Chapter 10 Chapter 10 Small money is the ancestor of big money Small business can make money

Many people always dream that one day they will be able to make a lot of money and be a big boss for a while.But most people spend their whole lives, but it is difficult for their dreams to come true.What is the reason?It is because they are too eager to make money, which leads to the mistake of getting rich.They have forgotten the principle of accumulating a little to make a lot and gathering sand to make a tower. They just want to make a lot of money and make a lot of money, and they don't do things that can make a small amount of money. Don't think money is too small.In fact, making small money is a necessary step to making big money, because in the process of making small money, you can increase experience, knowledge, experience, cultivate money awareness and earning ability, and at the same time accumulate human relationships.No wonder a millionaire once said that "small money is the ancestor of big money".Just imagine, a person who can't even earn a small amount of money really meets a chance to make a fortune. At that time, does he have enough ability, experience, and tolerance to obtain wealth?

In addition, when choosing a new project, many people set their sights on high-end, refined and top-notch products.I am unwilling to produce small products and research small projects, thinking that small products and small projects have a small market and low profits, and small troubles will not make a difference.In fact, this is an extremely wrong view. Because, as long as small products continue to grow stronger and bigger, they can also achieve enviable success.Among the world's top 500 companies, Geely and McDonald's in the United States, their main products are only small products such as razors, hamburgers and French fries, but they surpass many companies that manufacture airplanes and cars.

Businessmen should not "make big profits, make small profits, and quit without profits", but should "take all and be compatible".It doesn't matter whether it is big or small, if it is profitable, it will be profitable; no matter whether it is big or small, it will be profitable!This is the way to make money, the art of making money. "I'm so poor that I can only drink porridge", this is a saying that people often say, but in such a bowl of porridge, Li Chunhua from Renshou County, Chongqing City, just made a fortune of millions from it. In 1992, Li Chunhua and her husband Gu Qiang were both laid off.At first, they were in the cigarette business, and they had a debt of more than 200,000 yuan because they bought fake cigarettes.In order to avoid creditors, the couple came to Shuangliu County, Chengdu to sell porridge.But porridge is really hard to sell, and it lost more than 3,000 yuan within three months of opening.As a result, a customer reminded them: To open a restaurant, you must change your business philosophy and have a sense of innovation.

The couple decided to cook porridge as a meal for two reasons: first, life is better now, and people are tired of eating big fish and meat, so it is necessary to drink some porridge refreshing; second, if they eat porridge as a meal, they will It is necessary to change some characteristics and improve the porridge varieties, such as fish porridge series, bacon porridge series, fat sausage porridge series and so on.In addition, various dishes can be configured according to the characteristics of porridge.In this way, the dietary characteristics of the big meal are combined. In just a few months, the couple developed more than a dozen porridges.On the day when the new porridge was officially opened, the couple boiled 5 pots of different types of porridge and gave it to customers for free.All the guests were full of praise after eating, and they were all surprised, because they had never seen porridge that could be made in so many ways.This spread to ten, ten to hundreds, and not long after, the number of customers in the shop was several times that of the original, and the daily turnover sometimes reached as high as two or three thousand yuan.

The increasing number of customers often made Sister Li and his wife feel overwhelmed, and Sister Li began to think again: it is better to change to a bigger place to sell porridge and expand the porridge industry.So they rented a farm compound with an area of ​​about two mu of land, and hired a few workers.As expected, the business of the new store was even hotter. On weekends, the open space in front of the compound was densely packed with vehicles. Faced with such a good business, Li Chunhua knew very well: in order to retain customers, the porridge must be innovated and not just stay at the original level.Therefore, Gu Qiang has been thinking all day about how to cook porridge that no one else has.After a period of speculation and practice, the porridge has finally grown from the original few varieties to more than 20.They also gave these porridges nice names, such as belong flower porridge, gold and jade mantang porridge, dragon beard and white fungus porridge, spring flower and green porridge, lotus leaf rice porridge, etc. Just hearing the names makes people appetite.

In order to keep the porridge brand, Li Chunhua went to the relevant department to register the trademark of "Sister Li's Porridge King"; More than 50 small workers were recruited.Later, Li Chunhua added items such as Chinese food and snacks. Because the taste is good and the price is reasonable, customers also like it. The daily turnover sometimes reaches as high as 20,000 yuan. With her honesty and enthusiasm, Sister Li finally made the rice porridge business bigger. There is a saying in Shuangliu County: When you come to Shuangliu, if you don’t eat the porridge from "Sister Li's Porridge King", you have not come to Shuangliu.

Someone asked Ms. Li what was the secret of her success. She said, "Don't think that you won't do it because the profit is low. It's better than nothing. I look down on those who are poor and always looking for big money. Don't take it for granted. If the profit is small but not for it, the small business will become a big business when it grows." This is Li Jie's unique business experience. The second God of Wealth: In addition to Zhao Xuantan being honored as the "God of Wealth", there are also folk sayings about "Partial God of Wealth" Wuxian God of Wealth, "Wen Wealth God" Caibo Xingjun, and "War God of Wealth" Guan Shengdijun.Belief in the Five Gods of Wealth is popular in Dexing, Jiangxi Province.The first characters of the titles of the five brothers are all "Xian", so they are called "Wuxian God of Wealth".During his lifetime, he robbed the rich and helped the poor, and after his death, he still punished the evil and promoted the good, and bless the poor people.There is a temple of Wuxian Caishen outside Andingmen in Beijing. The "God of Wealth" Caibo Xingjun, also known as "Zengfu God of Wealth", his portrait is often listed together with the three stars of "Fu", "Lu", "Shou" and the God of Joy, which together are Fu, Lu, Shou, Cai, happiness.Caibo Xingjun has a white face and long hair, and holds a treasure basin in his hand, from which the four characters "recruit wealth and treasure" come from.Generally, people will hang this picture in the main hall during the Spring Festival, praying for wealth and good luck. The "God of Wealth" Guan Shengdijun is Guan Yu and Guan Yunchang.It is said that Guan Yunchang was in charge of the soldiers and horses. He was good at counting, and his invention day was thin. He also valued credit and loyalty, so he was worshiped by merchants. Generally, merchants regard Guan Gong as their patron saint, and Guan Gong is also regarded as a lucky charm God of Wealth.

Li Zhaosen is known as the "Father of Rice Crust", because he introduced a soiled rice crust from Xi'an to thousands of households across the country, and has become a well-known brand that Shaanxi people are proud of. One day in 1984, Li Zhaosen, the founder of Xi’an Sun Food Group, accompanied his guests to a restaurant in Xi’an, and found that people were generally interested in a dish that used rice crackers as ingredients. What about snacks?He further thought that American potato chips can be popular all over the world, and China, as a culinary power, can also make crispy rice conquer the world.

In order to let men, women and children like crispy rice, Li Zhaosen subdivided the flavors.As a result, rice cracker foods with different raw materials, different seasonings, and different methods have been developed and released one after another.Such as rice crisper, millet crisper, black rice crisper, corn crisper, five-spice crisper, beef crisper, spicy crisper, seafood crisper, fruity crisper, curry crisper, lactic acid crisper, Western-style crisper and so on. Soon after, the sales volume of Xi'an Sun Food Group exceeded 25,000 tons, and the sales volume exceeded 150 million yuan. The rice cracker food has obtained patent rights in more than 10 countries and regions.

Even "scrap" such as rice crackers can be turned into a big business, which shows how correct the saying "business has no size" is. Yan Qi, a native of Chongqing, started out with such a common Sichuan dish as spicy snails, and has made hundreds of millions of fortunes. Ten years ago, Yan Qi was living a stable and comfortable working life like most people, working as an accountant in a bank in Chongqing.Later, she discovered that Chongqing people like to go to the suburbs to try new things, and feel that the dishes in the suburbs are more flavorful. So in 1994, Yan Qi opened his first small restaurant beside the Chengdu-Chongqing Expressway, 20 kilometers away from the urban area.In the choice of business projects, she repeatedly considered and chose, and finally chose the snail.

In order to have no competitors for his own dishes, Yan Qi not only took great pains in the selection of materials, but also chose the tender apple snails, but also put a lot of effort into the taste, repeated experiments many times, and the snails used in the experiments were enough. As much as a thousand catties. Because of the delicious taste, the spicy snail became famous, and it spread from ten to hundreds. Yan Qi's shop expanded from the initial five tables to more than 30 or more than 100 tables, and she rented out an entire street. .Now, she has 53 chain stores nationwide and more than 7,000 employees. KFC and McDonald's were originally small businesses, but after they "copied" countless KFC and McDonald's around the world, they became absolutely big businesses. In Xinzhuang, Jinxian County, Liaoning Province, there was a "rotten factory manager" named Zhang Chunxiang.The reason why people call him "the bad factory director" is because he specializes in the "bad project". In 1990, this plastic film-based company wanted to change production. Some people suggested that it go to a big company and do "foreign" ones. Zhang Chunxiang always dared not compete with big factories for raw materials and markets when he started projects.He believes that the current people in his factory do not have the conditions to compete with the strong, so he chose to produce the "bad project" of machine cleaning cloth. Machine cleaning cloth is a project that big companies don't want to do, and ordinary companies don't want to do it.This project has sufficient raw materials, a broad market, low investment and is easy to implement.So he invested several thousand yuan to produce a machine cleaning cloth.Generally, large companies need cleaning cloths, so the products are relatively easy to sell.It made a profit of 70,000 yuan that year.After tasting the sweetness, they started six inconspicuous jobs one after another, such as making brooms, making mops, and processing thin iron.The "snowball" of enterprises is getting bigger and bigger. The "dilapidated factory manager" has high aspirations, and he wants to take the road of "seeing the big through the small". No matter how small a product with a market is, it is still a big deal, and no matter how big a product without a market is, it is still a small business. God of Wealth No. 3: The God of Wealth is one of the benevolent gods generally worshiped by Chinese folks.The Spring Festival is the grandest folk festival in China.Among them, there is an important folk activity on New Year's Eve - welcoming the God of Wealth. The "God of Wealth" is actually a rough-printed image of the God of Wealth, which is printed on red paper, with a line-drawn statue in the middle, and auspicious words "Growing wealth" and "Praying for peace" are written on both sides. Those who "send the God of Wealth" are some poor children and street vendors. They bought the statue of the God of Wealth at a low price, walked through the streets, and peddled door to door: "Send the God of Wealth!" Zhang "God of Wealth", this is to seek auspiciousness of "God of Wealth arrives at home, crosses over and gets better".This custom is still continuing in some areas of China. A Japanese company that produces children's diapers is as famous as Toyota Motor in the world. This is Nisic.In recent years, this company has been named "Export Meritorious Enterprise" by the Japanese government year after year.Because of his achievements in expanding exports, the chairman of the company, Hiroshi Tagawa, also received a medal from the Emperor of Japan. After World War II, Hiroshi Tagawa learned from census data that about 290,000 babies were born in Japan every year.From this figure, he found a way to specialize in the production and operation of diapers. In the 1940s, Nisic Company was a comprehensive enterprise producing small commodities such as raincoats, swimming caps, rainproof cloaks, sanitary belts, and diapers.At that time, due to unstable operations and insufficient orders, it was facing the danger of bankruptcy. Hiroshi Tagawa, Nisich's chairman, clearly understood that the company could not survive without producing a product that was in high demand.The production of diapers, at that time, seemed to be a business that big companies disdain and small companies do not want to do.After long-term market forecasting, Hiroshi Tagawa has spotted this business and set up Niciqi Diaper Professional Company, which specializes in baby diapers and concentrates on creating brand-name products. Nisic's decision to switch production cannot but carry certain risks.At that time in Japan, there were car tycoons and electrical appliances tycoons, but no one had ever heard of a diaper company or a diaper king.And Nisic's company does what others don't, in today's view, this is exactly one of his tricks for making a fortune. After the establishment of Nisic Diaper Company, Hiroshi Tokawa continued to use new materials, new technologies and new equipment to create "Nisic" diapers, which were welcomed by mothers of children and gained a firm foothold in the competition.With the rhythm of victory, the company has developed rapidly, with an annual output of 10 million urine pads.Not only monopolized the Japanese urine pad market, but also exported to more than 70 countries and regions. After decades of struggle, Nisich Diaper Company has more than 2,000 employees, with annual sales of 7 billion yen, and an annual growth rate of 20%. It is this Nisic company that produces diapers, and its benefits exceed many companies that produce cars and airplanes. Miraculously, some Sichuan people used the mobile sales method in some large and small cities. Each person pushed a small cart with a large aluminum pot on it, and there were steaming eggs in the pot. They walked through the streets and alleys, shouting with a Sichuan accent "Authentic marinated eggs, 3 pieces for 1 yuan, taste very good".It is such an inconspicuous model, but it has gradually become as famous as Xinjiang mutton skewers, and thousands of people across the country have been engaged in this industry. The advantages of this business model are: First, the start-up cost is low, less than 100 yuan, so the risk is also small.The second is that generally hundreds of eggs can be sold a day, and those near tourist areas can even sell more than a thousand eggs. Although each egg is only a few cents in profit, it can earn 20 to 30 yuan a day, which is equivalent to a job.The third is to break the conventional chain operation mode and create a new concept of small capital chain.Unlike regular chain operations, they have to have a facade, collect franchise fees, and impart technology.But the effect of "Sichuan Braised Eggs" is far beyond that of many formal chains.The fourth is to promote flexibly in the way of mobile sales, and stimulate customers' consumption desire on the spot.The fifth is to buy by weighing scales, retail by individual, and sell in another way to obtain the price difference.Sixth, in terms of specific strategies, the price is neat, and there is no need to change in the way of one yuan, which provides convenience for buyers and promotes sales. Originally, marinated eggs can be seen all over the country. It is a product with a common market foundation. , Push small products to the mouths of customers, and the sales are surprisingly good.Some stalls that regularly sell marinated eggs are ashamed.Therefore, this innovative business model expanded rapidly. In less than a year, people in many large and small cities across the country sold Sichuan braised eggs in this way, and this small business has reached the streets and alleys of every city. Braised eggs have been around for a long time, but the clever Sichuan people have "tortured" it into a big industry.It can be seen that doing business is not about the size, but about the brains.Any business with a smart mind can make money. Fourth of the God of Wealth: Every Spring Festival, the God of Wealth is worshipped in different places in China.During the Spring Festival in the northern region, every family invites the God of Wealth to worship the statue of the God of Wealth, burn incense and offer offerings.In the early morning of the second day of the first lunar month, the statue of the God of Wealth is sacrificed and burned.During the sacrifice, they saluted and recited congratulatory words: "The incense and red lanterns are bright, the gods come, experience suffering, and bestow wealth on the people. The poor and demons are far away, the fortune is prosperous, and the family is full of gold." It is divided into three tables: the first table is for fruit products, with tangerines, which means that the business is broad; the second table is for cakes, mostly rice cakes, which means that every year is taller, and holly branches are inserted on the cakes, which means evergreen pines and cypresses; For the main table, there are pig heads, whole chickens, whole ducks, whole fish, etc., which have the auspicious meaning of attracting wealth and treasure and jumping fish.During the sacrifice, the host lights incense candles, and everyone pays homage to them.Everyone is full of hope of getting rich, wishing to get rich in the new year.All over the country, there are traces of offering sacrifices to the God of Wealth, which shows the status of the God of Wealth in people's minds. How much is the monthly turnover of a small fruit stand on the side of the road?Saying it will make you dumbfounded: 170,000 yuan!Believe it or not, this is what Shantou native Chen Yuanlang did in fruit business at a corner of the entrance of a building in Shenzhen. No one thought that this small fruit stand would have such a high monthly turnover, right?What is his secret?It's just a replacement.Chen Yuanlang's specialty is Hainan pineapples. He traded pineapples at original prices for imported foreign peaches and more than a dozen original-priced fruits from fellow villagers.In this way, the first-hand prices of the fruits on his stall are all lower when they are purchased. He sells the carambola among them at a small profit, and the prices of other varieties are equal to those of nearby fruit stalls. Furthermore, the site he rented is also a "geomant place". This building is an office building, and there are a large number of female employees coming in and out every time they go to get off work or take a break at noon.The meager-profit carambola sold by Chen Yuen Long attracted them, they bought them enthusiastically, and became Chen Yuen Long's voluntary propagandist, which made Chen Ji's fruit stall famous for a while, and other fruit stalls simply came to him to buy goods, so wholesale plus retail, small profit plus big profit, Chen Yuanlang remained calm, he was too busy to collect the money. Exchanging goods is a business technique commonly used by Chaoshan merchants.Because many people have different backgrounds and go their own way, they can get a certain product from the manufacturer at the lowest price. Chaoshan merchants use this to complement each other's advantages and exchange goods with each other.In this way, they have many sources of the lowest price or marketable products in their respective hands.As a result, there will be strong market competitiveness, and more small shops will come to them to buy goods, and they will earn more money. Don't think about the size of the business, but about the size of the sales.When the sales volume goes up, no matter how small a business is, it can make a lot of money. In Hong Kong, there is Xincheng Metal Co., Ltd., which specializes in buying rotten iron, with an annual turnover of more than 900 million Hong Kong dollars, truly realizing the myth of "turning garbage into gold" and getting rich. The key to success for Chen Yihui, Chairman and General Manager of Xincheng Company, is that what is trash in the eyes of others may be a treasure in his own hands.We must be good at finding opportunities in the gaps that others ignore, buying waste in the eyes of ordinary people at a low price, and then transforming it to customers who need it, turning it into wealth. In 1973, after graduating from middle school, Chen Yihui became the liaison director of a company's mainland China office.Due to his working relationship, he has increasingly close contact with the metallurgical department in mainland China, which also laid the foundation for his later "garbage picking" career.In order to do a good job of "picking up garbage", Chen Yihui often goes to scrap yards in various places in search of high-quality scrap metal.He must carry three primitive tools with him: a file, which is used to file open the metal and distinguish its composition; a magnet, to judge whether the metal is copper or iron; and a weight, which can determine the weight of the metal. In addition, Chen Yihui is also good at "bargaining". He has been engaged in buying and selling metals for decades, and he knows the price trends of various metals, where they are in stock, where they are out of stock, and where they can be sold at a good price. Most of them can be sold at high prices with huge profits. . Most of the metals recovered by "Xincheng" are cables, wires, old telephones, motors, transformers, generators, air conditioners, and computer circuit boards purchased from Europe, the Middle East, Africa, and the former Soviet Union. High-grade scrap copper and precious metals containing more than 90% copper, such as gold, silver, tantalum, etc.The dismantling work is all carried out in Xincheng's factory in Shenzhen. The plastic and copper wires are separated by hand. Although the efficiency is slower, it will not cause environmental pollution like the chemical dismantling in Western countries.Most of the products of these processing factories are sold to enterprises in the mainland for refining or production materials. Chen Yihui believes that the prospect of waste recycling is promising. He said that in 1990, Xincheng Group accounted for as much as 50% of the scrap copper of the Chinese population, and China is currently the only market for "Xincheng". This market alone has enabled the group to reach With a turnover of 900 million Hong Kong dollars in 1992, Chen Yihui estimates that the business will become more and more prosperous in the future. Any business, as long as it can be done well, meticulously and persistently, is a business that can create huge wealth. Gift consignment shop: during Chinese New Year, many people will worry about a lot of gifts from relatives and friends. Opening a gift processing store can not only relieve people's troubles and unnecessary waste, but also provide convenience and benefits for those who need to buy gifts, and you can get a lot of benefits from it.To open such a store, the investment is not large, but the return is relatively large.The total investment is about 13,000 yuan, and the business can be opened.Calculated on the basis that the daily amount of gift recycling is about 300 yuan, and the price is increased by 15% to sell, the daily turnover is 450 yuan, and the gross profit is 150 yuan. After expenses, the monthly net profit is about 4,500 yuan, and the annual profit is 54,000 yuan. The payback period is 4 months.To run such a store, you should have the common sense to identify the authenticity of various gifts, so as not to accept fakes.Gift recycling shops should not aim at profiteering, only by making small profits but quick turnover can they achieve a prosperous business.Carrying out telephone services, implementing door-to-door purchases and selling gift services, the benefits will be even greater. Dongguan, known as the "migrant worker city", has developed into an international manufacturing base, with more than 5 million migrant workers alone, equivalent to six times the local population.At the same time, Dongguan City has more than 10,000 foreign-funded enterprises and hundreds of thousands of large and small private enterprises, but many enterprises do not have canteens.As a result, "individual canteens" that specialize in providing migrant workers with three meals a day came into being. According to statistics, there are nearly 10,000 private and individual catering businesses in the urban and rural areas of the city, and a total of more than 20,000 catering workers are busy providing meals for migrant workers all day long.Each of these individual canteens can serve more than 10 dishes. Migrant workers can eat economical meals that are enough to fill their stomachs for one or two yuan.Really achieve "small profits but quick turnover" and "economic benefits".The average daily turnover of individual canteens is more than 5,000 yuan. If morning markets and night markets are added, the business can be increased by 1,000 to 2,000 yuan. Although the individual canteens are engaged in the migrant worker business with the lowest consumption level, due to the large number of them, the turnover is also considerable.Based on 80% of the more than 5 million migrant workers, the turnover of individual canteens reaches nearly 10 billion yuan 365 days a year.This number is enough to envy those big restaurants and restaurants that specialize in high-end consumption. Where people gather, money gathers. A big business can make money from a few people, but a small business must make money from more people. Yiwu City is a small county-level city in the middle of Zhejiang Province, but it has its own civil aviation airport and a second-class railway station on the Zhejiang-Jiangxi Line. Why?Because Yiwu is a well-known "Kingdom of Small Commodities", which brings together 28 categories including accessories, flowers, needle cotton, stationery, handicrafts, daily necessities, hardware, leather bags, electronic clocks, hosiery, toys, etc. , More than 150,000 kinds of small commodities in more than 700 small categories.There are everything from buttons worth a few cents to world famous watches worth tens of thousands of yuan. In 2002, the Yiwu Small Commodity Market achieved a transaction volume of 30 billion yuan, ranking first among the top 100 bazaars in the country for 10 consecutive years, and is known as the "No. 1 City in China".The core competitiveness of Yiwu Small Commodity Market lies in the low-price strategy. The wholesale and retail prices of similar products of the same brand and quality are only 1/3 of the retail prices of general shopping malls, or even lower.But what is more competitive is the business philosophy of Yiwu businessmen, "doing small business to make big money", which is also the business experience they are most proud of. Taking toothpicks as an example, is it the pursuit of earning 1 yuan for 1 box of toothpicks, or 1 yuan for 100 boxes of toothpicks?Yiwu businessmen chose the latter without hesitation.The reason is that if a box can earn 1 yuan, everyone will rush to sell toothpicks because of the huge profits, and dealers and consumers will not travel all the way to Yiwu.However, not everyone can manage a business that only earns 1 yuan for 100 boxes. Because there is no considerable sales volume, selling toothpicks may not even earn back the rent of the booth. In order to expand sales, Yiwu people do everything possible to reduce costs in all links.It may be said that no one believes that the wholesale price of commodities in Yiwu Small Mall is often lower than the ex-factory price.Why?Because when the stall owner goes to the manufacturer to pick up the goods, the manufacturer will give the stall owner a certain percentage of rebates as a bonus according to the number of goods taken.However, Yiwu people give these rebate bonuses to customers, making more and more repeat customers, and the market share is also expanding. one side market. It is precisely this kind of down-to-earth business philosophy that Yiwu Small Commodity City has established hundreds of distribution markets at home and abroad; there are more than 200 trade organizations in more than 40 countries and regions, and more than 300 foreign businessmen are stationed in Yiwu to purchase products. More than 170 countries and regions including the United States, Japan, Korea, and Arabia. The business philosophy of Yiwu people is: it is not enough to seek only profit, but a meager profit is the way to go, but it can accumulate a little and make a tower. Wilderness Survival Club: At present, wilderness survival experience is popular among urban young men and women. Wilderness survival experience is a popular sport that the public can participate in. It has just started in my country, but it is very popular abroad.The location of the club does not have to be in the bustling city center or on the golden street, but it should be near the area where colleges and universities or factories and mines are concentrated.The main contents of the club's operation include: providing participants with theoretical knowledge training on wild survival, training guidance on wild survival, selling wild survival supplies, etc.Providing safety and security for the participants is the first consideration of the club. It must hire enough staff, mainly including coaches, doctors, tour guides, lifeguards and other staff.The rent of the club is about 50,000-80,000 yuan per year, 20,000 yuan for registration and simple decoration, 30,000 yuan for outdoor survival supplies, 100,000 yuan for employees and working capital, and 200,000-300,000 yuan for investment budget.The annual income is more than 200,000 yuan.If the publicity, service, and safety can be done well, it will not only attract a large number of young people, but also keep many repeat customers. Hangzhou's Qingchunbao Tablet is probably the longest-lived health care product in China. It has been sold for more than 30 years and is thriving in the health care product market.In recent years, the annual sales have been around 200 million yuan. What is the reason for such impressive performance?It is the plain price strategy of Qingchunbao Tablets. The dosage of a bottle of 80 tablets is only about 18 yuan, and the price is very popular.Unlike many distributors of health care products with falsely high prices and substantial profit-sharing, Qingchunbao actually sells profits to consumers. Manufacturers and distributors are extremely thin, and their advertising is simple and plain. Their money is real, relying on word-of-mouth Accumulated over time, relying on the consistent superposition of reputation, the profit of each bottle of product they sell is not much, and the specific cost can be roughly calculated, unlike other health care products, which are often two to three hundred yuan per box, or even more. high. Honest people will not suffer after all.The health care product industry is often "the king of change at the city gate" and "each leading the way for two or three years". Many health care products that were once invincible eventually died without any problems, but Qingchunbao is thriving. The reason is self-evident. As the saying goes: "Three percent of the gross profit is full, and seven percent of the gross profit is starving to death." It means that small profits but quick turnover can make a lot of money; on the contrary, if you want to eat a big fat man, it often leads to business depression and unsalable products. "Small profits" and "making less money" are two concepts, and many people equate "small profits" with "making less money".This is actually a kind of misunderstanding.It looks like you're making very little money from a single customer.However, it is precisely because of this "lessness" that more customers are attracted, and thus the accumulation of less money becomes more, and the addition of the little money earned from each customer is quite considerable.Therefore, small profits can also make big money. At the beginning of 1985, a young man from Wenzhou went to a poor area in Gansu to contact the school logo business. He ran for many days without success.What is the reason?It's too poor there, and the school badge costs two cents a piece.The students can’t afford it, and the second is that they don’t have the habit.The young people are a little discouraged. On this day, he came to a village-run elementary school built on a mountain ridge to try his luck. The teacher of the school was very enthusiastic and agreed to order a batch of school badges. He said that they would order a batch of school badges, that is, 13 badges, because there were only 13 teachers and students in the school.A good school badge costs 1 jiao and 2 cents per piece.Knowing that this was a money-losing business, he hesitated for a moment, and finally gritted his teeth and agreed. The young people quickly went to the township post and telecommunications office and spent 3.60 yuan to send an urgent telegram, asking their families to make 13 school badges and send them to the village school within 3 days. When the 13 school badges were sent to the elementary school by making molds, making them, and sending packages, the cost alone cost more than 70 yuan, while the fee was only 2.60 yuan. A few months later, when the sports meeting was held in the village, 12 students and 1 teacher from this village-run primary school on the mountain ridge walked into the sports field wearing shiny school badges. The school badge, the students of other schools are so greedy, the teacher who pestered him at that time also wanted to wear the school badge.Later, the township came forward to order beautiful school badges from young people for thousands of primary school students in the township. Affected by this, the wind of wearing school badges has blown all over the county.A year later, almost all students in primary and secondary schools, including those in neighboring counties, wore school badges made by young people.He took the opportunity to continue to promote the school logo in Gansu and opened up a long-term large market. In the following year, he made a steady income of more than 100,000 yuan from Gansu. Regarding the principle of small profits but quick turnover, Sima Qian said thousands of years ago: "The greedy merchants are the three, and the honest merchants are the five." If you buy, you buy, so you get less profit; but "Lian Jia" is not the case, although the price is lower, but you sell more, the market is good, although the profit is small, but you earn more. Best-selling book delivery store: opening a best-selling book delivery store is mainly to pay close attention to the national book distribution trends. Once a certain type or a certain book is found to be popular, it will contact the publishing house or a large wholesaler in time to sign a contract. To fulfill the book purchase contract, first pay a certain amount of book purchase deposit to the supplier to ensure that the other party can supply the goods in time, and require that books that cannot be sold within a certain period of time can be returned.After the new book arrives, I will publish the book review article written by myself in the local daily and evening newspaper with a large circulation, or negotiate with the editor to reprint the book review published by the big newspaper, and leave a link to buy the book locally at the end of the article Telephone.Apart from the cost of stocking, there are almost no other inputs.The annual profit of such bookstores can reach more than 200,000 yuan. Several hotels in Bangkok, the capital of Thailand, have "cheap shopping malls", because the ivory products, wooden niches, fish skin bags and other commemorative gifts sold here are more than 10% cheaper than tourist shopping malls. Mr. Curry Lang saw an opportunity to make money, and he decided to open a fruit shop next to the discount mall, selling tropical fruits at a lower price. Many business friends persuaded Mr. Curry Lang to give up this idea, because it is generally difficult to compete with competitors when opening a store next to a cheap store. It's not easy to win their customers.Curry Lang, however, "inclined to go to Tiger Mountain". He thought it would be head-to-head and uneconomical to compete with cheap stores for the same goods. He wanted to use the reputation of cheap stores to find another way to manage fruits. Thailand's tourism industry is more developed than other countries in Southeast Asia, and reasonable prices are an important factor for success.Many tourists who have been to Thailand are willing to return to the paradise. Curry Lang seized this characteristic and made a big deal of cheap fruit business.He transported fresh mangoes, pineapples, coconuts and other fruits from Pattaya and other places, and sold them at a price of 100 baht per box. Although the profit was only 8%, he could sell thousands of boxes a day, and the goal of small profits but quick turnover was achieved. .And gradually developed into a variety of businesses, such as ruby, palm oil, etc., and also processed some cheap perfumes.These commodities are preferred by tourists. Curry Lang's cheap business became more and more prosperous, so that many tourists who used to go to cheap shopping malls thought it was more interesting to buy a few boxes of fruit and have a good meal in the hotel than to go to a banquet, so they rushed into Curry Lang's fruit shop . Operating cheap fruit next to a very popular cheap shopping mall can completely lower the price because of the large scale of operation.Low prices will lead to a larger scale of operation, such a virtuous circle, how can there be no reason not to make money? Smart people are not only willing to engage in small-profit businesses, they can even make money without capital, which is what people often call "self-made". There is an ordinary woman surnamed Ding in Chenzhou who used to be a worker in a factory. Both husband and wife were laid off due to the bankruptcy of the enterprise.In order to make a living, the husband and wife went to work in restaurants, open food stalls, and run marketing. They have tasted the hardships of life, but they have never found a suitable position.Through careful analysis, she gave herself an accurate positioning: graduated from junior high school, no diploma, no technology, no social connections, poor health, working as a mother-in-law, etc. If you were an ordinary person, you would have thought that you were "dead" for a long time, and there was no hope of getting rich.But after thinking about it, she summed up her own strengths: she is a down-to-earth person, good at housework, and it is okay to do some simple things.Then, she analyzed the market: Due to the faster pace of work in modern society, many people have no time to go to the market to buy vegetables, and do housework such as washing and cutting vegetables. So, Sister Ding decided to start a clean vegetable business.She found an old tricycle, bought some kitchen knives and some baskets, and together with her husband, opened a clean vegetable distribution center.The business is to buy and choose vegetables for customers, and deliver the vegetables to the house, and only charge 10% of the processing fee.Since her business filled a gap in the market, she spread the word to ten and ten to hundreds as soon as she opened. The business of "Ms. Ding Clean Vegetable Distribution Center" is getting more and more prosperous. The employees have grown from a husband and wife at the beginning to more than 500 people now. .Later, some corporate canteens, big hotels, and restaurants all came to her to do clean vegetable business. 一个没有技术、没有文化、没有本钱、没有背景的下岗女工就能通过做小生意发财，小生意独特的魅力由此可见。 时尚野味饮品：野饮，就是用纯天然野生的绿色植物作为原料调制的饮品或饮料。目前有一种用野生木瓜籽作原料，经古法手工制作后，状如水晶清凉爽滑，可以嚼吃的水，称之为木瓜水晶凉。它在台湾有一个别有风情且浪漫动人的名字，叫“爱玉”。木瓜水晶凉具有悠长的历史，早就存在于我国古代南方，在台湾省也有近60年的历史。选择好店铺位置，以商业闹市，步行街，大型商场（超市），娱乐场所和游乐场所集中地为主，做好店面广告宣传和促销等工作，可以和其他饮品、甜品、冷饮、休闲小吃等综合经营，可开单店也可连锁经营，市场容易启动容易经营，成本低利润高。 年仅14岁的美国小男孩艾德勒，一身经营着三种生意，年收入超过10万美元。 9岁那年，艾德勒开始小本创业。那年，凭着父亲借给他的19美元，开设了一间剪草作坊，他独自一个人，靠一部二手剪草机找活干。一年之后，他用赚来的钱投资，又买了一台新机器，第三年，又买了五台机器，生意就像滚雪球一样越滚越大了。 艾德勒经营的第一种生意就是老本行剪草，他还将专利出售给对此项目有兴趣的人。同时，艾德勒还要到处去讲学，教人如何经营剪草公司。他的公司除了为客户剪草之外，还兼做扫落叶和铲雪服务。 艾德勒的第二种生意，是开设了一间儿童用品专卖公司。有一次，艾德勒进了一万个胶篮，然后把一些糖装进篮中交给零售店，结果一下子都卖光了。艾德勒就组织各种货物，组合后出售，使客源不断。 艾德勒的第三家公司，是为教青少年如何做企业家提供服务的咨询公司。他在公司里教给与自己年龄相仿的人如何经商赚钱，还借给他们本钱，鼓励他们积极创业。 艾德勒说：“做生意不在乎年龄大小，也不在乎本钱多少，关键要有创意，要用发财眼光去看待每一件事，找出他们能够生财的支点来，然后你就知道该怎样做了。” 而艾德勒的目标是，在18岁时赚足4亿美元。 小小年纪通过小小的生意，就能取得大大的成就。让人们有理由相信，人小志大，定会梦想成真。 第二次世界大战爆发后，犹太人加龙省看到作战部队需要大量的脱水蔬菜，他意识到这是一个赚钱的机会，于是买下了当时美国最大的一家蔬菜脱水工厂。买下工厂后，加龙省就专门加工脱水马铃薯供应军队，由此发了财。 到了20世纪50年代初，有人研制出了冻炸薯条，却不被人们看好。因为马铃薯本身水分就占了34％多，假如把它冷冻起来，肯定就会变成软糊糊的东西，这样恶心的东西谁会喜欢呢？ 然而，加龙省却认为这是一种很有潜力的新产品，于是大量生产，产品问世后，果不其然，在市场上很畅销，成为他主要的财源。 在经营中，加龙省发现，冷冻炸薯条太浪费马铃薯了，经过分类、去皮、切条和去掉斑点这几道工序，每个马铃薯只有一半可以用，剩下的都当做垃圾扔了。于是，加龙省将那些当做垃圾的马铃薯变废为宝，把这些剩余的马铃薯掺入谷物用来做牲口饲料，居然饲养了15万头牛。 小小的马铃薯，就构筑了加龙省的庞大商业帝国。现在，他每年销售15亿磅经过加工的马铃薯，并从马铃薯的综合利用中，每年取得12亿美元的高额利润，成为了当今世界上100个最有钱的人之一。 犹太人认为嘴巴的钱好赚，因为人的生存就是要靠不停地吃喝。全世界人口嘴巴的面积加起来，足足有几千亩大，想想看，一年得倒进去价值多少钱吃的、喝的？ 在全球华人富豪当中，台塑集团董事长、人称“塑胶大王”的王永庆是凭奋斗走向成功的典型代表，因此被誉为“经营之神”。但“经营之神”最初也是从卖米这样的小生意起步的。 In his early years, Wang Yongqing could not afford to read because his family was poor, so he had to do business. 16岁的王永庆从老家来到嘉义开一家米店。那时，小小的嘉义已有米店近30家，竞争非常激烈。当时仅有200元资金的王永庆，只能在一条偏僻的巷子里承租一个很小的铺面。他的米店开办最晚，规模最小，更谈不上知名度了，没有任何优势。在新开张的那段日子里，生意冷冷清清，门可罗雀。 刚开始，王永庆曾背着米挨家挨户去推销，一天下来，人不仅累得够呛，效果也不太好。谁会去买一个小商贩上门推销的米呢？可怎样才能打开销路呢？王永庆决定从每一粒米上打开突破口。那时候的台湾，农民还处在手工作业状态，由于稻谷收割与加工的技术落后，很多小石子之类的杂物很容易掺杂在米里。人们在做饭之前，都要淘好几次米，很不方便。但大家都已见怪不怪，习以为常。 王永庆却从这司空见惯中找到了切入点。他和两个弟弟一齐动手，一点一点地将夹杂在米里的秕糠、砂石之类的杂物拣出来，然后再卖。一时间，小镇上的主妇们都说，王永庆卖的米质量好，省去了淘米的麻烦。这样，一传十，十传百，米店的生意日渐红火起来。 王永庆并没有就此满足。他还要在米上下大功夫。那时候，顾客都是上门买米，自己运送回家。这对年轻人来说不算什么，但对一些上了年纪的人，就是一个大大的不便了。而年轻人又无暇顾及家务，买米的顾客以老年人居多。王永庆注意到这一细节，于是主动送米上门。这一方便顾客的服务措施同样大受欢迎。当时还没有“送货上门”一说，增加这一服务项目等于是一项创举。 王永庆送米，并非送到顾客家门口了事，还要将米倒进米缸里。如果米缸里还有陈米，他就将旧米倒出来，把米缸擦干净，再把新米倒进去，然后将旧米放回上层，这样，陈米就不至于因存放过久而变质。王永庆这一精细的服务令顾客深受感动，赢得了很多的顾客。 如果给新顾客送米，王永庆就细心记下这户人家米缸的容量，并且问明家里有多少人吃饭，几个大人、几个小孩，每人饭量如何，据此估计该户人家下次买米的大概时间，记在本子上。At that time, without waiting for the customer to come to the door, he will take the initiative to deliver the corresponding amount of rice to the customer's home. 王永庆精细、务实的服务，使嘉义人都知道在米市马路尽头的巷子里，有一个卖好米并送货上门的王永庆。有了知名度后，王永庆的生意更加红火起来。这样，经过一年多的资金积累和客户积累，王永庆便自己办了个碾米厂，在最繁华热闹的临街处租了一处比原来大好几倍的房子，临街做铺面，里间做碾米厂。 就这样，王永庆从小小的米店生意开始了他后来问鼎台湾首富的事业。 王永庆成功的例子说明，能把一粒米这样细小的生意做好，今后才能成为大商人。 开家仿荤素食店：素食——21世纪的主流食品，澳洲医学博士柏列明说：“素食可以延长寿命”。同时，英国科学家发现，素食者比肉食者大大降低前列腺癌的发病率。在香港有200多家素食馆生意火暴。开一家仿荤素食店只需投资几千元，年收入可达数十万元，是家庭小本创业者的首选项目。仿荤素食店主要采用新鲜原料精工细作，做到造型逼真为最好，特别是口味要独特，应具有“鲜、嫩、脆、香、形、觉”的特点。在模仿肉的口感、口味与嚼劲方面，如果做到与原肉食无法分辨的程度，仿荤素食店的生意将会火暴异常。