Chapter 2 Chapter 2 Don't Let Success Slip Away, Seize the Opportunity to Earn Money

96.7% of successful people, including entrepreneurs and celebrities, believe that opportunities are very important on their way to success, and being able to seize opportunities is half the battle.Indeed, a good opportunity can save people many years of struggling time. So, how can a businessman seize the opportunity to make money?The vision of judging the situation and the courage to seize opportunities are the most important. Many people complain that they have no chance to make money, which is absolutely wrong.God is always fair, and it will fairly distribute some big and small opportunities to every businessman, but some people see it, while others don't.

Li Ka-shing saw the potential of plastic flowers, and became the richest man in the Chinese community; Huo Yingdong saw the shipping market for military supplies, and there was today's Huo Yingdong Group; Yang Zhiyuan saw the potential of the Internet market, and there was today's Yahoo... In addition, opportunities are always accompanied by risks. To seize opportunities, one must have the courage to take risks.Don't stop picking roses just because they have thorns, or you'll never get roses.Many businessmen miss the golden opportunity because they are too timid. Since the reform and opening up, we have had three chances to get rich. The first time is doing business; the second time is stocks; the third time is real estate.How did most people lose it?The first time I was afraid of losing money, the second time I was even more afraid of losing money, and the third time I knew it was a profitable business, but because I lost the first two opportunities, I couldn’t afford the capital.

Opportunities do not always appear, but always appear suddenly and disappear in a blink of an eye.Therefore, if you see the opportunity, you must seize it tightly. In China, there are at least tens of millions of users who use QQ, but there are not many people who can resell QQ numbers to make money. In 2000, Yang Ziming came to Changsha from his hometown in Jiangxi to work as a salesman in a factory in Changsha. When he was bored, he liked to go to Internet cafes and chat with QQ naturally.Once, Yang Ziming sent a number to a friend.For this reason, the friend spent more than 300 yuan to treat him to a big meal at the well-known Yuloudong Hotel in Changsha City, and kept saying: "It's worth it, it's so worth it!"

This incident gave Yang Ziming great inspiration. He thought that now Tencent no longer provides five or six free account numbers, but netizens hope to have a short account number, and many college students have a large number of account numbers but don’t use them Why not collect those numbers and sell them to those who need them? Immediately doing what he said, Yang Ziming went to Hunan University to buy a good QQ account.At that time, few college students realized that QQ numbers could also be used as a commodity, and they didn't care about the price when they saw someone paying for it.Yang Ziming successively acquired more than one hundred QQ numbers, many of which were five- or six-digit numbers.

Yang Ziming set the price of these more than 100 QQ numbers according to the common number and the good number: 5 yuan for a normal number, and 50 to 200 yuan for a good number.Then he went into office buildings and single apartments to sell each house and land. It took only 5 days to sell more than 80 numbers, a total of 5,000 yuan, excluding various costs of 900 yuan. In less than a month, he I made a net profit of 4,400 yuan! Later, Yang Ziming resigned from his job after tasting the sweetness, and specialized in the business of QQ numbers.He collected a total of 260 QQ accounts in more than ten colleges and universities. In addition to selling office buildings and apartment buildings where white-collar workers are relatively concentrated, he also made free advertisements on the Star Online website and "Star City Business News".

Afterwards, Yang Ziming's popularity soared, and his business was booming like never before.In just one month, more than 150 of his premium accounts were sold out, and one of his super premium accounts was even sold for 2,000 yuan.This time, Yang Ziming earned more than 15,000 yuan. In order to acquire enough good names, Yang Ziming set his sights on neighboring Hubei, Jiangxi, and Guangdong. He asked his acquaintances to buy many good names from universities, large electronics companies, and Internet companies in these places. At the same time, his sales The market is also expanding. Every time a new industry emerges, there will be countless opportunities.The development of China's IT industry has not only created many wealthy upstarts, but also given ordinary people the opportunity to make money.

CCTV Seven's "Golden Land" program once broadcast a story about a farmer who became rich by breeding hares. The farmer in the north was the first to plant fruit trees, but there were too many people planting fruit trees, and the bees swarmed the ground, resulting in low fruit prices, and no one was willing to pick the fruit hanging on the tree, because the money for picking the fruit was not enough to pay the wages of the fruit pickers. If the fruit cannot make money, not only the years of painstaking efforts of the family are in vain, but also the loans and borrowings for buying saplings, fertilizers, pesticides and construction cannot be repaid.There are debt collectors every day, and the farmer is almost desperate.

One day, the desperate owner saw several hares jumping around in his orchard, leisurely eating the wheat seedlings that the owner planted in the orchard. It's really unlucky to drink cold water and stuff your teeth!The owner was so angry that he quickly closed the door and started hunting rabbits in the yard.It may be that there are too many hares, and a big basket was hit in a while.The captured rabbits were too much to eat, so they were brought to the market to sell. Because it is a wild rabbit, the restaurants in the city are vying for it.Wild rabbits are more valuable than domestic rabbits, and they can be sold for 12 yuan per catty.On the way back, the owner found hope: why not raise wild rabbits and sell them for money?

When he got home, the owner blocked all the rabbit holes on the fence, and started breeding rabbits by using the existing rabbits in the fence.Anyway, wild rabbits are everywhere, so you don't need to spend a lot of money to introduce them. You just need to go to the market every day to pick some vegetables or cut some grass. Since then, the orchard has become the Garden of Eden for the hares.The reproductive ability of hares is far beyond people's imagination. In just one or two months, the hares in the enclosure have been in the same house for several generations.What's more, wild rabbits have inherent genetic advantages, unlike domestic rabbits, which need epidemic prevention, and will die in groups at every turn.Apart from providing some green vegetables and grass, the owner has nothing to worry about. What he does every day is to catch rabbits and send them to designated restaurants to sell for money.

Therefore, the owner became a well-known king of hare breeding, and even the excrement of hares was bought at a high price to make flower fertilizer.After a few years, not only did they pay off all the arrears for building orchards, but they also made a lot of money. When God closes the door, he also leaves a window for you.Therefore, even in seemingly desperate situations, there will also be opportunities. "One loaf, two loaves and nine loaves, the loaves are all small traps; one loaf, two loaves and nine loaves, are tightly entangled like ropes." Many people say that mahjong harms people, but there is one person who made a fortune from mahjong, of course he is not because of Play mahjong and gamble to get rich, but...

The 32-year-old Zhou Guo has made a net profit of more than 200,000 yuan after working hard in Shenzhen for three years.As a result, after returning to his hometown in Chengdu, he lost all his money playing mahjong.Too regretful, he decided to get up wherever he fell. Since mahjong made him lose everything, he will earn back with mahjong money.what to do?It is to open a mahjong hot pot restaurant. Before opening, Zhou Guo specially invited a barber to shave a "one barrel" figure on his head.Afterwards, the hair of each employee was trimmed into two barrels, five strips, red middle... Everyone's hair shape is very eye-catching, which is quite funny. In September 2003, the "Old Mahjong Hot Pot" shop officially opened.On that day, 20 "Mahjong Head" employees stood in front of the store and immediately attracted diners.After a while, the hot pot restaurant was crowded inside and out. "Six tubes, put melon seeds!" "Ertiao, another bottle of beer"... almost all the shouts of "Mahjong" resounded in the hot pot restaurant, and customers stretched out their hands to touch the "Mahjong head" happily from time to time. Bundle.The customers ate happily, and Zhou Guo was almost dizzy with joy: On the opening day, there was a turnover of more than 40,000 yuan. Next, Zhou Guo also specially set up a mahjong arena in the hall.He stipulated that each table can select a mahjong master to compete on the stage, and give a 50-20% discount according to the number of winning cards.As soon as this activity was launched, many guests were pleasantly surprised, because in Chengdu, almost everyone can play mahjong, and when they enjoyed the pleasure of hot pot and spicy soup, they also aroused their arrogance to challenge the master.Therefore, at the beginning of the competition every day, there are guests at every table scrambling to get on the stage to fight. In this way, people flocked to his hot pot restaurant.Not only can you participate in interesting entertainment, but you can also enjoy the unique landscape of "Mahjong Head", why don't you come here often?Zhou Guo came up with strange tricks. In order to highlight the cultural atmosphere of "old mahjong hot pot", he specially spent a lot of money to buy a pair of old mahjong from the Kangxi period as a "treasure of the town store" to attract customers. In this way, relying on the attractive business experience of mahjong, Zhou Guo continued to introduce various business methods. Not long after the "Old Mahjong Hot Pot" opened, it quickly gained a foothold in the catering industry with its unique style. Playing mahjong is the main pastime for Chengdu people, and hot pot is also their favorite diet. Seizing these two opportunities to make money at the same time, of course, they will only make money without losing money. A good idea does not equal a good market: A good idea is not necessarily a good market opportunity, a market opportunity must be a real one that can be used as the basis for enterprise development, this is the most important difference between an idea and a market opportunity. A good idea is just the foundation of a good business, but turning an idea into a good market opportunity is a very arduous process. Also, being first to the best idea doesn’t guarantee business success. There’s no question being first to the best idea is a great thing, but unless you can capture a large market share quickly or establish a market entry barriers.The best example in this regard is VCD. "Wan Yan" invented VCD, but became a "martyr" in the market competition. Many scientific achievements are invented or discovered after scientists make accidental mistakes. The same is true for business. An accidental mistake may be a perfect turning point. After being laid off, Zhu Can, a worker at a Chongqing chemical plant, opened a "Hao Delicious" snack bar based on a snack called chicken tenders that his grandfather taught him to make when he was a child.Due to lack of reputation, low grade, and many restaurants around, the business is very bleak. Once, as soon as a customer ate the chicken tenderloin, he yelled: "Bah, bah, what is this delicious? It's obviously 'unpalatable'." It turned out that Zhu Can was depressed and absent-minded because of his poor business. , misplaced several seasonings, which made the taste of chicken tenders become strange.Zhu Can hurriedly apologized, but the guest had to shout unreasonably: "It's delicious but it's fake, it's true if it's weird." This caused those colleagues to gloat and shout in unison: "It's delicious but it's weird. It's unpalatable!" The embarrassment was still on the second day, when someone wrote the three big characters "weird and unpalatable" on the door of his shop with a brush. Zhu Can was so angry that he couldn't speak. , it is better to leave these three words to warn yourself from time to time. Since then, Zhu Can has always treated every customer with enthusiasm and sincerity.Strange to say, Zhu Can's customers have been increasing day by day since the store has a "strange and unpalatable" signboard. Zhu Can felt very puzzled, so he asked some customers why.It turned out that many customers came here because of the name "Queer Nau Tasty", because they all wanted to know what "Queer Nau Tasty" tasted like, and whether it was delicious or not?After eating, I was fascinated by his chicken tenders. When Zhu Can learned of this situation, he struck while the iron was hot, and simply changed the name of the store from "Hao Delicious" to "Weird and Unpalatable".Since then, there has often been a long queue at the entrance of his small shop, and everyone wants to eat as soon as possible. The "unpalatable" crispy chicken fillets have become famous in the mountains and cities since then. There is an opportunity in a crisis, if you seize it, you will turn the crisis into safety, and if you fail to grasp it, you will surely die. Seizing opportunities is not as mysterious as imagined, nor is it so difficult. Let's see how an old shoemaker seized opportunities to make money: A well-dressed woman brought a leather shoe and asked the old shoemaker, "Master, do you think this shoe can be repaired?" The old shoemaker looked at it and said, "You see, I am busy with work. There are still some shoe repairers inside." The woman really didn't want to wait, so she walked away. Someone asked the old shoemaker in puzzlement: "Why did you take away when there was a job coming?" , if it can’t be repaired well, we won’t be able to afford to pay for it if it’s broken. I’m not bragging, I dare not take on the job, and neither will anyone else. In the end, she will come back soon.” Sure enough, the woman came back after a while.The old shoemaker took the shoe in his hand, looked left and right, and replied: "Your shoe needs to be carefully repaired, it takes a lot of time, you can come and pick it up tomorrow." The shoe was repaired in a short while. Another person asked: "You repaired so quickly, why did you have to ask someone to pick it up tomorrow?" The old shoemaker smiled and said, "Looking at you repairing the shoes, you can charge three or five yuan at most. Wait until tomorrow, so expensive shoes At least 10 yuan will be charged." The next day, when the woman picked up the shoes, she saw that the shoes were well repaired and happily gave 20 yuan. Accurately grasping the psychology of consumers can not only seize opportunities, but also be calm when making money. Seeing, heart, and hands: The success of a business depends on the "three touches", that is, seeing, heart, and hands. 1. Eyesight means that the vision and vision of the entrepreneur must be in place.For entrepreneurs, before starting a business, they must strive to have a pair of "golden eyes", not only to examine themselves, to correctly understand their own abilities, but also to focus on the industries and projects they are involved in, so as to find a business that suits them. 2. Mindfulness means that the mentality before starting a business must be adjusted in place.Before starting a business, you must adjust your mentality, "Think before and after, and do it after thinking about it." 3. Arriving at hand means that entrepreneurs must be diligent and energetic.Entrepreneurship is the most taboo.Emphasis on hard work, hard work, and hard work can lead to success in entrepreneurship.For entrepreneurs who are new to the market, if possible, they can first consider entering a certain industry to work for others, and accumulate entrepreneurial experience and resources through working experience. A rural woman who didn't go to school for a day and could only write her own name started from scratch, and in just 6 years, she founded a large private enterprise with assets of 1.3 billion yuan!The rural woman who created this new fairy tale is the "Old Godmother" - Tao Huabi. Due to the poverty of her family, Tao Huabi has never read a day since she was a child.When her husband died of illness, she and her two children were left behind.In order to survive, she had to go to work and set up a street vendor. In 1989, Tao Huabi opened a simple restaurant on the side of a street in Longdongbao, Nanming District, Guiyang City, with the little money he had saved from living frugally, specializing in jelly and cold noodles.At that time, she carefully made spicy sauce as a condiment specially mixed with jelly, and the business was very prosperous as a result. One day, Tao Huabi didn't go to the vegetable market to buy peppers because she was not feeling well.She thought: Anyway, there are several kinds of condiments for jelly, and the lack of spicy sauce will not delay business.Unexpectedly, when customers come to eat, they turn around and leave when they hear that there is no spicy sauce.She was very confused: don't the customers who come to my place like to eat jelly, but the spicy sauce I made? Astute, she immediately saw the potential of spicy sauce, and since then she has devoted herself to researching it.After several years of trial and error, the flavor of the spicy sauce she made is even more unique.After eating jelly, many customers took out money to buy some spicy sauce to take home. Some even came to buy her spicy sauce instead of eating jelly. One day, she wanted to go out to see how other people's business was doing. She visited more than 10 restaurants and food stalls selling jelly, but found that their business was very prosperous. It turned out that these people bought the spicy sauce for the seasoning from her. come! The next day, she no longer sold spicy sauce alone.As a result, those bosses who couldn't buy spicy sauce came to her one after another, and half-jokingly said: "Since you can make such a good spicy sauce, why do you sell jelly? Just open a spicy sauce factory!" Touched by Tao Huabi, she thought: "Yes, so many people love my spicy sauce, what kind of jelly should I sell?" In July 1996, Tao Huabi borrowed two houses from the Yunguan Village Committee of Nanming District, recruited 40 workers, and set up a food processing factory, specializing in the production of spicy sauce.Today, it has developed into Guiyang Nanming Laoganma Flavor Food Co., Ltd. with more than 1,000 employees and an annual output value of nearly 50 million US dollars. The success of "Laoganma" has nothing to do with academic qualifications and knowledge, but to seize the opportunity according to the situation, so it can get twice the result with half the effort. Because of a large number of repetitive thinking activities, people gradually form a habitual way of thinking.To seize the opportunity, we must first break the conventional thinking. When Shenzhen was first established, the construction industry developed rapidly, and the supply of bricklayers was in short supply.A young man from Hunan was a highly skilled mason who also went to work in Shenzhen at that time.Ordinarily he should apply for the job right away, but he didn't, so what did he do? He rented a private house and its open space in the urban-rural fringe area, and then distributed advertisements for "training masons" everywhere, and started a business of training masons.Many people who came to work but did not have the skills of masons flocked to him, making him earn money, which was 10 times what he earned as a mason himself. Later, he organized another group of people, became the construction captain, and then became the contractor. Later, he established a construction company by himself.It is his unique way of thinking that determines that he can seize opportunities time and time again and make a big business step by step, while many masons with better skills than him are still just masons until now. Once you change your thinking, you will see a whole new world and discover countless opportunities. "Borrowing chickens to lay eggs" to make money: "If you can borrow other people's hands to help you work, it means you are working yourself."Whether it is an employee of the company, or your customer, or someone you have never met...as long as you "know" to borrow, you can make them willing to do things for you, and "use all their wisdom for your own use", you will be able to All wishes come true, borrow strength to make money. 1. Be proactive.Borrowing does not rely on, and cannot rely on waiting, but a strategy of making more with less with a small investment, or even a strategy out of nothing without investment.Trade ingenious wisdom for riches. 2. The borrowing should be based on the incisive analysis and accurate judgment of the development trend of things. 3. It is necessary to be familiar with the psychology of the other party, and act according to their psychology, so as to incite their desires. Using the trick of "borrowing chickens to lay eggs" flexibly will benefit you a lot no matter in terms of wealth accumulation or personal experience accumulation. Dashengkui Company was the largest company in the trade with Mongolia established by Shanxi merchants in the Qing Dynasty. At its peak, it had six or seven thousand employees and a caravan of nearly 20,000 camels. How strong was its capital?It is said that Da Shengkui's property can be paved with 50 taels of silver ingots from Ulan Bator to Beijing, paving a white silver road. The founders of Dashengkui are just three peddlers. Back then, Emperor Kangxi personally conquered Galdan. Because the army went deep into the barren land of Mobei, merchants were allowed to trade with the army.At that time, the three of them saw the general situation clearly, and decided that the military actions of the imperial court would inevitably bring about the urgent need and circulation of commodities.Thus, the three of them appeared in the ranks of merchants trading with the army.Although the capital is small and the business is not big, the business is very prosperous because of fair business and considerate service. After the Qing soldiers defeated Galdan, the main force moved to Daqingshan, and the supplies of the troops were transported from Shahukou, Youyu, Shanxi. The three of them opened a business name in Shahukou, called Jishengtang.In the last years of Kangxi, it was renamed Dashengkui, which was the initial venture of Dashengkui. Da Shengkui not only seized the opportunity because he saw the general trend clearly, but also took advantage of the trend in terms of specific business strategies. The firm organized the supply of goods in a targeted manner according to the living habits of Mongolian compatriots. Mongolian herdsmen mainly eat meat and like to drink brick tea. Da Shengkui set up his own tea house to process brick tea to meet the needs of herdsmen.Mongolian herdsmen like to wear strong and durable twill fabrics. Dashengkui organizes a large number of sources to meet the supply, and pulls the fabrics into Mongolian robes of different sizes according to the habits of Mongolian herdsmen, and the Mongolian herdsmen can choose them at will.Mongolian boots, horse felt, wooden barrels, wooden bowls and milk tea pots are necessities in the life of Mongolian herdsmen and lamas. Da Shengkui specially processed and customized according to the customary requirements of herdsmen and lamas.Therefore, as long as Mongolian herdsmen see products that are Dashengkui, they will rush to buy them. Mongolian herdsmen live a nomadic life, and their settlements are not fixed.Da Shengkui adopted the form of mobile trade, formed a caravan of camels, and went deep into the tents where Mongolian herdsmen lived to do business, which made it very convenient for Mongolian herdsmen.The currency economy in Mongolian pastoral areas is underdeveloped, so Da Shengkui adopted the method of barter and credit sales, and did not even receive cash when due, but repaid with discounted prices of herdsmen's sheep, horses, cattle, camels, livestock products, and skins.Due to the targeted supply organization and flexible marketing methods of the Dashengkui firm, it has achieved great success in business activities on the Mongolian grasslands. "He who understands the current affairs is a brilliant man." A businessman must be able to see the current situation clearly and develop his business along the trend of the times, so that he can succeed easily. Shen Wansan is one of the "Four Gods of Wealth" in ancient China. He can quickly become a wealthy businessman from an unknown country boy.The legend is because he has a cornucopia, no matter what you put in the basin, it can become a treasure. Why did Shen Wansan get the cornucopia that so many people dream of? It is said in "The Collection of Lanterns" that Shen Wansan is a pious man and is not good at killing.Once he saw people selling frogs, he bought them all and released them.Feeling Shen Wansan's kindness, these frogs all gathered in a clay basin the next day. Shen Wansan was very surprised when he saw it, so he took the clay basin home.His wife accidentally left a silver hairpin in the basin, and immediately the basin was full of silver hairpins, so she put in gold and silver to test, and the basin was full of gold and silver again, only then did she know that it was a cornucopia, and she made a fortune from then on. Legends are legends after all, and the cornucopia can only be props in fairy tales.If it is necessary to say that Shen Wansan has a cornucopia, then this cornucopia should be Shen Wansan's ability to seize opportunities. Shen Wansan was born in troubled times, and various places revolted in order to overthrow the Yuan Dynasty. Taking this opportunity, Shen Wansan took part of the land that had lost owners and tenants as his own, improved the soil, built water conservancy, and owned thousands of hectares of fertile land.After having the first pot of gold, Shen Wansan began to lend usury. In the late Yuan Dynasty, the prevalence of usury was unmatched by any other historical era. The smart Shen Wansan recognized this opportunity and spread usury widely to achieve the goal of getting rich quickly.In addition, Shen Wansan also made money through business operations and foreign trade.Shen Wansan used to be a maritime merchant, trading in Huizhou, Chizhou, Taipingfu, Changzhou and other places, trading with Huizhou merchants, and conducting overseas trade, selling jewelry overseas. Because he was able to grasp these opportunities, Shen Wansan made a fortune too fast, even faster than Hu Xueyan.It only took a few years to become the richest man in the south of the Yangtze River with "huge assets and land all over the world". As the old saying goes, "Opportunity must not be lost, and it will never come again." Opportunity is a key factor in determining the fate of a businessman.If you can seize the opportunity, you will be able to make a lot of money every day with the help of God; but once you lose the opportunity, you can only beat your chest and regret it. One of the most lucrative careers for women: 1. PR.Public relations is a "traditional advantage project" for women, because women's expressive, communicative and coordination skills are stronger than men's and more emotional.Middle and senior public relations ladies are one of the most dazzling white-collar women. 2. Human resources.For a modern enterprise, the most important thing is not whether the funds are sufficient, but whether there is a group of employees who are knowledgeable and capable and live together with the enterprise. The unique affinity and appeal of women make them more suitable for the job of personnel managers . 3. Media.Today can be called the media era. Women have always been a beautiful landscape in the media, and their income is something that ordinary people cannot earn in dozens of lifetimes. 4. White-collar workers in foreign companies.It generally refers to those who hold middle and senior positions in multinational companies. Their speech and behavior show that they have undergone good professional training, and they can speak Chinese and foreign languages ​​casually; In and out of high-end office buildings; their income is several times, or even dozens of times, that of ordinary domestic employees. The impact of changes in the political situation on the economy cannot be underestimated. Among the time-honored brands in China, "Hu Kaiwen Ink Shop" has a special political sense and is best at seizing opportunities through the political situation. Hu Kaiwen Ink Shop was established in 1872 by Jixi businessman Hu Tianzhu, and later his great-grandson Hu Zhenyi set up Hu Kaiwen Ink Shop in Wuhu to make and sell ink.Why choose to open an ink shop in Wuhu?That's because he saw clearly the development of the situation in the future. At that time, the Taiping Heavenly Kingdom Revolution failed, and the Qing Dynasty resumed the imperial examination. Wuhu was used as the place of examination, and there were many academies. Students from all over the country gathered here, and there was a great demand for calligraphy.In addition, Wuhu is a well-known rice market, and there are so many rice store merchants, and there is a great demand for calligraphy for their accounts and records. In the previous wars, Wuhu, which was a battleground for military strategists, suffered great damage. The local ink industry withered and declined during the war. Hu Zhenyi is very proficient in the way of doing business.He believes that the market is like flowing water, and business is like clouds.To guide enterprises to survive and develop in the ever-changing market competition, they must adjust their business strategies in a timely manner according to changes in market conditions.In terms of grasping market conditions, Hu Zhenyi paid special attention to changes in the political situation. Before the Revolution of 1911, cultural dictatorship, imperial examinations for scholars, learning in the government, therefore, the sales of calligraphy are mainly government literati.As one of the commercial ports with open ports, Wuhu gathered a large amount of goods here, and the market became more prosperous. Generally, merchants settled accounts and wrote cards, and the demand for calligraphy also increased. In response to this situation, Hu Zhenyi stipulated that the company's product structure is 8:2, that is, high-end famous ink accounts for 80%, ordinary calligraphy accounts for 20%, and the main high-end famous ink is used by literati and poets. After the Revolution of 1911, the imperial examination was abolished and schools were promoted, and schools were established all over the country. This change had a great impact on Huimo.Hu Zhenyi judged the situation and immediately adjusted the product structure from 8:2 to 3:7, that is, ordinary calligraphy accounts for 70%, and made every effort to develop products that meet the needs of ordinary people. Due to the low production cost, fast production speed and large sales volume of ordinary calligraphy, the enterprise will soon make a lot of money again.And those merchants who are ignorant of current affairs are insensitive to changes in the market structure and unresponsive. Many people have lost money, and some ink shops have even closed down. Hu Zhenyi's success lies in his ability to seize favorable business opportunities arising from changes in the market structure and political situation, and convert them in time, so as to remain invincible. There is a very influential and time-honored Halal store in Beijing called Dayou Oil Salt and Grain Store. After the Dayou Oil, Salt and Grain Store opened in 1917, due to poor management, it lost money every year. In 1935, it was on the verge of bankruptcy.In the autumn of that year, a man named Chang Zijiu was appointed as the manager of Dayou Oil, Salt and Grain Store by the shareholder meeting.Since then, the business of Dayou Oil, Salt and Grain Store has become more and more prosperous. What panacea does Chang Zijiu have?In fact, it is very simple, that is, he can foresee the future and seize business opportunities amidst changes. In the few years after the "Marco Polo Bridge Incident" in 1937, due to the political instability in North China, prices rose and fell from time to time. If they could not grasp the market at this time, they would lose money, so "Da You" paid special attention to market forecasts.They send special personnel to the grain market every morning to understand the market and observe the market dynamics, and based on years of experience, they have formulated the formula of "buy when the first price rises, buy when the second price rises, and don't buy when the third price rises; don't buy when the first price falls, and don't buy when the second price falls." Buy, three must buy" business policy.Because of paying attention to market forecasts, he was able to buy when grain prices dropped to the lowest and sell when grain prices rose to a peak, and kept a certain amount of grain in the warehouse, thus making a lot of money. On the eve of the surrender of the Japanese invaders in 1945, there was a serious shortage of supplies and high prices. Most grain stores believed that the price of grain would rise further, and they were afraid that they would lose money after selling, so they were reluctant to sell.After hearing the news of the Japanese surrender, Dayou Grain Store estimated that prices would drop sharply soon, so it seized the opportunity to dump a large amount of stored grain.Sure enough, shortly after Japan's surrender, the price of goods dropped suddenly. It was largely because the market was accurate that not only did they not suffer losses, but they made a lot of money. Later, Dayou Grain Store inquired about the news: a civil war was about to break out.After analysis, it was believed that after the civil war broke out, prices would rise sharply again, so they bought a large amount of grain while prices were at a low point.Sure enough, prices rose again soon.In this way, Dayou Liangdian made another fortune. Because it can adopt contingency strategies in a timely manner according to changes in the current situation, Dayou Grain Store has actually made a fortune in times of war. Doing business is also a science. You can't be reckless, you can't force your way, but you must have a keen judgment and rational analysis of the market, so that the business opportunities you seize are the ones that can make a lot of money. Opportunity is often like this, it passes by in a flash, if you catch it, you will win and get rich; if you can't see it or dare not catch it, the wealth will flow from yourself to other people's pockets. In ancient times, there was a family in the State of Song who had been in the business of bleaching and dyeing cotton for generations.Because people often have to deal with cold water in winter, their hands are prone to dryness and chilblains.Later, in long-term practice, the family developed a medicine, which can keep the skin from drying out when rubbed on the hands in winter. Although this family had this secret recipe, they didn't realize that they were "extraordinary goods to live in", and they were still doing their old business. Later, a cloth merchant bought goods from his house, learned about it by accident, and asked about it.Unexpectedly, the Song man was very generous, so he told the merchant the secret recipe without reservation.And what about businessmen?After getting the secret recipe, he stopped doing cloth business, but dedicated the secret recipe to King Wu. At that time, the two countries of Wu and Yue were feuds, and they fought constantly.After the king of Wu got the secret recipe, he launched a water battle in winter.Because the soldiers of the Wu army were coated with medicinal powder, they did not suffer from chilblain, and their combat effectiveness was extremely strong. However, the soldiers of the Vietnamese army rushed to the battle, and most of them suffered from chilblain, so their combat effectiveness was greatly weakened, and they finally returned in a big defeat. After the victory, the king of Wu rewarded the businessman who presented the secret recipe, and the businessman became rich and powerful from then on. What is an eye for opportunity?It is the unique insight of the businessman in the story! Two of the most lucrative careers for women: 1. CPA.This is an industry that competes with men for jobs, and the current ratio of men to women is about 50:50.Although women only account for half of the country, the prospects of the entire industry are very promising, and there is a huge gap in the market. 2. Insurance brokers.The average annual salary of American insurance brokers is about 200,000 to 300,000 US dollars, which is a high-paying industry.With China's accession to the WTO, the insurance industry will open up, which is a good time for women to show their ambitions. 3. Professional managers.Women as professional managers are a tiger's mouth - this has always been the territory of men.But in recent years, more and more women have entered the industry. 4. Finance and banking.The financial and banking industry is considered one of the monopoly industries in China. The salaries of ordinary employees are much higher than the national average salary. It is very difficult to enter this industry. 5. Movie stars.There is no need to say more about film and television stars. Boys and girls are the most loyal groupies. Stars have been flying around at home and abroad for many years, singing and dancing in various media, and how many people are popular!Their explicit income is not necessarily the highest, but their hidden income is unmatched. The Rothschild family is a financial family that has shocked the world and influenced European politics and economy for more than 200 years.When introducing the family in an article in , it said: "No one knows how much property the Jewish Rothschilds have. However, if this family coughs, banks all over the world will feel their throats itch...they will replace or appoint a The government, it's all easy to do." The founder of the wealthy family, Meyer, was born in 1744 in a dirty Jewish community in Frankfurt, Germany.Although he is only a person at the bottom of society, Meyer believes that as long as he keeps working hard to find opportunities, he can become a rich man. Meyer first started trading ancient coins.After 20 years of hard work, he made some money.Later, when a small bank in Frankfurt was about to be sold, Meyer and his five sons boldly bought the small bank with all their property. From 1789 to 1815, during the period of the French Revolution and the Napoleonic Wars, Meyer and his son seized the opportunity of the war, vigorously expanded the banking business, and began to operate strategic materials.After careful arrangements, Meyer decided to sit in the Frankfurt headquarters with his eldest son Amschel, sent his third son Nathan to open a branch in London, his fifth son James to Paris, France to start a business, his second son Salomon to Vienna, Austria to establish a family bank, and his fourth son Karl opens an office in Naples, Italy.In this way, the banks and commercial institutions of the Rothschild family were distributed in major European countries at once, and a small bank became a large multinational operation group. They respectively took advantage of the business convenience of the countries where they were located to provide the princes and nobles of the belligerent countries with loans needed for the war, and obtained higher interest from them.At the same time, they sell and smuggle urgently needed materials such as cotton, wheat, and arms in the countries where they are located, and obtain high profits from them. 战后，罗斯柴尔德家族又广泛涉足有价证券、政府公债、保险等领域，并大力投资采矿、铁路等部门。可以这样说，罗斯柴尔德家族对欧洲工业革命起到了很大的推动作用。当然，他们的财富也与日俱增，甚至左右着欧洲几个主要国家的经济命脉。 一个人能够一次次抓住机会，就能一步步成为大富豪，不管他曾经是多么的贫穷。 美国股票巨人孔菲德具有非凡的商业才华。别人做生意都是从小到大，本利一步步往前滚。而他不光白手起家，还玩空手道，一分本钱不掏就成了大富翁。 孔菲德自幼家境贫困，父亲过早地去世，使得他从小就承受了巨大的痛苦，但也因此早早地懂事。后来，他以惊人的毅力考取了一所着名大学。 毕业后，又因为生活窘迫，就只身漂流到纽约，在一互助资金会做推销员。所谓互助基金也叫共同基金，是一种专门从事证券投资的组织，它由参加基金的股东筹集资金，为了相互的利益，他们将资金集中使用，一般是投资于上市股票。如果基金经营有方，基金将会渐渐增大，基金的股价也会随之上升，股东可从中受益。 孔菲德认真研究了互助基金的组织形式，他发现互助基金犹如一座金字塔，它的最底层是推销员，上是推销主任，再上是地区和全国性的高级推销员，而高高在上的是互助基金的经理们。凡上面的一层均有从其属下的佣金中提成的权力。于是，孔菲德便拿出身上所有的钱，开办了一家贸易合作公司，开始想在更高层的领域去施展自己的才华。 这个时候，孔菲德发现了一个很好的机遇，就是美国的侨民市场。这些美侨都很富有，都想将资金投到美国的股票市场，以获取长足的收益。为了抓住这个天赐良机，孔菲德便广泛游说，卖出了很多份共同基金，为自己赢得了巨额的利润。由此一炮打响，他的名望也逐渐大了起来，向他投资的人越来越多。 不久，孔菲德又发现法德里的股票很有市场，便提出了一个有效的开发报告，希望自己能够成为法德里在欧洲的总代理，因为之前孔菲德的名声与业绩，法德里方面同意了与他的合作。这样，孔菲德就可以从每一个推销员的每一笔交易中提取20％的佣金，因此他很快成为了百万富豪。 1960年，孔菲德注册了自己的共同基金公司，取名为“国际投资信托公司”。由于孔菲德从事了上十年的共同基金推销工作，不但熟悉情况，而且拥有大批训练有素的推销员，因此很多客户都认为他的公司是值得信赖的，纷纷购买它的股票。不到一年的时间，国际投资信托公司的基金股票成为股市上的抢手货，孔菲德的收入迅速增加，两三年后，他的财富已达7。5亿美元，并且名利双收，成为了美国极有声誉的股票巨人。 每个人在一生中，都要诞生两次，第一次是母亲怀胎十月，赋予生物学上的生命；然后，还要再诞生一次，就是自己如何去把握机遇，成就自己。 《犹太箴言》里面有句话是这样说的：抓住胜利的果实，无论它多么微不足道；伸手把它抓住，不要让它溜掉，这时才能享受到果实的甘甜。 多年以前，在奥斯维辛集中营里，一个犹太人对他的儿子说：“当别人说一加一等于二的时候，你应该想到大于二。” 1946年，幸存的父子俩来到美国，在休斯敦做铜器生意。一天，父亲问儿子一磅铜的价格是多少？儿子答道：“35美分。”父亲说：“对，整个德克萨斯州都知道每磅铜的价格是35美分，但作为犹太人的儿子，应该说是3。5美元。你试着把一磅铜做成门把看看。” 20年后，父亲死了，儿子独自经营铜器店。他做过铜鼓，做过瑞士钟表上的簧片，做过奥运会的奖牌，他甚至把一磅铜卖到过3500美元，这时他已是麦考尔公司的董事长。然而，真正使他扬名的，是纽约州的一堆垃圾。 1974年，美国政府为清理自由女神像翻新时扔下的废料，向社会广泛招标。但好几个月过去了，没人应标。正在法国旅行的他听说后，立即飞往纽约，看过自由女神像下堆积如山的铜块、螺丝和木料后，未提任何条件，当即就签了字。 纽约许多运输公司对他的这一愚蠢举动暗自发笑。因为在纽约州，垃圾处理有严格规定，弄不好会受到环保组织的起诉。 就在一些人要等着看这个犹太人的笑话时，他开始组织工人对废料进行分类。他让人把废铜熔化，铸成小自由女神；把水泥块和木头加工成底座；把废铅、废铝做成纽约广场的钥匙。最后，他甚至把从自由女神像身上扫下的灰包装起来，出售给花店。不到3个月的时间，他让这堆废料变成了350万美元的现金，每磅铜的价格整整翻了一万倍！ 从无到有，一步一个脚印，在发展中牢牢把握住各种机遇，一点一滴地将面包做大，这是很多犹太大亨成功的路线图，就像哈同、希尔顿、洛克菲勒那样。 20世纪80年代初，艾滋病开始在美国流行。让美国人胆战心惊的同时，日本人却发了财。 后来，美国人发现有一种小玩意能够有效地抵挡艾滋病的侵袭，那就是避孕套。但当时，由于美国国内已经长期没有大量生产避孕套了，在市场需求突然猛增的情况下，数量有限的避孕套一时无法满足市场需求。 远在东半球的这一边，嗅觉敏锐的两位日本商人立即发现了这个机遇，并及时抓住了这“财源”。他们在最短的时间内，开动本公司的机器，加班加点生产成箱成箱的橡胶避孕套，火速运往美国市场。一时间，美国众多的代销店即刻门庭若市，熙熙攘攘，两亿多只避孕套很快销售一空。 目光敏锐，身手快捷，才能抓住战机，迅速出击，打出一个大胜仗来。 理财致富要诀：富人何以能在一生中积累如此巨大的财富，专家研究得出如下结论：1／3的有钱人是靠继承；1／3的有钱人是靠创业致富；另外1／3的有钱人是靠理财致富。诞生于富裕之家的毕竟是少数，创业成功的比率只有7％，因此，理财得当是市井小民最好的致富途径。 个人理财应当注意以下问题：1.使个人资产多样化，在组成个人资产的过程中要使固定资产、货币资产和金融资产三者大体处于平衡状态。2.使资产活起来，要避免选择的投资项目都是短期投资。3.不要忘了为退休做好准备。4.要考虑保护家庭，在死亡保险、人寿保险、夫妻财产险、遗产继承者和分配等问题上都应有所规划。 如果一个顾客来替妻子买卫生棉，你能顺便将汽车推销给他吗？这“不可能完成的任务”却是有人能够做到的。 一个没有文凭的乡下小伙子去应聘一家百货公司的销售员。好在老板不看重文凭，只重视工作经验，就问他道：“你以前做过销售员吗？” 小伙子回答说：“我以前是村里挨家挨户推销的小贩。”老板喜欢他的踏实勤奋，就答应他试做一段时间，但是对于小伙子能否胜任大公司的销售员还是心存疑惑。 第一天下班后，老板问小伙子道：“你今天做了几单买卖？” “一单。”年轻人回答说。 “只有一单？”老板很不满意，因为他麾下的售货员一天基本上可以完成20～30单的生意。“那你卖了多少钱呢？”老板有点儿不耐烦地问。 “10万美元。”年轻人回答道。 “你怎么卖了那么多钱？”目瞪口呆，半晌才回过神来的老板问道。 “是这样的，”小伙子说，“一个男士进来买东西，我先卖给他一个小号的鱼钩，然后又卖给他中号的鱼钩，最后卖大号的鱼钩。接着，我卖给他小号的渔线，中号的渔线，最后是大号的渔线。我问他上哪儿去钓鱼，他说海边。我建议他买条船，所以我带他到卖船的专柜，卖给他长20英尺、有两个发动机的机帆船。然后他说他的大众牌汽车可能拖不动这么大的船，于是我带他去汽车销售区，卖给他一辆丰田新款豪华型汽车。” 老板欣喜若狂，同时又难以置信地说：“一个顾客仅仅来买个鱼钩，你就能卖给他这么多东西？你这经验要向其他销售员推广。” “他并不是来买鱼钩的，”小伙子回答道，“他只是来给他妻子买卫生棉的，我只是建议他周末应该去钓鱼。” 机遇是难得一见的，所以机遇来了不仅要抓住，还要充分利用，让机遇产生最大的效益。 摩根创立的摩根财团是美国十大财团之一，摩根本人被华尔街的金融老板称为“银行家中的银行家”。这不是恭维，从摩根1884年乘机敲诈白宫的事件中，就可以看出他不愧为是优秀的银行家。 1884年11月开始，美国财政部的黄金开始大量外流，市场上掀起了抢购黄金的风潮。当时有个谣言很快传遍了华尔街，说美国政府不得不放弃以黄金支付货币的做法。当时的克利夫兰总统担保说这不是事实，但是，为了救济国家金库空虚带来的经济恐慌，就必须立即发行公债来筹集到一笔1亿美元以上的巨额资金。 这时候，摩根已经知道在这股抢购黄金的风潮中，政府已到了无计可施的地步，于是他同贝尔蒙商定，由他们两家银行共同承办黄金公债，这样，他们即可解救财政部的危机，又可获得高额利润。 因此，摩根被总统召入白宫谈判。当摩根深知国库存金只剩下900万美元时，更是固执己见，他说：“除了我和罗斯查尔组成辛迪加，能使黄金重新流入国内之外，没有谁能有能力来解救陷于破产状况的国库了。” 在这种威胁下，克利夫兰总统不得不以去洗手间为名，每隔5分钟就去与正在另一办公室等候的财政部长卡利史尔商量对策。摩根很清楚，若不使出一手硬的来，白宫不会轻易就范。因此，在接下来的谈判中，他毫不妥协，进而步步紧逼，还吸起总统讨厌的雪茄烟，悠悠地等待着总统的决定。 结果不出所料，总统在走投无路的情形下，不得不答应摩根提出的苛刻条件。当夜摩根就取出大量美元交给财政部，帮助财政部渡过了难关。而摩根在这次“敲诈”中，利用政府承包的公债价格与市场价格的差价，就净赚了1200万美元。 国库陷入危机，而危机非自己不能解决，这种机遇是百年不遇的。因此摩根要牢牢把握住这次机遇，趁火打劫，将钱一次赚个够。