Chapter 17 Chapter 17 Stories of Hong Kong businessmen who want to grab gold everywhere

"Hong Kong" is known as "gold everywhere". However, the wealth of Hong Kong people does not allow them to live an easy life. The pressure of competition makes them walk hard. In order to survive, they have to work hard. The fierce competition for survival has not only inspired the fighting spirit of Hong Kong people, but also provided them with many opportunities.Hong Kong businessmen like to say "fight for it", which probably means to fight for it. This is more important than "try it out".Fighting is to rectify the spirit and go all out.Fighting, more or less with a little adventurous spirit.

Hong Kong has been seriously affected by "Westernization" due to its geographical particularity, so some people say that Hong Kong is a "hybrid" of Eastern and Western civilizations.Hong Kong businessmen are a combination of Eastern wisdom and Western shrewdness. In Hong Kong businessmen, we can see a strong traditional Chinese color, Hong Kong businessmen are flexible and witty, and in them, we can see the imprint of Western culture.Their traditional characteristics no longer have traditional pedantry because they are mixed with Western thought and soul. The life philosophy of Hong Kong businessmen is that earning money is the most important thing in life.

In business, business is talking about business, and business is about making money. From the perspective of Hong Kong businessmen, this principle is nothing more natural and simple. Not only rich and powerful businessmen like Run Run Shaw and Hu Xian attach great importance to making profits, but ordinary Hong Kong businessmen also regard making money as the most important thing in life.Their utilitarianism is very obvious. Li Ka-shing, who was born in poverty, can now be recognized as the richest man in the Chinese. The biggest reason for his success is his long-term strategic vision. At the age of 14, Li Ka-shing worked as a salesman in a small plastic toy factory.Due to his hard work, he was promoted to manager by his boss when he was less than 20 years old.Two years later, Li Ka-shing, who was only 22 years old, opened his own "Yangtze River Plastic Factory" specializing in the production of toys and household goods.

In the mid-1950s, there was a "plastic flower craze" in European and American countries.Li Ka-shing immediately won a large number of overseas orders, and quickly shifted from the production of toys to the production of plastic flowers.Changjiang Industry Company soon became the world's largest plastic flower factory, and Li Ka-shing himself won the reputation of "King of Plastic Flowers". When plastic flowers were popular overseas and the industry was booming, Li Ka-shing had a unique insight. He predicted that plastic flowers would turn from best-selling to unsalable in the world market. Old industry.Sure enough, the "plastic flower fever" in the international market soon cooled down, and the industry plummeted, and those manufacturers who took advantage of the heat suffered. However, Li Ka-shing still earned tens of millions of Hong Kong dollars a year in toy products.

Li Ka-shing is well aware of the fact that good flowers cannot bloom forever. As early as the prosperity of the plastic flower industry, he realized that with the prosperity and development of Hong Kong, the contradiction between more people and less land will become increasingly acute, and the real estate industry must have great potential. In 1958, the first global economic crisis after the war, land prices in Hong Kong fell by 70%, and housing prices fell by 30%.When the real estate industry was at a low ebb, just in this year, Li Ka-shing, who had just turned 30, marched into the real estate industry with millions of capital.In the 22 years from 1958 to 1980, Hong Kong's real estate industry experienced vicissitudes, with several ups and downs. Although it was full of risks, it was rare in a century, and opportunities emerged one after another.Li Ka-shing has a sharp eye and a quick hand.He has a keen sense and is good at seizing every favorable opportunity to become a generation of Hong Kong real estate tycoon.

In 1959, Li Ka-shing first purchased industrial land, which was despised by others. In 1980, calculated based on the average land price in urban areas, the industrial land price increased by 281 times compared with that year, while the non-industrial land and residential land were also 74 times and 82 times respectively. In 1965, the banking crisis and the sharp drop in real estate prices in 1967 caused many people to rush to sell real estate, but he took it calmly and believed that this was a great opportunity to develop the real estate industry.Continue to engage in the real estate business, only buy and not sell.By 1972, his company had a real estate property of 350,000 square feet, with an annual capital income of 3.9 million Hong Kong dollars.

Why can Li Ka-shing make money?vision!A businessman without a strategic vision is like walking in the dark, and sooner or later he will be hit with a broken head. Kids' money is best earned with: According to a report released by the Chinese Academy of Social Sciences, the consumption of children's education has surpassed the consumption of pension and housing, and has become the biggest purpose of residents' savings.It is estimated that domestic residents' education consumption is about 250 billion yuan per year.The education and training market is showing a strong demand momentum, especially in the fields of language training, vocational training, and early childhood education, where there are unlimited business opportunities.

Taking children's literature and education as an example, according to statistics, there are 33.5 million children aged 2 to 12 in the country, and more than 20% of them attend talent classes. Based on an average monthly expenditure of 1,500 yuan per person, the annual cumulative consumption is There are about 14.2 million children between the ages of 2 and 6 who are enrolled in kindergartens. Based on an average enrollment rate of 60%, the average monthly expenditure is 700 yuan, and the cumulative annual consumption reaches more than 70 billion yuan. Bao Yugang is the Chinese world's ship king recommended by the world, and the first Chinese director to join the British-owned HSBC Bank. After 1978, Bao Yugang took the top spot among the top 10 ship kings in the world.

But in the meantime, in the Hong Kong stock market, the Chinese group represented by Mr. Bao Yugang and the British business group represented by Jardine Matheson launched a thrilling "stock war". Wharf is located in the bustling Tsim Sha Tsui, where every inch of land is gold.However, for a long time, due to the control of Jardine Matheson, the real estate stock price of Wharf has seriously deviated from the actual land price.The ownership of Wharf is related to the development prospects of the Chinese groups in Hong Kong.Especially for Bao Yugang's huge fleet, without Wharf, it is tantamount to losing its base of support.

Therefore, the two sides refused to give an inch at the beginning, and it was imperative to win.The powerful Jardine Matheson estimated the financial strength of the ship king, thinking that as long as he paid a high price to buy the shares of Wharf, the ship king would have to surrender after a few rounds. Therefore, Jardine Matheson published an eye-catching advertisement in the Hong Kong newspapers: "I would like to exchange two shares of Landmark shares, plus a bond (total value equivalent to 100 Hong Kong dollars) for Wharf stocks with a face value of only 10 Hong Kong dollars." So far, the war has entered After reaching the climax, it is hard to predict who will win.

At this time, Bao Yugang had already made all the preparations before the decisive battle, but on the surface he pretended that he wanted to win and was powerless, which kept Jardine Matheson in the dark.But Bao Yugang pretended to be working in France, but secretly went to England to borrow money from HSBC.HSBC holds a large share in Bao Yugang's Universal Group. At this time, everyone is hurt and everyone is prosperous. No one can do without the other, so Bao Yugang quickly borrowed 2.1 billion Hong Kong dollars in cash. On the third day, Bao Yugang suddenly returned to Hong Kong without anyone noticing, and he immediately announced that he would accept the challenge of Jardine.Within two days, it purchased 20 million Wharf shares from the public at HK$105 per share.Jardine was caught off guard by this attack. They never imagined that Bao Yugang would spend 2.1 billion Hong Kong dollars within two days.Soon Bao Yugang already owned 50% of the shares of Wharf Co., Ltd.Since then, Wharf has become a powerful general under the command of the Pao consortium, and has continuously made military exploits. The shopping mall is a battlefield, and there may be failures, but in the key battles that determine life and death, you must not fail. Can an ordinary dish save a big hotel?This is not a myth, but a fact. Hong Kong industrialist Xu Feng invested 2 million Hong Kong dollars to build a South Seafood restaurant near the Garden Hotel in Guangzhou.However, things backfired. After the restaurant opened, its business was mediocre, with a loss of more than 200,000 Hong Kong dollars in the first three months. The smug Mr. Xu really couldn't figure out why the business of his hotel was so bleak in the downtown area!Is the facade of the hotel decorated poorly?Is it the low quality of service in the store?Or is the food made in the store tasteless and the portion is not enough?After thinking about it, he has denied these possibilities, so why? One day, he came to the street to relax, and while walking, he happened to see two boutiques on Xihao Erma Road. What interested him was that one was crowded and the business was booming, while the other was "desolate in front of the door". Business is flat.What is the reason?A professional sensitivity prompted him to go to two shops to see what happened.After observation, he found that in addition to selling high-end clothing, a store with a thriving business also set up several special clothing, or 20% or 50% discount for sale. Seeing these, Mr. Xu's eyes lit up, and he found a solution to the unsatisfactory hotel management.After intensive preparations, Mr. Xu Feng's Nanhai Seafood Restaurant launched a special seafood dish every day, the price of which was far lower than the price of the peers, and publicized it through the news media. This trick really worked, and the number of customers miraculously increased After getting up, many diners feel that the special dishes are fresh and come here admiringly. Some people may think that the hotel will suffer a lot from lowering the price of vegetables, because the hotel’s decision to lower the price is surprising. For example, the market price of Jiwei shrimp is 76 yuan a catty, while the price of Nanhai Restaurant is only 36 yuan after the price reduction. Not only is it not profitable, but also If you buy a catty, you will lose more than a catty.However, the facts show that diners will never come here to just ask for one special dish and finish their work. Who doesn't want a few other dishes?What is lost on special dishes is secretly made up for by other dishes, and diners must feel that the price is cheap and fair.For a while, Nan Seafood Restaurant became a good place for people in Yangcheng to eat quickly, and Nan Seafood Restaurant became popular in Guangzhou because of this.Mr. Xu Feng sold 4 tons of Shanjiwei Shrimp within one month during the "Gourmet Week". As for how much money he made, one can imagine. Low prices are always attractive to consumers, and using it as a bait to make money is a common business tactic, and the key is to do it skillfully. To join, we must aim at a high threshold: Franchise franchise is regarded by many entrepreneurs as a shortcut to start a business with a low threshold, but in fact it may not be.Joining a chain enterprise, investing a lot of franchise fees and deposits, what is the main purpose of investors?I believe that the most important thing for most investors is the brand.Brand is the lifeline of chain franchise, and it is also the biggest return for investors after paying the franchise fee.The franchise fee can be regarded as the embodiment of brand value, and what is further seen is the perfect management and technical strength behind it. 1. High-threshold projects screen more competitors for investors. 2. A high threshold largely corresponds to high popularity. For individual investors, they may not be able to own a famous brand of their own in a lifetime, such as KFC with a asking price of 8 million yuan, and McDonald's with a starting price of 2.5 million yuan. 3. The most important thing is the "management" and "technology" obtained by franchisees after paying high investment. Lin Jiongcan, a super-rich man in Hong Kong, is known as the "Rice Industry Revolutionary" and "Hong Kong Rice King". How did he get this glorious title? The rice industry is a very old industry. However, since the 1980s, the rice industry in Hong Kong has had a breakthrough development. Big bags have become small bags, and no longer need to be transported manually. People can buy by themselves in supermarkets. At the same time, rice There are also more than 10 kinds of brands, and there are so many of them. You can choose them for you. It is convenient and quick, and it is in line with the principle of hygiene.So the rice industry has become a new enterprise from an ancient industry. Who started this new trend?It was Lin Jiongcan. In the previous rice shop, the rice was packed in a hemp container, and a bag of rice weighed 168 catties. Therefore, customers had to rely on the staff of the water shop to deliver the goods.In the past, large families were popular in Hong Kong, with a large population and a large amount of rice consumption. Therefore, 168 catties of rice will not cause family pressure.With the progress of the times, how does a family of three digest a large bag of rice?Furthermore, since the 1980s, the business of supermarkets has developed extremely rapidly, replacing the old street markets. Many housewives like to buy things in supermarkets, and rice has also become the object of purchase.Why not sell small bags of rice? Lin Jiongcan keenly found ideas for new product development from information on changes in the rice market.Of course, simply changing the size of the outfit into a smaller one is not an innovation.He thought that the small bag of rice should have the new feature of quality preservation, so that it could become a best-selling product.Therefore, he continued to explore and practice in order to realize the innovation of rice industry.He learned that there are many different densities in plastic bags, and different densities will bring different effects. After testing, he determined the most correct density. Putting rice in it will not deteriorate for a long time.At present, Lin Jiongcan's Jinyuan Group has 16 rice brands for wholesale and retail, among which the best-selling rice brand—Jinxiang brand rice is very popular. Now, Jinyuan Rice's small bags of rice account for 50% of Hong Kong's rice retail market.In addition, it is also sold to Macau and Mainland China.Jinyuan's annual turnover reaches 600 million Hong Kong dollars. The simple idea of ​​changing a big bag into a small bag has created a generation of rice kings.Lin Jiongcan's success is indeed worthy of people's deep thinking. Open a mobile phone beauty shop: Nowadays, mobile phones are quite popular. Young people want to have a personalized mobile phone, and they are willing to spend more money and time on how to look cool on their own mobile phones. "Personalized mobile phones" are becoming more and more popular. Accepted by young people.The upgrading of mobile phones has increased the potential of the mobile beauty market.It's a coveted new industry. At present, the mobile phone beauty market mainly includes the following items: 1. Makeover, which mainly changes the pattern of the mobile phone shell. 2. Mobile phone color screen production refers to the production of color graphics and text backgrounds in the display screen of any type of mobile phone, changing the old image of blue screen with black characters, one color for life, and boring image. 3. Sell beautiful cartoon mobile phone ropes, incoming call sensors, stickers, solar travel chargers, mobile phone anti-theft devices and other related products related to mobile phones. In the late 1980s, a series of clothing called "Pie" quickly became popular in China. The name of this "Pie" was inspired by the boss from the mathematical concept of "π". In the late 1980s, with the rapid improvement of the living standard in the Mainland, the demand for high-grade cotton clothing was very high.Yang Minde, President of Hong Kong Esquel Group, seized this opportunity and devoted himself to developing the mainland clothing market, and launched a series of "Pai" clothing with novel design, high quality and tailored fit to the mainland market. Soon after, in major cities across the country, you can see the distinctive "Pai" series of clothing stores everywhere. The "Pai" series of clothing stores has established more than 100 sales points in the mainland, with an annual sales of 600,000 pieces of ready-made clothing.The mainland market has become an important base for Yang Minder's development. When the "Pai" series of clothing swept the mainland market, people asked Yang Minde, why did Esquel Group name the clothing series produced and sold in the mainland "Pai"?Yang Minde replied: "'Pai' comes from the symbol 'π' representing pi in mathematics, 'π' is Greek, and 'pai' represents the combination of Chinese and Western cultures, and the Chinese say that a kind of clothing looks good, and they often say It has a magnificent style. Of course, the deeper implication is that the number of pi after the decimal point is endless. The pursuit of Esquel Group is also endless like the endless and non-recurring number of "π". .” Of course, the fundamental reason for the success of the "Pai" series of clothing is that at that time, due to the slow adjustment of the product organization in the Mainland for many years, the production of textiles continued to increase but the quality was not high, resulting in sluggish sales and a backlog of products.On the other hand, the mainland consumer goods market is developing rapidly. More and more consumers are looking for high-end clothing. Mainland manufacturers are unable to supply them. Consumers can only continue to purchase expensive imported clothing with guaranteed quality. Yang Minde's success lies in his ability to quickly adapt to market changes and launch the "Pai" series of clothing products in line with the trend, establishing the image of famous brand clothing. The ancients said that "big men move relative to each other", emphasizing that people should adapt to the external environment and the objective world.The same is true for business. A successful entrepreneur has a positive contingency mind and adjusts his business strategy in time according to changes in objective reality, thereby opening the door to wealth. Hong Kong businessman Liu Wenhan is a person who is good at adjusting his business strategy in a timely manner according to the changed objective conditions. He made his fortune by catching an important piece of information from a sentence he heard. Changeable results. In 1958, Liu Wenhan was in the United States to discuss business.One day, he came to eat in a restaurant located in the center of Cleveland, USA, and the two Americans sitting next to him were talking about how to get rich.One of the people said: producing wigs can definitely make a lot of money. The speaker is unintentional, but the listener is interested. With his keen eyesight, Liu Wenhan saw that producing wigs is indeed a promising career, which can bring him huge wealth.Although Liu Wenhan knew nothing about wigs, he firmly believed that he would be able to make a big splash in the wig industry. But at that time, many people didn't know what a wig was, and there were almost no companies that produced wigs.After returning to Hong Kong, Liu Wenhan found a hairdresser who knew wig technology after going through a lot of hardships, and asked him to be the chief designer like a hut. Liu Wenhan's wig company was finally established.Because this product conforms to people's demand psychology, coupled with the excellent quality of the product, the wig became a hit.As a result, Liu Wenhan gained huge wealth and was dubbed the "Hong Kong Wig King". Liu Wenhan's success has led many people to invest in the production of wigs and compete for this huge original wealth market. This craze is no less than the "gold rush" in the western United States.After all, the number of fruits on a big tree is limited, and all the heroes will grab it, and it will not be long before they are all robbed.Faced with this "boom", Liu Wenhan realized this, so he retreated bravely, got out of the wig manufacturing industry, and set his sights on other industries.Before long, the wig market was oversupplied, product prices plummeted, and the wig industry also plummeted. At this time, Liu Wenhan had already left Hong Kong and came to Australia after he had acquired millions of dollars in the wig industry, aiming at an industry that can make a lot of money-wine manufacturing.Because of his good management, the wine market is very good, and within a few years, his winery has become the largest winery owned by Chinese in the world. It doesn't matter what industry a businessman does, what matters is what industry he does to make money. At the end of 1980, Huang Shiling rushed to Hong Kong alone, and became a rich man with a lot of money by virtue of his boldness and carefulness.The rapidity with which he made his fortune can be said to be a typical example of a successful businessman. After Huang Shiling came to Hong Kong, a Hong Kong businessman lent him 300,000 Hong Kong dollars. With 300,000 Hong Kong dollars, he started his skills in Hong Kong.At that time, cotton yarn speculation was very popular in Hong Kong. Huang Shiling boldly brought a batch of cotton yarn from Jiangmen into Hong Kong, and earned tens of thousands of Hong Kong dollars from the first business.In full swing, he immediately spotted an office building with a market price of more than one million yuan and an area of ​​more than 3,000 square feet. He took more than 200,000 Hong Kong dollars as a deposit, bought the office building, hired 8 employees, and started a trading business of electronic components. Three months later, Huang Shiling paid off the debt of 300,000 Hong Kong dollars. In the second half of 1987, he made another 1 million Hong Kong dollars. "With the opening up of China's economy, I believe that in the next few years, China will still be a treasure trove that can make a lot of money, waiting to be discovered by smart Hong Kong people." This is what Huang Shiling predicted shortly after arriving in Hong Kong. In 1988, he saw that Chinese consumers needed a large number of video recorders. At that time, the domestic market price was several thousand yuan, but the price of Korean video recorders was half that of those with video recording functions.After conducting market research, he found that video recorders had great sales potential in China, so he successively imported 140,000 sets of parts for assembly in the Mainland. In 1988, Huang Shiling earned HK$4 million. Huang Shiling's own conclusion is: "As an entrepreneur, you must be bold and careful, and keep fighting hard." Open a magic store: Magic stores are very popular in foreign countries (such as the United States and Japan) and the business is good.With the fiery performances of many foreign magic masters such as David Copperfield, people's strong interest in magic has been aroused. In addition to relying on the consummate and skillful techniques of magicians, magic props of all kinds and tricks are also indispensable in successful magic performances.It is ideal for stores to be located in areas with large passenger flow, such as large shopping malls, supermarkets and prosperous cultural blocks.The decoration of the storefront can highlight the magical and mysterious style, and the characteristics of the store can be highlighted with magic props.The business varieties are mainly magic props, and at the same time, books and audio-visual products related to magic are also available, as well as adult toys for intellectual development and cosmetic masks for special occasions.Of course, the richer the variety, the more attractive consumers will be, which must be based on your strength and mind. Cai Jiyou, the king of seafood in Hong Kong, was a farmer and fisherman 40 years ago. However, after hard work, today, his investment has spread all over the United States, Canada, Australia and other countries, as well as mainland China, Hong Kong and Macau, and his private assets have exceeded 3 billion Hong Kong dollars. Its legendary stories vividly reveal the close relationship between the hero and the current situation. Cai Jiyou was born in 1929 in a family of farmers in Zhongshan County, Guangdong Province. He was poor and poor. He only studied in a rural primary school for 2 years. He went to the fields to help his father in farming and fishing for shrimps when he was very young. When he was 11 years old, his father died of illness, leaving his mother to lead a poor life with 7 children, often relying on the porridge from the rich to get a meal. After liberation, the Cai family was born as a poor peasant with an excellent class background. Cai Jiyou's "red roots and strong seedlings" received preferential treatment from the state, issued a business license, and entered and exited Hong Kong and Macao to do small business. In 1950, he started his career as a seafood peddler. He asked the villagers for credit and delivered seafood to Macau for sale by bicycle.Unexpectedly, he was found to be evading taxes by the commercial department, his business license was confiscated, and he was ordered to pay tens of thousands of yuan in taxes. In 1954, he was allowed to go to Macau and get back the tens of thousands of yuan he had earned over the years, all of which were handed over to taxes. In 1956, his wife and children were approved to go to Australia to reunite with him. Since then, Cai Jiyou has settled down in Macau, renting a small room at a monthly rent of 10 yuan, and the whole family lives in it, eating broken rice, in order to save some money for business.He has no other skills, so he still sells fish, collects fish from fishermen in Macau, and sells them in wooden boats to Hong Kong. He works hard every day. In 1958, he moved to Hong Kong and lived in a rented house with a monthly rent of 20 Hong Kong dollars. In 1959, he tried his best to start his own wholesale business "Huagaolan" in Beijielan City.He has a good reputation, the purchase price is higher than others, and the fish products he sells are rarely "food price", so fishermen like to trade with him. After 1960, Cai Jiyou's business gradually improved.In order to consolidate the "source of goods", he took the initiative to lend money to fishermen to build boats and produce them. After the fishermen harvested, they would repay 1/10 of the fishery goods in full.In this way, more and more fishermen borrowed money from him to buy boats, and he seemed to have his own huge fleet. In 1965, he started frozen seafood. After 1967, frozen seafood was sold directly to Japan.Cai Jiyou took the opportunity to purchase a large number of frozen seafood and sell them to Japan.At that time, all industries were sluggish, and he was the only one who worked overtime 24 hours a day and made a fortune in one fell swoop, laying a solid foundation for future business development. In 1969, he went to Macau to set up a factory. In 1971, he went to Vietnam to set up three factories. Later, he made an agreement with Vietnam to trade its seafood with urea, monosodium glutamate, yarn, cement, etc., and his business grew bigger and bigger. After 1976, he invested in real estate and promoted the seafood business to Myanmar, the United States, Canada, Australia and the mainland of China, and gradually developed into a group multinational enterprise. The times make heroes, but only heroes can grasp the times and achieve great things. Chen Shengze is the chairman of Hong Kong Henghe Jewelry Group Co., Ltd. He came to Hong Kong at the age of 13 with only 1.7 Hong Kong dollars on him. Now his group's annual turnover is as high as 500 million Hong Kong dollars. In the late 1950s, Chen Shengze came to Hong Kong from Mainland China alone.Started his 40-year career.At that time, his whole family was engaged in farming in the mainland of China, and their life was quite poor, so his father asked him to go out and make a fortune.Introduced by relatives in Hong Kong, he became a jewelry apprentice and received a salary of 10 Hong Kong dollars a month. When he first became an apprentice, Chen Shengze was only responsible for cleaning and pouring tea. It was not until a new apprentice joined that he started to really get in touch with jewelry work and became one of the best apprentices.Chen Shengze worked as a jewelry technician for a year, saved up some money, and hurriedly set up his own business, but failed twice. Chen Shengze attributed it to the fact that he had just set foot in society, did not know many people, and had not established credit in the business world.But he has no regrets.He said: "Frustration is by no means a bad thing. Learning does not have to be smooth, and all roads are smooth. Every setback encountered will not be exactly the same. Every time it is new, it can cultivate a person's resilience, analysis , decision-making ability.” After two failures, Chen Shengze resolutely went to the United States.At that time, he could only speak some very poor English. What he knew about the United States was that the jewelry market in the United States was very large and it was a very advanced country in the jewelry industry.He has been in the United States for 4 years and has worked in many large jewelry companies. After accumulating enough experience, Chen Shengze made a comeback in 1975 and returned to Hong Kong to set up Henghe Store. Leveraging his knowledge of the production process of modern jewelry factories in the United States, Chen Shengze opened a factory with assembly-line production in Hong Kong, breaking away from the past by technicians. Frames made one by one.As a result, he has gradually become the jewelry king in Hong Kong. Chen Shengze believes that there are only six words for success: hard work, hard work, and sincerity. Water and electricity maintenance service center: At present, the vast majority of households in China's vast cities and towns have used hydropower.In addition, many small enterprises and institutions urgently need services in this regard.Therefore, as long as it is a town with a relatively concentrated population, it is suitable for setting up a water and electricity maintenance service center. The items of water and electricity repair service include repairing all water supply equipment in the kitchen and toilet, such as faucets, toilets, water heaters, plumbing equipment, repairing electric meters and dealing with leakage, short circuit, aging wires, replacement of leakage protection switches and relays, etc.In addition, some small household appliances with low technical content, such as table lamps, chandeliers, hair dryers, electric fans, range hoods, etc., can be competent as long as they have a little basic knowledge of circuits. Selling products is also an art. People who are good at selling products will easily succeed in starting their own business in the future.Hong Kong's "upstart" Jinfu started his business by marketing. Huang Jinfu worked as a clerk in a trading company in his early years, and later became a salesman. It was only after being a salesman that he gradually developed.It was in 1970, when pagers were on the rise. Because of Huang Jinfu’s preference for electronic products, he saw someone hiring a salesman to sell pagers in an advertisement, so he resolutely resigned to do the job of selling pagers. Unexpectedly , which was a great success. In the beginning, life in sales was not smooth. In addition, the pager is a new thing, people don’t pay enough attention to it, and it is expensive. Therefore, it is common for Jinfu to come to the door to sell.How to get rid of this predicament, Huang Jinfu always motivates himself like this: "To do sales, you have to work hard, work hard, and work hard." In this way, under extremely difficult circumstances, the first pager was sold.Everything is difficult at the beginning, but the first success gave Huang Jinfu unlimited confidence, and he also had his own views on sales.He improved the sales method, that is, when his pagers were sold, he also engaged in maintenance services. Although this is more common now, it was indeed a breakthrough at the time.Sometimes there is a problem with the customer's pager in the middle of the night. As soon as Huang Jinfu is notified, he will arrive immediately, in order to satisfy the customer, impress the customer with his sincerity, and make him trust himself. His after-sales service, and its unique style of on-the-go, quickly spread among customers, which aroused people's attention, so that the sales of pagers increased day by day, and more than 300 pagers were sold in one month. The monthly commission income alone is as high as 50,000 to 60,000 Hong Kong dollars.It is indeed a miracle.Later, he took advantage of the trend of Starlight Paging Group, opened up a new situation for pagers in Hong Kong, and provided new services that followed the trend.Became rich in one fell swoop. To bear hardships, not to be afraid of failure, to withstand torture... These are the psychological qualities that a businessman must possess. Many businessmen have the experience of being entrapped by others. Although they have gained a lot of wisdom, wouldn't it be better to be able to turn bad things into good things? Chen Yinhai, executive director of Hong Kong Jinghua Automation Co., Ltd., is shrewd and courageous.In order to make a living, he first worked as an apprentice in a textile factory, and then opened a small textile factory with the funds he had accumulated over the years, specializing in the production of fabrics for women's clothing. In the 1970s, schools in Hong Kong were changing their school uniforms and ties in large numbers, and a huge market emerged at the same time.Chen Yinhai seized the opportunity and resolutely turned his business into tie manufacturing.By 1987, his factory "contracted" more than 70% of the orders for school uniforms and ties in Hong Kong. In order to improve the pattern design and production of ties, he went to Japan and purchased a computerized fabric design system for HK$820,000.Unexpectedly, the computers shipped to Hong Kong were completely different from the models I had seen, and the efficiency was slower than manual operation. Undoubtedly, the profiteers in Japan deceived him!But the goods and money are settled, and there is no way to recover.But Chen Yinhai did not mess up his position. For "waste utilization", he was determined to improve the system so that it could be applied to the factory's process.Unexpectedly, in this way, there was a wrong move. Not only did the improved computerized fabric design system meet the requirements, but also trained a group of technical personnel. In 1981, Chen Yinhai officially established Jinghua Industrial Automation Co., Ltd. to enter the textile computer field. The jacquard fabric design system produced is comparable to similar products in Japan and is welcomed by the Hong Kong textile industry. In 1984, Chen Yinhai took the products to Guangzhou to participate in the International Textile Machinery Exhibition, which was well received.In the second year, Jinghua successfully sold the jacquard fabric computer design system to Zhejiang and Tianjin, and then successively received orders from Beijing, Shanghai and other places, and its reputation gradually grew.In recent years, Chen Yinhai has launched an advanced computer-aided design system, which has entered Japan and Southeast Asia, and has been favored by manufacturers. After failures and setbacks, don't blame others, but think about how to get out of the predicament as soon as possible. Cartoon Supply Store: Cartoon stores in the European and American markets are relatively popular, and even because the concept of cartoon "brand" is well known to all women and children, it belongs to the top high-profit industry in the market.Therefore, with the continuous improvement of people's living standards, cartoon supplies stores will also be accepted by more and more families, and have certain sales prospects.Well-known cartoon products generally have a huge investment scale, and once they fail, investors will lose a lot.Due to the relatively high price of the product, ordinary consumers may not be able to afford it; most wealthy white-collar workers are no longer interested in such products, and although primary and middle school students are interested, they are helplessly cash-strapped.The location of the shop can be chosen in a super bustling commercial area. To make a fuss about the "flow of people", the principle is that the area should not be too large, 20-30 square meters is the best, and the monthly rent should be kept within 20% of the turnover. Chen Yushu, a Hong Kong businessman known as the "King of Cloisonne", left the mainland for Hong Kong alone in 1972 with only 50 Hong Kong dollars.And 10 years later, he has become one of Hong Kong's economic powerhouses, becoming the "World King of Cloisonne" and a billionaire. In the 1970s, when Chen Yushu was in the cloisonne business, an astonishing news came from Beijing that the well-known cloisonne handicrafts at home and abroad were about to be sold out due to poor sales. This situation is undoubtedly imminent for ordinary cloisonné businessmen.Even a star enterprise like a Hong Kong Chinese-funded arts and crafts company is not optimistic about the prospect of cloisonne.However, Chen Yushu thought differently that this was a once-in-a-lifetime turning point.Based on his own observation and experience, Chen Yushu determined that cloisonne is the crystallization of traditional Chinese culture, and it will never be unsold for a long time. Because Beijing manufacturers are eager to sell, it is an excellent opportunity to "bargain".Therefore, Chen Yushu negotiated with the person in charge of the Beijing Arts and Crafts Company.He asked: "If I buy 1 million yuan of goods, how much discount can I sell it to?" "20 percent off." "5 million yuan?" "30 percent off." "10 million yuan for all?" .” “Should I pay in cash?” “It can be discounted in half.” Therefore, Chen Yushu signed a cloisonne inventory contract with the total value of 10 million yuan with the Beijing Arts and Crafts Company.This is undoubtedly moving the Beijing Cloisonne warehouse to Hong Kong.As a result, Chen Yushu owns the cloisonné gold-lettered signboard with the largest inventory and the most complete variety. The turnover has increased by 10 times, the profit has also increased by 5 times, and the expenses are similar to the past.Many years later, Chen Yushu, who has achieved success and fame, is still full of praise for this decision: "To be honest, without this big battle, without this amazing feat, my career might have ended here." Chen Yushu once said frankly: "At a certain time, if you get an opportunity to earn that sum of money in a geometric progression, you can make a substantial leap in your entire career, allowing you to squeeze into the ranks of wealthy businessmen, or even rich people. list." Today, when it is fashionable to drink cola and milk, people who drink soy milk are likely to be called "old hats" by fashionable young people. But there is a kind of soy milk that is not only popular in Hong Kong, but also squeezed into the international market. In supermarkets in many countries, it is placed on the shelves side by side with cola and milk, and the price is still very high, and it continues to sell well. This soy milk is made by the Hong Kong Soybean Company, which has a history of 50 years.But it's now called Vitasoy, a cheap and nutritious milk substitute, a poor man's milk. Over the years, the Hong Kong Soybean Company has continuously improved product quality, improved sales methods, vigorously publicized the nutritional indicators of Vitasoy, highlighted the high quality and low price of its "poor man's milk", and increased the sales volume of Vitasoy from 5 million bottles per year.到3000万瓶，占到当时香港饮料市场的25％。 1964年，联合国儿童基金会还因为维他奶含有丰富的蛋白质及维他命而介绍给很多发展中国家。 商品贵有贵的卖法，便宜有便宜的卖法，关键是以什么理由让顾客买。 宠物服饰店：在养宠物的人群中间，丁克家庭，空巢家庭，独生子女家庭，占有很大的一部分，这部分人把宠物当成自己家庭的重要成员。这就是宠物服饰店的市场基础。宠物的品种不同，身材各异，为了能让它们穿上最合体的服装，只能定做，所以服装的价位高得也有点吓人，便宜的要100元、200元，贵的要300元一套。最火的是宠物连脚服，穿上连脚服，可以保护宠物的皮毛，防止宠物把室外的脏东西带回家。这种卫生、方便的衣服让许多宠物的饲养者改变了对宠物时装好看不中用，是生活奢侈品的老看法。如果你喜欢宠物，又有一定的服装设计与制作的基础，这个时髦的行业真的不错。 香港居民每年吃蛇80万条左右，因而蛇店遍布各区。蛇店林立使得竞争十分激烈，所以一般蛇店售价十分接近，蛇羹大致为每碗13港元。 唯独九龙土瓜柱湾附近的一家蛇店，却敢门前的广告牌上大书“正宗蛇羹每碗10港元”。由于价廉招远客，因此生意十分兴旺。 这家蛇店敢于独树一帜，实行低价促销，其中到底有何诀窍？该店的老板外号“蛇王”，宣称该店的经营宗旨是“薄利生财”，但必须有出色的成本控制做后盾。老板拼成本的主要依靠以下三招： 第一是自办进口业务，货源充裕，质量有保证；第二是批零兼营，减少环节，收到节省费用之效；第三是搞好综合利用，要宰一条蛇，先取蛇胆，再用蛇肉，最后连蛇皮等也都派上用场。 有此三招，“蛇王”老板就能相对地降低成本，做到薄利多销，不断增加盈利。 精打细算节约成本，实行薄利多销，才能在竞争中取得优势地位。 年轻人迷恋的军品服饰店： 军装、徽章、军用手表……这些弥漫着粗犷气息的军用品让越来越多的年轻人迷恋。进入军用品专卖店，仿若进入了时光隧道，二战、越战时期的军用品就在你的眼前密密匝匝地陈列着。据店主介绍，生活在和平年代的人们似乎对军用品有种特别的情结：有的是出于对军事的热爱；有的是用军用品玩酷；有的是为追求一种另类的时尚。这些军用品价格较低，一个刺绣徽章在10元以内，一件迷彩体恤也只卖20～30元，消费者非常喜欢。 在中国洗衣粉行业的历史进程中，“活力28”作为一个响当当的名字，留下了不可磨灭的足迹。但谁知道，这个名字的由来是与1983年息息相关的。 1983年，中英两国政府就香港的回归问题展开了密切的磋商，为了扼制香港社会局势的波动，香港人掀起了一场“活力运动”，以图新的活力、新的出路。所以，1983年也就成了香港的“活力年”。 这一年，港商林捷文先生带着世界名牌洗衣粉——英国皇家协会的“威洁33”来到了广州，想在内地找一个厂家研制生产可与威洁33相媲美的第三代洗涤剂。 在一无技术二无资料的情况下，湖北沙市日化总厂仅凭一袋“威洁”33的样品，便大胆地接下了这个任务。短短的28天后，新一代洗衣粉的样品就送到了林先生的手上。经过专家鉴定，它不仅与英国皇家协会的“威洁33”有同等的洗洁力，其色泽和荧光增白的效果还优于“威洁33”。洗涤效果是普通洗衣粉的3～5倍。用户一年可节省10多元钱。 这样优质的新产品叫什么名称呢？几经磋商，终于选定了“活力28”。 这个名字起得好！一是，1983年是香港的活力年，又是中国经济腾飞的一年。“活力”既标明了产品诞生的年代，又充满了时代的气息。二是，产品从开发到上市只用了28天，所以“28”即有时间上的写实意义，又反映了中国人高效率的工作作风。三是，“2”代表着买与卖两方面，“8”在广东方言中与“发”字谐音。寓含着称心如意、发财的意思，代表着大吉大利。“28”即买、卖双方都发财。四是，“活力28”中的“8”与“沙市日化”的“化”都是“a”韵，发声响亮，做广告时“活力28，沙市日化”短短的八个字，朗朗上口。 “活力28”这个名字不俗也不洋，国内外都能听得懂，即有时代特色，又有民族特色，称心如意，大家发财。 在香港装修业大亨、永成装饰工程公司董事长曾永成的字典里面，没有“做不到”三个字，不信，看看他一路奋斗过来的历程就知道了。 曾永成先在水果摊打杂，半年后转到一家仓库当搬运苦力，为的是多挣点钱寄回大陆赡养母亲，还要积些供自己学艺。他每天干14个小时，没地方住就在天桥下摆一张尼龙床露宿，披风淋雨裹沙尘，一住就是一年半，每天累得站着都可以睡着。他承受着一切艰辛，并不觉得刻薄自己，心中燃烧着奋斗的目标：“蓄钱、学艺、开店”，一刻也不忘记，他一定要做到。 曾永成餐风饮露，一年竟攒出了4000港元，他立即去当装修学徒。23岁才做学徒，人家耻笑，他不睬别人的眼光，尽心竭力当学徒。两年后学徒满期，又打了3年工。 1979年，曾永成借别人的地址创立一人公司：“永成装饰工程公司”。当年生意清淡，他却从不做旧日老板的客人生意。因为不肯抢旧老板的客，一旦他知道某客户一直帮衬旧老板时，他便婉谢生意，一定自己另谋客路。熬过5个月，生意日渐稳定，曾永成就自置了厂房，请了伙计。 1987年，香港浸礼会学院维修工程招标，为了拿下工程，曾永成宁愿不赚钱也做，终以低于同行20％的报价中标。这笔生意虽然没赚到钱，却拉住了一个长久的客源，成为他的命运转折点。以后，每年的浸礼会维修都交他做。因此，香港中文大学、汇丰银行、置地集团等大客户也纷纷落单给他，滚过10年，曾永成的财富从无到有、从少到多，目前保守估计，资产已超过千万港元。 “人只要努力，还有什么不能做到的呢？”曾永成从抵港那天起，20多年如一日，工作再工作，声带也劳累致伤，他却没有半点悔意。钱，早已不是工作的目的，他自认是个不信邪的人，要倾尽自己的能力去办不到自己能够达到的成就，这就是他的性格。 伟大的毅力只为伟大的目标而产生，志向远大的人会产生出天赋神授一般的精神力量和旺盛斗志，鼓励他们去克服困难，战胜自我，并最终成功。 在人类社会中，风险与效益常常并存，全国政协副主席、香港经济界的巨人霍英东先生在他的经营之路中，就曾奏响过不少风险决策的雄壮乐章。 20世纪60年代初“淘沙”这个行业是香港工商界许多有识之士都不敢干的事。原因是这行当用工多，获利少，赚钱难。而霍英东却认为，当时，香港正处于经济起飞阶段，建筑业的发展方兴未艾，淘沙业虽获利微小，但却大有潜力。 因此在1961年底，他去英国考察教育、建筑、商务，途经曼谷时，便向泰国政府港口部以120万港元购买了一艘长288英尺，载重2890吨，名叫“哈克顿”号的大挖泥船，投入淘沙业。不仅如此，他还派专人到世界有名厂家订购了一批专用淘沙机械船。 在经营上霍英东也很有特点，他不图一时暴利，而是与香港政府签订长年合同，以图稳妥获利。同时，他还与各建筑公司签订了长期供沙合同，以图长远利益。不久，香港的填海工程、挖海工程和建筑业大兴，海沙大有供不应求之势，而霍英东因为获得了香港海沙供应专利权，所以使其生意越发兴隆。在两年多的时间里，仅大小船只就添置了八九十艘，挖泥船二十多只，成为香港淘沙业的头号大亨。 风险与财富同在，不冒险不赚钱，冒险越大，赚钱越多。 郑裕彤是世界华人十大首富之一、并集“珠宝大王”“地产大鳄”“酒店巨子”等头衔于一身，是香港金行龙头老大。 郑裕彤能够顺利地成为珠宝大王，那是因为他那绝妙“借蛋孵鸡”的策略。 钻石是珠宝之王，若想经营好珠宝生意，就必须经营好钻石。钻石的主要来源地是南非，那里有一个垄断性经营钻石的戴比尔公司控制了全球八成的钻石，香港进口的钻石大都是从那里批来的。那里的钻石对世界各地是采取分配的形式，全世界大概500张戴比尔的牌照，也就是分配的许可证，没有这种特殊牌照，便不能批购钻石。其实，南非的钻石矿是国家所有，外人岂能染指？ 那么，郑裕彤是怎样获得戴比尔牌照的呢？他自有一套妙法。他了解到南非的钻石虽为国家所有，但钻石加工厂却是民间私营的。而且这些加工厂往往都拥有多个戴比尔牌照。 办法有了：买！买他一间钻石加工厂。郑裕彤下定决心，立即动身前往南非，迅速买下一家钻石加工厂。从而不仅解决了从南非进口钻石的大难题，同时也有了自己的钻石加工厂。他的这种“借蛋孵鸡”谋略，使他一举成为香港钻石王。 个人的力量总是有限的，商人要善于借助一切力量来为自己的事业服务。 市场潜力巨大的生日餐厅： 根据科学的统计调查显示，在一个万人居住的社区里每天都有人过生日，这不能不说是个潜在的大市场。生日一年只有一次，对大多数人来说，其隆重程度不亚于任何节日，其中以新生儿和老年人的生日庆祝尤甚。作为中年人，为孩子和父母搞一个隆重的生日宴会是爱心和孝心的表现。而对于青年人来说，好友在一起搞个浪漫的生日聚会，将是他们极为钟情的活动。 工作与生活节奏的加快，使更多人无暇在家里自己庆贺，若开设一个以生日为主题的餐厅，在形式上突出生日的特色，肯定受消费者欢迎。生日餐厅的经营者应该了解古今中外的生日典故和庆贺形式，让消费者感到在此过生日不但有意义，还能获得知识，生日过得有趣味。 张耀荣本来是搞建筑、房地产、酒店等业务的，却突发奇想，在体育馆筹办起演唱会来，这同他以往人事的业务似乎风马牛不相及，但是张耀荣神通广大的触角及丰富的想像力，使他在平时自己的业务之外又大捞了一把。本人也被誉为“演唱会之父”。 究竟是什么原因使张耀荣热心办演唱会并且在这事业上赚到钱呢？原来，张耀荣平时也是个歌迷，非常喜欢听歌。应酬生意时，也常带客户到夜总会洽谈，因此也同一批艺人熟悉起来，那时，夜总会总有红歌星捧场，但门票昂贵，一般市民是没有经济能力到那些地方去消费的。 刚好后来红磡体育馆落成，张耀荣想，倘若能利用红磡体育馆大的场地，让歌星到那里去演唱，以七彩缤纷的舞台灯光做背景，应该是能吸引人的。况且情侣，歌星发烧友到体育馆听大歌星唱歌，也只花60港元，比到夜总会大为划算。 当时是1984年，信心危机令许多行业萧条，独娱乐业一枝独秀，这更使张耀荣对演唱会充满了信心。于是，张耀荣成立了娱乐公司，有钱不愁找不到大歌星，租到场地，张耀荣先筹办了当时大发的汤钟士演唱会，务必头炮打响。 首场演出下来，反映虽不错，但那阵刚好赶上美元兑换港元由1∶5急剧跌到1∶9，这令张耀荣蒙受了40多万港元的损失。幸运的是张耀荣损失40多港元万那天，他赛马居然赢了40多万港元，刚好挽回演唱会损失的那笔钱。其后，张耀荣又筹办了叶丽仪演唱会，反应也不错，但一名赞助商借了他30万港元后宣布清盘，也令张耀荣蒙受不少损失。 不过他没有气馁，终于在举办谭咏麟演唱会时一鸣惊人，创下连演38场的纪录，票房收入高达5000万港元。跟着张耀荣举办了梅艳芳演唱会，也轰动一时。经他筹办的演唱会让谭咏麟、叶丽仪、梅艳芳红歌星个个赚钱，张耀荣自己更赚了大钱。 商者无域，也没有禁区，什么领域能赚钱就可以涉足该领域。