Chapter 61 SynTao 60 assesses the situation and dares to give up

The essence of business: to advance despite difficulties is courage, boldness and insight.In contrast, judging the situation and daring to give up sometimes is not cowardice, but a kind of wisdom. In today's commercial society, no matter which industry you operate in, you will encounter many competitors competing for the market. , technology, popularity, interpersonal relationships and other aspects are at a disadvantage, so what should we do?If you fight hard, it may be that the egg hits the stone, and it is just self-inflicted humiliation.Smart Wenzhou businessmen will choose to walk away at this time. If they can't be provoked, they can always hide. This is the best policy.Where there is life, there is hope!This is not cowardice, this is called a man who knows current affairs is a hero.

There is another situation, that is, when the market is saturated and there is no prospect for development, you have to consider giving up your current profitable industry and start a new one as soon as possible, otherwise you will have to wait for death.For example, after the popularity of mobile phones, who is still in the business of paging stations? "Flying birds are gone, good bows are hidden; cunning rabbits are dead, lackeys are cooked; enemy countries are destroyed, counselors are dead." Although these words are cruel, they also illustrate a truth, that is, things that have no market value should be "closed as soon as they are good."

Li Feng, a businessman from Wenzhou, was born in a poor family. When he was a teenager, he went to work as a handyman in the town.Later, I learned the technique of raising ornamental fish.It is because of this that Li Feng came to Somalia in 1992. At that time, as a Chinese expert, he cooperated with the Somali government to build a farm. Somalia is a small and impoverished country in Africa that believes in Islam, and its living materials are quite scarce.Li Feng believed that even backward places had commercial value, so he started his own difficult business in Africa.But things didn't go so smoothly. Li Feng's shoe factory couldn't guarantee the quality due to the workers' skills and other reasons, and finally closed down.

At this time, a somewhat frustrated Li Feng returned to China, and accidentally learned that there is an excellent variety of triticale in China, the yield and value of which are more than 10 times higher than that of ordinary wheat, but there is no such wheat in South Africa.So Li Feng immediately returned to South Africa with the wheat seeds, and soon gained great benefits.But the ambitious Li Feng is actively expanding his business in agriculture, animal husbandry, fruits and vegetables, and food. Although Li Feng made a lot of money, he was envied and jealous by many local people, coupled with the turbulent situation in South Africa, Li Feng made a plan to return to China for business.In 2000, Li Feng had transferred most of his funds and industries to China.In order to start a business, Li Feng traveled from Wenzhou to Africa; in order to better preserve his strength and seek better development, he returned to Wenzhou from Africa. This often goes back and forth, advancing and retreating, which shows that Li Feng is a Wenzhou The businessman's wise way of advancing and retreating.

The world is impermanent and unpredictable, the ups and downs of the times, and the continuous innovation of commodities and technologies all show that society is dynamic, and businessmen must keep moving forward, otherwise they will not be able to keep up with the pace of the times.Many of the top richest people in the world are people who dare to choose and are willing to give up. The Norwegian ship magnate Atle Yeberson was born in a wealthy family in Bergen. His father, Christie Yeberson, was a small local boat owner, and his family had a relatively rich economic life.He began studying at a church school, and later studied at the University of Cambridge in England.After graduation, he worked as a business broker in Oslo, Hamburg and New York.

Affected by the family environment, Yebosheng was influenced by industrial thinking since he was a child.Therefore, early in his youth he showed a talent for business. In August 1967, his father died in a car accident while traveling. At the age of 31, Yebosheng inherited his father's property and began to manage a shipping company.Since then, he has embarked on the road of doing business. After more than ten years of hard work, Yeberson has changed from a small company with only 7 ships to a large fleet of 90 ships with more than 1.2 million tons. There are substantial investments in the project.How much property he owns, even he himself can't say clearly: "The only thing I can say is that the property accepted for insurance is about 5.7 billion kronor." His shipping company was awarded the title of "Norway's Best Enterprise in 1977" , which is unique in the Norwegian shipping industry.

Jeber's father tried to run an oil tanker when he was alive, and he decided to sell the oil tanker and give up the oil transportation business a year after he took over.His reason was: the shipping company at that time had no strength, and the fate was controlled by the oil tycoons. It was really unsure if most of the capital was put on two or three large oil tankers.After Yebosheng quit the oil transportation industry, he quickly invested in the transportation of bulk cargo and signed long-term transportation contracts with the industrial sector. Facts have proved that Jeberson's analysis and judgment are extremely correct.After the tanker was sold, although he did not enjoy the benefits of the short-term prosperity of oil transportation in 1973, when the investors in oil transportation were hit by bad luck in the mid-1970s, he was as stable as Mount Tai, without any loss.

On the basis of long-term contracts, he gradually added 6,000 to 60,000 tons of bulk ships to transport steel products and other bulk raw materials for large enterprises, and accumulated strong capital. Jeberson argued that to develop Norway's shipping industry, it must face the world and go to the world market. If you only focus on the domestic shipping industry, you will die by yourself.His belief is: we must resolutely go out, abandon the past, and go wherever there is capital available and goods waiting to be shipped.This is the key to his success. It is worth mentioning that Mr. Li Ka-shing, the richest Chinese man, has almost the same views on investment and wealth creation as Mr. Yebosheng.Li Ka-shing invests in real estate, can attack and defend, and accurately judges the timing of offense and defense, which has been recognized in the industry.Let's see how he assessed the situation and made a temporary retreat before the stock market and real estate fell into a low ebb in 1982.

From 1982 to 1984, the global economic downturn had a severe impact on Hong Kong. The industry declined, the stock market plummeted, and real estate plummeted.As a result, real estate investors suffered huge losses.On the contrary, Li Ka-shing's Cheung Kong Company adopted a prudent policy and gave up temporarily, and finally survived the economic crisis.This depends on Li Ka-shing's judgment on the situation. He has a unique insight. He foresees that the real estate industry will face the pressure of the world economic recession and rising long-term interest rates. In 1982, there will be a sharp downward adjustment, and he will make temporary withdrawal arrangements accordingly.

At the annual dinner of the Cheung Kong Group in 1998, Li Ka-shing expressed his motto: "Don't look too good when it's good, and don't look too bad when it's bad." It is also the highest state of Li Ka-shing's business, that is, "affordable, let go".It is Li Ka-shing who is good at grasping "get it when you see it is good" that has made him invincible in the market for many years. Giving up is a test of entrepreneurial courage and guts.From the perspective of Wenzhou businessmen, sometimes they choose to give up in business, and they need to bear pressure from all aspects of the heart and the outside world.It can be said that any choice in decision-making requires a lot of courage and courage, as well as extraordinary perseverance and wisdom.Only when a businessman takes the long-term interests of enterprise development as his goal, will he withstand the pressure, endure hardships, go through hardships, and move towards greater glory.