Chapter 8 Chapter 8 Networks are wealth

When Mr. Yu first checked into the Oriental Hotel, he was deeply impressed by the good hotel environment and service.When he checked in for the second time, his favorable impression of the hotel quickly escalated. In the morning, when he was about to go to the restaurant, the waiter asked respectfully: "Does Mr. Yu want to have breakfast?" Mr. Yu was very strange: "How do you know my surname is Yu?" In the evening, you have to memorize the names of all the guests." This surprised Mr. Yu, because he had stayed in high-end hotels all over the world, but this was the first time he encountered such a situation.

As soon as he walked out of the elevator door, the waiter in the restaurant said: "Mr. Yu, please come inside!" Mr. Yu was even more puzzled because the waiter didn't see his room card, so he asked, "Do you know my surname Yu?" The waiter Answer: "The phone call from above just came down, saying that you have gone downstairs." This surprised Mr. Yu again. As soon as he walked into the restaurant, the waitress smiled and asked: "Does Mr. Yu still need the old seat?" Mr. Yu's surprise escalated again, thinking "I haven't lived here for more than a year, how do they know where I sat last time?" Woolen cloth"?The service lady took the initiative to explain: "I just checked the computer records, and you had breakfast at the seat near the second window on June 8 last year."

In fact, Mr. Yu himself did not know where the old place was. The answer from the service lady reminded him, and of course he said excitedly: "The old place! The old place!" The lady then asked: "The old menu? A sandwich, a cup of coffee, a Eggs?" Mr. Yu was no longer surprised by this, but he was extremely excited. Later, Mr. Yu did not go to Thailand for three years.But on Mr. Yu’s birthday, he received a birthday card from Oriental Hotel, which said: Dear Mr. Yu, you haven’t been here for three years. All of us miss you very much and hope to see you again to you.Today is your birthday, I wish you a happy birthday.Mr. Yu was so excited that tears filled his eyes, and he vowed that if he went to Thailand again, he would absolutely stay at the Oriental Hotel, and he would convince his friends to do the same.

The Oriental Hotel is almost full every day, and it is difficult to check in without a reservation one month in advance.The secret of its success is to build popularity with a considerate attitude. In the business world, an unpopular person will not succeed in doing business, and those with a "relationship network" will have a greater coefficient of success.Chen Yushu from Hong Kong is known as the "World King of Cloisonne", and he has a good network of relationships.With this knowledge, he has experienced many battles and can overcome every difficulty he encounters. Back then, when Chen Yushu first arrived in Hong Kong, he gained a foothold with his tenacious struggle, but he could not realize his grand ideal.But an adventure changed his destiny and made him embark on the road of rapid development.

One day in 1975, Chen Yushu had nothing to do, so he took his son to Victoria Park to play. He didn't want to, but in the chat, he met the wife of the Indonesian consul in Hong Kong, and the wife of the consul was quite related to the Chen family.From then on, Chen Yushu hooked up with the consul's family, had a good relationship with his family, and forged a most wonderful relationship network.The effectiveness of this network is enormous, it can do things that others cannot do, and it can also be said to be an exclusive monopoly, and Chen Yushu enjoys this benefit. At that time, it was not easy to get a business visa for Indonesia. Chen Yushu relied on this website to serve those who applied for visas and make money from it.Chen Yushu was overjoyed by the reward of 50,000 Hong Kong dollars when he succeeded in doing it for the first time.Therefore, he simply established a company, obtained a business license of a "prosperity" company, officially opened for business, and started a visa business.

Through the visa, he dealt with all kinds of people, including many businessmen, made many friends, and learned a lot about business conditions. Taking advantage of the opportunities, he entered the mainland trade and opened up new worlds. Only in this year , he earned 1 million Hong Kong dollars. Of course, there are many reasons for Chen Yushu's success, but the support of the Indonesian consul in Hong Kong with his special background is the cornerstone of his success. Six tricks for small shop management: 1. Choose a familiar industry: The direct way is to choose an industry that is related to work experience, learning content or life background.

2. The product display must be unique: it is best to change the product display frequently to give people a refreshing feeling and attract passers-by to stop and consume. 3. Create a sales atmosphere: when there is no one to patronize, it is also necessary to arrange the goods and adjust the decoration from time to time. 4. Introduce the old and bring forth the new: quickly reflect the fashion, "develop" special products, and make customers feel that they are in demand. 5. High-quality service cultivates customer loyalty: Grasp every customer well, remember the preferences of old customers, accept customers' orders, and transfer goods quickly, all of which can improve customer loyalty.

6. Cumulative plus discount: For example, a membership card will be issued for the first time; the second time, 10% off the product; the third time, 20% off; the fourth time, 30% off, and subsequent purchases can be 30% off. Enough to increase the risks posed by the fight against an economic downturn. As a powerful force in the Chinese business circle, Huizhou merchants were active in the north and south of the Yangtze River, on both sides of the Yellow River, as well as in Japan, Southeast Asian countries and Portugal.Its strong commercial capital, large number of spiritual people, wide range of activities, many business industries, strong business capabilities, especially the wide range of connections, are unmatched by other business gangs.

Huizhou merchants are very good at managing their popularity. They always have close ties with local dignitaries, celebrities, and literati.Climbing power is to find a backer, and making friends with scribes is to increase one's own reputation and strive to create a good external environment.In order to form a good relationship, Huizhou merchants often donate generously, set up various public welfare and charity undertakings in the place where they operate, and enthusiastically build bridges, roads, embankments, dredging rivers, disaster relief, and famine relief. It benefited one side and won the praise of the local people.

Huizhou merchants also pay attention to maintaining the internal unity and harmonious atmosphere.The Huizhou merchant gang developed based on the ties of blood and geography.Compared with the turbulent winds and waves of the business world, individual businessmen are just a small boat, but in a group like Huizhou merchants, they pursue harmonious interpersonal relationships, relying on the power of the clan to advance and retreat together.They rely on the business gang as their backing, help each other in the same boat, use the crowd to help the crowd, and dominate the business world with the overall strength of the business gang.

In addition, many Anhui merchants donated generously and established many guild halls and offices in various places, thus enhancing the cohesion among Huizhou merchants and carrying forward the harmonious spirit of mutual help.Therefore, they were able to work together and cooperate tacitly, and the business became smoother and more prosperous, making the salt, code, tea, wood, and grain industries in the Jiangnan area almost monopolized by Huizhou merchants. On the issue of interpersonal relationships, Huizhou merchants have done a good job both externally and internally, so they can first survive and then develop in places where their lives are sparse. Hu Xueyan, a representative of Huizhou merchants, believes that friendship is the capital for making money in business.If there is a lack of friendship, it is like a chessboard full of chess pieces that have lost their breath. No matter how many chess pieces are placed, they will die. There is a Yuanlong Gu Embroidery Silk and Satin Firm (referred to as Yuanlong Firm) in the south of Beijing.The store is not located on a busy street, but it has a strong appeal to customers.It receives 100,000 customers from home and abroad every year, and even officials from more than 100 countries' embassies in China and their families have become frequent visitors here, and wives of heads of state from more than 40 countries have also visited here.So, why is Yuanlong Commercial Bank so attractive? The general manager of the firm Wang said that the reason why the firm is so popular is to provide customers with personalized services, special services, flexible services and so on. There was a lady from Hong Kong who came to Yuen Long Trading Company to order a brocade padded gown to appreciate the charm of the 1930s.Although this kind of cotton gown has disappeared in the market for 20 or 30 years, Yuanlong Trading Company still asked Master Ma to cut and make it immediately. A week later, the cotton gown was delivered to her, which surprised and delighted the lady. . A Chilean lady got married in China and came to Yuanlong Firm to make a set of traditional Chinese wedding dress, including women's big-breasted jacket, Chinese trousers, soft-soled silk embroidered shoes, brocade quilt with plum blossom primrose and duck down pillow with red silk and satin .Yuanlong Commercial Company arranged everything for her in time, and dressed her up like a traditional Chinese bride, making her beam with joy. Yuanlong Firm was originally scheduled to close at 7:00 p.m., but one day at 6:55 p.m., four Italian customers came to the store, one of whom was Pavarotti, a world-renowned singer. The 4 Italian customers carefully watched and selected the products, and the waiter patiently introduced the products to them. They were busy until 10 o'clock, more than 3 hours beyond the off-duty time. The 4 Italian guests were very sorry and thanked them repeatedly.Pavarotti couldn't contain his enthusiasm, and finally sang "My Sun" for more than a dozen waiters in the mall, as his praise and reward for the enthusiastic service of the salesmen of Yuanlong Commercial Bank. Pavarotti sang "My Sun" because the firm regards customers as the sun in their hearts. Sears stores are the largest retail chain stores in the United States. In the whole United States, Sears stores have 806 branches, and 39 million families are their regular customers. Customers are always on the minds of Sears managers.When they had meetings, there was one chair that was always vacant, with the words "Customer" written on the back of it in bold letters.Managers know that customers' trust is a store's strength.The general manager Telin said: "Although the Sears store is large, it is respected for its fairness in business transactions and its emphasis on credibility. This is a priceless treasure that cannot be bought with money." The reputation of Sears mainly comes from a store rule it has insisted on for many years: "Satisfaction guaranteed or money back." No matter what kind of goods, as long as you put forward a reason, the Sears store will always return the goods without error. It has a good reputation for never arguing with customers when returning money. Why is Sears so magnanimous?It is because Sears strictly implements the pre-sale quality inspection of products, and all products with quality problems are not allowed to be sold on the OTC.Sears store has its own product quality inspection department with well-equipped various inspection tools.For example, if you sell leather shoes, the manufacturer’s product quality instructions indicate that the soles can withstand 30,000 times of bending. The Sears quality inspection department will use instruments to actually test them. If they fail to meet the standards, they will return them to the factory.No wonder, there are very few customers who really come to the store to negotiate and return products due to product quality problems. Externally, customer first; internally, quality first.That's how Sears stores are able to have so many repeat customers. The "Eight Qi Rules" for making big money: 1. Talent: Where does talent come from? It is born with nature and acquired later. 2. Ambition: "Where there is a will, there is a way." Everything must have purpose and ambition. 3. Courage: When business opportunities come, you need to make a decision and dare to invest a lot of money, manpower, and material resources. 4. Atmosphere: grasp the overall situation and direction at a strategic height; in terms of tactics, we must grasp the big and abandon the small. 5. Popularity: Popularity refers to the power that a person can summon, unite and mobilize. 6. Morale: Morale refers to the spiritual power of members that can be mobilized in collective combat. 7. Luck: Although luck is mysterious and esoteric, it is up to people to plan things and heaven to make things happen. "Luck often favors the strong", which should be remembered. 8. Wealth: talent + ambition + courage + atmosphere + popularity + morale + luck = wealth. The "seven qi" produce "wealth qi", which is called the "eight qi". McDonald's is the largest and most famous fast food group in the world, with assets worth billions of dollars. It has opened more than 30,000 restaurants in more than 120 countries and regions all over the world.Moreover, it is still developing rapidly at a very fast speed. Without the support of consumers all over the world, it would be impossible for McDonald's to have the scale it is today. How did they gain popularity?See how a Japanese McDonald's operates. This McDonald's store has recorded about 600,000 children's birthdays. A few days before each child's birthday, the burger restaurant will send a computer birthday card.On the birthday, the children will come to the store with the card. If you just congratulate the children on their birthday first, and then send some gifts, that is just the practice of ordinary companies.The McDonald's hamburger restaurant is quite different in that while they congratulate the children on their birthday, they are greeted with applause from all the staff. Children may usually get what they want, but not necessarily applause.The warm applause made the children instantly realize the value of their own existence and feel that they are in the center of the world around them.The parents of many children saw their children being drowned in applause, and all of them were so excited that tears filled their eyes. The presents given by McDonald's burger shop to children are rather special. It is not a birthday commemorative card, nor is it a birthday cake, but applause. This applause is really priceless because it reflects respect and concern for children.No wonder, even the parents of their children are so excited that they are willing to patronize McDonald's hamburger shop, because they can always gain a kind of confidence and dignity when they walk into McDonald's. "McDonald's is not just a restaurant", this is the business philosophy of McDonald's Group. Using rebates as a naked money method to attract customers is a business method that many businessmen regard as a magic weapon, as if there is no other way except money.So is there any way to attract customers without spending money?Of course there is! Beijing Chongwen Washing and Dyeing Factory is a small factory with only 152 employees. In the highly competitive washing and dyeing industry, they do not rely on kickbacks and gifts to attract customers, but insist on attracting customers with excellent quality and thoughtful service. Chongwen Laundry and Dyeing Factory attaches great importance to the relationship with customers.As soon as a customer enters the factory, workers from the reception room to the factory manager's office and even the workshop are all greeted with smiles and asking how they are.When foreign guests come to Beijing, no matter how tight the manpower is in the factory, they must spare people to help customers find hotels, book return tickets, and even help with shopping, so that customers can free up time to stroll around Beijing comfortably. When customers come to the factory to dye fabrics, they insist on doing it as soon as they arrive, ensuring fast and agile.After the cloth is dyed, put it neatly and ask the customer to have a look. As long as the customer agrees to the quality of the printing and dyeing, it will be loaded immediately.The job is done so cleanly and neatly that no client is dissatisfied. If the customer can't deliver the material to the factory, they just need to make a phone call, no matter how far away, they will immediately go out to pull it without saying a word.After the fabric is dyed, it is responsible for sending it back, which has won many repeat customers. Moreover, the washing and dyeing factory resolutely implements the State Council's regulations on prohibiting kickbacks to sales and purchase personnel, and does not use the factory's public funds to buy private affairs.With their warm and thoughtful high-quality service, they have embarked on a road of business management that does not depend on money but on love. How do you say something?Money is hard to buy is true love. Eight Habits of Successful Bosses 1. Judging the situation and daring to be the first. 2. Open today, when will it close. 3. There are big and small things, and clarity comes first. 4. Customers and employees need a win-win situation. 5. Understand others and be good at listening. 6. Learn from each other, coordinate and cooperate. 7. Take care of your body and live a healthy life. 8. With a heart of fraternity, make good friends. Hu Xueyan was the only red-capped businessman in the Qing Dynasty, the richest man in the country, and a second-rank official.Although he is rich and powerful, in order to create a business environment that can satisfy customers, Hu Xueyan often sets an example and personally serves customers. When Hu Qingyutang first opened, Hu Xueyan received customers solemnly, wearing flower feathers on his head, court beads on his chest, and official uniforms. Once, a Huzhou pilgrim bought a box of Hu's Piwen Pills at Hu Qing Yu Tang, and when he opened it, he was very unhappy.The smart Hu Xueyan sensed this person's expression, and before he could speak, he immediately went up to check, saying that the medicine was indeed not perfect, and after repeatedly apologizing to the pilgrim, he asked the clerk to replace it with a new medicine.Unfortunately, the medicine had just been sold out. Considering the guest came from afar, Hu Xueyan asked him to stay here, taking care of eating, drinking and sleeping, and promised him that the new medicine would be produced within three days. . Three days later, Hu Xueyan really rushed out the medicine and handed it to the customer respectfully.This person was moved by Hu Xueyan's serious attitude. From then on, he said to everyone that Hu Qingyutang's service attitude was first-class in the world and unmatched. Whether you can sell more things, sell them at a better price, and make customers more willing to buy them all depends on whether the business people will respect customers. In the past, Ruifuxiang, one of the famous "Bada Xiang", was the largest silk shop in Beijing.The secret of its popular popularity is to be kind to customers and greet them with a smile. Ruifuxiang attaches great importance to the attitude of employees towards customers, and the requirements in this regard are very strict.Ruifuxiang stipulates that regardless of season, all salesmen are required to wear long gowns, and they are not allowed to eat foods that emit peculiar smells, such as green onions and garlic.Do not shake fans in front of customers, be humble, gentle, tolerant, and polite to customers, do not quarrel with customers, do not chat, do not eat snacks, do not smoke, etc. Ruifuxiang also requires employees to open the door with four older employees when customers enter the door, greet them with smiles, and then let the salesperson come up to invite you to sit down, watch tea, and deliver products according to the needs of customers. It doesn’t matter if the customer wants it or not. .For customers who want to buy cloth but are not sure, the salesperson should first ask whether the customer bought it himself or on behalf of someone else, and then bring more samples for the customer to choose, explain patiently, and take the trouble until the customer is satisfied. And when the transaction is completed, if you need to make up for change, you should put the money neatly on the counter, and you are not allowed to hand it directly to the customer.After the transaction is completed, it is necessary to check whether the silk is damaged, and to measure the size in front of the customer. They adopt the strategy of "buy the cloth and put the ruler" to attract customers.The so-called "buy cloth and put the ruler" means that customers go to Ruifuxiang to buy cloth, buy one foot for one inch, and buy one foot for one foot. This practice has attracted a large number of ordinary people with low purchasing power to Ruifuxiang. customer.After ensuring that it is correct, let the customer leave with confidence. Rui Fuxiang also emphasized that "the visitor is the customer". For those customers who come to the store but have not made up their minds to buy, as long as they come to the store to have a look, the salesman will warmly welcome them. Will snub, to impress them.For those customers who shop around, I will never tire of asking them, be meticulous and patient, and guide them to facilitate transactions.They will not show dissatisfaction and indifference to those customers who have not bought anything after enjoying the thoughtful service.When leaving, I still said enthusiastically: "Welcome to come again next time." In any case, every customer will be satisfied and go, and come back next time. In short, Ruifuxiang truly regards customers as God, which has brought Ruifuxiang a steady stream of customers and a steady stream of financial resources. Without good and long-term popularity, it cannot become a time-honored brand. College students need to pass the "four barriers" to start a business: Although there are various problems in the process of college students' entrepreneurship, self-employment is still a good way for college students to develop. The key is to face up to the problems, find out the crux, and then prescribe the right medicine.In this regard, experts suggest that college students should pass the following four hurdles when starting a business: 1. Option off: Choose an entrepreneurial project that suits you and meets market demand. 2. Experience level: College students should have certain knowledge and experience in business management and market operation instead of "talking about wars on paper" when starting a business. 3. Teamwork: For college students who plan to start a business, it is easier to gather entrepreneurial advantages through strong cooperation and learn from each other's strengths. 4. Mentality: In addition to good technology, college students should also have a good mentality when starting a business. They should not have a narrow vision or be too conceited. Instead, they should accept other people's opinions with an open mind and dare to face setbacks and failures. "Ma Juyuan on the head, Neiliansheng on the feet, Ruifuxiang on the body, and four constants on the waist", this colloquial saying refers to the dressing ideal of Beijingers in the past.Like Ruifuxiang, Neiliansheng is also a well-known store.But the difference is that they attract customers by building customer profiles, trying to figure out customer psychology, and making preparations in advance, so the business is getting hotter and hotter. Once, a powerful person sent a servant to Neiliansheng to buy shoes. Because the person had a special foot shape, there were no suitable shoes for a while, and the servant was very upset. Zhao Ting, the owner of "Neiliansheng", hurriedly made a pair according to the shoe samples he brought, and delivered them to the mansion in person. Afterwards, this powerful person paid a considerable amount of money. Therefore, the boss Zhao Ting thought: Why don't I write down the models and characteristics of the shoes these people need?On the one hand, it can make more money; on the other hand, it can also enable them to buy suitable shoes in Neilian without having to measure their feet, and in this way, these "noble people" who have no time to measure their feet can buy shoes Don't you think of inline promotion more when Therefore, through various relationships, he specially collected the sizes and styles of boots and shoes worn by many princes and nobles, officials from Kyoto and other places, and their special preferences, and compiled a booklet called "Shoes in the Backpack". The size of boots and shoes of dignitaries and dignitaries is recorded in detail in the "Shoes in the Backpack".Therefore, in the future, when these "high-ranking officials" need boots and shoes again, they only need to send someone to tell them how many pairs they want and what kind of material they are made of. Neiliansheng can quickly make them according to the information in "Shoes in the Middle" to make them very satisfied. . The "preparation of shoes" also provides convenience for those who are good at digging in the officialdom. When they present gifts to their superiors, a pair of well-styled and comfortable boots and shoes have the auspicious words "upgrade to three levels in a row". It can often win the favor of the superiors, and clear the way for them to be promoted and become successful, and this kind of "gift" is "higher in quality and cheaper" than other gifts. Therefore, Neiliansheng soon became famous. Not only the dignitaries in Beijing liked to buy Neiliansheng's boots and shoes, but also some bureaucrats from other provinces became customers here, which greatly increased the sales of Neiliansheng's boots and shoes, and naturally the source of income also increased. Come with the roll. Respecting customers means not only having a good attitude towards them and providing considerate service, but also respecting their consumption habits. Song Weiqing is a famous entrepreneur in the history of modern national industry and commerce. In 1932, Song Yuqing established the Dongya woolen company in Tianjin. Due to insufficient funds, he actually brought Chiang Kai-shek, Li Zongren, Song Ziwen, Kong Xiangxi and other Kuomintang politicians into East Asia and became shareholders. In addition, he also follows the business philosophy of "people's popularity is the source of wealth".His principle when raising shares was "not afraid of small shareholders, but afraid of few shareholders."Therefore, when the number of shareholders in East Asia was the largest, it reached more than 10,000, and they spread all over the country and were distributed in various classes.In addition to individual stocks, many families, groups, factories, shops, schools, churches, etc. also have East Asian stocks. In order to attract shareholders, the company sends people to distribute dividends every year in regions with many shareholders; the company will bear the remittance fee for sending dividends to shareholders far away.For some celebrities from all walks of life, such as Zhang Boling, the president of Nankai University, Ji Zhongshi, the president of the Tianjin Chamber of Commerce, Chen Liting, a Shanghai celebrity, and Chen Guangfu, a financial tycoon, etc., in order to use their social prestige as a rallying cry, various methods are always used to lure them into East Asia. Shareholders, as long as they buy shares, it doesn't matter how many shares they buy. In addition to bringing in local financial circles as shareholders, Song Feiqing also widely absorbed deposits from all walks of life and internal employees for his turnover.The characteristics of his deposits are high interest rates, various types, and convenient deposit and withdrawal.A lot of popularity is a steady stream of financial resources. These methods have achieved great results, and the amount of operating deposits has reached as high as 1.5 million yuan.It made East Asia get rid of the usury exploited by banks and banks, and expanded the scope of business. "Don't be afraid of small shareholders, but be afraid of few shareholders" is a very wise business strategy, because shareholders are the bosses, and the bosses will naturally care about and help their own business development. What to do when starting a business: 1. Pay attention to and evaluate your own financial ability: do as much as you can, "do big" instead of "do big". 2. Carefully choose an industry: choose a career that you are familiar with and specialize in. 3. Have a long-term plan: "steadiness" is always more important than "growth", and you must have the endurance and preparation for running a marathon. 4. Survival first: First, pay attention to the management physique, step by step, and then seek to create profits, and then expand operations. 5. Attack with elite soldiers: The initial scale must be streamlined, efficient, and focused on substance, so as not to increase costs unnecessarily. 6. Have willpower: You must have strong patience and willpower to implement, the more frustrated you become, the more courageous you will be, and you will never stop until you reach your goal. 7. Strategic alliance: In addition to its own products, it promotes other related products to increase competitiveness and income. 8. Forward-looking planning: business philosophy, policies, and strategies all need to be planned in detail to lay a solid foundation for the enterprise. "Duyiyi" Shaomai Restaurant, located outside Qianmen, Beijing, used to be a small hotel in history.An accidental opportunity made it famous and made it a well-known Shaomai restaurant in Beijing. About 260 years ago, a young man surnamed Li came to Beijing from Shanxi and set up a small shed selling wine in the east of Qianmenwai Dajie Road. Remember" two words. After opening, he paid great attention to building good relationship with people from all walks of life, and treated customers with enthusiasm and thoughtfulness, which made the wine shed full of customers every day, and the business was very prosperous.Because firstly, the business of the wine shed is good, and secondly, shopkeeper Li is very popular and trustworthy in his work. Both the noodle shop and the winery are willing to give him goods on credit, which makes him very convenient in terms of capital turnover.Therefore, shopkeeper Li's business is getting better and better and developing rapidly. On the evening of New Year's Eve in 1752, other shops were closed, but Li's Tavern, as usual, received a few drinking guests.After a while, three people came in from outside the door, one master and two servants. The master was dressed as a literati, and the waiter hurriedly and enthusiastically invited them upstairs and brought them wine and food. The literati-looking man was chatting with the buddy while eating and drinking.He asked the clerk, "What's the name of your hotel? Why didn't I see it when I came in just now?" The clerk hurriedly said, "To tell you the truth, our small shop doesn't have a name yet." With enthusiasm, he thought for a while and said: "It's so late, you haven't closed the door yet, you probably have only one place in Kyoto! Let's just call it 'All One Place'." A few days later, more than a dozen eunuchs brought a plaque with "All One Place" to the Li family's small hotel. Only then did everyone understand that the literati-looking person who came to drink at the restaurant on New Year's Eve was actually a Emperor Qian Long.This incident quickly caused a sensation in the entire Beijing city.Since then, this hotel and its brand name - "Duyiyi" have become a well-known hotel in the capital. Treat every customer well, and they may become noble people who change their destiny in the future. When it comes to boiled mutton, people naturally think of Donglaishun Restaurant in Beijing, which is a famous historical restaurant with a high reputation in Beijing's catering industry.The history of this legendary and time-honored brand and its business philosophy is to take the upper-level route. Ding Deshan, the founder of Donglaishun, was originally a poor man. Because his family was too poor to make ends meet, he borrowed a few silver dollars from a family member, and borrowed simple utensils such as carts, stools, and wooden tables from friends, and started selling soybean juice.Because he is friendly and pays attention to food hygiene, he is gradually welcomed by customers. In the spring of 1903, the northern end of Wangfu Street, which was originally the Eight Banners Training Ground, was changed to a market that is open every day. Because it is located on the east side of Dong'anmen, it is called Dong'an Market.After the opening of Dong'an Market, a large number of vendors gathered soon, and the market became more and more prosperous day by day.Ding Deshan saw that this is a good place to make a fortune, so he tried to squeeze in here to set up a small stall. Although Ding Deshan has no relatives in Beijing and naturally has nothing to do with him, he is very well-behaved and knows how to use the power of bureaucrats to achieve his goals.His solution was to recognize his godfather, and he even recognized an eunuch named Wei as his godfather.In this way, not only can he operate in the Dong'an market, but he also has the power to rely on. With the backing of eunuch Wei, Ding Deshan had a protective umbrella, and his business flourished afterwards.By 1930, Donglaishun had developed into a three-story building, employing 140 workers, and was able to undertake a large Muslim restaurant with delicacies from mountains and seas. Even after liberation, Donglaishun still regards serving the upper class of the society as its unique business philosophy, which can be said to be very good at attracting people.Many foreign presidents, prime ministers and international celebrities who have visited China, such as US President Nixon, former Japanese Prime Minister Kakuei Tanaka and Masahiro Ohira, have made a special trip to taste Donglaishun mutton.The patronage of these political celebrities made Donglaishun even more famous.It makes more diners who come here admiringly come here in an endless stream, and come here to have a real treat. In feudal society, it is easy to succeed in doing business by finding a powerful person as a big tree to rely on. At the end of the Warring States Period, there lived a businessman named Luo in Wushi County of Qin State.Once, Luo drove cattle and sheep to the market to sell.However, there was no bustling scene of people and horses roaring in the market in the past. There was no one in the market, and it was silent.After inquiring, Luo found out that because the previous market was robbed by "King Rong", this market was banned by the government.This incident inspired Luo, who was good at using his brain, thinking that if he could transport some things to ethnic minority areas to exchange livestock there, he would definitely make a fortune, so he decided to use the economic differences between ethnic groups to engage in complementary transactions. goods trade. The so-called "Rong Wang" refers to the prince of the minority-inhabited area.At that time, because of the frequent wars between ethnic groups, the imperial courts of the Chinese countries living in the Central Plains often adopted an "embargo" policy against ethnic minorities and did not allow businessmen to trade with ethnic minorities.In order to obtain the handicrafts and agricultural products of the advanced Central Plains, the "Rong Kings" had no choice but to go to the market to rob, which intensified the doubts of the countries in the Central Plains about ethnic commerce. Therefore, it was difficult to see the special products of the Central Plains in the ethnic minority areas at that time; and the fine-bred horses and various livestock products in the ethnic minority areas also became rare "top grade" in the Central Plains.Luo saw this opportunity and made up his mind to do something big.So he sold all his cattle and sheep, bought silk goods, and smuggled them into minority areas. However, as an ordinary businessman, it is very likely that he was robbed halfway.The clever thing about Luo is that he didn't say that he was a businessman, but that he came here specially to offer sacrifices to the "King Rong", so he successfully "delivered" things to the "King Rong" everywhere. The "Rong Kings" were very happy when they saw the colorful silk and other strange and rare items that Luo paid a special trip to pay tribute to. They immediately ordered their subordinates to exchange these items for local prices, and then "rewarded" them according to the prices. Give back to Luo thoroughbred horses and other various livestock products. This was also within Luo's expectation.Because he grasped the vain psychological characteristics of the "Rong kings": it is impossible not to reward those who have made offerings from thousands of miles away.But rewards for these things are very valuable in the Central Plains. The rewards Luo received were at least ten times the value of the offerings, and he also maintained a good relationship with the "Rong Kings" and was able to travel freely between ethnic minority areas. , doing business safely and securely: first offer offerings, and then get rewards. After a few back and forth, Luo quickly became a well-known rich man at that time.Sima Qian said in "Historical Records" that Luo's livestock were so numerous that they were all over the mountains and plains, countless.His livestock is not counted by units such as heads and horses, but by "valleys" because the horses, cattle, and sheep he graze occupy many valleys. Luo's success lies in being able to grasp the other party's psychology and know what the other party needs in the interaction with the powerful, and thus gain the appreciation and support of the powerful, making his business smooth. The eight most profitable industries in China in the future: According to the analysis and prediction of economic experts, the eight most promising industries in the Chinese market in the future are: 1. Durable consumer goods sales industry: It is estimated that there will be a return on investment of 10% to 35%. 2. Household car industry: In the next 10 years, the car and its related parts, maintenance, and car washing industries will develop rapidly. 3. Interior decoration industry: With the introduction of housing reform measures, the demand for individual housing purchases will increase, and the decoration industry will show an unprecedented upsurge. 4. Real estate industry: With the rise of individual house buying fever, real estate brokerage and consulting related to this will also have a bright future. 5. Fast food industry: Favored by office workers, related industries such as fast food and food processing will be vigorously developed. 6. "Silver" industry: Due to the aging trend of the social population, the development of products for the elderly has broad market prospects. 7. Tourism, leisure and cultural industries: sports products, sports venues, entertainment venues, travel agencies and other industries will be more prosperous. 8. Insurance industry: With the standardized development of the insurance industry, the insurance industry will become one of the best choices for young people. People in Wenzhou don’t eat alone when they do business. They often lead a family with one person, a family with a surname, a village with a surname, a town with a village, and a county with a town. Everyone can make money. 湖南农民龙金平能够使普通的咸蛋成为国宴佳品，并能引起北京、香港等地众多商家争相订购，这与他采用“生意合伙做，双赢是上策”的经营模式是息息相关的。 龙金平开始做的是鸭蛋的买卖，他将家乡的鸭蛋贩运到广州去卖，生意一直都很好。在做鸭蛋生意的过程中，龙金平发现制作月饼的主要原料——咸蛋黄十分紧俏，觉得加工成咸蛋黄是一个商机。他还做了认真的市场分析：自己家乡有养鸡养鸭的传统，蛋品货源供应充足，卖原料与卖成品，这中间存在很大的价差。 于是，龙金平转变经营方向，开展咸蛋加工与销售。龙金平高薪聘请了华南食品工业研究所的专家，研制出了配方，自己也学会了咸蛋黄脱水、保鲜、杀菌、烘干、包装等整套技术。 当时，龙金平敏锐地认识到，如果生产没有上规模，产品没有名气是赚不到大钱的。要把咸蛋黄加工做大做强，单凭自己一个人的力量不行，只有把乡亲们组织起来，大家一起来，使咸蛋黄加工上规模、上档次、打响品牌，才能赚到大钱。于是他将花重金学来的咸蛋黄技术毫无保留地传授给了乡亲们。他还在相邻的乡镇建立了技术服务点，并定期上门服务。他共带出骨干100多人，受益的群众达到10多万人。 由于他们的产品质量过硬，很快就占领了市场，雪片般的订单从全国各地飞来。尤其让人感到振奋的是，他们还与深圳果菜公司签订了出口合同。李花村咸蛋黄开始走出国门，远销美国、加拿大及东南亚。现在，他们的加工基地，年加工鲜蛋2000万枚以上，实现年产值1000多万元。 一个商人要有“有钱大家赚”的大气胸怀。只有抱团经营，才能将小钱变成大钱，将小打小闹变成大事业。 创业计划书： 创业不是“拿起来就干”的事，一定要有全面的计划，这就要准备一份合格的“创业计划书”。一份完整的创业计划书应该包括： 1.创办企业的目的。 2.创办企业所需多少资金？为什么要用这么多的钱？ 3.主要产品和业务范围。 4.市场调查和分析。 5.营销策略和销售计划。 6.生产管理计划。 7.管理者及其组织。 8.财务计划。 通三益是北京有名的老字号，开业于1815年，它以商品齐全、物美价廉赢得顾客。特别是通三益的秋梨膏，既能医治咳嗽痰喘，又能滋补身体，在中外享有很高的声誉。但秋梨膏本是宫廷秘方，是当年通三益的老板因为善结人缘而得来的。 清朝嘉庆年间，一个山西的李姓商人，看见前门外大街、东四牌楼、西单牌楼、鼓楼前大街等热闹繁华的景象，就寻思：他要是能在这样繁华的地方开个店该有多好，就冲这么好的地势，一定能赚大钱。从此，他开始盘算如何才能挤进这些地方开个店铺。 有一次，他到北京送货的路上，遇到了一个在前门大街开布店的掌柜，两人闲聊中，他得知那人想把布店倒出去。他认为这种机会决不能放过，所以就千方百计与布店掌柜套近乎，每次来北京都要带一些干鲜果品或海产品之类的礼物，专门送到布店掌柜的家中，还经常请掌柜下馆子喝酒。 慢慢地，两人关系越来越密切，后来李掌柜终于把这家的店铺买了过来，并选择了一个吉利的日子开张营业，店名叫“通三益干果海味店”。果然，由于店址好，通三益一开张便买卖兴隆，生意红火。 由于通三益的商品基本上是从通州自家开的三益贞进货，所以，不但品种齐全，而且质量好，价格合理，很快就使通三益在客中赢得了很高的声誉。在经营之中，李掌柜十分重视人缘的培植。 当时，一些王府、大宅门以及饭店都愿意购买通三益的商品。为了与他们保持住关系，通三益都是送货上门，并且每次买卖都要给那些管事的或佣人10％的回扣。后来，就连清宫御睛房用的干鲜果品和山珍海味，有很多也要从通三益购进。 后来李掌柜发现，每年秋天的时候，通三益秋梨的销量很大，因为很多人喜欢用它熬汁治咳嗽，就连清宫太医院也在这个时候购进大量秋梨，用来熬制秋梨膏。李掌柜想：若是能弄到熬制秋梨膏的宫廷秘方，自己加工出售，一定能赚到大钱。 但不久之后，李掌柜就去世了，其儿子接管了通三益，并继续为实现他父亲生前用宫廷秘方熬制秋梨膏的愿望而奋斗。在他的苦心追求下，终于获得了成功。 有一年秋天，清宫太医院又派人来通三益购买熬制秋梨膏的秋梨。在与来人的交谈中，少掌柜得知，来人就是太医院专门负责熬制秋梨膏的太医。少掌柜不禁大喜，心想一定得抓住这个机会，从他的嘴中得到熬制秋梨膏的宫廷秘方，实现父亲生前的愿望。 于是急忙唤来伙计，又是递水，又是敬烟，并从饭馆叫来一桌丰盛的酒菜，热情招待这位太医。此后，少掌柜便与这位太医交上了朋友；通三益到了新鲜货，首先包一份给那位太医送去，还常买一些其他礼物相送，并隔三差五请他吃馆子。就这样过了几个月，这位掌柜感到时机已经成熟。有一天，他又请太医去正阳楼吃饭，酒过三巡，便向太医讨教熬制秋梨膏的宫廷秘方。这位太医觉得通少掌柜对自己不错，不好意思拒绝，就把宫中制作秋梨膏的方法仔仔细细地告诉了少掌柜。 从此，通三益开始出售按宫廷秘方自己熬制的秋梨膏。由于秋梨膏对咳嗽有显着疗效，所以，秋梨膏很快名扬四海，通三益的名声也就随着更加响亮了。 人会做人，凡事可为。从某种意义上来说，人的成功靠的就是人际关系的成功，做生意也不例外。 创业时需要的五种职员： 作为创业时期的经理，识别和运用出色的人才是执行胜利的保障，下列五种能人在一定程度上可以互补互用，为提高工作效率提供保证： 1.智谋胆略皆备的英才，这是胸怀天下一类的豪杰人物。 2.顽强竞争的人才，这种人具有挑战精神，不怕挫折和失败，明确自己的目标和意愿，顽强地奋斗，去争取目标的实现。 3.敢于提出创见的人才，新颖的见解表现在创新、探索上，是可贵的创造性品质。 4.灵活创新的人才，不因循守旧，不墨守成规的人是最富有魅力的。 5.屡败屡战的人才，只有百折不挠，对困难、失败有良好耐受能力的人，才可能被委以重任。 俗话说，“小才不知有缘，不懂用缘；中才知有缘，但不善用缘；只有大才，知缘而且善用缘”。这句话正是台湾大富豪吴火狮成功的原因。 吴火狮是台湾新光集团创办人，他白手起家，自幼刻苦耐劳，历经50年的艰苦创业之后终于有成。吴火狮有两个与众不同的“经营哲学”，很值得大家学习。第一个“不断突破”，他有这样一句名言“维持现状，即是落伍”，所以他创意迭出，绝不会见好就收、小富即安。第二句名言就是“广结善缘”。吴火狮说：“人缘会带来肥水”，这句话足以证明他很珍惜、爱惜人缘。 吴火狮纵横商场几十年，平常待人圆满周到，极少树敌。后来虽贵为大富豪，仍无骄贵之气，与很低层的小人物都能打交道，并且融洽相处，所以人缘很好。人缘好，遇有机会，别人自然就会鼎力相助。 吴火狮对员工更是十分亲切与关怀。他很喜欢与员工接近，工作之余，经常于下属闲话家常。到了每年分发奖金花红的时候，都由他亲手分送。而且他记忆特强，能记住每一位员工的姓名。有位老职员，曾因病赴美开刀。在手术那天，他每隔数小时就打越洋电话问候。让公司上上下下的人，莫不感受这位温情老板的温暖与关怀。 吴火狮认为，能与工人一同工作就是“缘份”。既然有缘，就应该惜缘。老板、工人之间，形成一个事业大核心，同声同步，企业怎能不成功呢！ 无论是小商贩还是大企业家，能够知缘、惜缘、用缘，就能比他人更容易成功。 宝元通的全称叫宝元通兴业股份有限公司，1920年开始招股，当时的资金只有银元840元，到1937年已增至100余万元，是当时西南地区最大的民营企业。 一般大商店不愿意经营小商品，宝元通却既经营昂贵的外国毛呢，又经营廉价的沿条、鞋带；既卖3块银元一块的檀香皂，又卖3分钱一块的小肥皂，而且陈列十分醒目。卖小商品虽然无利可图，但该店的总经理肖则可却认为，这一能博得顾客称好，二能让门市热闹，何况购买小商品的人还会顺便购买些其他商品。 让顾客称好是宝元通一贯的宗旨，这在接待顾客上非常明显。顾客进门，售货员要礼貌相待，有问必答，而且不准只报价，不取货。顾客在挑选过商品之后仍不满意，售货员不但不能表现出不高兴，而且还要向顾客道歉：“这次没有选上，实在对不起，请下次再来。”至于在展示商品或找补零钱时，顺手扔给顾客，那是绝对不允许的。有的顾客带小孩来店，难免要拉屎拉尿，店员绝不因此责备顾客，而是由清洁工负责打扫处理。 让顾客称好，还表现在货真价实上。明码实价。他们力争从上海、天津、青岛等地的工厂直接进货，减少中间环节，从而使售价略低于其他商店。 一般商店多喜欢在店堂内张挂“货真价实，童叟无欺”的牌子，以表明自己诚实可靠，信誉卓着。宝元通对此很不以为然，他们认为，这样的话应该出自顾客之口，而不应由店家自我标榜，店家最好的宣传是实际行动。 创业过程中的十招“防骗术”： 1.看资质证书。各类资质证书是企业发展水平的标志。 2.看身份证。绝大多数骗子不敢出示真的身份证等有效证件，注意识别真假证件。 3.看产品。是不是和合同上订的样品一样，价值和价格是不是相等。 4.看眼睛。眼睛是心灵的窗户，撒谎的人说话的时候绝大多数不敢正视对方的眼睛。 5.看目的。想一想对方做生意的目的，有没有骗人的可能。 6.查金融机构和汇款的真假。先查金融机构的真假，主要是通过对方的银行去查证。 7.试探。不妨用语言试探对方，骗子自然害怕。 8.防调包。最好是自己运输，收货后人不能离开货物。 9.陷阱合同。主要有加工的工贸产品被苛刻回收、让好的变成坏的、及时的变成不及时的等。 10.异地交货。骗子往往不在双方所在地交货，所以对选择异地交货的生意要少做或者不做。