more and more related services have been launched. Not only men who accompany their wives shopping like to come here to rest their feet, but also some merchants who come to Guangzhou from other places. Think of this as a great place to meet friends and discuss business.The small shop does not have a reception room, so it is also used as a temporary reception room.Some men like to come here alone.Because there are various newspapers and magazines here, you can surf the Internet and listen to music... After three years of development, the men's leisure bar business is getting bigger and bigger, and now the monthly profit is more than 20,000 yuan. To do business is to think what others dare not think, to develop some unexpected goods or services, as long as the "market demand" is reasonable, you can make money. A real timed nap shop: Such stores should be located in places with a large flow of people and a relatively stable source of tourists, such as railway stations, long-distance bus stations, and stock trading markets.The guest room should be clean and tidy, the bedding sheets should be washed and changed frequently, and the hot water in the bathroom should be supplied at any time to provide customers with a good rest environment. Timed nap shops charge by the hour, usually about 5 to 7 yuan per hour.Except one room for registration office and one room for bathroom, the rest can be used as guest rooms, each with 3 beds.Just hire two workers.The small shop provides boiled water for free, subscribes to newspapers and magazines, and has train timetables posted on the wall for the convenience of customers. For queuing, many people have had unpleasant experiences.A little girl found a business opportunity in this unhappiness. In July 2002, 21-year-old Zhou Qian worked as a wine promoter in a high-end bar after graduating from a tourism school in Changsha.Once, Zhou Qian felt severe pain in her abdomen and decided to go to the hospital for a gastroscopy. That day, Zhou Qian got up early in the morning and rushed to Xiangya Hospital, but she waited for an hour before it was her turn.At this time, suddenly a young woman walked over with difficulty, supporting a man, and asked in almost pleading words: "Little sister, my husband has a severe stomachache, can you help me to give up your number to my husband?" Me?" The kind Zhou Qian gave them the registration form without even thinking about it.While thanking her non-stop, the young woman took out 20 yuan from her bag and stuffed it into Zhou Qian's hand. This made Zhou Qian suddenly think: If I go to line up for people and earn 20 yuan a day, wouldn't I not have to make money by persuading people to drink? In early April 2003, Zhou Qian learned from the newspaper that the Athens Olympic qualifying match between the Chinese Olympic team and the Korean Olympic team would be held on May 1, 2004 at the Helong Sports Center in Changsha.Zhou Qian stood in front of the ticket window of the He Long Sports Center. Whenever she saw those anxious people, she would take the initiative to go up to them and ask them, "Do you need help queuing up? It costs 10 yuan a time."For these fans, the most important thing is to buy tickets, and they don't care about spending more money, so Zhou Qian's business is very good, and at most she can earn more than 200 yuan a day. After the game, Zhou Qian simply put out a small advertisement in the newspaper: "Time is money, professional queue, to share your worries."I didn't expect this trick to work.On the second day, Zhou Qian received 7 calls to make an appointment to queue up. According to the length of the queue, the charges ranged from 5 yuan, 10 yuan, 20 yuan, and 50 yuan each time.On this day, Zhou Qian's income reached 165 yuan. With the increasing popularity, Zhou Qian's business is getting better and better. She simply went to the talent market to recruit 4 wage earners.In order to expand and refine the business of "queuing for people", she also registered a "convenience service center". Today, Zhou Qian has more than 30 professional queuing staff, and has reached long-term cooperation intentions with 160 units.In less than two years, she earned a fortune of more than 400,000 yuan. Time is money. Since some people are willing to buy time with money, then some people can exchange time for money. According to statistics, the Chinese per capita watch more than 3 hours of TV every day. Among so many TV viewers, there is a woman who stands out because she earns money while watching TV. As a woman, Sun Fangfei of course loves beauty and pays great attention to skin care, so she likes to look for information on skin care cosmetics in TV commercials, and then buy according to the map.Once, Sun Fangfei watched the advertisement of a certain cosmetics manufacturer on TV for 5 consecutive days, and finally decided to buy this kind of cosmetics.She dialed the manufacturer's phone number displayed on the TV, but unexpectedly, the number was always empty. Later, Sun Fangfei consulted the telephone bureau before getting in touch with the sales manufacturer.It turned out that the real phone number of the manufacturer was different from the phone number displayed on the TV advertisement, and an Arabic numeral was mistyped on the subtitle—“6” was typed as “9”.Sun Fangfei inadvertently notified the manufacturer and criticized their advertisements for being too sloppy and misleading. Early in the morning on the fourth day after the incident, the planning director of this cosmetics manufacturer drove to find Sun Fangfei in person, thanked her a thousand times, and handed her a reward of 500 yuan.The planning director tightened her hand and said, "Thanks to you for providing us with accurate information, which saved us a lot of losses." Afterwards, Sun Fangfei found out that the cosmetics manufacturer had to pay 1,500 yuan for this advertisement every day.It is because of her reminder that the TV station can correct the rebroadcast advertisement in time. This cosmetics manufacturer spends millions of dollars in TV advertisements every year. In order to prevent similar misbroadcasting incidents, the manufacturer hired Sun Fangfei as a TV advertisement investigator with a monthly salary of 600 yuan.The task is very simple. It is nothing more than that every time an advertisement is broadcast, the manufacturer will hand over the original advertisement to her, and she must monitor every day without slipping through the net, and report back in time if there are any mistakes. Therefore, Sun Fangfei simply quit her job as a waiter in the hotel and watched commercials while watching TV programs every night.However, after 3 months, Sun Fangfei was dismissed because the cosmetics manufacturer's TV advertisements were 100% correct. Unconvinced, Sun Fangfei spent 200 yuan to place an advertisement of less than 200 characters in the middle of an evening newspaper.The general idea is to provide paid supervision to avoid losses from manufacturers' advertising fees.Within three days after the advertisement was published, 18 manufacturers contacted her successively. Now, Sun Fangfei can earn a stable income of 3,000-5,000 yuan a month in this line of work. What is even more enviable is that it feels great to earn money while watching TV! There are too many ways to make money. People who can't make money don't have opportunities, but they don't have "eyes". There is a factory that produces a cosmetic called "Youth Acne Lotion", which has not yet appeared in the Lanzhou market.After the female manager of Lanzhou Beilei store learned of this situation, she immediately signed a supply contract with the factory for 4,000 boxes.According to accounting calculations, after the sale of this batch of goods, a net profit of more than 3,000 yuan can be obtained. Unexpectedly, when the goods arrived, the manager took out 6,000 yuan to advertise.In those days, the local newspapers, radio stations, and television stations all became the propagandists of Bu Bui.Young people line up to buy "Youth Acne Lotion" one after another, and there are dozens of letters from customers from other places requesting mail order every day.Although in less than half a month, 24,000 bottles of Acne Lotion were sold out, but once the accounts were settled, they lost 3,000 yuan. Just when people laughed at the female manager for "losing money and making money", the factory was moved by the behavior of the female manager, so it established a buying and selling relationship with Beilei, and regarded Beilei as the only wholesaler in Northwest China, supplying all products in this area They are all wholesaled by Bei Lei, and the two parties also renewed the contract for a whole year.In that year, Beilei made a profit of 50,000 yuan from the distribution of "Acne Lotion". It is a very effective business method to lose money and make money first, and then make money because of the loud voice. Opening a husband's lounge in a large shopping mall: Every holiday Sunday, there are not a few husbands and wives who go shopping in supermarkets and shopping malls.Many husbands regard it as a burden to go shopping with their wives. If a husband's lounge is opened in a large shopping mall or shopping center, the "money scene" must be good. The business site is preferably more than 80 square meters, and the interior decoration design should be simple and clear, giving people a relaxed and pleasant atmosphere.The interior should be divided into several areas, such as rest area, reading area, entertainment area, men's gift area, etc.Sofas, tea tables, ashtrays, tea sets, hangers, etc. are placed in the rest area, and beverages, beer, etc. can be sold at the same time; newspapers, calligraphy and paintings can be provided in the reading area for customers to browse; an appropriate number of computers, game consoles, various Chess and cards are available for customers to play; men's gift area can operate some small gifts with masculine characteristics.About 3 waiters can be recruited according to actual needs, responsible for supervision, cashier, cleaning and various services. A few years ago, a shirt factory in Guangzhou City newly designed a female shirt.According to market forecast, the market sales volume of this blouse is about 100,000 pieces. In the past, when this factory sold a certain variety of shirts, it always released all the shirts according to the market demand.But the result of this is not ideal. It often takes a long time to sell out the shirts, and sometimes, they can't even be sold out.How can we complete the sales task as soon as possible and make the market absorb new products as much as possible? The newly appointed female factory director is very smart. She did not throw out the 100,000 shirts needed by the market at once, but only put in 60,000.This makes 40% of potential consumers unable to buy the shirts they want to buy for a while, making this kind of shirts very popular in the market for a while. Consumers have a common shopping psychology: the tighter the commodity, the more they want to buy it.The shirt factory deliberately kept the supply of this new blouse in short supply in the market, causing a sense of "hunger" in the market.Those consumers who did not buy this kind of blouse were eagerly waiting for the product to go on the market. At this time, the shirt factory put the reserved 40,000 shirts on the market.As soon as the shirts were put on the cabinet, they were sold out immediately, and the manufacturer completed the sales task ahead of schedule. Sometimes, adhering to the "half-sugar doctrine" in the market can make consumers want more and arouse their desire to buy. Open a speed-dating shop for office supplies in a business building: Open a speed-dating shop for office supplies in a business building, selling some urgently needed items for white-collar workers in office buildings, from a piece of paper to a bottle of water, as well as warm and thoughtful service White-collar workers under the fast work rhythm can concentrate on nothing else, and can get sufficient logistical support without leaving the office.Business contents include: sales of office supplies, document management products, office affairs supplies, writing tools and related products, office consumables, computer supplies, financial supplies, display supplies, office equipment, office furniture, office sundries, business gifts and the above related products Pre-sale, sale and after-sales service. In 2005, the company she founded successfully landed on the National Stock Exchange, and the company's current market value has reached 190 million US dollars. Her name is Wang Qiong, and the successful capital is "40 million". In 1996, a foreign trade company where Wang Qiong used to work implemented the reform of layoffs and diversion. Wang Qiong, who used to be the manager of the development department, became one of the laid-off and re-employed members of the national reform tide in those years. Wang Qiong, who was laid off at home, looked for his own development opportunities whenever he had time.At an "Agricultural Fair", Wang Qiong discovered through several days of observation that many farmers are particularly concerned about agricultural organic fertilizers and liquid fertilizers, because the prices of such products can be accepted by farmers and can also improve the quality of agricultural products. Therefore, Wang Qiong bought the intellectual property rights of a new type of liquid fertilizer with all her savings of 3,000 yuan.Soon, a new type of liquid fertilizer "Golidan" was born.This product is similar to a beauty cream. The skin of the fruit that has been used with "Golitan" is smooth and does not have spots.However, farmers who rely on the land for food do not dare to easily use an unknown product without any sense of trust.In the end, Wang Qiong broke her tongue, and the farmer agreed to try her "Golidan", and asked her to come back next year to check the situation after the trial. At that time, Wang Qiong's life was very difficult. She was the director of the factory in name, but in fact she also took on the duties of supply, sales, and accounting.For this experience, she summed it up as "four ten million", that is, "do everything possible, go into thousands of households, speak thousands of words, and suffer untold hardships". After a year of trial, farmers began to buy products from Wang Qiong.As a result, she and other investors jointly established Yangling Bodisen Biotechnology Development Co., Ltd., which now has a market value of 190 million US dollars. "Think of every possible way, walk into thousands of households, speak thousands of words, and endure untold hardships." These four "millions" are the true portrayal of countless big businessmen when they started their businesses. In business negotiations, the two sides always fight wits and courage around the quotation, and only after fighting back and forth over and over again can they make a final decision.Has anyone ever wondered what would happen if there was a one-off offer? After graduating from Beijing University of Science and Technology, Cheng Xuemei first taught at Anhui University of Technology. In 1997, relying on "technical investment", she came to a precision casting factory in Baimi Town, Jiangyan City to start a business. Cheng Xuemei, who has a background in technology, does not have the haggling of a businessman when talking about business on weekdays.As long as a merchant comes to order, she will quote a one-time price without any "moisture".Product cost, sales price, profit sharing, let customers know at a glance. In April 2002, Mr. John, an American businessman, came to the factory to order 600,000 yuan of special-shaped castings. Cheng Xuemei attached a "menu" to the contract: material cost 400,000 yuan, production cost 100,000 yuan, profit 50,000 yuan...John saw Finally, he was taken aback and said with emotion: "I have traveled more than half of China and met a lot of bosses. This is the first time I have met a manager who is as honest as you." Purchased about $2.5 million worth of products. The effect of this one-time quotation has been effective repeatedly, which has expanded her customers from a few to hundreds, covering more than ten countries including the United States, Japan, and Italy, with annual sales of more than 50 million yuan. As clever as clumsy, as wise as foolish, the highest negotiation skill is to have no skill, and offer a real offer. In the latest list of richest people in Southeast Asia by Forbes, an authoritative American financial magazine, Lin Ailian, the Chinese president of Singapore Hyflux Group, became the first person in history to enter the top 40 of the list with a net worth of 240 million US dollars. female.At the same time, at the age of 45, she also won the youngest rich man in the history of the list. Lin Ailian's success lies in her ambition to "do great things" and her talent as a businessman since she was a child. At the age of 4, she knew how to sell the toys given to her by adults to her neighbors and friends, and put the money she earned in the piggy bank; when the pot was full, she gave it to her mother-in-law to subsidize the family.In order to make a living, she also helped her mother-in-law sell popsicles made by herself along the street.After elementary school, she learned to sell sandwiches and make rattan utensils, earning a lot of tuition for herself. After graduating from university, Lin Ailian received a bachelor's degree in chemistry and found a job as a pharmacist in a pharmaceutical company in Singapore with an annual salary of US$40,000. Three years later, in 1989, with a keen eye, she discovered that the wastewater recycling market had a broad development space, so she resolutely quit her stable job, sold her car and house, and raised 12,000 US dollars to establish her own company. "Because the environment was not good when I was young, I told myself since I was a child: I must do great things. Although I didn't know what was considered a big thing at that time, this belief has always been buried in my heart." Lin Ailian said. At the beginning of the company's establishment, Lin Ailian only had a small office and 2 employees. The 3 people traveled between Singapore, Malaysia and Indonesia every day to sell wastewater treatment equipment.As the owner of the company, she often rides a motorcycle, braving the scorching sun, and sells from door to door. At that time, Lin Ailian was so poor that she had no money to hire a welder. She had no choice but to sign up for the welder training course by herself, and passed with honors, completing the welding work by herself. In the end, Lin Ailian created a myth—in 16 years, a small company from an unremarkable company became the largest sewage treatment company in Southeast Asia. With ambition, there will be a strong motivation to work hard, whether it is learning or doing business, this is the case! Pet supplies store: Nutritious and delicious pet rations, fashionable and exquisite cat and dog clothing, exquisite and unique "pet villas"... Small and exquisite, expensive, it is the foundation of food and clothing for pet babies.It is most feasible to spend 30,000 to 50,000 yuan to open a pet product store, which requires less investment, high profits, and does not require too much professional technology.The store mainly deals in pet cages, nursing supplies, animal rations, cat mats and dog baskets for cats and dogs, collar leather cases, gravel plants for ornamental fish, shell fish food, etc., as well as a variety of canned food and dry food for pets .It is understood that more than 80% of the domestic pet food market is currently occupied by international brands such as Baolu and Weijia. After joining the WTO, with the reduction of tariffs, the price of domestic imported canned pet food will drop by 10% to 20%. The prospect of the pet food market is bright. Not only can cats and dogs follow the tooth-fighting festival, but operators can also reduce costs and save money to expand the market. Now is the information society. Among the information flying all over the sky, if you can find the real and suitable information about getting rich, then it will be easy to make a fortune. A 23-year-old rural young woman named Ling Juan earned more than 200,000 yuan in just two years by grasping a piece of information. Once, after Ling Juan graduated from high school, she received a message when she participated in an experience exchange meeting of the county militia to get rich. Quail meat was delicious and nutritious.With the advent of the era of commercialization of quail farming, the consumer market has gradually matured, and its deep-processed products are being developed in depth. Quail farming has broad development prospects. So, she immediately conducted a detailed inspection of markets in Beijing, Shanghai, Jinan, etc., and came to the Chinese Academy of Sciences alone to visit experts, and set up a breeding farm after several deliberations.Without technology, she learned the breeding knowledge from relevant materials and consulted experts for advice.Research and summarize quail's growth habits, feed mix, etc., and record its growth, reproduction, weight gain, etc. in detail.Through practice, she found that the key to the success of quail breeding is brooding. If the temperature is not well controlled, the whole army may be wiped out. How to solve this problem?Ling Juan got inspiration from the plastic greenhouse vegetables. According to the requirements of quail on temperature, humidity and light, she built a greenhouse, built a fire path in the shed, and heated the fire at any time. required conditions.At the same time, the technical difficulties in the hatching process of the eggs have been solved, and the hatching rate has been increased to 96%, and the survival rate has been over 93%. In order to prevent quail from getting sick and outbreaks, scientific and hygienic management has been implemented.At the same time, according to the feeding technology and relevant information, more than ten formulas were selected to formulate feed, and comparative experiments were performed on each formula, and then the best ones were used.Therefore, the quail raised by Ling Juan uses less materials, grows faster, and the breeding efficiency has been significantly improved. In just two years, the quail earned more than 200,000 yuan. Now there is a lot of information about planting and breeding. Whether it is true or not, and whether it is suitable for starting a business by yourself, you must think twice before proceeding. Almost everyone has encountered the problem of finding change, but most people turn a blind eye to this detail.However, an ordinary laid-off female worker found a business opportunity from this detail and started a business of exchanging small notes for others. In March 2003, Xiao Yun was unfortunately laid off.After being laid off, she set up a candied fruit stand.During the operation, Xiao Yun felt that it was very difficult to find change. It happened that she had a classmate who worked as a conductor in the bus company, and she often went to this classmate to exchange the change.When the other store owners found out, they said to Xiao Yun, "If you can change the change for me, I will give you a little handling fee, so that I don't have to go to the bank frequently. You may not know that we prepare hundreds of yuan in change a day, but It’s still not enough to find. Some customers who want to buy things simply don’t buy because they can’t wait.” Xiao Yun started to make money by exchanging small change. As the business got better and better, Xiao Yun's source of small change became insufficient, so she went to the bank to change it, but often failed to fulfill her wish.Because the change of each bank is exchanged from the People's Bank of China and distributed to each outlet, the amount of change in each outlet is very limited.Knowing this detail, Xiao Yun thought about how to smoothly change to 1 yuan change notes? Xiao Yun immediately thought of the gas station, because minibuses often use the 1 yuan bills collected from customers to pay for refueling.She contacted several gas stations and offered to change the change.加油站的收银员原本每天下班前，都要提着一大袋零钞去银行存钱，还要数上半天才能把钱存上。现在竟有人找上门来换零钱，这样省时省力的好事哪里去找？收银员非常乐意地答应下来。 肖云知道，要靠兑换零钞这一行业谋生，就得把市场做大。为了更好地拓展业务，肖云特意对市场进行了仔仔细细地调研。经过几天的市场走访，肖云发现：旅游区的商品利润很高，那里人流量大，买纪念品的人多，而工艺品的价格也就几元，因此，那里需要的零钞肯定会比别的市场大。 经过几天的奔波，肖云便与鼓浪屿的几十家店面建立了联系。他们每隔几天就会打电话来让她送一次零钞。随着肖云做的时间越来越长，知道她的人也越来越多。有许多不认识她的商店老板也会主动与她联系。 现在，肖云兑换零钱的市场在不断扩大，业务量也在不断增加。而今，她每月兑换的零钞都超过了20万元，她的月收入也达到了3000元。 一个创业者就应该像肖云那样，大处着眼，小处着手，如此创业才容易成功。 宠物托儿所： 如果你有宽敞的庭院，又喜欢热闹的话，开家宠物“托儿所”是个致富的捷径。常言道“需求即市场”，现在有许多单身的都市白领常因临时出差或阶段性工作太忙，无暇照顾宠物而一筹莫展。经营宠物寄养业务，由专职人员对“临时居民”精心调教喂养，让它们和其他同伴一起吃喝玩乐，既省去了主人的后顾之忧，又让小宝贝受到专业训练，一天的收费不过二三十元，且广受欢迎。而经营者只要有合适的经营场所和一定的资金，再了解一些各种宠物的生活习性，准备好充足的食物和玩具，就近似于“无本取利”了。 台湾“利政企业”董事长许美丽，以5万元台币的资金办企业，奇迹般地突破10亿台币营业额。能够取得如此辉煌的成绩，是因为她比男人还能吃苦。 20世纪70年代中期，台湾地区电子游戏机部件PC板多由日本进口，价格高昂，许美丽以5万元台币的微薄资金，投入PC板的制造行列。所有的制造工作，如接料、管料、装配、包装等，她几乎都一手包办了，每天从早忙到晚，就连睡眠都感到是一种奢侈。 创业之初，许美丽每天工作20个小时，有一阵子嗓子都哑了。晚上，还要骑着摩托车到处送货。许美丽说：“我们只有一个原则：只要我们比别人花的时间多一点；我们就可以增加一些产品，也就是可以多赚一点钱。”经过三四年的努力，许美丽在经济上已有一定的基础。 1982年，许美丽转行经营与游戏机结构相似的个人电脑。她原以为这次转变是另一阶段的冲刺，却没有想到能一冲上天。由内销改为外销后，业务直线上升，仅仅用了两年的时间，“利用电脑”已跃到台湾个人电脑十大外销厂商之列。1986年的营业额达到新台币8亿元。1987年，即使受到新台币升值巨大压力，他们仍以每月8000台的销售数字，冲破年营业额10亿新台币的大关。 无论是男人还是女人，只有吃得苦中苦，才能成为富裕人。 西北有个俚词“凤翔改改”，意思是很笨很傻的人。词的历史并不悠久，来源却很清楚。“凤翔改改”是广泛流传在陕西凤翔、岐山、麟游一带民间的一个凤翔农妇的真实故事。 说的是20世纪70年代，在凤翔县马家坡村，有一个名叫张改改的农村妇女，由于生性老实憨厚，加之小时候家境贫寒没上过学，所以说话办事愚笨甚至有些傻气。1973年，改改的丈夫离世，留下张改改一人孤苦无依。好在马家坡村虽小，但陕甘交通大动脉——陕甘公路从村口经过，公路上车辆行人川流不息，改改为维持生计，便在村口公路边摆了一个卖水摊谋生。 可改改不认识钱，于是她就找来一枚2分钱硬币，一杯水只卖2分钱，每卖一杯水，她就把别人给的钱和自己手中的2分硬币比照一下，小了不行，大了也不行，纸币更不行。她的这一卖水办法受到了许多人的嘲笑，但不管他人怎样说三道四，张改改依然如故，数年如一日地坚持按自己的办法卖水。 所以，当地人将她视为愚蠢呆傻的代名词，如果有人要骂人笨蛋，就说“笨得和改改一样”。久而久之，这句话竟成了当地人的口头禅。 但奇怪的是，像改改这样笨的人，虽然做的是小生意，但生意却越来越好，很多人在她的水摊前驻足观看。有人为了喝上一杯改改“2分钱”的水，专门从大老远赶来，甚至于有一天，省上一位很有名望的领导也慕名来到了她的水摊前，改改一下子在西北五省都出了名。 在聪明人眼里，改改是个傻瓜，但聪明人可能没有想过，一个连钱都不认识的弱女子，能够在几十年时间里，靠做小生意，不仅养活自己，还养活了家人，这是为什么？ 抱朴守拙，向来是中国哲学中的最高智慧，傻人有傻福，这是民间的经验总结。聪明过头的人，往往不能长久，机关算尽太聪明，反误了卿卿性命。有志成大器者，不妨向改改学习。 诚信有好报，傻人有傻福，很多表面上看起来不可理喻的事，背后其实都是有着清晰的逻辑关系的。何况，改改与笑改改是傻瓜的人，还真不好说谁是真正的傻瓜呢！ 宠物婚介处：现在有不少“哈宠族”，他们一心想让自己的宠物繁衍后代，却苦于找不到合适的“对象”。因为宠物联姻也要讲究门当户对，不但要看长相，看血统，还得看亲家，实在让主人伤透了脑筋。这时候，开个“宠物婚介服务中心”就吃香了。工作跟婚介所的流程相似：先让来求偶的宠物登记、拍照、建立档案，等物色到相匹配的同类宠物时，再通知双方主人到场，谈妥价格后，让“小两口”单独相处，培养感情，最后婚介处再收取5～10元的中介费。 漫山遍野的山野菜，长在深山时是野草，在有经营头脑人的手里，却摇身一变跳起了创富的舞步。一个白手起家的瑶乡妹子，正是靠着山间随处可见的野菜，创办起一个年产值500万元的企业。 李晓娟是湖南省新田县门楼下瑶族乡人。一天，李晓娟在县城看到一位乡下大嫂在叫卖苦公菜、蕨菜和野苋菜等山野菜。短短十几分钟，一大篮野菜就被抢购一空。看到这一幕，自小在山里长大的李晓娟好生奇怪：没想到漫山遍野的山野菜，如今竟成了城里人的宝贝疙瘩！我何不将山野菜贩卖到城里，赚城里人的钱呢？ 第二天一早，李晓娟就上山采了一大筐蕨菜、水麻菜和苦公菜等山野菜，拿到城里市场上销售。这一趟，除去来回车费，李晓娟赚了80元钱。打这以后，李晓娟每天天不亮就起床，打着手电上山采野菜，然后进城去卖。一个月下来，她粗略一算，竟然赚了2500多元。 一天，李晓娟挑着野菜刚刚来到县城菜市场，一位年轻人径直走了过来，开口就说：“我是一家宾馆餐厅部的采购员，你以后每天给我送两筐野菜，怎么样？” 李晓娟从中受到了启发，既然这家餐馆需要野菜，其他酒店应该也有同样的需求。于是，她马上印制名片，带上新鲜的野菜上门推销。短短一个月，李晓娟的客户迅速发展到了40多家。 自从有了固定客户，李晓娟每天销售的野菜一下多出了一倍，但她一个人常常忙不过来。李晓娟就想到与乡邻们联合起来，她们只管采摘，而由自己负责销售呢。这个主意给乡亲们一说，大伙儿个个求之不得。 为了提高效率，李晓娟买了一辆四轮货车，专门送货。并在县城10多家大大小小的菜市场每家联系了一两个信誉好的菜贩，然后直接将山野菜批发给她们。 有了固定的销售网络后，山野菜的需求量一下扩大了20多倍，货源远远不足。而且，随着夏季来临，蕨菜、竹笋、香椿芽等时令山野菜采不到了，其他一些如苦公菜、水麻菜等野菜产量也大为减少。为此李晓娟苦恼不已。 办法总比问题多，李晓娟想到了种植野菜。经过实践，发现经过一两次浇水和施用农家肥，野菜长势大大超过了自然状态下的生长速度。试种成功后，李晓娟迅速在四邻八乡的村村寨寨推广起山野菜人工种植。彻底解决了山野菜淡季产量不高、货源不足的问题。 随着人工种植逐步推广，山野菜产量一下翻了好几倍。但当地市场毕竟有限，这么多的山野菜根本消化不了。又该怎么办呢？ 有一次，李晓娟在翻晒棉被时，突然从柜子里掉出来一袋金黄透亮的笋干片。看着这袋笋干，李晓娟顿时从中受到了启发：如果能将野菜像鲜笋一样加工成干货，不就解决了大规模消化山野菜这一难题吗？ 于是，李晓娟立即办厂，大规模地加工。2002年10月，“湘南珍野菜开发中心”挂牌成立了。到2003年底，工厂开办仅仅一年，李晓娟的资产已增长到近100万元。经过短短4年的发展，李晓娟从零起步，目前已拥有5家山野菜加工厂，6处大型山野菜培植基地，年产值达到了500余万元，采访结束时，李晓娟透露说，她开发的新产品——瑶乡百草腊肉即将投入批量生产，相信很快就会摆上百姓餐桌。 山野菜因为味道鲜美，无污染，富含人体所需的多种微量元素，已逐渐成为城里人的时尚食品。李晓娟正是抓住这一独特商机，用山野菜创出了财富奇迹。 宠物美容院： 城市街头，都市人的发型千变万化，美容美发的浪潮也波及到了宠物身上，爱美的宠物主人想找个地方给自己的宝贝“做做头发”，宠物美容院便应运而生。开这样的店投资较大，不但要找到合适的店面，配备专门的设备，还得招聘专业的工作人员。提供的服务多种多样：如洗剪毛发、修爪子、烫染尾巴等等，美容师还可用宠物专用的精致器械和美容用品，在猫狗宝贝出游前为它们化个靓妆。目前很多大城市都开设了这样的美容院，且经营十分红火。