Chapter 90 SynTao 89 The "style" and "leisure" of the rich can also create value

The Essence of Business: Wenzhou businessmen believe that sometimes it is impossible to do business without "doing style", let alone create value.Therefore, "doing pie" can also be said to be a means, which needs to be studied carefully. Some poor people often like to say that the rich like to show off. Yes, the rich wear famous brands, wear famous watches, and drive famous cars. "People look like dogs," said the poor enviously.In fact, the poor don't understand that sometimes the "style" of the rich is not for enjoyment, and sometimes it is more for the needs of business. In short, the "style" of the rich is also creating value.

There is a young man, Lin Qiang, who works very hard in a company run by a businessman in Wenzhou, but he is not appreciated. In fact, the company hadn't said anything, at least not to him.At that time, Lin Qiang was a 30-year-old experienced engineer, and his professionalism was unquestionable.On weekdays, he spends 10 to 20 hours extra at work each week, with rare exceptions, and does a lot of extra work for companies that know it. However, we still want to see how well Lin Qiang has performed in the past few years.For him, while salary and promotion are important, so is work independence. If independence must be exchanged for lower income and sacrifice of management positions, he is willing.But one thing must be emphasized, that is, he believes that only results are the most important.

He was somewhat right about this, but over time it became clear that he was not performing as well as his colleagues in the department.In the sixth year of working in this company, a colleague suggested that he buy a suit for himself, "Why?" Lin Qiang interrupted the other party rudely, "Will I be buried?" That same month, he heard the same thing again, but in a slightly different way, when he overheard a team leader say, "I don't want to send Lin Qiang to the client, he looks like a bum, and I don't want to cause trouble." That impression." From then on, Lin Qiang realized how expensive his choice was.He still didn't want to change his ways, though, and the tradition of slovenly slovenliness among famous scientists — Einstein the most iconic — was ingrained in him.Less than a year later, Lin Qiang said that no one dared to tell me how to do things, especially how to dress.

Although Lin Qiang is often proud of his ripped jeans, his clothes define his attitude.Cooperative and easy-going most of the time, he appears confident in this area, seeing even small concessions as a threat to his personal independence of decision-making. Because of the clothes, he extended, never let them force me to do this, force me to do that, it would never end.He has said this several times that clothing is the sphere of influence that he protects with all his strength, even at the cost of losing his job. Although Lin Qiang did not lose his job, he still stayed in the company, but he was just an outstanding scientist serving in the industry, and he would never be able to rise to the management level.

Your appearance will speak to itself, and it will speak to others.It allows others to decide how they feel about you.In theory, we should pay attention to a person's inner rather than appearance, but please don't be too naive, everyone looks at you by your appearance and clothing, because your appearance is the first impression when others look at you, and This impression sticks and affects how others perceive you in many ways. How many poor people are stagnant in their own positions, not because they lack intelligence and don't work hard, but because their bad external image affects their self-confidence and free expression, so they are not recognized by others.Whether you admit it or not, people are always judging you on the basis of your attire, gestures, tone of voice, language, etc. Whether you want to or not, you are leaving an impression on others, and this impression affects your business in business. It affects your promotion in society, and affects your interpersonal relationship in society.Therefore, how you present yourself is telling people about your ability, personality, creativity, career success, and whether you have development potential.Therefore, how to present yourself is a key to successful suitors.

Image is not a simple concept of dressing and appearance, but a comprehensive quality, a combination of appearance and interior, and a flowing impression.The content of the image is too rich, it includes your dress, words and deeds, manners, self-cultivation, lifestyle, knowledge level, family background, where you live, what car you drive, who you make friends with, etc.They are clearly defining you - telling your story silently and accurately - who you are, your social status, how you live, whether you have a future... The synthesis of the image and the richness it contains The content provides a lot of room for maneuver for us to create a successful and wealthy image.

Attractive attire and decent decoration will make a person dignified in the circle without losing humor, full of confidence, and speak freely, and will become a beautiful shining point in leisure time and be favored by people. The pace of modern life is fast, and the contact between people is short. Often we only have one chance to tell another person who we are. In business, politics, love and other communication situations, language and words are often not enough, and we have to use clothing to communicate. Express your personality and intentions. A Wenzhou entrepreneur said: "In the business world, what do entrepreneurs look for in the initial cooperation? In fact, a large part depends on clothing. Once, I wanted to develop a new product, and a friend introduced me to a partner. On the day we met, he was wearing a suit with no shirt inside, only a T-shirt, and a mobile phone in his hand.

"I was very awkward looking at it at the time. Think about how formal a suit is. He wore a round neck shirt to match, and he was carrying a mobile phone, a typical image of a nouveau riche. I decided at the time not to be with him. Cooperation. Later, my friend said, he is really rich, but you are short of money. I said, it is true that I am short of money, but the partner is the main talent. He has to participate, manage, and cooperate with him when he pays I make decisions together, and his level directly affects my business, so I don't choose him." Research by psychologists has shown that clothing has an important impact on people's psychology.Whether the clothing is attractive is directly related to the establishment of a good personal image and prestige.

A person's clothing is so important to the shaping and dissemination of one's own image.It can generally be said that without decent clothing, there is no good image of yourself. A sloppy person, you don’t believe that he can create high-quality goods. When commodity competition has entered the era of brand competition, the person who owns this brand, his own taste is also a part of the brand. Bank employees, even if they are just cleaners, cannot wear T-shirts to work; the boss of the bank is even less likely to show off in a poor-quality suit.As a company that manages money, it must not appear to have no money. Anytime, anywhere, a bank must have the style of a bank.

Taiwan's BenQ Computer's marketing center in Suzhou is known for its "petty bourgeoisie" and "corruption".They specially transported 250 tons of sand from Lianyungang just to make a regular beach volleyball court; they spent 10 million yuan to renovate the BenQ Academy; they remodeled the staff rest area almost completely in the style of "Starbucks", allowing bright sunlight to shine through the entire surface Floor-to-ceiling glass sprinkled the room... All these seem to have nothing to do with the operation of a computer company, but it is precisely all of these that constitute the cultural heritage of BenQ.The general manager Zeng Wenqi is a very smart person and a person of great taste.There are many tasteful people in life, but not many can combine taste with work and career so well.Since he is determined to build BenQ into a beautiful and tasteful brand, and since the connotation of his brand is to "enjoy happy technology", then make your life and work happy first, make yourself tasteful, and let your Isn't it also a business strategy to reflect the brand's taste?

The taste of the rich is both an end and a means.Earn money to spend it, and spend it tastefully to earn more money. Take a closer look, but most of the people with big bags on their backs are migrant workers, working hard for a bowl of rice; those with satchels on their shoulders are mostly wage earners, rushing to work; A small boss is a small leader, always ready to pay for others; the one who shakes his hands and takes nothing is the big boss and big leader, and everything is arranged by others. Businessmen in Wenzhou believe that sometimes it is impossible to do business without "making style", let alone create value.Therefore, "doing pie" can also be said to be a means, and you need to study hard if you are creating wealth. The "leisure" of the rich is actually not really "leisure", and the "leisure" of the rich also has a certain purpose.In fact, real leisure is a kind of inner leisure, which can be achieved by making a cup of tea, reading a book for a long time, or strolling on the street.The reason why the President of the United States wants to go to Camp David for vacation is a specification, and there are also security considerations.The reason why many rich people in Wenzhou want to play golf is not because they can relax and have a more leisurely time by spending a few hundred yuan a round, but because there is often a club there—a club for the rich, in that In the circle, there is more information to communicate and more feelings to connect with.The drunken man doesn't care about wine, he cares about business! The leisure of the rich in Wenzhou is often not real leisure. The poor should not only learn the appearance of the rich, but also learn the essence of the rich, so that they can truly learn the secret of getting rich.