Home Categories political economy A collection of golden ideas for making money

Chapter 11 Next articleTen types of people who make money

"To them the whole earth is a stock exchange; on this land they have no other mission than to be richer than their neighbors; business controls all their thoughts, and one trade is exchanged for another. This kind of business is their only rest; even if they do not think about their business occasionally, they just want to find out how other people's business is doing..." This is Marx's most vivid description of the Jews. The reason why Jews are the most profitable people in the world is because Jews have a unique mentality of loving money and doing business.They regard money as a gift from God, and even God can give way for money.The second is because the Jews have very good business ethics.They make money under the premise of abiding by the law. They do any business and dare to make any money, but they will definitely not do illegal business; the integrity of the Jews and their strict observance of contracts are famous all over the world; their shrewdness is upright , will never hurt anyone; they will do everything possible to avoid taxes, but they will never evade taxes.The third reason is that Jews have unique business ideas and business know-how.For example, the "78:22" rule, not depositing money in the bank, insisting on cashism, earning money from women and mouths, earning money from rich people, no restricted areas for doing business, everything can be traded as commodities, etc. These are completely different. The method of making money makes them almost 100% able to make money in the mall.

The famous Japanese businessman Teng Tian once boldly predicted: "If all businessmen become followers of Judaism, then there will be no war in the world, everyone can make a lot of money, and the world will become a paradise. Maybe hundreds of years In the end, all people on earth will become followers of Judaism." As the market changes, it is quite normal for some commodities to become stagnant and some commodities to become stagnant.However, Jewish merchants can focus on those unsalable goods, buy them at low prices, and sell them at high prices through careful planning. One day, Saye came home from get off work and saw a piece of fabric on the table. He knew it was bought by his wife, and he was very upset.Because this kind of fabric can't be sold in your own store, why buy other people's?

The wife said capriciously: "I'm happy! This kind of clothing material is not very good, but the fancy style is popular." Saye exclaimed: "My God! This kind of clothing material has not been sold since it was launched last year. Why? Might it become popular?" "The Jewish merchant who sells cloth said it." The wife confessed, "This year's garden party, this fancy style will be popular." The wife also told Sayer that at the garden party, Riel, the most famous lady in the local society, Both Mrs. and Mrs. Taj will be wearing this fancy dress.His wife also asked him not to tell the news.

It turned out that the Jewish businessman sent two pieces of fabric to Mrs. Riel and Mrs. Taj, not only praised them in front of them, but also inspired them to take the lead in leading the new trend of clothing, and invited the most famous local fashion designer to tailor them for them.On the day of the garden tour, among the women present, only the two noble ladies and a few women wore that kind of dress, and Mrs. Sayer was one of them, so she stole the limelight.At the end of the garden party, many women got a notice, which said: "The new clothes worn by Mrs. Riel and Mrs. Taj are available in this store." Sayer was secretly surprised, he had to admire the salesmanship of the Jewish businessman .

The next day, Saye found the store and saw crowds of people scrambling to buy fabrics.When he took a closer look, he realized that the Jews were even worse than he had imagined, because there was a big sign posted in front of the store: Clothing materials are sold out, and the goods will come tomorrow.Those buyers are paying in advance, fearing that they will not be able to buy it tomorrow. Although turning stagnation into beauty is an effective marketing technique to turn waste into treasure and bring the dead back to life, it is definitely not something that ordinary businessmen can do.However, this will not trouble the shrewd Jews.

Hartung, an Iraqi Jew, came to Shanghai, China to make a living in 1872. At that time, he was only 24 years old, strong and strong, but he was almost penniless except for simple clothes.He determined to come to China to make money and get rid of poverty. Ha Tong had no capital, nor professional knowledge and technology. Because of his burly body, he was hired as a janitor by a foreign firm.Most people would dismiss this job, but Hartung didn't think so. He believed that the money earned by the gatekeeper was a kind of reward, and he didn't feel ashamed or degraded.At the same time, he hopes to find a foothold in this job first, and through his own hard work in the future, he will eventually find a way to make more money.

When Hartung was a janitor, he was very serious and devoted to his duties.In the evening, he used all the time to read various books on economics and finance, and made rapid progress.The boss felt that this person was excellent in his work and had a good mind, so he was transferred to the business department as a clerk, and was gradually promoted to be a clerk, a clerk, and so on.At this time, his income increased greatly. The ambitious Hartung was not satisfied. In 1901, he started to run a firm independently.He named his own firm "Hatong Foreign Firm", and in order to earn more money, he mainly engaged in the trading of foreign goods.He saw that in contrast, there are not so many competing products for foreign products in the Chinese market, and it is difficult for consumers to "shop around".Therefore, his business has achieved high profits, and he has made a lot of money in a few years.

With the increase of capital, Hartung did not slow down his pursuit, and began to buy and sell land and lend usury.The land he bought was often obtained from people who were eager for money, so he kept the price so low that the seller had to comply.Then, he leased the land he bought at a low price to others to build a house, and took it back after a certain number of years, so that even the property belonged to him.In addition, he himself invested in the construction of buildings for rent, and obtained amazing profits from it.After decades of hard work, he finally bid farewell to poverty and became a rich man.

Because they hate poverty, Jews love money.The love of money is the driving force behind obtaining wealth. The greater the motivation, the more powerful the actions, the more powerful the actions, the more methods, and the more money you can earn. These are all in direct proportion. One of the 36 tricks to make money is cheating: If you are prepared, you will be lazy, but if you are common, you will not doubt it.Yin is within yang, not outside yang.The sun, the moon. If you think that you are well prepared, it is easy to relax; things that are commonplace will not arouse suspicion.The secret is hidden in what is exposed, not outside of it.The very public often hides the very confidential.

Israeli arms dealers know very well that the Ministry of the Interior will not issue licenses for gun transactions, and it is almost impossible to sell Israeli guns to the international arms market through normal channels.As a result, shrewd Jewish businessmen turned to apply for arms trading licenses in the name of some outdated M-48 main battle tanks or other obsolete weapons, and then shipped and sold hundreds of "Tumz" submachine guns along with them.This tactic of "crossing the sky and hiding the truth" is the most common and the most used one, as the saying goes, "It's better to sell well than to buy".

An entrepreneur named Reynolds learned that a factory that manufactured type printing machines had gone bankrupt and was up for sale. One of the uses of this printing machine was to print posters for department stores.He saw this, and immediately borrowed money to buy the factory, and then renamed the machine "poster printing machine", which was specially sold to department stores, and the price was raised from $595 to $2,745 each.Reynolds decided that this machine was just the thing for a department store that was heavily promoting products these days.Sure enough, the "poster printing press" sold well, and Reynolds made a fortune. A jewelry store opened by a Jew purchased a batch of emeralds. Due to the large quantity, the employees worried that they would not be sold in a short period of time, which would affect the turnover of funds. They suggested selling only at a low price.However, the boss knew that this was the latest style of jewelry, so he did the opposite and doubled the price. As a result, the emeralds were all sold out. The Jews are dismissive of "small profits but quick sales". They always like to ask in a mocking tone: Why sell more in order to obtain small profits?Why not sell more for big profits? He Xiha was a beggar when he was a child. In his life on the streets, he picked up newspapers that others didn't want every day, sat on a stone chair by the street and read non-stop, and read the books he picked up by street lamps at night.In such a harsh environment, he gradually became interested in economic information and stock market quotations, so he decided to devote himself to the stock industry to make money. After the beginning of World War I in 1914, the New York Stock Exchange and other stock exchanges were closed due to poor operations, and most securities companies were also in jeopardy.At this moment, He Shiha found a job in the stock exchange in charge of office chores and switchboard wiring at noon. The salary was very low, only 12 dollars a week. He Shiha cherishes this opportunity very much and engages in his work with enthusiasm.In his spare time and holidays, he seriously studies stock knowledge and market conditions.Because of his diligence and diligence, He Shiha later became a plotter of the stock market chart of Emerson Gramophone Company. He used his accumulated stock knowledge and market data to get started quickly.At work, he gained a deeper understanding of stock trading, which laid a solid foundation for his future stock trading. Stock trading requires capital, how did He Xiha solve it?Except for a small amount of car fare, lunch and pocket money, he saves all the rest.At the same time, he also ran errands for another stock exchange, earning $12 a week.After 3 years of hard work, he accumulated $2,000. From then on, He Shiha began to show his skills in the stock market and embarked on the road to making a fortune.In less than a year, he already has $1.68 million in assets.By 1928, he had become a stock king earning $200,000 a month. 1929 was the busiest year in the history of the stock market, and almost all the people joined the ranks of stock trading.Rich experience has convinced Hershey Ha that heavy rain and storms are coming. He decisively sold all kinds of stocks that he bought in large quantities at the end of 1928 and early 1929, and got a return equivalent to more than 10 times the original investment. , He Xiha made hundreds of millions of dollars in one fell swoop, and became a veritable stock king. It seems impossible that a beggar with little clothes and no food to eat wants to make money by speculating in stocks, but He Xiha finally realized it step by step with his unremitting self-improvement spirit and hard work. When the Jewish businessman Banat first arrived in South Africa, he brought only 40 boxes of cigars, but eventually became one of the richest men in South Africa. It turned out that the local bank closed very early every Saturday and only opened the following Monday.So Banat took full advantage of this feature, buying diamonds by check to the best of his ability on Saturdays, and then selling the diamonds before the banks opened the following Monday to pay the loan with the proceeds.To put it bluntly, this method is to write a blank check. The key for Banat to make money is to borrow more than a day off from the bank to "suspend payment" and not let his bad check be returned, as long as he can deposit enough money into his account on the morning of next Monday to pay him If the check was written on Saturday, he never wrote a "bad check". Banat's delayed payment took advantage of the timetable of the market and mobilized far more funds than he actually owned. The ingenuity of the Jews cannot but be admired. Make Money 36 Strategies 2 Surrounding Wei and Rescuing Zhao: It is better to divide the enemy than to share the enemy, and the enemy yang is not as good as the enemy yin. Don't make too many enemies, and defeat them one by one. Attacking the main force of the enemy's army is worse than attacking the enemy's weak rear and waiting for an opportunity to wipe out the enemy. "Encircling Wei and saving Zhao" is a successful strategy in military warfare.It tells us such a truth: attacking the enemy's strong position is not as effective as attacking the enemy's weak position.It is also of universal significance to expand this kind of thinking and apply it to business competition.Playing against the strongest part of the opponent directly, even if you can win, you have to work hard.But taking a roundabout way and changing your mind may get twice the result with half the effort.Business operators need to have extraordinary vision and superior intelligence, have extensive knowledge, be good at observing changes in the surrounding environment, discover and look for opportunities, in order to achieve the purpose of seeking advantages and avoiding disadvantages, and ultimately making money. Palami is a rich man in Israel. He started out as a handyman in a small trading company and later became a superman in the stock market. Parami grew up in a poor family and helped his father with odd jobs since he was a child.When he was 18 years old, his father asked someone to help Parami find a long-term job as an office runner in Mr. Edel's small trading company. Although the salary was very low, Parami cherished this job very much. Always work hard.Later, Mr. Edel retired from his old age and made Paramy his boss.Paramy has lived up to Mr. Edel's high expectations. After five years of ups and downs, the company's assets have increased from US$100 million to tens of billions. At the same time, Paramy himself also invested in stocks, and after a few years, he made tens of millions.But once the stock market fell sharply, Palami lost all the tens of millions of dollars and other profits he made by buying the stock of a steel company, leaving only 4,000 dollars. Such a fiasco did not frustrate Palami's aggressive spirit, on the contrary, it made him more confident and smarter.After that mistake, Palami carefully summed up the experience and lessons, and the stock operation went much smoother, and he finally made hundreds of millions of dollars. The long history of Jewish suffering has made every Jew "hardened into steel". Not only will they not give up making money in adversity, but they can see more opportunities to make money. After the end of World War II, the victorious countries, after several consultations, decided to establish an international organization in New York, USA, to coordinate and handle world affairs—the United Nations.After discussion, the Rockefeller family decisively invested 8.7 million US dollars to buy a piece of land in New York, and unconditionally donated it to the penniless United Nations.At the same time, Rockefeller also bought a large area of ​​land nearby.Many big conglomerates in the United States were amazed by Rockefeller's unexpected move at that time, and laughed and said: "This is simply a stupid move!" But what is strange is that, as soon as the UN building was completed, the land prices around it immediately soared. A huge amount of wealth equivalent to nearly a hundred times the gift amount poured into Rockefeller's pockets continuously. What the Jews pursue in doing business is "one deal, profit on both sides", which is a win-win situation in today's words.For example, in the case of Rockefeller, he and the United Nations are both winners and no losers. The third of the 36 strategies to make money is to borrow a knife to kill someone: The enemy has been identified, but the friend has not yet been determined. Invite friends to kill the enemy, do not rely on your own efforts, and deduce it from "Loss". The enemy is clear, but the attitude of the allies is not yet clear. It is necessary to induce the allies to destroy the enemy and avoid consuming their own strength. In history and reality, it is also advisable to use force to control people under certain circumstances.Therefore, whether it is the extremely intelligent Cao Cao and Wei Xiaokuan, or the extremely intelligent and talented Wang Chong and Zhuge Liang, they are all in the palm of their hand to kill with a knife. The main idea of ​​"killing with a knife" is to use strength to defeat the enemy, as long as it is within the scope of legitimate competition, borrow existing mature resources for your own use, and then achieve the purpose of using strength to quickly break through.In particular, the division of existing hotspot resources or the resources of opponents can sometimes produce miraculous effects. Financial wizard Harry worked as a child laborer in a circus when he was fifteen or sixteen years old, responsible for selling snacks in the venue.But the weather was cold, not many people watched, and even fewer people bought food, especially drinks, almost no one cared about it. Harry knew that few people needed drinks in winter, but if he wanted to make money, he had to let people drink more drinks in winter.So, he turned around and thought of a way.He shouted: "Come to the circus! Buy a ticket and get a pack of delicious peanuts for free. First buy, first get, while stocks last!" Therefore, more and more people buy tickets to watch the circus.People watched the circus while tasting the peanuts with relish, and the more they ate, the thirstier they became. It turned out that these peanuts were sprinkled with salt.At the time, people didn't realize that peanuts were free and so delicious, they just ate them.People are very thirsty after eating, so they naturally start looking for drinks to quench their thirst. At this time, Harry took the opportunity to sell his drinks. People with thirsty mouths didn't care so much, and took out their wallets to buy drinks for little Harry. As a result, the drinks that little Harry sold that day were equal to Sales for the past month. The seemingly loss-making business is actually a good business that can make money. The Jews are best at doing this kind of "losing" business. The fourth of the 36 strategies to make money is to wait for work at leisure: When the enemy is trapped, do not fight; damage the hard and gain the soft. Control the lifeline of the enemy's power development to strangle him, instead of taking an offensive situation; when the enemy's strength is exhausted, our strength will naturally increase. "Waiting for work with leisure" is also a strategy often used in modern business to make money.In the business field, being willing to compromise and regress is not the goal, but to gain opportunities by regressing, rest and think, and come up with strange moves, which will also benefit yourself.Because the necessary regression is in exchange for greater benefits, you must be able to endure time, various temptations and small favors, maintain a good self-state, and never act blindly with your opponents when the business is unfavorable If you fight hard, you must stop to look for opportunities, wait for the opportunity, and turn defeat into victory. A Jewish businessman was born in a noisy slum, and like all children born in the slums, he liked to fight, drink, brag and play truant.The only difference is that he has always had a dream - to become a rich man. When he was in elementary school, he repaired a toy car he picked up on the street and let his classmates play with it, and then charged each of them half a cent. He actually earned back a new toy car within a week. After graduating from junior high school, he really became a peddler.He's sold hardware, batteries, lemonade, and he's done everything right.It was a pile of clothing that got him started.These clothes came from Japan and were all made of silk. Because of a storm during the sea transportation, dyes were soaked in the silk, and the amount was as much as a ton.These contaminated silks became a headache for the Japanese. They wanted to dispose of them, but no one cared about them.I want to transport it to the port and throw it into the trash can, but I am afraid of being punished by the environmental protection department.So, the Japanese planned to throw the silk into the sea on the way back. After the merchant heard the news, he got these dye-impregnated silks at no cost.He turned the silk into camouflage-like clothes, ties and hats, and made a $100,000 fortune almost overnight from the silk. After digging the first pot of gold, he bought a piece of land in a remote suburban area for another $100,000. Many people laughed at his stupidity.Unexpectedly, a year later, the city government announced the construction of a ring road in the suburbs, and the value of his land increased by more than 150 times. A real estate developer in the city approached him and offered to buy his land for 20 million US dollars. The developer wanted to build a villa complex here.The businessman replied with a smile: "I still want to wait, because I think it should be worth more." Three years later, the land has appreciated to more than 24 million US dollars. The businessman lived to be 77 years old. Before he died, he published a message in the newspaper, saying that he was about to go to heaven, and he was willing to send a message to the deceased relatives for the living. Ten thousand U.S. dollars. In addition, he had his secretary advertise that he was a polite gentleman willing to share a grave with a well-bred lady.As a result, a lady was willing to pay $50,000 to be buried with him. Loving money like one's life and making more money is the inherent characteristic of countless Jews, and it is also the fundamental reason why they can become the most profitable people in the world. An exporter signed a contract with a Jewish merchant for 10,000 boxes of canned food. The contract stipulated: 20 cans per box, 100 grams per can.But the exporter shipped 10,000 cartons of 150g cans when they shipped.Because the weight of the goods was half more than the contract, the Jewish merchant refused to accept the goods.The exporter stated that he would not charge money for exceeding the contract weight, but the Jewish businessman still did not agree to accept the goods. This incident not only reflects Jewish businessmen’s awareness of the rules of doing business honestly, but also shows Jewish shrewdness: First, maybe 150g cans are not suitable for consumers’ habits, and the market may not be optimistic, which may make sales Channels and business goals are damaged; secondly, because the application for an import license is 100 grams per can, but the actual arrival is 50% more, it may be questioned by the customs, or even suspected of deliberately evading tariffs, and may suffer a lot fines and even the revocation of business licenses.Finally, because the other party violated the contract, you can claim compensation with confidence.Later, the exporter had no choice but to compensate the Jewish businessman more than 100,000 U.S. dollars, and then disposed of the goods separately. The Jews can perfectly unify the two seemingly contradictory characteristics of "honesty" and "smartness", which is really brilliant! In the 1930s, U.S. Customs imposed a hefty 23% tariff on imported women's gloves.There was an American Jewish businessman who was going to import a batch of women's gloves from France.In order to save this expensive import tax, he adopted a strategy of dividing the 10,000 pairs of gloves bought in France into two, and only sending 10,000 left-handed gloves to the United States.After the gloves arrived, he didn't pick them up until the delivery deadline passed.When the customs regarded these gloves as unowned goods and auctioned them according to the "rules", because they were all left-handed gloves and could not be worn, no one bought them, and he bought the goods at a very cheap price.Before long, he used the same technique to import another 10,000 right-handed gloves at another port, and, of course, he succeeded—saving a fortune. Which businessman is not willing to earn more money and pay less tax.But the Jews do not illegally evade, evade or even resist taxes like those who think they are smart, but come up with a wonderful way-"cut taxes for themselves". 5 of 36 strategies to make money while taking advantage of the fire: The enemy's harm is great, and he will take advantage of the situation, and he will be firm and soft. The enemy's crisis is great, so they take advantage of the opportunity and use their superior strength to attack their weak parts, defeating the enemy and winning. In a society of commercial competition, it is necessary to use the tactics of "taking advantage of the fire" to develop oneself and weaken the opponent.In Western capitalist countries, once a certain enterprise is on the verge of bankruptcy, other consortiums will often flock to it and use various means to snatch its useful equipment and technical personnel.Because it is most beneficial to "take advantage of the fire" at this time.In the past, we used to despise the practice of "taking advantage of people's dangers and robbing people's property" with traditional moral concepts. It seems that only the behavior of seeing people in trouble and giving generously is commendable. In fact, this kind of concept is too pedantic. Any strategy and tactics They all transcend political boundaries and moral standards, and only those who implement strategies and tactics have political and moral judgments at all. When a very rich businessman was dying, he repeatedly told his wife: "I am dying, you should quickly sell all my property into cash, and put me in the coffin with me when I die, and I want to hug you." Take the cash to the Paradise of Paradise!" Not long after, the rich man stared at a large bundle of colorful cash next to his pillow, with a satisfied smile on his face, and swallowed his last breath.According to the will, the wife put a huge amount of cash into the coffin together with her husband's body. On the way to the funeral, a Jewish friend of the businessman found out that there was a huge amount of cash buried with him, so he immediately opened the coffin lid, took out the cash and counted the amount, then wrote a check with the same amount as the cash, and put it in the coffin. In the coffin, he patted his old friend on the shoulder and said: "Hey! Dude! Give you a check for the same amount. You should feel the same satisfaction under Jiuquan!" What the Jews pursue is that they should try to have a lot of money in life, and for this reason, they will rack their brains to make money. Pulitzer was a Hungarian-born Jew who came to the United States to make a living at the age of 17. He initially served in the U.S. Army, studied law after demobilization, and obtained a lawyer's license at the age of 21.But Pulitzer felt that being a lawyer could not make a lot of money, make a fortune, or create a great career.After repeated observation and careful consideration, he decided to enter the newspaper industry.But he has neither capital nor experience in running a newspaper, so what should he do? What if there is no capital?Pulitzer thought: You can accumulate a little by working on your own, and then borrow a little money from others.What if I have no experience?He decided to explore slowly from practice. Pulitzer worked as an intern reporter for a St. Louis newspaper on half pay.At work, he is diligent in interviewing, earnestly studying and understanding all aspects of the work in the newspaper.Because of his solid legal knowledge base and good literary accomplishment, the articles and reports he wrote were vivid and true, attracting a large number of readers, so the boss promoted him to be an editor, and his income increased accordingly, and he began to save a little.A few years later, Pulitzer knew everything about newspaper work, so he used his savings to buy a newspaper office that was on the verge of bankruptcy, and started his own newspaper, named the St. Louis Post-Express. At the end of the 19th century, the American economy began to develop rapidly, and business began to prosper. In order to strengthen competition, many companies did not hesitate to invest huge sums of money in publicity.Focusing on this focus, Pulitzer turned his newspaper into a newspaper that focuses on economic information, advertises, and undertakes a variety of advertisements.In this way, he used the advertising fees paid in advance by customers to enable him to have the funds to publish and distribute newspapers normally, and the circulation was increasing.It has been in operation for five years and has earned him more than $150,000 a year.Later, the more circulation of his newspapers, the more advertisements, and his income entered a virtuous circle. Soon he made a fortune and became a giant in the American newspaper industry. Jews invest money if they have it, and never deposit it in a bank.Because they pursue the principle that "money is not saved but earned". Aaron, a Jew who immigrated to the UK, started as a part-time job and started a small business with a little money he had saved.Due to the expansion of business, he needed capital turnover and had to borrow money from money houses or banks. Clever, he found in practice that the cost of borrowing money from others is indeed too high, often not much different from the profits obtained from business operations.He thought, isn't this equivalent to working hard for the bank?And the risk is greater than that of a bank, so it is better to engage in the money lending industry yourself. So he started a money lending business.While maintaining his small business, he set aside part of the funds to lend money to those who needed it urgently.In addition, he borrowed money with a relatively low interest rate from the bank and relented it to others at a higher interest rate to earn a profit from the difference.Some producers or individuals who are waiting for an emergency would prefer to borrow at a monthly interest rate of 20%.In this way, it is equivalent to lending 100 yuan for one year, and you can get a rate of return of 240%, which is more profitable than investing in business. Aaron stared at this way of making money and quickly embarked on the road to prosperity.His capital was like a snowball, getting bigger and bigger, and within a few years, he became a well-known moneylender in London and a well-known rich man.Even the British royal family, nobles, and churches were also his main targets for lending money.Many churches were built by him with loans, such as the Cistercian Church, Lincoln Cathedral, and Peterborough Cathedral.At the same time, he built a large number of houses in London by lending money, and obtained higher interest returns from them. Aaron lived 63 years, and by the time he died in 1186, his fortune was untold.Not only is there as much gold and jewels as a ship, but also a number of churches, houses and other buildings, and 15,000 pounds of uncollected money from lenders.Don't underestimate the 15,000 pounds. You must know that more than 800 years ago, the annual income of the British royal family was only about 10,000 pounds. King Henry II of England had long been eyeing Aaron's property. Shortly after Aaron's death, he announced that all of his property belonged to the British royal family.In order to recover Aaron's huge loan, the British royal family even set up a special committee for Aaron's funds, whose job is to organize a large number of people to collect debts. Instead of depositing money in banks, the Jews lend money themselves, that is, they become bankers.Therefore, most of the big bankers in the world are Jewish. 36 ways to make money: Chaotic ambitions are scattered, but there is no danger, the image of Kunxia is exchanged for the above, and it is involuntary to take it for the benefit of it. Enemies bump into each other randomly and can't figure out the situation. This is a symptom of the confusion of "Kun Xia Dui Shang" mentioned in the "Cui" hexagram.It is necessary to take advantage of the opportunity when the enemy loses control to eliminate them. The "sound" and "strike" in "sound from the east to the west" are not limited to two targets, or the two directions of east and west, but often refer to an aspect of the claimed attack that is different from the actual aspect of the attack, or there is a difference of. The key to "sound east and west" is whether "sound east" is successful.Without the smoke of "Shengdong", it would be difficult for "Zhixi" to succeed.Therefore, to use the strategy of "striking from the east to attack the west", it is necessary to observe whether the opponent is confused or not, and then decide whether to give up or not. There is a story about Jewish financial management in the Bible.A big landlord gave three servants 5 yuan each. The landlord told them to cherish and manage their wealth well, and wait a year to see how they handled the money. The first servant took the money and invested it in various ways; the second servant bought the raw materials and made goods to sell; the third servant buried his money under a tree for safety. A year later, the landlord checked the financial results of the three servants, and found that the wealth managed by the first and second servants had doubled, and the landlord was very pleased.The third servant explained to the master: "I am afraid of losing the money, so I kept the money in a safe place and returned it intact today." After hearing this, the landlord was furious: "You stupid guy, don't How can you make money by spending money?" In reality, there are similar stories. A man named Kahn, standing in front of a department store one day, accosted a gentleman smoking a cigar and said, "Sir, your cigar smells very fragrant. I think it must not be cheap?" "$2 each." "Good guy...how many cigarettes do you smoke a day?" Kahn asked admiringly. "About 10 or so." Kahn asked in surprise: "My God, how long have you been smoking like this?" "Smoking for 40 years." "Sir, if you don't smoke for 40 years, the money you pay for smoking cigars is enough to buy this department store." "Shengsheng, do you smoke?" the gentleman asked back. "No, I don't smoke. Smoking is a waste." "So, do you own a department store?" "Where do I have so much money?" "Let me tell you, this department store is mine." It is extremely stupid for the Jews not to dare to spend money.An important financial rule of the Jews is: spend money to make money.Thus, the cigar smokers own the department store, while the non-cigar smokers own nothing. A Jew walked into a New York bank and said to the loan manager, "I want to borrow some money." "Okay, how much do you want to borrow?" "1." "Only $1?" "That's right, only $1. Is that okay?" "Of course, as long as there is a guarantee, it doesn't matter if you have more." "Well, these are guarantees." The Jew took out $500,000 worth of cash, securities, etc. from his purse and put them on the manager's desk. The manager was dumbfounded and asked, "Of course, of course! But, do you really only need to borrow one dollar?" "Yes," said the Jew, and finished the formalities. The more the manager thought about it, the more confused he became. How could a person with $500,000 come to the bank to borrow $1?He humbly asked the Jews, he asked: "I really don't understand, you have 500,000 US dollars, why only borrow 1 US dollar? Instead of 300,000 US dollars, 400,000 US dollars? In that case, we will be happy to help you Services." "Oh, it's like this. Before I came to your bank, I asked several banks. The rent of their safes is very expensive. So, I am going to deposit these stocks in your bank. The rent is so cheap. It costs 6 cents (referring to the one-year loan rate of $1)." The manager was dizzy, but he had to admire the wisdom of the Jews. Jewish businessmen took advantage of the relevant rules of bank loans and handed over their property to the bank for safekeeping by lending one dollar.Compared with storing in a safe, it is as safe and secure, but much cheaper.This is the great wisdom of the Jews. Seven of the 36 strategies to make money are made out of nothing: It is not a lie, it is not a lie, it is actually a lie.Shaoyin, Taiyin, and Sun. Use false appearances to deceive the enemy, but not to the end, but to cleverly change from false to real.Develop a small falsehood into a big falsehood, and after the extreme falsehood, adopt the action of extreme truth. "Building something out of nothing" is a treasure among treasures for newly opened businessmen.Because no matter what kind of store you open, if there are no customers coming to your door, then nothing will happen.But most people who are just starting out run out of ammunition and food before the opening, and even borrow money to open the business. How can they have funds to advertise and expand their popularity?For these people, advertising without spending money is their way out, and if they use their brains, they will always come up with a good way.However, when using this kind of out-of-the-box advertising technique, we must pay special attention to two points: one is not to be too strange, but to make it acceptable to customers.Second, if it is a regional business, don't spread it too far away from the region, but implement it nearby. In the 1920s, Robin, a Jewish candy merchant in the United States, was not doing well.He thinks all day long: How do I get all the kids to buy my candy? One day, he saw a group of children playing a game: the children put a few pieces of candy in several pockets, and an elected person put a piece of "lucky candy" into one of the pockets, and no one else was allowed to see it, and then the other Those who are lucky enough to get the "lucky candy" will enjoy the privilege, that is, he is the emperor, and the others are subjects, and each person has to contribute a piece of candy. Robin was thinking about this strange and interesting game rule, and suddenly an inspiration came into his mind: At that time, many candies in the United States were sold to children at the price of 1 cent.罗宾就在糖果包里包上1分钱的硬币作为“幸运品”,并在报纸、电台打出口号:“打开,它就是你的!”这一招很有效果,因为如果买中了包有硬币的糖就等于完全免费。因此,孩子们纷纷去买来吃。后来他在食品中放上其他物品,诸如玩具、连环画、手枪等,始终处于同行前列,转眼间他就拥有了800多万美元的资产。 偶然事情经常给人带来灵感,而灵感则经常能改变一个商人的命运。 伊万想喝酒,便向村里一个犹太人借一个银币。他们双方商量了条件:伊万在来年春天还犹太人两个银币,在此期间他用斧子作抵押。 第二天,犹太人知道伊万口袋里有了一个银币,就找到他说:“伊万,到来年春天一下还两个银币你是有困难的,你现在先付一半不是更好吗?” 伊万一想也对,于是归还了一个银币。后来,伊万越想越不对劲:他自言自语地说:“怪事,银币没了,斧子没了,我还欠一个银币——那犹太人还蛮有道理的。” 犹太人得了便宜还卖乖的唯一原因就是两个字:精明! 哈同是旧上海的大亨,他共有价值1。7亿美元的财产,还有用70万两银元建造的当时上海滩上最大的私家花园——“爱俪园”、460亩土地、1300余所房屋和仓库、544幢住房以及4幢饭店。哈同的这么多的财产就是靠他精明算计得来的。 哈同出租一般住房和小块土地的租期都较短,通常3~5年。租期短,既便于在需要时可及时收回,又可以在每次续约时增加租金金额。在哈同的地皮上,哪怕摆个小摊子,也得交租。有个皮匠在哈同所有的弄堂口摆了个皮匠担,每月也要付地租5元。哈同每次向他收地租时,总是很和蔼地对他说:“发财、发财。”但钱是一个子不能少的。 此外,哈同计算收租的时间单位也与众不同。当时上海一般房地产业主按阳历月份收租,而哈同却以阴历月份计租,还美其名曰是尊重中国的传统。大家知道,阳历月份一般为30天或31天,而阴历月份为29或30天,所以阴历每3年有1个闰月,5年再闰1个月,19年有7个闰月,所以,按阴历收租每3年可以多收1个月的租金,每5年可多收2个月的租金,而每19年可多收7个月的租金。因为出租的房屋很多,这多收的一笔钱可就不是一个小数目。 在商言商,既然是商人就要追求效益的最大化,而要实现最大的经济效益,就必须锱铢必较,一丝不苟。 赚钱36计之八暗渡陈仓: 示之以动,利其静而有主,益动而巽。 采取正面佯攻,当敌军被我军牵制而集结固守时,我军悄悄派出一支部队迂回到敌后,乘虚而入,进行决定性的突袭。 在现代经商赚钱的经营活动中,“暗渡陈仓”是商家常用的妙计,运用此计的关键之一是“明修栈道”。在商业活动中,常在各种促销的“名义”下“明修栈道”,而其实“暗渡陈仓”地从事促销活动。以各种“名义”促销的方式主要有:1.节庆期间价格优惠的名义。2.回馈社会的名义。3.关照社会特殊群体的名义。4.酬报老客户的名义。5.购买有奖的名义。6.送“东”赠“西”名义。7.开业大吉的名义。8.以公司庆典的名义。 列支敦士登是一个非常小的国家,这个国家最显着的特点就是税金特别低,不管公司的规模多大、利润多少,只要是该国人,一年只需交纳250美元就可以了。该国规定,只需要25万美元,就可以买得一个该国的国籍。 列支敦士登国土总面积只有157平方公里,人口只是1。5万人,所以,想买到该国国籍绝非易事。但这难不倒犹太人。 犹太人罗恩斯坦因为买到了该国国籍,于是,他将国籍作为商品来卖出去。他是怎么卖的呢?他一身兼了几十家公司的老板,当然只是法律上的名义老板而已。因为许多公司为了避税,纷纷把自己的公司注册在他的名下,并心甘情愿地向他交纳一定数额的租金。 尽管罗恩斯坦是一个患过小儿麻痹的矮子,但就是这样倒卖国籍,做着一本万利的生意。只投资了25万美元买个国籍,然后,金钱向潮水般源源不断地流入了他的腰包!他的公司除了一部电话,就只有他和女职员两个人。而女职员每天的工作就是,给挂靠在罗恩斯坦名下的各个公司收发付款通知单和收据。 在犹太商人的眼中,商品的种类是没有限制的,只要能赚钱的东西,都可以成为商品。不仅公司、合同可以买卖,就连国籍也可以买卖。 赚钱36计之九隔岸观火: 阳乖序乱,阴以待逆。暴戾怒睢,其势自毙。顺以动豫,豫顺以动。 敌人内部分裂,秩序混乱,我方便等待他发生暴乱,那时敌人内部翻目仇杀,势必自行灭亡。我方要根据敌人变动做好准备,相机行事,自然必有所得。 敌人内部剑拔弩张之时,若从外部直接攻击它,敌人就会同仇敌忾,共同反击。如果袖手旁观,看火势蔓延,从内部搞垮敌人的有生力量,坐收渔人之利,这才是隔岸观火的精髓。投资股票市场,股市走完了上升周期就应必须立刻退出来观望。善于休息的投资者才是成熟的投资者,隔岸观火的实质就是在市场热得燃烧时退出来。 有个叫沙米尔的犹太商人,移民到澳大利亚经商。一到墨尔本,他就轻车熟落地干起了老本行,开了一家食品店。在他的店对面,已经有了一家意大利人安东尼开的食品店。于是,两家食品店不可避免地展开了激烈的竞争。 安东尼眼看新的竞争对手出现,惶惶不可终日,苦思冥想良久,想出削价竞争的策略,他在自家门前立了一块木板,上面写着:火腿,1磅只卖5毛钱。不想沙米尔也立即在自家门前立起木板,上写:火腿,1磅4毛钱。安东尼见沙米尔如此,一赌气,即刻把价钱改写成:火腿,1磅只卖3毛5分钱。这样一来,价格已降到了成本以下。想不到,沙米尔更离谱,把价钱改写成:1磅只卖3毛钱。 几天下来,安东尼有些撑不住了。他气冲冲地跑到沙米尔的店里,以经商老手的口气大吼道:“小子,有你这样卖火腿的吗?这样疯狂降价,知道会是什么后果吗?咱俩都得破产!” 沙米报之一笑说:“什么'咱俩'呀!我看只有你会破产。我的食品店压根儿就没有什么火腿!”安东尼不禁叫苦连天,知道遇上了真正的竞争对手。 百战百胜不是最厉害的,不战而胜才是最有本事的。 犹太人林恩是一个中型企业的老板,居然用很少的钱就吃下了一个每年营业额高达10亿美元的威尔森公司。威尔森是个老牌的大公司,是一个大的企业集团,每年营业额高达10亿美元,是林恩的两倍。 林恩要想吃掉威尔森公司,按照一般人的想法,是绝对不可能的事情,但认为威尔森公司是华尔街的低值公司,也就是其盈利与同类公司相比是很低的。由于威尔森公司的股价很低,因此,只要有8000万美元,就能拥有该公司的控股权。于是林恩先借钱买下威尔森公司的大部分股票,使威尔森公司成为自己旗下的一家公司。 那么,8000万美元的债务怎么办呢?林恩有办法,他把大部分的欠债转移到威尔森公司的账上,然后,把威尔森公司的三个子公司分别发行股票。这些新股票大部分自己拥有,其余的卖给大众,卖出股票的钱,基本上可以偿还8000万美元的债务。 当大家知道威尔森公司的后台老板就是林恩后,子公司的股价就一路上涨。这样一来,三个子公司的价值合起来,就相当于威尔森公司的两倍。结果林恩是一分钱不花,用别人的钱买下公司,转手间就得到了一个庞大的公司。 创造这“蛇吞象”奇迹的,不过是他一个金点子而已。其实,众多的犹太人就是凭借自己满脑子的金点子步入大亨之列的。 一个服装商向一个布商卡拉批发了2000美元的布料,却一直未结账。服装商派人去催了几次款,而布商每次总是搪塞。这使得服装商一筹莫展、束手无策。 服装商的一个犹太朋友给他出了个点子:不妨写一封催款信给布商,让他尽快还3000美元的债,看他如何。果然,服装商的信刚发了3天,布商就回信说:“我明明只批了你2000美元的货,你为什么讹我3000美元?随信寄来2000美元,以后再也不和你做生意了!” 遇到借钱不还的人的确恼火,有时候对方还会说“要钱没有,要命有一条”之类不要脸的话。白扔,不甘心;打官司,劳民伤财,还不一定要得回来。How to do it?犹太人给了人们很好的启示。 嘉道理家族是19世纪末至20世纪远东着名的犹太家族,不论财力、声望乃至政治影响,都是极为出众的。嘉道理家族一直在伊拉克的巴格达定居,该家族主要从事农产品贸易和放债。 在经营农产品贸易的过程中,每当农产品的收获季节,当地农民们急需把其产品变换为现金,以解决资金不足之困。这时候,嘉道理就凭借自己的大量现金而乘人之危,以极低的价格收购那些能够贮存的农副产品,然后等待至青黄不接、农民存粮已尽的时候,再以极高价格把农副产品卖给农民,这样一去一来,就能赢得极大的利润。 另外,他还把收购来的农副产品运到欧洲,换取工业产品或工艺装饰品,然后在本地出售。把两地不同的劳动价值,以物换物的形式出现,谁也不知道中间有多少利润。嘉道理就是这样神不知鬼不觉地赚钱,因此,很快就成为当地的富豪。 嘉道理家族坚持着犹太人“现金主义”的生意秘诀,利用他人没有现金、急需用钱的时机,放贷出去然后很快获取极高的利率,由此得以广进财源。
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