Chapter 3 Chapter 3 Telescopes and microscopes are good at finding business opportunities and making money

The so-called business opportunity is an opportunity to make money, which is manifested as an imbalance between the supply and demand sides in terms of time, place, cost, quantity, and object.The diversity of market demand, the difference of resource endowment and the unbalanced development of technology and economy are the fundamental reasons for the objective existence of business opportunities. Being able to discover and grasp business opportunities can be said to be a shortcut to getting rich.Sometimes, an opportunity is enough to make a person change—become rich. "Opportunity is another name of God", which shows the importance of business opportunities for making money.Although it is said that "the hardworking wins", there are also successes and failures among the hardworking people, and there are also high and low points among the successful hardworking people.There are also some people who do not work hard on the surface, but they can also succeed. It is the opportunity that causes these differences and changes.

In real life, people often lament "the market is weak" and "difficult to do business" and so on.In fact, there are only weak operators, and there will never be a weak market.Especially in the process of transition from a planned economy to a market economy, between the huge differences between poverty and wealth, various large and small projects, numerous commodities, and disorderly market competition, with different supply and demand, new markets will always emerge keep appearing.Changes in people's needs provide a huge potential market for enterprises and businesses. Whoever can adapt to this requirement and seize the blank spots in the "seams" of life will be able to capture new business opportunities.

The artist said: The world is not lacking in beauty, but lacking in discovery.Similarly, there is no shortage of business opportunities in the world, but what is lacking is the vision to discover business opportunities.A businessman with correct, keen and long-term business vision can discover various business opportunities. She started with 500 yuan, and developed from three-wheeled pedals and street stalls to more than 180 chain stores all over the country today.She and Wang Xiaoya and other well-known women were jointly elected as the 2004 China Top Ten Economic Women of the Year.And what brought her a lot of wealth and honor was just a common snack in Shaanxi - Liangpi.

In 1998, 38-year-old Jia Yafang resolutely and voluntarily laid off her job, just to do something she wanted to do.With her own way out, Jia Yafang had to look for business opportunities that suit her. Because of the low cost of Liangpi, Jia Yafang first chose Liangpi.The first time Jia Yafang sold 50 catties of Liangpi, she made a net profit of more than 20 yuan; after the first month, she earned 1,100 yuan; after a few months, Jia Yafang had savings of several thousand yuan.The little sweetness gave Jia Yafang the confidence to continue.She wondered how to make the business bigger.After some market research, Jia Yafang found that there is no restaurant in Xi'an that both steams and sells cold noodle. She thinks this is an opportunity.

Soon, Jia Yafang opened a cold noodle shop next to a clothing wholesale market with a lot of traffic. However, the cold noodle shop lost more than 3,000 yuan in two months, and Jia Yafang had to close the shop. Jia Yafang believes that the main reason for the closure of the store is that Liangpi has no characteristics and cannot attract repeat customers.Jia Yafang learned that Liangpi in Xi'an is mainly divided into two varieties: Hanzhong Liangpi and Qinzhen Liangpi. Hanzhong Liangpi is soft and delicate, while Qinzhen Liangpi is hard and chewy.Jia Yafang decided to combine the advantages of these two types of Liangpi.To this end, she personally washes, soaks, beats, and steams the rice, carefully recording every detail.After many experiments, she finally developed a thin but not greasy, soft and refreshing Liangpi with a unique taste, and took a special name - "Jieertai" Liangpi.

Jia Yafang reopened the cold noodle shop again, because the taste of cold noodle is very popular among people. In the first month, Jia Yafang earned more than 10,000 yuan, and her income increased steadily in the next few months.In half a year, she earned nearly 100,000 yuan. With the rise of "Jieertai" Liangpi in Xi'an, many merchants from all over the country are seeking to join the chain.Now, Jia Yafang has more than 180 Liangpi chain stores across the country, but she is still not satisfied. Her goal is to make "Jieertai" Liangpi go to the tables of people all over the country.

Business opportunities, big or small, new or old, are worth fighting for as long as they make money.Therefore, Liangpi, an ancient snack, is also a business opportunity. Huo Yingdong is a well-known transportation tycoon and real estate tycoon in Hong Kong, but few people know that he is also a person with multiple businesses. He operates restaurants, hotels, and department stores. Once, Huo Yingdong acquired a hotel that was on the verge of bankruptcy.When renovating, he saw that this antique Chinese-style building complex had many large columns. These large columns used to be used as classical decorations, but the inside was hollow and had no practical function.

How can these columns be fully utilized?Huo Yingdong came up with a good idea: he dug a few "windows" out of these hollow columns and covered them with glass, so that goods could be displayed inside.Huo Yingdong considered that this hotel is located in the downtown area of ​​Hong Kong, where every inch of land is expensive, not to mention that the big hotel is a distribution point for high-end consumers, so displaying high-end products here can win the market. However, Huo Yingdong is basically engaged in the service industry and real estate industry, and does not produce any important products. Therefore, after the renovation of the house was completed, he signed contracts with several big jewelers and cosmetics merchants in Hong Kong to rent out the windows to them.Eight cylindrical glass windows rent for $50,000 a year.The implementation of this plan can not only get a sum of income, but also achieve the effect of killing two birds with one stone.

After the halls and corridors of the hotel had golden windows, the hotel became resplendent and resplendent, which greatly improved the hotel's prestige and grade, and attracted many wealthy people to patronize here.Some face-saving people like to treat guests here, and they seem to hope that the auspicious golden light in the window will shine on their luck, so the business of the hotel is getting more and more prosperous. This is how masters solve problems. One solution can solve multiple problems and achieve multiple wins. Small funds can also manage money: The vast majority of common people's families have some idle funds on hand, ranging from tens of thousands of yuan to more than a dozen or hundreds of thousands.If the money is deposited in the bank, the savings interest rate is very low now.For example, if you have a deposit of 50,000 yuan, after deducting the interest tax, the actual deposit interest is less than 1,000 yuan, and people will be unwilling; , I have lingering fears; if I invest in real estate and industry, it will be a drop in the bucket, but I will not be able to do great things, it is really annoying.

50,000 and 100,000 yuan can be used to buy treasury bonds, buy insurance, and invest in open-end funds. First of all, as a representative form of expert financial management, funds are a good investment channel, especially open-end funds. Long-term fund investment may be the best way to achieve capital preservation and appreciation. Secondly, treasury bonds and insurance also have certain investment value.Their common feature is that the income is relatively stable and the risk is very low. Fang Xiaowen was originally an unknown young woman, but now she is known as the Peacock Queen and everyone in Guangzhou knows her.The reason why she became a news figure is to raise peacocks and become the first person to send peacocks to people's dining tables.

In 1995, Fang Xiaowen opened a pigeon farm and named it "Yingjili".Two years later, Fang Xiaowen looked at the beautiful peacocks and came up with the idea of ​​raising peacocks.For this reason, at her own expense, she went to the primeval forest of Xishuangbanna, Yunnan Province to investigate, spent all she had, and bought 4 adult peacocks and brought them back to Guangzhou.After that, she went north to Beijing and Taiyuan, went east to Shanghai and Shandong, and went west to Xi'an and Xianyang. She worked hard to learn scriptures and study how to raise peacocks. Finally, the peacocks she raised developed rapidly, so that as soon as people entered Fang Xiaowen's peacock breeding factory, they would be greeted by so many blue peacocks and white peacocks with bright feathers, walking calmly in the sun in groups, answering Chirping, attracted by the dreamlike wonderland competing to open the screen. Today, Fang Xiaowen's Kong Province Breeding Plant has more than 3,000 peacocks, which is second to none in China, Southeast Asia and even the world.Although it is more common for Americans to breed peacocks, the largest peacock farm has only 600 peacocks.Fang Xiaowen raised more peacocks, so he came up with an idea to push peacocks to people's dining tables, so as to open up a new food source for people and achieve better economic benefits. Due to various reasons, some people may have eaten the beautiful peacock, but it has never been pushed to the restaurant so that more people can eat it.After hard work, Fang Xiaowen finally pushed the peacock to the big hotel. Of course, turmoil also followed. Someone reported that the peacock was a rare and protected animal in the country and could not be eaten. But two days later, after verification by experts, the blue peacock was not like The green peacock, which is rare in number and requires high breeding conditions, is not listed as an endangered species protected by the International Trade Convention, and it is artificially bred, so eating it is not against the law.This conclusion, through the media, is like a powerful shock wave, prompting more people to start to know and eat blue peacocks.Therefore, many restaurant groups and investment companies in Hong Kong have signed long-term cooperation agreements with Fang Xiaowen. A business that no one has done before does not mean that this business cannot be done. Maybe if you break into it, you will make a career out of it. "Extraordinary goods can live" is the management method of Lu Buwei, a famous businessman in Chinese history. He also used this theory to make himself a prominent prince.Thousands of years later, "exotic goods can live" has made a female Chinese a lot of money. In 1970, Ms. Cheng, a French Chinese, visited a Paris market.Accidentally found a silver hairpin, so she casually picked up one to watch.This is a chrysanthemum-shaped hairpin made in 1900. Based on these two points, Ms. Cheng thinks it is very valuable.Because people admired oriental culture at that time, this ancient chrysanthemum hairpin was a product of oriental culture, so she immediately bought all the hairpins in the store. After taking it home, relatives and friends were puzzled: what is the use of buying so many cards?But it turned out that her move was very smart.When someone learns that this kind of card has a unique style and a long history, and wants to buy it, there is no such card for sale in Paris, which arouses people's stronger desire to buy.Later, when Ms. Cheng resold this card issuer, the price had increased dozens of times. Ms. Cheng came to France in the late 1950s.She has a lot of research on collecting jewelry and gold and silver jewelry. The older the jewelry, the more interested she is, especially the ones designed by famous designers and with signatures. She even spends a lot of money to buy them.At that time, she bought a snail gold ring for 6,000 francs, and the inner wall was engraved with the production year, serial number and designer's name. At that time, not long after the end of the Second World War, European and American countries were in a period of rapid economic recovery and development. Some people first became rich and liked to wear jewelry of different shapes designed by experts.There are not many such jewelry, and they will not be produced again after being made once.Unlike the later jewelry made by machinery, it was mass-produced and the same.Ms. Cheng's ring has now become a rare boutique, and its value is no longer calculated by the price of gold, but by antiques.The market price is above 60,000 francs, and it will continue to rise. Hoarding can be done with a small amount of money, and profits can also be made from it.The key is to have a unique insight and be able to see the intrinsic value and development trend of the goods.Only by being able to identify the "strangeness" of the goods can it be determined that the goods can be "lived". How Americans manage their money: 1. Live within your means.The key to getting rich is living within your means.Most millionaires in America buy off-the-shelf suits, drive modest Fords, and shop at discount malls. 2. Create a savings plan.The odds of winning a lottery prize are about one in a million, but if you save $50 a week, after 40 years, plus 9 percent interest, you'll have $1,026,853. 3. Invest in mutual funds.Equity mutual funds invest in many stocks, and even if one or two stocks decline, the losses will not be too severe. 4. Pay credit card debts in time.Credit card can bring great convenience, the key is to pay back the debt in time after overdraft. 5. Foresight.Don't follow the crowd when investing, and don't be fooled easily.Things that sound too good to be true often just aren't.Americans generally diversify their investments to reduce risk. Mr. Wen from Yulin went from being heavily in debt to completing primitive accumulation within one year, and then used the first pot of gold he dug to invest in real estate. The funds quickly expanded like a snowball within a year, and he became a multi-millionaire. In 1998, Mr. Wen was still a government employee. In 1999, the unit laid off staff and was unfortunately included in the laid-off list.Mr. Wen initially borrowed 100,000 yuan to start a clothing business, but instead of earning money, he owed a huge debt of 500,000 yuan. Once he learned by chance that the real estate market in Chengdu is very hot now, Mr. Wen thought: there is no difference in essence between owed 500,000 yuan and owed 1 million yuan, both are pains!Therefore, Mr. Wen decisively decided to invest in real estate, but because he could not borrow money to invest, he had to wander around, paying attention to the opening of new real estate, pre-sale and other information. Some real estate registrations do not require money, and Mr. Wen will book several houses in one go.Unexpectedly, when the real estate is officially on sale, the value of the house Mr. Wen booked will often appreciate. The year 2000 was the peak period of Mr. Wen's development. In the early stage, he earned tens of thousands of yuan through resale. Mr. Wen was not in a hurry to repay the loan, but continued to think about investment methods.At that time, shops were built on the first and second floors of a certain garden in the Zongbei District. Due to the influence of traditional businessmen who like to shop on the ground floor facing the street, it was difficult to sell more than 20 shops on the second floor. The developer lowered the price of the pavement on the second floor to more than 3,000 yuan per square meter, which is the same as that of ordinary houses, when the developer still couldn't sell it after changing the strategy, but it still couldn't be sold.At this time, Mr. Wen took the initiative to find the developer to negotiate terms and bought all the more than 20 second-floor shops.The developer who was eager to sell gave Mr. Wen the most favorable price and payment method, and also agreed to some rectification plans proposed by Mr. Wen. Next, Mr. Wen simply packaged these more than 20 shops and contracted them out to build teahouses and clubs. The whole process only took about a month, and Mr. Wen made a steady profit of more than 8 million yuan.Moreover, the operation of teahouses and clubs has an income of more than 1 million yuan a year. Although Mr. Wen can make money, he never reads books, and spends more time on thinking. "How to turn a worthless thing into a priceless treasure?" is an important topic he thinks about every day. Only by thinking about how to turn the worthless things in front of you into valuable ones can you find opportunities for change. There was a young man who, when others were keen to do a certain kind of business, chose to do other businesses, and as a result made more money than anyone else. When people in the village opened mountains to sell stones, this young man only picked strange-shaped stones and sold them to those merchants in the city who were engaged in gardening or raising birds.Three years later, he was the first to build a concrete building in the village. Later, the mountain was not allowed to be opened here, only trees were allowed to be planted, so it became a pear orchard.In autumn, the pears and pears all over the mountains and plains attract merchants from all over the world. Because of the good soil quality, the pear juice produced here is thick, the flesh is crisp and sweet, and the taste is extremely pure, which is very popular among people. Just when the local people brought a lot of money from planting duck pears and Sydney pears, young people sold the pear trees and started planting willows.Because he found that there are a lot of pears grown here, merchants who come here to do business don't have to worry about not being able to buy good pears, but only worry about not being able to buy baskets for pears.Later facts proved that he was right. It took him less time to plant willows than pear flowers, and he made more money.A few years later he became the first local farmer to buy a house in the city. Later, a railway ran from the north to the south of his village, and the traffic here became extremely convenient.As a result, local fruit growers have developed from simply growing pears and selling fruit in the past to building fruit processing factories and wholesale and retail markets, and turning into a diversified business based on pear growing.While everyone was busy raising funds to set up factories and companies, this young man built a 3-meter-high and 100-meter-long wall on his land.This wall faces the railway, backed by its green willows, and on both sides and around it is an endless pear orchard. People who take the train can enjoy the blooming pear blossoms in spring, and the idiot-like pears all over the mountains and fields in summer and autumn. Suddenly saw: Coca-Cola four big characters, just relying on the advertisement on this wall, he earns 40,000 yuan more than others every year. A few years later, the young man opened a suit store in the city, but the business was surprisingly poor.It turned out that there was also a suit store opposite his house. The suits of the same brand were cheaper by the other party by tens of yuan. Therefore, there were often quarrels between the two, which often attracted passers-by to watch.That's it, young people still have to make a lot of money every year, why?Because he also opened the suit shop opposite. This story has appeared in various newspapers and magazines many times. The reason why the old story is repeated is because it is too classic. Zhou Mide from Wuhan is a "strange man" who earned hundreds of thousands of yuan by contracting a rotten fish pond, but he did not use the fish pond to raise fish, but... In front of the village where Zhou Mide lives, there is a rotten fish pond of four or five mu. The village committee is very troubled by this. In 1998, Zhou Mide proposed to contract the rotten fish pond.At that time, the villagers thought he was crazy, because no one wanted the fish pond for free, so the villagers all waited to see his jokes.But Zhou Mide signed a 30-year contract with the village committee without hesitation, and will pay 2,000 yuan in land contract fees to the village committee after five years. Zhou Mide is not crazy. The reason why he dares to do this is because he has a keen business sense and flexible business mind.He carefully inspected the environment around the rotten fish pond, and he found that there was a waste collection station next to the rotten fish pond.At the same time, the information he captured is that the relevant departments are having a headache because there is no place to bury the garbage. After contracting the fish pond, Zhou Mide first won permission from relevant departments to bury garbage in the rotten fish pond, and then signed a cooperation agreement with the owner of the waste collection station: the owner of the waste collection station will be responsible for hiring people to pick and bury the garbage, The proceeds from recycled waste will be shared 50-50 by both parties.In order to attract more waste sources, Zhou Mide also gave a certain percentage of commission to the drivers who transported the waste.As a result, it only took half a year to fill up the rotten fish pond, and Zhou Mide earned 20,000 yuan. After the rotten fish pond was filled, Zhou Mide built a small house here for rent. Over the past few years, he has earned more than 300,000 yuan. Don't be bound by traditional economic concepts and fixed thinking, but be whimsical and unique, so that it is easy to find business opportunities. He is neither a calligrapher nor a writer, and he can earn 60,000 yuan a year by writing.why?Because he writes at the train station. Zheng Yuhe is from Xihua County, Henan Province. In July 1995, through the introduction of his cousin, he came to work in a timber factory in Chengdu. In April 1998, a letter from his family said that his cousin was also going to work in Chengdu and asked him to pick him up at the station.The next day, Zheng Yuhe arrived at the train station on time to pick up his cousin, but he waited and waited, but his cousin was nowhere to be seen. It turned out that the cousin was also looking for Zheng Yuhe after leaving the station, but there were so many people that the two missed him, so the cousin had to go directly to his factory.Looking at his cousin, Zheng Yuhe kept blaming himself: If I took a piece of paper and wrote my cousin's name, wouldn't I recognize him at a glance?Suddenly, a flash in his mind: If I specialize in writing and picking up websites for people, maybe I can make a lot of money! The next morning, Zheng Yuhe, who was so excited, immediately bought a brush and paper, and wrote on the paper - "Write for you".When I arrived at the train station, I began to write for others to pick up the station.On this day, Zheng Yuhe got off to a good start as soon as he opened his business. He wrote a total of 12 stop signs and earned 55 yuan.Zheng Yuhe, who had won the first battle, simply quit his job and devoted himself to writing for customers. In order to know the arrival time of trains, Zheng Yuhe bought a train arrival timetable and memorized the arrival times of more than 120 trains.In this way, he can accurately grasp the pick-up time of customers and pick up more business. For the convenience of doing business, Zheng Yuhe also negotiated with the people at the storage office of the station to borrow a corner of their doorway to set up a table and pay a monthly management fee of 80 yuan.Because it is the exit of the station, the person who comes to pick up the passengers can see his "writing for you at the station" at a glance. Due to the correct business idea and the unique business, Zheng Yuhe's annual income is more than 60,000 yuan. For those who want to start a business but have no capital or technology, they should start with an easy-to-learn and low-cost business like Zheng Yuhe. The golden age of entrepreneurship: According to a recent survey by relevant departments, more than 80% of business owners who have started or are starting a business in China have found their "first pot of gold" under the age of 29, and this age is becoming younger and younger. The survey shows that the best age to start a business is generally between 25 and 30 years old.This period is the peak period of the most active innovative thinking, the most energetic, the best brains, and the most creative desire.Especially in knowledge-intensive industries such as network software, advertising, planning, consulting, securities, investment, etc., "experience" is no longer important, what is important is "innovative spirit", and people are the most innovative before the age of 29. The survey also shows that an innovative talent must have the following seven characteristics: innovative spirit; daring to be different; passionate about the profession; ignoring the accumulation of wealth; strong learning ability;If you only rely on experience to do your own work, it is already a bit outdated for entrepreneurship. Rare things are more expensive, and big business opportunities may be found in many inconspicuous gadgets.A rural young man realized his dream of being a boss by relying on bamboo shoots that ordinary people turn a blind eye to. In June 1997, Liao Bin, a rural youth from Tianlin, Guangxi, came to Nanning, the provincial capital, on business. In a fast food restaurant, he actually ate shredded bamboo shoots that tasted similar to the specialty of his village.In order to prove his judgment, Liao Bin deliberately asked the waiter, and learned that the bamboo shoots were indeed purchased from Tianlin, and he bought them at a relatively high price with the help of friends. In addition to the famous Badu bamboo shoots in Tianlin, the local bamboo shoots are also well-known, but the traditional and backward processing methods are used, the quality of the bamboo shoots is poor, and the price keeps falling.Liao Bin has also been engaged in planting and processing shredded bamboo shoots. He once innovated a new processing method, which makes the taste and quality of bamboo shoots better than traditional processing, but he did not do this business because of the high cost. The local bamboo shoots, which are not popular in the local area, have become a hot commodity in Nanning.Why let others make the money, but not make it yourself?At that time, he happened to have a few packs of dried shredded bamboo shoots with good quality in his bag and wanted to give them to friends, so he took out a pack of shredded dried bamboo shoots and said to the boss: "This is a local bamboo shoot from Tianlin, and our price is 20 yuan per catty. It is a sample for your store, if you are satisfied, order with me." After the boss tried it, he was very interested in his shredded bamboo shoots, saying that he had never eaten such good shredded bamboo shoots, and was willing to order from him.The boss ordered 2,500 catties of shredded bamboo shoots from him at a price of 20 yuan per catty, and paid 1/3 of the purchase price in advance. Liao Bin's family can only process about 300 catties of dried shredded bamboo shoots each year, and the rest can only be purchased from other local families.Purchasing shredded bamboo shoots processed by traditional methods will definitely not meet the requirements.The only feasible way is to buy raw bamboo shoots and process them yourself. Back in the village, he went door-to-door to buy at reasonable prices.And mobilize everyone in the family to act together: process all the raw bamboo shoots received that day.Because bamboo shoots, if they are not processed on the same day, the quality of the bamboo shoots will not meet the requirements no matter what good method is used the next day.After a busy month, he completed the task 11 days ahead of schedule. Since then, Liao Bin has developed hotel clients in Liuzhou, Nanning and other places with the unique persistence and earnestness of mountain people. Over the past few years, he has already become a wealthy Young Small Boss. Let's see how many neglected things are around us, and if we change them to another place, it may become a sought-after commodity. A mainland scholar went to Hong Kong for an investigation, and a professor in Hong Kong invited him to have dinner at the Yunmengge restaurant in a five-star hotel.When they came to the hotel, the waiter brought the dishes they wanted and a bottle of well-decorated brand-name wine.However, the mainland scholar found that the bottle of expensive famous wine was only half filled, so he asked the Hong Kong professor in puzzlement, "What's going on?" The professor just smiled, and then led him to the resplendent cabinet specially placed beside the gate.Scholars saw that there were famous wines from all over the world displayed in it. There were more than half bottles and some lesser half bottles, but none of them was a whole bottle.Hanging on each bottle is a beautiful card with the name of a gentleman or lady written on it.It turned out that these wines were leftovers from customers.So, what is the purpose of these "half bottles" displayed in the cabinet?This is the hotel's business strategy to attract customers. Customers who dine in this hotel mostly drink expensive famous wines, and sometimes there is less than half a bottle left, which is troublesome or shabby to take away, but it is a pity to throw it away.So the hotel set up a large cabinet at the entrance of the restaurant to store the half bottle of wine left by the customer, and wrote the customer's name on a card, and waited for the customer to drink it when they came to eat next time. This move is like an invisible magnet attracting customers to frequent the hotel, and the hotel has more and more "repeat customers" and the business is booming.Another unexpected benefit of keeping half a bottle of wine on behalf of others is that high-end wine is getting better and better.Because people have a good face, the cabinet is placed in front of the public, and the high-end and expensive wine bottles are hung with their own names, which will make people feel a kind of satisfaction and glory. If you can't drink the wine you bought, store it up, so that the hotel's business will continue to flow.Here, wine is the bait, and with the bait, you don’t have to worry about the fish not taking the bait. Wenzhou people, who are the most profitable in China, have a famous saying - "Where people gather, money gathers."Liu Miao, a young man in Dingyuan County, Anhui Province, made money under the guidance of this sentence. In 1999, when Liu Miao was working in Wenzhou, he found that there were as many as 60,000 fellow villagers working here.At this time, he thought of the above sentence with a flexible mind, and felt that there must be something to do in it. In the spring of 2000, Liu Miao was going home to build a new house. Several fellow villagers who knew him asked him to bring home some items, including special products for his family, benefits from his work unit, and out-of-season clothes.After returning to his hometown, he found a motorcycle to deliver goods door-to-door, and some people in his hometown asked him to bring back some items to relatives who were working outside. Careful, he found that due to travel expenses, many migrant workers can only go home once a year. Wouldn't it be very "money" if someone specially helped them deliver goods to their hometown.Soon, the "Liu Miao Delivery Service Department" officially opened.Considering the affordability of the migrant workers and the actual value of the items to be carried, Liu Miao established a charging standard through calculation: under the condition of ensuring safe delivery, each item under one catty is 2 yuan, and each item between 2 and 5 catties is 5 yuan. 5 yuan, 5 yuan per piece of 5-10 catties... For migrant workers who deliver goods, it is cheaper and faster than mailing, and it is also very reassuring, so many people are willing to ask him to deliver things.As a result, Liu Miao's business is booming. By 2002, Liu Miao's delivery business had become very large. Basically, he had to send goods back and forth between his hometown and Wenzhou every day, and his monthly income reached 7,000 to 8,000 yuan.At this time, he took out his savings, bought his first pickup truck for more than 40,000 yuan, and continued his vibrant "post office" business.Up to now, he has owned three trucks and more than a dozen employees. He has managed his business in Yiwu, Zhejiang, Wuxi, Jiangsu, and Kunshan, where migrant workers from Dingyuan, Anhui, are relatively concentrated. His personal monthly income has reached more than 10,000 yuan. "Big Boss". The flow of people is the source of wealth, and this is why the business at stations and docks is easy to do. Top 10 Secrets of Small Bosses: 1. Start a small business, don't stop doing it just because it is small. 2. Start by earning a few yuan first, and set the goal lower first to increase the chance of success. 3. Continuously improve your service and technology, continuously expand your business channels, and continuously increase your potential customers. 4. Be good at divergent thinking. 5. Have a firm belief. As long as three people agree with one thing, it is worth doing. When ten people think it is feasible, there is no need to act. 6. Delegate power when it is time to delegate power without doubting the employment. 7. Control the cost to every penny and increase the profit to the limit. 8. Indomitable will to fight. 9. Entrepreneurship requires good ideas and good at discovering business opportunities that others do not pay attention to. 10. When you are half sure of the preparation, you must start to do it. Perfect preparation is impossible. There are many holidays for foreigners, and fashionable people now also like to celebrate Christmas and Valentine's Day in foreign countries.However, few people think of making money from foreigners by taking advantage of foreigners' festivals. In 1994, Chen Junfan of Ningbo set up a "Dazhong Toy Factory". How to make the toys he produced sell well?Chen Junfan decided to focus on the numerous foreigner festivals. In order to meet the needs of the international toy market in "Christmas", "Mother's Day", "Valentine's Day", "Carnival", "Ghost Festival" and other festivals, Dazhong Toys Factory produces all kinds of toys with novel styles, various varieties and colors. Bright, romantic plush toys have entered the toy market in the United States, Japan, Hong Kong and other places. Specializing in festival business, Dazhong Toy Factory made an export profit of nearly 50 million yuan in the first half of 1995, 70 million yuan in foreign exchange in 1996, and 100 million yuan in 1997. Festivals are a day of celebration for all countries and nations. Everyone likes to spend money on festivals. Chen Junfan seized this common sense and produced festival products to enter the international market, earning a lot of money from foreigners. Shanghai Yalong Group is a large-scale investment group company mainly engaged in industrial investment, education investment and real estate investment, with a net asset of 1.2 billion yuan and an annual output value of more than 3 billion yuan.Such a large scale was developed step by step by the boss Zhang Wenrong initially relying on the regional differences in commodity prices. In the early 1980s, Zhang Wenrong left his hometown of Wenzhou and started marketing all over the world. Several successful experiences are still unforgettable to him.Once, he seized Wenzhou people's desire for trendy clothing in the early days of reform and opening up, and wholesaled Montagut T-shirts from Guangdong and other places to Wenzhou, earning himself a net profit of more than 200,000 yuan, which was the first major fortune in his life. Another time, when he was doing business in the Northeast, he found that the price of local Japanese motorcycles was much cheaper than that in Zhejiang, Fujian and other places, so he mobilized all the funds to buy 300 motorcycles locally and shipped them back to the south for sale. In just three months, he earned 1 million yuan. Soon after, Zhang Wenrong began to venture into the beach.At that time, under the planned economic system, the flow of counterpart materials was strictly restricted. State-owned industrial enterprises in Shanghai had a large amount of copper piled up as waste, but enterprises in Wenzhou were unable to start work due to lack of industrial raw materials.Zhang Wenrong used the funds in his hands to purchase scrap copper from Shanghai at a relatively low price and transport them to Wenzhou for sale, increasing his wealth accumulation at a relatively rapid rate. In the late 1980s, China's urban development accelerated and the demand for cables increased greatly. Zhang Wenrong sought Shanghai Cable Factory as a partner and took advantage of the situation to establish Shanghai Cable Factory Yalong Company.At that time, Zhang Wenrong was the first in Shanghai to establish a joint venture with a large state-owned enterprise. Since then, Zhang Wenrong has successively established factories for electrical appliances and lamps, and the company's products have entered key projects such as Pudong International Airport and municipal sewage treatment projects. In 1997, Zhang Wenrong ate "crabs" again and successfully merged the Pudong Cable Factory, which was a state-owned enterprise.After several years of hard work, the Pudong Cable Factory turned losses into profits, with an annual output value of more than 200 million yuan, earning Zhang Wenrong the title of "Cable King". Being able to find the difference in commodity prices in different places means discovering business opportunities. Ning give up three parts of the book, don't give up a part of the name: There is a saying: "You don't lose your name when you lose money." As a businessman, you must understand that reputation is far more important than making money. Money has a very limited lifespan, but a good reputation can make you Enjoy for a lifetime.As an enterprise, its fundamental purpose is to make money, but there are many ways to make money. No matter which method a business chooses, if it wants to be invincible in the market, the most important thing is not to lose its reputation. In fact, reputation is also an intangible asset, which is more important than capital. With this intangible asset, you can earn more tangible assets. Once you lose this intangible asset, let alone profit, it is capital. It will also lose everything.So how to make good use of this trick? First of all, you must be patient and persevere. This is a long-term plan, and it may not be profitable in the short term; secondly, you must stick to the word "sincerity", and you cannot express it for the sake of performance. This will make consumers disgusted. In addition, you must use it flexibly. Don't be rote. People may not be unfamiliar with animal hospitals, but many people still find animal hotels new. There is an animal hotel in Hong Kong, and the business is very good.The hotel is the "Pet Boarding Office" opened on the third floor of the new building of the Hong Kong Society for the Protection of Animals.这家“酒店”共设10多间房，每间房的面积为60多平方英尺，房内除卧室外，还另有24平方英尺大的厕所。每间房内都用一块木板做床，床上有大毛巾做被褥。每间房都有冷暖空调，房外还有供狗散步的走廊，走廊内可沐浴日光，享受自然空气。 这家酒店每天都有专业人士负责服务工作，住进“酒店”的狗们一日三餐无忧，饮水充足，一星期享受一次沐浴及梳毛。狗酒店的收费，每日近百元，另交住房费100元，由于香港人喜欢外出公干或旅游，所以出门之后，就会将宠物寄养在这里。因此，酒店生意好得不得了，常因狗多房少而安排不开，一般要提前3个月预订房间才可以。 寻找商机不一定在人身上想办法，在动物、植物、没有生命的石头、垃圾上面，一样能够找到商机，只要你用心去找。 一个26岁的漂亮女孩，拥有一家专卖店，没什么奇怪的。奇怪的是，她的专卖店却卖的是大老爷们抽的雪茄烟，她甚至还准备在全国开100家雪茄连锁店，做中国最酷的“绝代茄人”！ 2001年，关琳大学毕业后，来到一家四星级酒店工作，为一位刚聘请来的法国大厨当助手。大厨维克多是个雪茄迷，而在北京，想买优质雪茄却很困难。 维克多的抱怨使得关琳忽然想到，北京少说也有十几万外国人，他们买优质雪茄如此困难，如果自己开一家雪茄专卖店，只要品种齐全，一定会大受欢迎的。 关琳的想法得到了维克多的支持，并以入股的方式参与了投资。这样，关琳就辞去了酒店的工作，在外国人集中的秀水街开了一家“蒙特”雪茄专卖店。 为了扩大影响，关琳将雪茄消费群体锁定在了驻京的外国人上，并印了5000份介绍雪茄屋的广告，给报社的发行员一些劳务费，然后通过他们把广告就送了出去。很快，使馆区的老外都知道了“蒙特”经营着品种极为丰富的高档雪茄。从此每天都有许多穿着讲究、操不同语言的洋人在店里进进出出。有人开玩笑说，这里简直成了各国外交官的天下！ 2003年10月，俄罗斯SUR机电设备公司驻北京分公司，为举办5周年庆典，计划采购一批礼品赠送给高端用户。老总要求这份礼物高档、体面。负责人就在“蒙特”采购了一批古巴雪茄，以及雪茄剪、保温盒、加温器、专用打火机等吸雪茄的专用工具。要知道，一个雪茄专用打火机就是2000元，保温盒更是在万元以上！ 第一次尝到大宗交易的甜头后，关琳从中受到启发，又马上同驻北京的一些外国公司联系，推荐自己的“雪茄系列”高档礼品。到了2003年，关琳已经同日本三菱、美国SAS、德国杜邦等数十家知名企业建立了长期的业务关系，成了他们的“高档礼品供货商”之一。 现在，关琳手下有7名员工，个人资产早已超过百万元人民币。 赚富人的钱比赚穷人的钱容易，这个犹太人的生意经，让关琳这个中国女孩发了财。 新财富语录 贫穷是一种可怕的疾病！ 只有不会赚钱的人，没有赚不了的钱！ 想赚钱未必真有钱，但不想赚钱一定没钱！ 世界上唯有财富才能创造出神话！ 财富从来不问出身，人人都可成为富翁！ 成功是一门学问，成为大富豪则是一门伟大的艺术！ 智慧创造财富，好书改变命运！ 你自己说行你就行，下一个财富英雄就是你！ 刘鸿生是中国近代的实业家，先后被称为“煤炭大王”、“毛纺业大王”和“火柴大王”。刘鸿生最先是倒卖煤炭的，为什么要在1919年开始创办工厂呢？因为他从方方面面来分析，知道火柴会是一个赚钱的行业。 中国人一直是用火石、火镰取火的，直到19世纪中期，才开始使用从欧洲传来的火柴，所以那时候的中国人把火柴叫做“洋火”。后来中国人虽然办了不少火柴厂，但由于原料贵、税收重、技术落后，竞争不过进口火柴，大半都垮台了。到了第一次世界大战期间，西方帝国主义忙于战争，输入中国的商品，包括火柴数量大为减少；加上“五四运动”爆发，中国人民奋起抵制日货，提倡国货成为创办火柴厂的一个良好机遇期。而且投资办火柴厂，机器设备简单，大部分工序是手工劳动，所需资金少，风险也就比较小；同时，火柴又是人民生活的必需品，价格又低，销路不成问题，经营得好，一定能获得高额利润。刘鸿生的战略眼光是正确的，他准确地找到了商机，成了当时着名的火柴大王。 最大的商机就是出于对形势的预料，小商人可以看年、看月、看一个小地方的一种东西的发展趋势，大商人则要看天下大势，能够看清时局的发展，以及最终的结局。然后由此来选择自己该做什么生意，以及怎么做生意。 犹太人认为，男人的兴趣在赚钱，女人的兴趣在花钱；赚女性的钱是最容易不过的了，而赚男人的钱要比赚女人的钱难10倍。以生产刮胡刀而出名的美国吉列公司，原来只是赚男人的钱，后来，他们也知道如何赚女人的钱了。 “吉列”刀片质量优良，堪称世界名牌。吉列公司在新型刀片开发方面也不遗余力，在原型吉列刀片的基础上，该公司先后开发生产出兰刀片、薄刀片、超级兰刀片、不锈钢刀片、超级不锈钢刀片、增塑刀片、RTRA刀片等等。 不过，你或许不知道，吉列公司还采纳过一个点子，在新产品开发上有过“不可思议”的得意之作，就是推出女性用吉列刀片，使“吉列”成为妇女的知音。 20世纪70年代初，吉列公司的策划人员在市场调研中发现，美国大多数30岁以上的职业妇女为保持美好形象，要定期用“吉列”刮胡刀刮除腿毛和腋毛，每年在这方面的消费竟高达7500万美元。 得到这一消息，吉列公司迅速地推出专供妇女使用的“刮毛器”。这种新产品握柄上印有雏菊图案，色彩和造型迎合女性的心理特点。“刮毛器”一经上市就一炮打响，原来羞答答地躲着使用男士刀片的女士们，从此光明磊落地在市场上东挑西选起刀片来了，吉利公司因为能从女人兜里掏出钱来而大走财运。 类似的还有经销万宝路香烟的菲力普摩里斯公司，在1970年买下了米勒啤酒公司后，他们开发了一种女士专门饮用的啤酒，还美其名曰“啤酒中的香槟”，满足了女士们饮用啤酒的愿望，一上市便备受女士们的欢迎。使得市场占有率从4％上升到21％，几年后成为了美国啤酒行业的第二大霸主。 有杂志对上万个家庭作过调查，结论是：女人是家庭购买行为的决策者，家庭55％的购买行为是由女人们来完成的，11％是由男人和女人共同完成的。犹太人这个赚女人的钱的法则是很科学的。 陶朱公商训 生意要勤紧，懒惰则百事废。接纳要温和，躁暴则交易少。 议价要订明，含糊则争执多。账目要稽查，懒怠则资本滞。 货物要整理，散漫则必废残。出纳要谨慎，大意则错漏多。 期银要约定，延迟则信用失。临事要责任，放弃则受害大。 用度要节俭，奢侈则用途竭。买卖要随时，挨延则机会失。 赊欠要识人，滥出则血本亏。优劣要分清，苟且则必糊涂。 用人要方正，诡谲则受其累。货物要面验，滥收则售价低。 钱账要清楚，糊涂则弊窦生。主心要镇定，妄作则误事多。 很多人年纪轻轻就发财了，于是就有人怀疑他继承了祖业或者是遇到了贵人，其实大多数人不是这样的。香港人李君，年仅25岁，就拥有2亿港元资产。他的钱是怎么赚的呢？ 李君的第一笔买卖是在初中一年级时做成的。他从小爱书如命，童年时代最大的愿望就是能有钱买许多他想看的书。那年暑假，他悄悄地把父母给他的10港元零用钱拿到收购店去买了一大堆旧书，拿回家后处理干净，自己看完后又卖给了旧书店。这一次倒腾他净挣了8港元，他用这钱买了一套自己极为喜欢的。童年的许多类似经历竟使他逐渐明白了“生意经”的奥妙所在。 李君事业的第一个真正起点是从经营看似不起眼的邮票开始的。他先想尽办法凑了3000港元，然后预定了价值2万多港元的邮票，订金2000港元，双方约定如果李君两个月内不取货，订金分文不退。李君用剩下的钱办了一份邮报，免费寄给集邮爱好者传阅。经过自己的努力，一个月后，2万多港元的邮票销售一空，获利不少。直到现在，李君仍然在做邮票生意，有人说他光做这项生意已挣了几百万港元。 1982年，李君凭借自己敏锐的观察力意识到房产生意有利可图。他当时并没有能力买房地产，但却有好点子。他买旧房子，先付一部分订金，然后在香港的报纸上登广告找买主，很快就有人来恰谈了。李君由买主出一个装修方案，他代为装修并安装电话。这样一来，买进价每平方米2000港元的旧房竟然以每平方米4000港元的高价卖出。 李君2亿港元的财产，就是这样一步步赚回来的。 聪明的人一眼就看出来了，李君玩的就是“空手套白狼”，不过，这需要玩的人智勇双全。并不是所有的人都会玩、都敢于玩这一着儿的。 中山圣雅伦公司董事长梁伯强被媒体称为“鬼才”“每根头发都是竖起的天线”的“指甲钳大王”。他因敢于接朱镕基总理的“皇榜”而出名，并因此而发财。 1998年的一天，报纸上一篇“话说指甲钳”的文章引起了梁伯强的兴趣。文中写到：朱总理在接见全国轻工企业职工代表大会代表时，谈到了对指甲钳的质量不满。朱总理说，我没用过一个好的指甲钳子，我们生产的指甲钳子，剪两天就剪不动了，使大劲也剪不断。文章中说，当时朱总理还特意带来三把台湾朋友送给他的指甲钳，向与会代表展示其过硬的质量、美观的造型和实用的功能，并以此为例，激励大家要对产品质量要高度重视，希望科技进步和技术创新，开发更多更好的新产品，把产品档次、质量尽快提高上去。 梁伯强想，一个小小指甲钳能在总理心中挥之不去，可见这绝非小事，这里肯定有市场的空白点，如果自己能做出一个质量过硬的指甲钳品牌，填补市场空白，不就是一个发展的机遇吗？ 后来经过调查，梁伯强了解到，台湾销售的指甲钳并非产自台湾本土，而是来自韩国和日本。其中，韩国的指甲钳占据了世界指甲钳销量的头名。这一下，梁伯强心里有了底，他要到世界上指甲钳质量最好的厂家去学习技术。 1998年10月，梁伯强踏上了前往韩国的征程，前去“偷师学艺”。他以做韩国着名的777牌指甲钳公司的代理产品为名，一口气进了30万元的货。然后以质量问题为理由，令对方老板亲自带梁伯强参观了生产的全过程。这学艺的过程他前前后后花了一年多的时间。 1999年，梁伯强倾其所有，在宁波开发区投资了指甲钳生产线，并注册成立了中山圣雅伦有限公司。经过几年的发展壮大，现在的圣雅伦指甲钳销售额达到两亿多元，产品在全国四百多个商场销售，并成为中国指甲钳行业的第一品牌，进入世界指甲钳行业的前三名。 国家领导人操心的问题，肯定是一个大问题。能够解决这个问题，赚钱就不成问题。 老字号商训： 1.同仁堂。同修仁德，亲和敬业；共献仁术，济世养生。求珍品，品味虽贵必不敢减物力；讲堂誉，炮制虽繁必不敢省人工。 2.六必居。黍稻必齐，曲药必实，湛之必洁，陶瓷必良，火候必得，水泉必香。 3.全聚德。全而无缺、聚而不散、仁德至上。 五字秘诀：笑、说、勤、胆、巧。指的是发自内心的微笑，生动明了的介绍，跑前跑后的殷勤张罗，敢于推销的胆识，业务技术的娴熟灵巧。