Chapter 83 SynTao 82 sets an example for the rich

The essence of business: Wenzhou businessmen often say this sentence: "If you want to become rich, you must learn from the rich. Even if you stand among the rich for a while, you will smell the breath of the rich." Therefore, the reason why you are poor and rich does not lie in the degree of diploma, nor in the humbleness or prominence of your current position. The key point is whether you stick to the poor thinking or the rich thinking. A person who loves to think is not necessarily a rich person, but a rich person must be a person who is good at thinking.Because thinking is the beginning of changing everything, and only through thinking can everything change.

Poor people, as long as they are really poor, don't think about it. They don't think about why others can become rich, let alone why they are poor.He will simply attribute the reason for his poverty to society and others, and never feel that he has any relationship with himself. The poor are willing to work hard, but they are reluctant to use their brains. He thinks that thinking is a very painful thing or something he cannot do.Poor people cannot make changes because they are not good at thinking, so they cannot become rich. Thinking is the core of all competitions, because it will not only give birth to ideas and guide implementation, but also fundamentally determine success.It means changing the driving force of external things. If you want to change your situation and make progress, the first thing you need to do is: change your thinking.

The poor are poor not only because they have no money, but because they simply lack a money-making mind.The wealth of the rich is not only because they have a lot of cash in their hands, but because they have a money-making mind. There is such a story about the relationship between wealth and mind: There was a millionaire who was with a poor man. The poor man saw how comfortable and comfortable the life of the rich man was, so the poor man said to the rich man: "I am willing to work for you in your house for three years. I don't want a penny, but you must feed me and give me a place to sleep."

The rich man felt that this was a rare good thing, and immediately agreed to the poor man's request. After the three-year period expired, the poor left the rich man's home and disappeared from there. Ten years have passed, and the poor man in the past has become very rich. Compared with him, the rich man in the past looks very poor.So the rich man asked the former poor man: willing to pay 100,000 yuan to buy the secret of his becoming so rich. The former poor man laughed and said: "In the past, I used the experience I learned from you to make money, but today you use money to buy my experience. It's so fun!"

It turned out that the poor man spent 3 years learning the secret of how to get rich.So he made a lot of money and became richer than the rich man. The rich man also understood the reason why the poor man was richer than him. This was because the poor man had more experience than him.In order to allow himself to have more wealth, he had to spend money to buy the original experience of the poor. To be rich, you must learn to think like a billionaire.Just learn to think like them and you'll get their recipe for wealth. Hong Kong tie king Tsang Hin-chi is a prime example of learning to think like a rich man.

In Hong Kong, where business competition is fierce, Zeng Xianzi achieved success in his career precisely because he found a unique way and seized the business opportunity of producing high-end ties.Zeng Xianzi was born in a peasant family in Meixian County, Guangdong Province. He lived a very difficult life since he was a child. The family was in financial difficulties and had no money to pay tuition fees. The tuition fees from middle school to university depended on the state grants.He graduated from the Biology Department of Sun Yat-sen University in Guangzhou in 1961, went to Thailand in May 1963, and returned to Hong Kong in 1968.During this period of time, his situation was very difficult, and he even worked as a nanny to look after children to earn money.In his spare time, he read books on business management and consulted some insiders on basic business knowledge and skills. He also pays attention to the research of Hong Kong's industry, commerce and market conditions.After long-term thinking, one day I finally found a development opportunity from the "gap" in the market: Hong Kong's clothing industry is very developed, and many of the more than 4 million Hong Kong people have several suits.A more popular saying in Hong Kong is called "Wear a suit and pick up cigarette butts". People who pick up cigarette butts all wear suits, which shows the popularity of suits.But Zeng Xianzi found that there was no decent factory producing high-end ties in Hong Kong, so he decided to open a tie factory.

After Zeng Xianzi decided to set up a tie factory, he encountered a series of unimaginable difficulties. At first, considering the affordability of people's price, he planned to produce popular and low-grade ties, trying to attract customers with cheap prices. The wholesale price of ties was as low as 58 yuan a dozen, and after deducting the cost of 38 yuan, he thought he could still make money. 20 yuan.Unfortunately, the reality just made fun of him. The buyer desperately lowered the price, leaving little profit. Even so, it was not easy to sell, and the business was not smooth for a time.

He learned the lesson of the "blocked" product and decided to try to produce high-end ties.He used the remaining money to buy 4 high-end ties that are popular with customers in famous brand stores.After buying back, "dissect" one by one to study its manufacturing process.Based on the samples, he made 4 other ties and handed over the “replicas” together with the originals to experts for identification.In this way, he further strengthened his idea of ​​producing high-end ties. He immediately borrowed a sum of money, bought a batch of high-grade fabrics, and made many ties in a hurry.Unexpectedly, the tie maker refused to buy from him because he doubted the quality of the products, which once caused a backlog of products.

Zeng Xianzi thought that the main reason why people don't buy my products is because they don't know them. If they are placed in a prominent position in a high-end store, it will attract the attention of others and may open up sales.He stored the 4 ties he sewed in the Rising Department Store in Mong Kok at that time, and requested that they be displayed in the most conspicuous position for customers to choose.The hard work paid off, and his ties were widely praised, followed by a surge in sales.Zeng Xianzi also succeeded in one fell swoop. In a person's life, most of the achievements will be subject to various problems. Therefore, when solving these problems, you must first change your thinking and think like a rich person. Only then can the problems be solved and the career can be achieved. able to develop.

John's mother passed away, leaving him and his brother Joseph a poor grocery store.With meager funds, the humble shop relied on the sale of some food such as canned food and soft drinks. After a year of frugal operation, the income was minimal. They were not reconciled to this poor situation, and kept looking for opportunities to get rich. One day, Brother Joseph: "Why do some people make money while others lose money in the same store?" He replied: "I think there is a problem with the operation. If the operation is good, a small business can make money." But where's the trick?

So they decided to look around.One day they came to a convenience store. Strangely, the store was full of customers and the business was very good. This caught the attention of the two brothers. They walked to the side of the store and saw a striking red notice outside the door that read: "For customers who come to our store to shop, please keep the invoice. At the end of the year, you can use the invoice to redeem 5% of the invoice value for free." After reading the notice several times, they finally understood the reason for the booming business of this store: it turned out that the customers were just coveting the 5% free shopping at the end of the year.They suddenly became excited. When they returned to their shop, they immediately put up a striking notice: "From now on, the price of all products in this shop will be reduced by 5%, and our products are guaranteed to be the lowest price in the city. If you buy expensive ones, you can go to our shop to get back the difference. And there are rewards." In this way, there was a shopping frenzy in their stores. They pursued the victory and opened more than a dozen stores in the city, occupying several main streets.Since then, relying on the "stolen" business secrets, their brother's store has expanded rapidly, and their wealth has also increased rapidly, and they have become well-known rich men. A successful Wenzhou businessman summed up his own fear experience and said: "Personal success is in your own hands. Thinking can be used as a weapon to destroy yourself, and it can also be used as a sharp weapon to create a future of your own." You are a Poor people, if you change your way of thinking and think like a billionaire, your vision will broaden and you will eventually become a rich man; if you keep thinking poor and don’t want to change, then you can only continue to be poor down.