In an enterprise, the general manager is the highest person in charge of the company and exercises the highest decision-making power of the company.Its responsibility is to use limited resources (manpower, financial resources, material resources, machinery and equipment, technology and methods, time, information) to bring the greatest results (market reputation, market share, profitability, return on investment and risk avoidance) to the enterprise. .As the soul of the enterprise, the insight, knowledge and courage of the general manager determine the direction of the enterprise and the healthy development of the organization.

What qualities must a successful general manager possess? A successful general manager must be an all-rounder with strong thinking, judgment and practical ability, as pointed out by Harvard Business School in its "General Manager" textbook: a good planner; an organizational expert; a coordinator ; a controller; an analyst; a facilitator; a designer; a communicator; in many cases must also be a teacher; a studious person; must be a decision maker. A successful general manager must be clear about his own role, because it determines the effectiveness of the general manager's leadership. If he is not clear about his role, he will make himself nervous, and even affect the emotions of employees. at a loss.Over time, the habit formed in the enterprise is: do what the leader tells you to do, do less and make fewer mistakes, and do more and make more mistakes; employees are not motivated and have no innovative spirit.Therefore, the general manager should focus his work on thinking, judgment, analysis, planning, and decision-making, pay attention to the correct positioning and effective performance of his duties, and should not compete with employees for jobs, let alone forget his main tasks.

A successful general manager should be a good instructor and supervisor, who can keep a calm mind and have a clear mind at all times, so that he can judge and analyze correctly, make decisions correctly and quickly, and let employees have the right direction to execute.The ancients said that "the top beam is not straight and the bottom beam is crooked", "the general is incompetent and exhausts the army to death", if the general manager does a good job, the employees will be relaxed and efficient. With the rapid development of various industries and the continuous expansion of the scale of enterprises, the types of business operations of enterprises have become more and more complex, and the business behavior has become increasingly complex. The number of general managers has also increased significantly.Due to the differences in industries and departments and the increasing complexity of corporate organizations, more and more general manager work areas have been "developed", so there are more and more types of general managers.So far, there are at least 7 common different types of general manager job positions that co-exist:

1. The position of general manager of functional business This kind of position appears in a company with complete functions, and it is the overall general manager position in the "traditional concept".It reports to and is accountable to the entire Board of Directors (or the Chairman), while under it several functional managers report to and are accountable to him. 2. The position of general manager of multi-departmental business This position occurs in multi-sector companies and is a general manager position for corporate operations.Other business general managers and managers of other functions and agencies report to him and are accountable.The biggest difference between this type and the first type of general manager is that the general manager of this multi-departmental business is usually not responsible for considering the various departments of the company and his own short-term business plan and content when working like the first type of manager.

3. The position of general manager of enterprise group This kind of general manager has to report and be responsible to a general manager upwards, and there are several business general managers reporting to and responsible for him below him.This job position has fewer long-term strategic planning responsibilities and fewer parallel relationships outside the company than the general manager of a multi-department business. 4. Branch general manager position This type of general manager reports to and is accountable to a general manager.The most important responsibility of this position is to be responsible for the profit and loss of the project he is responsible for.The same as the general manager position of the enterprise group, it also has less long-term strategic planning responsibilities, less parallel interpersonal relationships outside the enterprise, but more short-term operating responsibilities.

5. Position of General Manager of Subsidiary This type of general manager mostly reports upwards and has less responsibility for the overall enterprise.For example, a typical general manager of a subsidiary will report to and be responsible for a general manager of a conglomerate, but will not have to assume other responsibilities related to product, after-sales service, marketing, etc.Subsidiary general managers rely to some extent on the help of the corporate (or conglomerate) HR, legal, accounting, public relations, and financial departments.This general manager position is the same as the previous type.However, it has fewer subordinate employees and more parallel business relationships.

6. Product and Marketing General Manager Position Almost all marketing personnel report and are responsible to him, and this job position basically does not assume the responsibility for long-term strategic planning, but is responsible for coordinating the relationship between production personnel and staff related to the industry (or several industries).This type of general manager has fewer subordinates and more parallel business relationships. 7. Operational general manager position This kind of general manager position basically has no responsibility for long-term strategic planning, but is mainly responsible for short-term production and operation activities, which may be the manager of one or several factories, and is only partially responsible for the calculated "profit".There are personnel, accounting and other agencies reporting to him.He is responsible for almost all production, sales and service personnel.He also has some parallel business relationships - but unlike the product and marketing general manager position, he does not have to be closely linked to parallel business relationships.

Today, functional business general managers, branch general managers, and operating general managers are the most widely available among the above seven types of general manager positions.The least common types of positions are general managers of multi-department business and general managers of enterprise groups (according to statistics, the two are only 1% of the total number of general manager positions).For example, there are probably fewer than 1,500 conglomerate general manager positions in the United States.But one thing to note is that in the modern economy, there are more types of general managers than those mentioned above, and some are even rarer or unrecognized (such as "regional" general managers, etc.).

As the general manager of the company, he is responsible for both the company and the employees. Therefore, he has to perform many responsibilities, mainly in the following aspects: 1. Production and operation 1. Execute the resolutions of the board of directors, preside over the overall work, ensure the realization of business objectives, and complete the profit targets issued by the board of directors in a timely and full amount. 2. Examine and approve the feasibility reports on operations, investment, transformation, infrastructure projects, and working capital loans, use, and guarantees within the annual plan.

3. Organize and implement new projects approved by the board of directors. 4. Do a good job in the company's production and service work, and cooperate with each branch company to do a good job in production and operation. 5. Lead the formulation of the company's market operations, development strategies and plans. 6. Lead the formulation of the company's annual plan, medium and long-term development plan, etc. 7. Regularly preside over the company's quality analysis meeting. 2. Management 1. Grasp the company's daily operation and management from the general direction, and sign relevant agreements, contracts, contracts and handle related matters on behalf of the company as a legal representative within the authority entrusted by the board of directors.

2. Establish and improve the company's unified and efficient organizational system and personnel system.Construct the organizational system and personnel establishment, arrange the appointment and dismissal, remuneration, rewards and punishments of the assistant to the general manager, managers of various functional departments and subordinate branches, and other senior staff, and decide to send subordinate offices and personnel. 3. According to the needs of production and operation, have the right to hire full-time or part-time legal, business management, technical and other consultants, and determine the remuneration. 4. Decide to reward, adjust salary and promote employees with outstanding achievements; punish employees who violate discipline until dismissal. 5. Lead the company to establish organizational structures at all levels, and adjust the organization according to the company's strategic plan. 6. Lead the company to formulate various rules and regulations, and implement them thoroughly. 7. Decide on the appointment, dismissal, remuneration, rewards and punishments of the heads of various functional departments. 3. Financial aspect 1. Organize and implement the company's annual work plan, financial budget report and profit distribution and use plan approved by the board of directors. 2. Approve the company's annual financial budget. 3. Improve financial management, strictly enforce financial discipline, do a good job in increasing income and reducing expenditure, increasing income and reducing expenditure, so as to ensure the preservation and appreciation of existing assets. 4. Daily affairs and activities 1. Participate in major internal and external activities on behalf of the company. 2. Review various documents issued in the name of the company. 3. Strengthen the construction of corporate culture, do a good job in social public relations, and establish a good social image of the company. 4. Regularly host employee forums to understand the ideological trends of employees. 5. Other aspects 1. Do a good job in the ideological and political work of employees, strengthen the construction of the workforce, and establish a team with excellent work style, strict discipline, well-trained, and adaptable to the "four first-class" (that is, "political firm, first-class party spirit; diligent study, first-class work; Adhere to the purpose, first-class service; hard work, first-class style") needs the workforce. 2. Adhere to the principle of democratic centralism, play the role of "leading a group of people", and fully mobilize the enthusiasm and creativity of employees. 3. Strengthen the construction of a clean government, do a good job in the construction of spiritual civilization, and support the work of various associations. 4. Actively complete other tasks assigned by the board of directors. 1. Convene and chair the president's office meeting, inspect, supervise and coordinate the work progress of all lines of business. 2. Comprehensively implement and inspect the implementation of various work decisions made by the chairman's office meeting. 3. Represent the management team to make suggestions to the chairman's office meeting. 4. Appoint principal and deputy managers of relevant departments and subordinate companies of the operating organization. 5. Sign daily administrative and business documents. 6. Responsible for the company's project planning and marketing work. 7. Responsible for the company's project engineering design and construction work. 8. Review the project phase planning plan and activity promotion budget. 9. Formulate phased plans and budgets for engineering material procurement. 10. Handle special matters or major emergencies according to authorization. 11. Report special incident resolution to the board of directors and request authorization. 12. Afterwards, summarize the resolution process and report to the board of directors. 13. Suggestions and implementation rights for the formulation of overall business plans, temporary authorization to solve special events and major emergencies, decision-making power for specific work, decision-making power for departmental plan implementation results, rewards and punishments, and phased planning activity plans and expenses The budget has decision-making power.