Chapter 7 Chapter 7 Do it when you see it right, don't hesitate to act first to make money

In this Chinese market, no one can eat in one bite. Meals are free, but the stomach is yours.Not only can you join hands with upstream and downstream manufacturers in the industry you are in, but it is also possible to join hands with competitors when appropriate, as long as you remember your purpose. At first, Wang Dadong planned to rent this place, with each floor being 500 square meters, a total of three floors, 1,500 square meters, which was the largest KFC restaurant in the world at that time.The owner asked for a rent of 1,000 yuan per day, which is 365,000 yuan per year. Wang Dadong said "no problem".Unexpectedly, the owner proposed that the lease period be 10 years, and asked to pay the rent in one lump sum.

At that time, the registered capital of KFC in Beijing was 1 million US dollars. According to the exchange rate of 1:3.7 at that time, the registered capital was only 3.7 million yuan.Before opening, Wang Dadong was required to pay 3.65 million yuan first, which was really nerve-wracking. At that time, Wang Dadong decisively said to the owner: "No problem." At this time, his subordinates reminded him: "Is there any mistake! You have 50,000 yuan left, what can you do with it?" Wang Dadong was not drunk.At that time, Qianmen was the place with the largest passenger flow and concentrated consumption in Beijing.Wang Dadong also made a lot of budgets, estimates and investigations before. He even fried the chicken and asked people to eat it on the street, and then asked people how it tasted, whether it was salty or bland, and how much they could accept. He did a lot. Preparation.

Of course, the most important thing is Wang Dadong's prompt decision, which led to the most successful KFC restaurant in the world.Subsequent developments proved Wang Dadong's foresight. The entire investment of KFC's first store in Qianmen was recovered after 10 months. The rent of 3.65 million yuan that was decided that night accounted for less than 2% of the sales. Preemption also includes decisive decision-making. Procrastination, timidity, and daring to make decisions are taboos for making money, which will miss good opportunities time and time again. Entrepreneur's "dead spot" No. 5: I don't trust you to do things:

No matter how capable you are as a boss, you can't do all the work alone. Only by hiring relevant professionals in different fields of expertise and giving them room to develop can they develop their strengths and maximize the company's benefits. The person I want has been found, but "I don't trust you to do things"; many big bosses just can't learn to trust their subordinates.It's no wonder that you can't blame Zhuge Liang for not training cadres for Liu Bei. It's really too small to support the building.The reality of business wars has proved that it is very difficult for a sheep led by a lion to "get out of Africa".

Do not use suspicious people, and do not doubt employing people.In fact, there are very few who can do this. Since China implemented the policy of reform and opening up, the shrewd Taiwanese businessmen have long been unable to bear it, rushed out, and flocked to the Chinese mainland market to invest or seize the market.In their view, businessmen from Hong Kong and Macau have seized the Pearl River Delta area one step ahead of them and reaped the benefits.Therefore, as soon as they crossed the sea, they went straight to the hinterland of the mainland such as Beijing and Tianjin without hesitation.

At the end of 1991, Ting Hsin Group secretly aimed at instant noodles.At that time, instant noodles in mainland China had a history of more than 10 years. In Beijing alone, there were more than 60 instant noodle production lines, which continuously delivered bags of cheap instant noodles.However, the instant noodles produced by these different manufacturers and different production lines have many brands, low quality, simple packaging, and do not pay attention to publicity. For more than ten years, they have the same appearance and tone every day.Dingxin has spotted the vacant space of Continental Convenience Foods, and is determined to fight an instant noodle war.

At the beginning of 1992, the leaders of Ting Hsin were both busy and nervous, because they had learned that many businessmen from Hong Kong and Taiwan were also planning to market instant noodles in Beijing and Tianjin, including Uni-President Group.Especially for a powerful group like the Uni-President Group, if it first opens up the market in Beijing and Tianjin, it will be difficult for Ting Hsin to compete with it.Therefore, the new idea is: fast!quick!quick!And invested a lot of money, expecting to make full use of all aspects of brand production, advertising, product quality, packaging and marketing, etc., to make a big fight, not only to discourage many competitors, but also to quickly occupy the market.

A few months later, a type of instant noodles called "Master Kong" appeared on the market. Master Kong's instant noodles were of high quality, rich in soup, and available in cups and bags.At the same time, advertisements for "Master Kong" appeared overwhelmingly in newspapers and on TV, and when the publicity was the most popular, it appeared on TV an average of a hundred times a day.After such "indiscriminate bombardment", the reputation of Ting Hsin Group spread like wildfire.Immediately, there was a rush to buy Master Kong's instant noodles in Beijing.Wei Yingxing, vice chairman of Ting Hsin International Group, described the hot scene at that time: Every morning, there was a long queue of cars in front of Tianjin Ding Hsin Company, and some customers even lay down on the ground at the door of the company and waited overnight.

After becoming popular in the capital, Ting Hsin Group immediately launched an attack in all directions and aggressively occupied the national market. By the first half of 1994, the total investment of Ting Hsin Group had exceeded US$300 million, and the number of enterprises had reached 12, spread across Beijing, Jinan, In Shanghai, Guangzhou and other places, the daily output of instant noodles reaches 300,000 packs. Ting Hsin Group quickly established its dominance in China's instant noodle industry with lightning speed. As early as before Ting Hsin Group launched "Master Kong", Uni-President Group had noticed the "blank" brand name in the instant noodle market in mainland China, and was eager to try it at that time. Master Kong", immediately became popular.

Seeing that Master Kong's reputation is growing, and it is possible to dominate the mainland's instant noodle industry, the largest market in the world, how can the United Group, the leader of Taiwan's catering industry, be willing to be gobbled up by his younger brother without saying hello?Therefore, it also rushed to get a share of the action in three steps and two steps. While the advertisements of "Master Kong" were still being carried out on TV, the unified side also came to the scene, and the advertisements of unified unified also flooded over for a while.But after all, it is a step too late. Master Kong has already been deeply rooted in the hearts of the people. Although the unified side has deliberately done advertising and continued to invest in it, the effect is far less than that of Master Kong. In addition, there are many competitors such as nutritional noodles, Yipin noodles, and Zhonghua noodles. It makes the sales performance of the same side unbalanced with its advertising investment.Although there are many contenders, Master Kong's status as the first to win is unshakable, and because of his swift actions and grand momentum, his status is becoming increasingly stable.

Modern business warfare is not "big fish eat small fish", but "fast fish eat slow fish". Goldlion ties are favored by gentlemen from more than 40 countries and regions in the world. Before former US President Nixon visited China for the first time, it was Goldlion ties that he took a fancy to. The business philosophy of Zeng Xianzi, the creator of "Goldlion", is the "three-character policy" and "four fast slogans". The "four fast slogans" are "fast design, fast production, fast production, and fast listing".The pace of life in today's world and the time limit for operation are extremely fast and extremely short, which puts forward higher requirements for the upgrading of ties.Therefore, in order to realize the first "fast" among the "four fasts", "Goldlion" implemented the "bringing doctrine". "Goldlion" sent a large number of people to France and Italy, where there are a wide variety of fancy styles, to choose the right fancy pattern. When they saw something unique, they bought the copyright with a lot of money, brought it back to Hong Kong, and matched different colors by themselves, quickly mass-produced it, and put it on the market. , Guaranteed the fast production, production and listing, "Goldlion" launches 20,000 varieties of designs and colors every year, thanks to the "four fast". In addition, "Goldlion" is also very good at advertising, and they adopt the strategy of "the product is not launched, the advertisement is first". From 1981 to 1982, "Goldlion" spent millions of yuan to promote it in the mainland, but it was not seen in the market, which naturally aroused the desire of consumers.When the "Goldlion" arrived, there was a rush to buy immediately. Just be one step faster than everyone in the running race and you'll be the champion.In the market, it is very likely that if you are one step slower, you will all be losers, and there will be no runner-up. Li Xiaohua, the first chairman of Hong Kong Huada Investment Company, whose property exceeds 1 billion yuan, once drove his "Ferrari" sports car and proudly said: "This is the first car in China." He is the first in everything. Make money with this belief. Back then, Li Xiaohua bought a prototype of an American cold drink machine in the exhibition hall of the Guangzhou Commodity Fair, and opened his first small cold drink shop by the seaside in Beidaihe. He earned more than 100,000 yuan in one summer.Later, Li Xiaohua sold this "chicken for raw money" to the locals, and went to Qinhuangdao himself, and cooperated with a cultural center to start a new business of "playing video". It was the only one in Hebei Province at that time. In the mid-1980s, Li Xiaohua was already a super rich man in Beijing.Later, he went to Japan to study, started as a part-time job, absorbed the nutrition of the Japanese way of doing business, and a year later he co-founded a company with a Japanese to do agency business. One day, Li Xiaohua saw an inconspicuous report about 101 Hair Regrowth Essence from the newspaper.Li Xiaohua saw Zhao Zhangguang's first appearance in Japan, and saw the huge potential for making money. So Li Xiaohua immediately returned to China, went straight to Beijing 101 Hair Regeneration Factory, and was the first to obtain the agency right.He reached an agreement with the factory: donate a bus and a car to the other party, and he will be the Japanese agent of "101".As a result, 101 Hair Regrowth Essence brought him hundreds of millions of dollars in assets. "Being the first is the huge profit", this is Li Xiaohua's own experience. Entrepreneur's "dead spot" No. 6: Run fast and save money: "The faster the better, the cheaper" is an idealized statement that is almost irrational.Wanting the horse to run, but also wanting the horse not to eat grass, seems to be a beautiful expectation for subordinates that lingers in the hearts of most bosses. In China, whether a high salary can support honesty is another matter. Without a high salary, the chances of hiring a good general are very slim. If you feel that such a large enterprise cannot be managed by yourself and want to find some helpers, please design an incentive mechanism in advance. Entrepreneurship is a long and arduous road. Success or failure is not only related to venture capital and entrepreneurial opportunities, but also closely related to entrepreneurial ideas and methods. Therefore, entrepreneurs must consider various factors in advance and make complete preparations. At the same time, they should also have relevant experience and professional knowledge. These are indispensable conditions for starting a business. Is it normal to bargain in business?However, slow and indecisive actions can also bring bad results. A Jewish merchant brought three famous paintings to America for sale.An American art dealer took a fancy to these three paintings. When he asked about the price, the Jewish merchant offered $250, and he would not sell it for less than a dollar.This American businessman is not a mediocre person in the mall, and he doesn't want to pay more than a dollar. He thinks he is quick-talking, so he bargains with the Jewish businessman. Without further ado, the Jewish businessman lit a fire and burned a painting.The American art dealer was very surprised, and felt sorry and heartbroken to see a famous painting being burned.He asked how much the remaining two paintings sold for. Unexpectedly, the Jewish businessman became even tougher in asking for the price this time, and declared that he would not sell it if it was less than $500.One painting was missing, and it cost 250 US dollars. The American businessman felt that he could definitely lower the price, so he bargained again, and the Jewish businessman burned one of the paintings. This time, the American art dealer was afraid, so he begged the Jewish dealer not to burn the last painting, because he loved it so much.Then he asked how much was the last painting?Unexpectedly, the Jewish businessman opened his mouth and asked for 1,500 US dollars. The American art dealer was really anxious. He asked, "How can one painting cost more than three paintings? Aren't you trying to play tricks on people?" The Jewish merchant replied, "These three paintings were all made by famous painters. When there were three paintings, the value could be relatively small. Now, there is only one left, which can be said to be a treasure, and its value has greatly exceeded the time when all three paintings were present. Therefore, now I Let me tell you, if you really want to buy this painting, the minimum bid is 1,500 US dollars." The American art dealer looked bitter, but had no choice but to sell it at 1,500 US dollars. This story originally said that the Jews were shrewd, but it also reminded businessmen from another angle that they must act quickly when doing business. White Swan Hotel in Guangdong is China's first Sino-foreign joint venture five-star hotel, and also my country's first large-scale modern hotel designed, constructed and managed by Chinese people. Its founder is Hong Kong patriotic businessman Mr. Huo Yingdong. In 1978, Huo Yingdong decided to take the lead in investing in mainland China, and the bet was 100 million.At that time, many people were watching and waiting, so Fok Yingdong became the first Hong Kong and Macau entrepreneur to invest in the Mainland."Go ahead, don't wait," he told his friends at the mall. In April 1979, Huo Yingdong signed an agreement with the leading group of relevant parties in the Mainland to build a hotel in Guangzhou first.After that, Huo Yingdong personally went to Guangzhou to inspect the location, and finally chose the Shamian Riverside, and named it "White Swan Hotel" himself. On October 14, 1982, the "White Swan Hotel" designed, constructed and managed by Huo Yingdong personally opened for trial operation, and it will fully open before the Spring Festival on February 7 of the following year. In July 1985, the beautiful "White Swan" ushered in the reputation of China's first five-star hotel with its high-quality service and good benefits, and brought unexpected huge profits. Huo Yingdong's strategic vision of "not waiting and watching" has added another brilliant page to his career. One of the secrets of businessmen: 1. Don't pull the strings if you don't see devils.For strangers or new customers, even if the contract is notarized by a notary office, don’t trust it easily. Even after your new customer has remitted the money to your designated account, you must confirm whether you can take out the money. 2. A promise is a promise.You can only promise what you can do. It is better to refuse first than to promise first and then break your promise. 3. Keep enough cards.Don't show all the cards in your hand, because the game will stop halfway at any time, and the opponent will play new cards at any time. 4. Do something and not do something.Don't stop doing it because the profit is small, and don't do it because the risk is small. 5. Choose your partners carefully.It is necessary to choose people who are practical and capable of doing things, and people who consider the common interests of everyone. 6. Keep your mouth shut.No matter who you are with, you must keep business secrets, and you must not show off or talk to others because of your success or frustration. When a person swims for the first time, the longer he hesitates on the shore, the more fear will increase. At this time, it will be useless to talk about the essentials of movement, and he can only kick him into the water.The same is true for making money, action is the most important thing, action comes first! In the summer of 1980, a doctor surnamed Zhou from Zhejiang went to Shanghai on a business trip and found many people on the street carrying or holding large bundles of folders and financial books.He walked into the stationery store suspiciously, only to know that Shanghai is carrying out a comprehensive corporate reorganization, and all the original forms and account books need to be updated.When he knew that he had to process and compile the forms and books that his unit bought back from the store, he suddenly came up with an idea: if he could print out forms and account books suitable for the management of each unit, wouldn’t the profits come in? Immediately doing what he said, Dr. Zhou hurriedly bought several copies of watch books in different formats, and also bought a copy of "Shanghai Industrial Enterprise Directory Encyclopedia".His hometown, Jinxiang Town, Cangnan County, is a well-known poor village.After returning home, he immersed himself in making a set of 14 types of enterprise management forms including finance, equipment, archives, materials, etc., entrusted these hundreds of forms to a printing factory in his hometown to print, and at the same time mobilized his family, relatives and friends to follow the "Shanghai Industrial The address and unit name provided in "Enterprise Directory Encyclopedia", write envelopes, stuff sample sheets, and send orders.He sent 8,700 subscription letters and spent thousands of yuan, almost all of his savings over the years.In eager anticipation, more than 1,000 Shanghai enterprises sent orders.After two busy months, he sold more than 70,000 file books and account books, with a net profit of 60,000 yuan. At that time, 60,000 was an astronomical figure, but Dr. Zhou was not satisfied. Instead, he bought printing machines, paper cutters, binding machines and other equipment, and a stationery factory was established in this way. In the spring of 1982, he caught the information that Shanghai began to evaluate "civilized enterprises" in time, and then came to Shanghai to promote his exclusive production of "civilized enterprise acceptance ledger series products"; at the end of 1983, the state decided to evaluate industrial enterprises as "national He is also the first to provide a series of supplies for the upgrading of Shanghai enterprises. In 1992, before the regulations of the State Council on the self-management of state-owned enterprises were promulgated, he promptly sent the enterprise management books that were said to be "in line with the international economy" to Shanghai's state-owned enterprises... Today, Dr. Zhou has 5 million yuan in fixed assets, and a year's Sales have reached several million yuan. Any hope, any success must eventually be implemented in action.Nothing in the world is more important and more effective than "act now". In the modern commodity market, some products have one price a day, or even several prices a day.The way to deal with it is one word: fast! In Linhai Town, Sheyang County, Jiangsu Province, a girl named Azhen discovered during market research that there are very few young pigs in the market in this area, and the price per catty is nearly 1 yuan higher than that in some places in Shandong.So she hired a car to transport the local reeds to Shandong, and then bought back 190 piglets with the money from selling the reeds. The next day, it was the market day in the local area, and the young pigs could be sold for about 1 yuan and 50 cents per catty. She decisively resold them all at 1 yuan and 30 cents per catty.The next day, she learned that a friend's car was going to Shandong with goods, and came back to empty the car.She immediately sent an urgent telegram to Shandong, entrusting the people there to make preparations for harvesting piglets in advance, and then transported 200 piglets to Sheyang at night on the second day, earning a profit of more than 1,000 yuan at once. Someone joked with Jane, calling her a "scud".But she said seriously: "You can't procrastinate when doing business, you have to win quickly." "Fast" is the magic weapon for business success, which is manifested in two aspects: fast understanding of market information and fast action. The second secret of businessmen: 1. Reasonable tax avoidance.Reasonable tax avoidance is not the same as tax evasion. 2. Be good at dealing with reporters.You can give the reporter some money or gifts, but you cannot tell the reporter a lot about yourself, let alone trust the reporter to keep your business secrets. 3. Be a man with your tail between your legs. "Beyond the mountain there is a mountain, and beyond the sky there is a sky", so don't make it big on any occasion, even if you are really big. 4. Stay neutral.Neutrality should be maintained in the face of any factional strife, especially in the face of political faction. 5. Contempt for money.Where there is gain, there is loss, and where there is loss, there is gain.You can still make money if you run out of money. There is never enough money in the world. 6. Seek common ground while reserving differences.Look for points of integration and agreement with partners, instead of just staring at contradictions and differences, and don't care about personal shortcomings. The big rectangular bubble gum was once popular all over the country, and it has become a nostalgic complex for many people.Big Bubble Gum became all the rage because the manufacturer adopted a "fast" strategy. Big Bubble Gum is produced by Guangdong Panyu Candy Co., Ltd. After rigorous testing, the shelf life of the product can reach about 2 years, but they indicate a shelf life of 1 year on the package. Generally, enterprises in the production of food try to extend the shelf life and prolong the life of the product. There are even many manufacturers who deceive consumers about the shelf life and greatly extend the date of delivery.Why did Panyu Candy Company do the opposite? It turned out that they thought that extending the shelf life would only be counterproductive: first, consumers doubted the production of labels;But the shelf life is short, one can ensure product quality, and two can encourage consumers to "eat quickly" and "buy quickly", so that they can be sold quickly, why not do it? This strategy made Big Bubble Gum popular in both urban and rural markets, with annual sales reaching 140 million yuan. The wealth of a businessman is accumulated by the continuous consumption of consumers. If he can find a way to increase the consumption of consumers, he will naturally accelerate the accumulation of wealth. The third secret of businessmen: 1. Summarize the successes and failures of others.Be good at summing up the experience and lessons of other people's successes and failures, take their strengths, make up for their weaknesses, and do what you should do. 2. Follow the rules of the game.Business is always business, and business has its own rules of the game.Now that you have chosen a businessman, you must abide by all the rules of the game in business, and you must admit defeat if you are willing to bet. 3. Good at delegation.Let others do the business for you and handle the business.Of course, you must firmly grasp the core part of the business yourself. 4. Understand human nature.Human nature has some characteristics: human nature likes to gain, not to give; human nature to like to enjoy, not to suffer; human nature to like to feel safe, not to be cheated; 5. Leave a way out for yourself to prevent people from betraying relatives. 6. There is no end to learning.You should regard the handling of interpersonal relationships as a special course, from which you can analyze and further grasp our national conditions, our history, our social structure, our philosophical traditions, and learn how to behave and behave in the world. A few years ago, someone went to a small stationery store to buy a repeater. At that time, the stationery store had never sold this kind of product, and the store owner had to tell him that it was out of stock.Later, someone came to inquire about the product, which aroused the attention of the store owner: why would someone buy a repeater? So he searched for relevant information and analyzed the market prospects: the repeater is a good tool for learning foreign languages, and the price is not very high, which is helpful for children's learning. For parents who want their children to become a success, it is not difficult to buy one to take home.This kind of repeater that is convenient for learning foreign languages ​​should be a bestseller in the near future. In order to examine the feasibility, the shop owner went to all the shops in the city. What he couldn't believe was that there was no store operating repeaters. He also learned about students' needs for repeaters through middle school teachers, and the feedback he got was Encouragingly, the repeater was still a blank in the market at that time. Therefore, the store owner acted immediately and boldly made a two-pronged decision: one is to distribute promotional materials to the school.The second is to entrust the TV station to play supply advertisements for three consecutive days.He himself immediately took a long-distance bus to buy goods.As soon as the goods arrived home, the situation was really good. They were sold out that afternoon, and the shop owner had to take a long-distance bus again.The manufacturer saw that he was selling so fast, and he was very merciful to the store owner's lack of funds. He packed all the goods he needed in the car, not only did not charge a penny, but also sent two outstanding sales personnel from the manufacturer to assist the store. The boss does a good job of selling. All the way to sell well, the money is rolling in.When other local merchants reacted, the shop owner had already made enough money and the market demand had become saturated, so he stopped buying, and there was no stock in the shop.However, the goods that other stores bought later could not be sold out for a long time. Doing business is a race, not a walk. If you move slowly, the day lily will be cold. Li Ka-shing's success, its quick decision-making played a decisive role.His summary of his own success is: quick response, decisive handling; In the mid-1950s, there was a craze for plastic flowers in the European and American markets, and it was fashionable to put a few pots of flowers, fruits, and plants made of plastic in every household and office building.Li Ka-shing made a decisive decision, left other businesses behind, and went all out to invest in the production of plastic flowers.The "Yangtze River Plastic Factory" he established became the largest plastic flower factory in the world in one fell swoop, and he was also known as the "King of Plastic Flowers". In the early 1960s, the plastic flower production market was still optimistic, but he had a premonition that the plastic flower market would turn from prosperity to decline, so he resolutely withdrew from the plastic flower industry and returned to the toy industry, which saved him from a crisis. In the late 1960s, Hong Kong's economy began to take off, and land prices began to jump. Li Ka-shing quickly invested in buying a large amount of land. In the late 1970s, the Hong Kong stock market was hot, and he quickly invested in the market for speculation, without mercy.He first aimed at the "Wharf Warehouse" of the British-owned Jardine Matheson Group. He bought it quietly and sold it decisively, making a net profit of 59 million Hong Kong dollars. In 1978, he set his sights on another old British company "Qingzhou Yingni", and soon bought 25% of the stock of "Qingzhou Yingni" in the stock market, and became the director of the company. Immediately afterwards, Li Ka-shing concentrated his firepower and chased after the British-funded company "Hutchison Whampoa", absorbing a large number of "Hutchison Whampoa" stocks in the stock market.After a whole year of uninterrupted efforts, he finally succeeded in owning more than 40% of Hutchison Whampoa's equity. On New Year's Day in 1981, he officially became the chairman of the board of directors of Hutchison Whampoa, an old British foreign company.In this way, Li Ka-shing relied on superman's courage and determination, his assets inflated like a balloon, became the richest man in Hong Kong, and created a business miracle. As long as you think it is profitable, you must make a quick decision and put it into action immediately. If you think it is not profitable, you simply quit. Don't be indecisive. The Continental Grain Corporation operated by Fribble is one of the two largest grain companies in the world, with branches in dozens of cities around the world.The company's annual total income exceeds 2.5 billion US dollars, and his personal assets are nearly 1 billion US dollars, making him a world-class rich man. In June 1973, after learning that the former Soviet President Brezhnev was about to visit the United States, Fribble flew to the Mediterranean coast first, and negotiated a deal with the former Soviet grain import director on a ship in the Mediterranean, and finally reached an agreement. A transaction of millions of tons of grain, from which huge profits were obtained. Many people don't understand why the Continental Grain Corporation always takes the lead in every transaction, and they do so well and earn so much money. In fact, the secret lies in the fact that Fribble attaches great importance to information. Communication in the 1950s mainly relied on telegraphs and telephones, and the cost of these two aspects was very expensive at that time.But Fribble did not hesitate to pay any price. In order to grasp the information of grain production, supply and consumption in various places in a timely manner, all branch companies generally use telegraphs and telephones to keep in touch with the head office at all times.After the telex and fax machines were available, he was the first to purchase the latest modern equipment. In addition, Fribble employs a large number of professionals who understand technology to collect and analyze information from all over the world for him at any time.He makes decisions based on different information from different places, and then sends instructions to each branch through advanced information equipment, so that each transaction will not cause business failure due to missed opportunities.Fribble's head office receives nearly 10,000 telegrams, faxes, telexes, and phone calls every day, and a special information department classifies, processes, analyzes and summarizes them for Fribble's reference. Fribble also has a very unique trick, which is to hire retirees from foreign affairs departments of various countries with high salaries. These personnel not only have information expertise and talents, but also know the local conditions very well. It is of great reference value.For example, when a disaster occurs in a certain country or region, once the information reaches Fribble, he will immediately ask the relevant branch to organize the supply of goods from the country or region that has had a bumper grain harvest to the disaster-stricken region as soon as possible, and earn higher profits from it.His companies in various places often store millions of tons of grain, and transport them to markets with urgent needs at any time according to the information situation, so that each of his transactions can achieve better results. Accurate information can not only guarantee to seize the opportunity, but also be targeted and make as much money as possible. Profitable Entrepreneurs: Money-making entrepreneurs just like to start a business and like the feeling of being a boss.They don't care about what they can and will do. Maybe they are doing one thing today, and another thing tomorrow, and what they do can be completely irrelevant.Some of them have no obvious interest in making money, and never think about the success or failure of their own business. The strange thing is that there are not many entrepreneurs in this category who make money, and the probability of entrepreneurial failure is not higher than that of those entrepreneurs who are conscientious and diligent.Moreover, most entrepreneurs in this category are very happy. How much is time worth?The famous Rothschild family in Europe created a miracle of earning millions of pounds within a few hours. The story happened on June 20, 1815, and the London Stock Exchange was full of tension early in the morning.Because just yesterday, June 19, the Battle of Waterloo, which linked the fate of the two countries, was fought between Britain and France.If Britain wins, the British government's public debt will skyrocket; otherwise, if Napoleon wins, it will plummet.Therefore, every investor in the exchange is anxiously waiting for the news of the battlefield. As long as they can know one step ahead of others, even half an hour or 10 minutes, they can take the opportunity to make a fortune. The fighting took place in the south of Brussels, the capital of Belgium, very far from London.Because there was neither radio nor railway at that time, except for steam ships in some places, fast horses were mainly used to transmit information.In the few battles before the Battle of Waterloo, Britain was defeated, so everyone has little hope for Britain's victory. At this time, Nissan, the third son of Rothschild, began to sell British government bonds, so some people followed suit, and the British government bonds plummeted instantly. Just when the price of government bonds fell so low that Nissan suddenly began to buy a lot of bonds. Enter.People in the exchange are confused, what's going on?At this time, the official announcement of the victory of the British army was announced.In this way, Nissan made a fortune. It turned out that Rothschild's five sons were all over Western Europe. They regarded information and intelligence as the lifeblood of their family's prosperity, so they established a dedicated intelligence network across Europe very early on, and did not hesitate to spend a lot of money to purchase the fastest and latest The equipment, intelligence accuracy and transmission speed all surpass the British government's post and intelligence network.It is precisely because of this high-efficiency intelligence communication network that Nissan obtained the situation of Waterloo one step ahead of the British government. In addition, Nissan's brilliance lies in adopting the tactics of playing hard to get.If you change to someone else, you can make a lot of money by buying in large quantities.However, Nissan first set a trap to create a false impression, causing the public bonds to plummet, and then bought them at the lowest price, thus making a fortune. The famous Jewish business saying is: Make a deal when two trains miss each other.They cherish time so much and move so fast that ordinary businessmen can't keep up with them, so Jews have few opponents in business wars. The Ministry of Education wanted to issue teacher certificates, but Wenzhou people snatched the order; the Ministry of Posts and Telecommunications wanted to print express mail envelopes, but Wenzhou people snatched the order; The Air Force wanted to make military emblems on military uniforms, but the order was taken away by Wenzhou people... The speed at which Wenzhou people seize the market is really amazing. Often, they inquire about a certain business opportunity on the first day, produce products on the second day, and receive orders to make money on the third day.Dare to "grab" and be good at "grabbing" is a major style of Wenzhou people in doing business. One day in 1983, an overseas Chinese in Wenzhou called from the United States and said: "The U.S. Police Administration reported that the U.S. police need to change their uniforms. There are 340,000 policemen in the U.S., each with two sets, and more than 1.3 million badges are needed. Can you do it?" ?” The two Wenzhou people took the time to go straight to the United States, and explained their intentions to the Chief of Police of the United States, Mou Xinsheng. Americans think that it is impossible for the Chinese to make a first-class mark. The two Wenzhou bosses said calmly: "There is an old saying in China that 'hearing is believing, seeing is believing', please send two commissioners to China to have a look. , we cover all the expenses.” Two commissioners from the police station came to Wenzhou, and the Wenzhou people performed on the spot that it only took half an hour from feeding materials to finished products. A few days later, the Americans returned with 100 samples.The heads of the U.S. Police Department saw that the price was only half of the local price, and no deposit was required, so they handed over the sale to the Wenzhou people who took the lead. When people in Wenzhou see a profitable business, they will immediately get a machine and start doing it first. The machine can be placed at home or rented out by someone else’s factory. When it grows bigger, the factory will be built and managers will be hired. Some people start businesses. It may not take half a year to conduct investigations, demonstrations, applications, and approvals. Five common traits of entrepreneurs: 1. Actively look for new opportunities.Entrepreneurs are always alert to changes around them and look for available business opportunities.The new business models they discover can sometimes lead to major changes in revenues, costs, and business models. 2. Disciplined pursuit of business opportunities.Entrepreneurs are always looking for available opportunities to become their own inventory plans and often review these inventory plans. Once the time is ripe, they will immediately put them into practical action. 3. Only select the best business opportunities as the goal of efforts.Entrepreneurs who truly have an entrepreneurial mental model can lock in the most promising opportunities and go all out. 4. Adopt a contingency strategy execution method.Entrepreneurs will not stop at the stage of empty talk or analysis and research for new business opportunities, but will implement them. 5. Motivate all involved to work towards a common goal.Entrepreneurs do not work alone. When they pursue a business goal, they will try to attract the attention of all people inside and outside the company who are related to the goal, and then build a related network. Hu Xueyan, one of the four great gods of wealth in ancient China, said: "Business depends on vision, skill, spirit, and strength." His so-called "spirit and strength" refers to his vigor and resoluteness when he was in business, and he found the way to make money. The business immediately responds quickly and devotes itself to specific operations. 有一次，胡雪岩在上海裕记客栈小歇时，无意中却听到了隔壁房中两个人的一段谈话。这两个人对于洋场情况及上海地产开发方式都非常熟悉，其中一个人说道：照上海滩的情况看，大马路，二马路，这样开下去，南北方面热闹是看得到的，其实，向西一带，更有可为。眼光远的，趁这时候，不管它芦苇荡、水田，尽量买下来，等洋人的路一开到那里，坐在家里等发财。 隔壁两人的一席谈话，让胡雪岩坐不下去了。出于商人的神经敏感，他顿时觉得这又是一个机会。于是，他马上雇了一辆马车去实地勘察，勘察后，就很快拟出了两个方案：其一，在资金允许的情况下，乘地价便宜，先买下一片，等地价上涨之后再转手赚钱；其二，先摸清洋人开发市面的计划，抢先买下洋人准备修路的地界附近的地皮，转眼就可以发财。 此时正值上海开埠，发展在即，而且还是唯一未受战火波及的地方。再加上因为太平军与清政府打得难解难分，逃难到上海租界的人越来越多，上海的市场也一天比一天兴旺，这就是上海历史上第一个房地产开发的高潮。到了19世纪初期，上海每亩地价已由几十两白银涨至2700两，其后数年间，上海外滩的地价甚至一度高达每亩30万两白银之多。 因为“偷听”，而发现了一条财路，或许有人以为胡雪岩的运气太好了。但想想看，听到那两人谈话的人很多，为什么别人无动于衷而只有胡雪岩马上行动起来了呢？ 生存型创业者： 创业者大多为下岗工人、失去土地或因为种种原因不愿困守乡村的农民，以及刚刚毕业找不到工作的大学生。 这是中国数量最大的一拨创业人群。清华大学的调查报告说，这一类型的创业者，占中国创业者总数的90％。其中许多人是被逼上梁山，为了谋生混口饭吃。一般创业范围均局限于商业贸易，少量从事实业，也基本是小打小闹的加工业。当然也有因为机遇成长为大中型企业的，但数量极少。 如今这个时代，仅仅想依靠机遇成就大业，早已经是不切实际的幻想了。 当某种事物或潮流将要来临的时候，聪明的商人就已经提前预知到了，并且做好一切准备等着它的到来。这是一种积极的经商方法，能够让商人在波涛汹涌的商海中始终立于不败之地。 1875年初春的一个上午，亚默尔在报纸上看到这样的一则消息：墨西哥被怀疑有瘟疫。亚默尔马上意识到，如果墨西哥发生了瘟疫，就会很快传到加州、得州，而加州和得州的畜牧业是美国肉类主要的供应基地，一旦这里发生瘟疫，那么肉价就会飞涨。 于是，亚默尔立即决定派人到墨西哥实地调查。消息得到证实后，他立即大量收购加州和得州的肉牛和生猪，运到距离加州和得州很远的东部饲养着，待价而沽。果然，两三个星期后，瘟疫就从墨西哥传染到美国西部的几个州。政府立即下令严禁从这几个州外运食品，北美市场一下子肉类奇缺、价格暴涨。这时候亚默尔再把囤积的肉牛和生猪高价出售。短短的3个月时间，他日进斗金，净赚了900万美元，相当于现在的1。3亿美元。 对市场的敏锐判断与对信息的理智分析，能够保证自己在经营中做到“先知先觉”。 据香港《资本》杂志的统计，“影业皇帝”邵逸夫的私人财富约90亿港元，巨额的财富就是他追赶潮流而来的。 1929年至1933年的几年间，世界经济大萧条影响了电影业，影院相继倒闭，在邵逸夫的力主之下，邵氏机构开创新局面，拍摄了中国第一部有声影片《白金龙》，影片公映后轰动一时，争睹者如云。该片成本仅1万港元，但光在广州放映的票房收入就达60万港元。邵氏机构因此转危为安，邵逸夫也成了中国电影业从“无声电影”进入“有声电影”的时代领先者之一。 到了20世纪60年代，邵逸夫的电影业进入全盛时期，旗下拥有一大批编导，并捧红了许许多多的演员。这时，香港政府公开招标竞投无线电视广播经营权。邵逸夫立即觉察出电视业今后将大有前途，于是与人合作投标，结果中标。 在电影事业方兴未艾之际插手电视业，当时许多人不理解，但随着时间的推移，人们越来越佩服邵逸夫的生意眼光。后来《亚洲周报》评论道：“从事后的发展来看，邵逸夫当年移情电视，看来是一次明智之举，因为其电影王国在经历了60年代至70年代的全盛期后，在80年代开始走下坡路。” 另外，尽管邵氏的影业逐渐失色，但其录影带业务却今大展拳脚，在马来西亚一地雄霸市场的80％以上。因此代理人钦佩地说：“现在是录影带的天下，邵逸夫把投资重点放在这里，是正确的选择。” 为了摸清电影业的市场动向，邵逸夫闲时就看电影，在20世纪70年代，一年看700多部影片，最高记录每天看9部。他看电影并非为了消遣，更重要的是带着市场观念去看的，不仅看本公司的产品，也看世界各地的影片，比较其中的优劣，熟悉艺术思潮，从而使本公司的电影赶超世界潮流。 一个潮流往往蕴藏着巨大的商机，追着潮流走，就是追着财神爷走，只要动作够快就肯定能赚钱。 省钱就是赚钱： 1.不断从薪水中拨出部分款项存起来。 2.搞清楚自己的钱每天、每周、每月流向哪里，也就是要详细列出预算与支出。 3.检查、核对所有的收据，看看商家有没有多收费。 4.银行卡只保留一张，能够证明自己的身份就够了。 5.自带饭菜上班，每年可省下2000元，用它存来作退休基金。 6.多读些有关修理、投资致富的书，最好从图书馆借，或从因特网下载——省钱。 7.一定要砍价，你不提出，店家绝不会主动降价卖给你东西。