Chapter 85 SynTao 84 finds a platform to make money

The essence of business philosophy: a platform is a place on which a person can display his talents. If there is no platform, no matter how thoughtful a person is, he can only look at the ocean and sigh, lamenting that "heroes are useless".Therefore, smart Wenzhou people will always build a platform to make money for themselves. People are dissatisfied with their own situation, often not because they don’t have enough to eat three meals a day, but because they are unwilling to be dominated by others, and want to have more territory, more resources, and more dominance. In human society, people who have dominance within a certain range are like the leader of a wolf. The larger the territory, the greater the dominance, and the more successful life will be.

This is why some people would rather be a chicken head than a phoenix tail.Although a chicken is small, as an independent individual, the chicken head can determine the life style of a chicken.And Fengwei is just a high-level vassal, only occupying a supporting role, controlled by Fengtou, serving the whole body, and its role is not very important. Therefore, all Wenzhou merchants want to be the "boss", whether it is a chicken head or a crested head, because only in this way can they own their own territory and become rich. A young man in Wenzhou always wanted to be successful. To this end, he made various attempts, but all ended in failure.For this, he was very distressed, so he ran to ask his father.His father is an old crew member. Although he doesn't have much culture, he has been paying attention to his son.He did not answer his son's question directly, but said to him meaningfully: "A long time ago, my old captain said this to me, I hope it can help you. The old captain told me: If you want to have When ships come, you must build your own wharf.”

Life is so interesting.As a human being, if you can abandon impetuousness, temper yourself, and let yourself shine, you are not afraid that no one will find out.Instead of looking for a boat to sit around, it is better to build a pier by yourself, so that there will be no boats to berth when the time comes. In one's life, status and status will not affect the quality of the wharf you build.On the contrary, the quality of the dock you build will affect the ships you dock here.The higher the quality of the wharf you build, the better the ships that will berth here, and the bigger the wharf you build, the more ships will be there.

Therefore, you must work hard to build a high-quality wharf for yourself, and let others make money for you. Otherwise, relying on your own hands, you can only make ends meet even if you are exhausted. The only way to get ahead in business is to make the bowl bigger.Whether to make the bowl bigger is a strategic issue; how to make the bowl bigger is a tactical issue. Everyone wants others to make money for themselves, but why should others make money for you?No one is a fool. If he does something for you, he must ask you for something.So you have to be useful to others. If you don’t pay, you don’t want to get it. You only know that you earn money, and when you earn money, you keep it in your pocket. You are afraid that you will spend a penny.

The first problem faced by the poor is hunger. Living under the condition of hunger for a long time, they develop a hunger mindset over time. Even if the problem of food and clothing is solved one day, his eyes are still on the rice bowl.It is the inherent psychology of the poor to be reluctant to give up their monthly salary. They have always received money from others. One day they want to let the money be distributed from their own hands to others. It feels really weird.But without taking this step, you will never be truly rich. Wenzhou businessman Li Ke borrowed money from his brother to start a small pharmaceutical factory.He personally organized production and sales in the factory, worked 18 hours a day from morning to night, and then saved the money earned by the factory to expand production.A few years later, his pharmaceutical factory has reached a very large scale, making millions of yuan in profits every year.

After market research and analysis, Li Ke felt that the development prospects of the drug market were not great at that time, and he also learned that the food market had a bright future, because there are billions of people in the world who consume a large amount of various foods every day. After careful consideration, he resolutely sold his pharmaceutical factory, borrowed some money from the bank, and bought a controlling stake in a food company. This company specializes in the manufacture of candies, biscuits and various snacks, and at the same time operates tobacco. Its scale is small, but it operates a variety of products.

After Li Ke took control of the company, he carried out some reforms in operation management and marketing strategy.He first expanded the production product specifications and styles, such as extending candy to chocolate, chewing gum and other varieties; in addition to increasing the variety of biscuits, subdividing children, adults, and elderly biscuits, he also developed to cakes, egg rolls, etc.Then, Li Ke made a big fuss in the market field. In addition to operating in Wenzhou, he also set up branches in other cities, and later opened branches in many European countries, forming an extensive chain sales network.With the increase of business, the capital became stronger, and Li Ke adapted to the situation and acquired some food companies in neighboring countries to form a large group.If there is no small pharmaceutical factory that can be established with borrowed money, Li Ke may still be just a poor man.Only by creating your own platform can you display your talents and achieve success.

This is already an era of knowledge economy. The rich rely on their intelligence to make money—use their intelligence to manipulate the intelligence of more people for their own use. But to achieve such manipulation, there must be a way of organization. Wen Shang never goes shirtless when doing things, he only needs a platform, and with a platform, there will naturally be people who will perform on stage.The platform of the rich is usually called a company, sometimes it is also called an institution or something else, in short, it is an organization.The organization has its own rules and regulations, as well as its goals, such as how much profit to achieve, how strong it is to enter the world, and so on.

In the organization, everyone is clearly defined what to do and what not to do, when to work and when to rest, how much work to do, how much to get paid, what mistakes to make, and what to punish.With these goals and regulations, the power of the poor can be twisted into one rope, and the rich can be lifted into a richer class in unison. Of course, in this process, it is not just a certain person who becomes rich.The bigger the rich, the bigger the organization, and there are organizations within the organization, layer upon layer, layer upon layer of leadership.So the poor are divided into the general poor and the high-level poor, and the high-level poor are close to the rich.Such a layer-by-layer management will create wealth in an orderly manner.

Many rich people don't like to refer to organizations as "organizations", but prefer to refer to them as "platforms", which seems to be more humane.With the "platform", the people who are active on it seem to be the protagonists, and they have the feeling of masters, and the enthusiasm is of course higher. If you want to exchange the minimum investment risk for the maximum return, you have to pay the price, including a lot of learning, such as learning business basics and so on.Plus, to be a wealthy investor, you have to first be a good business owner, or learn to think like a business owner.In the stock market, investors want to buy shares in thriving companies.

If you have the qualities of an entrepreneur, you can start your own business, or, like the rich, be able to analyze other businesses.But the problem is that schools train most people as employees or freelancers, but they don't have the quality and ability of entrepreneurs.Because of this, very wealthy investors are few and far between. About 60% of the millionaires in Wenzhou started their business by creating a company and using the company as a platform.Many poor people work for these people who create or invest in businesses and then marvel at the enormous wealth of their employers.The reason is that entrepreneurs turn money into assets. That is, assets are more valuable than money in the eyes of business owners.Because all an investor has to do is spend time, investment knowledge, skills, and money on securities that can be turned into assets.Just like you invest in a piece of real estate, such as a rental house or buying a stock, a business owner builds the asset of the business by hiring you.The main reason the poor and middle class struggle for livelihood and money is that they value money more than assets. The poor and middle class value money, but the rich value assets more. The poor and middle class always buy worthless things, they waste money for nothing.At the same time, rich people use their money to buy companies, stocks, and real estate. The reason why Wen merchants don't work for money is because Wen merchants are very smart and they know that the value of coins themselves is constantly decreasing.If you work hard to make money and don't know the difference between assets and liabilities, good securities and bad securities, you will never be rich in your life.Many of the people who work the hardest and get paid the least are always suffering from currency debasement.Since the value of money decreases day by day, every economically minded person is constantly looking for something of real value that will bring in more money.If you don't, you'll always be left behind financially, not ahead. The trick to getting rich is not to rack your brains to make the best product, but to focus on building a company where you can learn how to be a great entrepreneur. Establish a platform, and then display your talents on this platform, and you will soon become an excellent businessman like Wenshang.