Chapter 53 SynTao 52 spends a lot of money to seize the golden land

The essence of business: in the military, occupying the highest point will be a great guarantee for victory; in business, seizing the best commercial area is a magic weapon for Wenzhou merchants to gain an advantage in the fierce business war . Xunzi said: "It's not as good as climbing a height to see when I'm lame." It's like this in the world. Only when you stand tall can you see far, and it's the same in business.For a small shop in the countryside, no matter how well-stocked it is, how many city dwellers would make a special trip there to buy things?Therefore, the eyes of doing business should not only focus on the countryside, but also be based on the needs of people around you.Otherwise, after a long time, you may not know what is popular in the outside world, and naturally it will be difficult to make big business and make a lot of money.

This proves a truth from the negative side: to do business, you must choose an environment that is conducive to business development.Information, fashion, market demand, and superior geographical location are all part of this environment, and here, geographical location is crucial and bears the brunt. Wenzhou people pay special attention to the choice of geographical location when doing business, first of all, they must occupy the geographical advantage.For Wenzhou businessmen, when doing business in one place, they will definitely choose the most favorable location: those who open a factory should choose an area with convenient transportation and busy industries; those who open a store should choose a place with crowded crowds and prosperous business.This is to seize the commanding heights.But if you want to enter the advanced market and buy Wangloupu, you have to spend a lot of money, and you get what you pay for. If you don’t want your children to be entangled with wolves, you can get big returns with big capital. How can you make money if you don’t want to invest!Therefore, Wenzhou merchants with business awareness are willing to spend a lot of money to seize the business treasures of Shanghai, Beijing and other metropolises.

In the early days of reform and opening up, Wenzhou businessmen set their sights on Shanghai, the door of China's opening up and the largest base of finance, economy and production.For this reason, a large number of Wenzhou businessmen have seized Shanghai Bund. Wang Junyao, a legendary businessman in Wenzhou, once said: "I am very famous in Wenzhou. But once I arrive in Shanghai, it is too insignificant. Shanghai is like New York in the United States. Its human resources and information resources are inexhaustible. To this end, he invested hundreds of millions of dollars in Shanghai, purchased 200 acres of land, and built his own aviation service base.

At the beginning of the 20th century, Shanghai was known as "Adventurer's Paradise", and the famous Nanjing Road was the treasure of this treasure land, especially for businessmen.Owning a store on Nanjing Road is not only the dream of shopping mall connoisseurs, but also the pursuit of manufacturers, as well as the needs of qualifications and brands. Wenzhou Riyue Group spent 1.2 billion yuan to build a Shanghai famous brand silver building with 6 floors and nearly 10,000 square meters on Nanjing Road in January 1991.Aokang Group's large-scale store in Shanghai opened in March of the same year, and the publicity campaign was full of gongs and drums.Entering the fiery "Red May", Ding Meifu, the "Pearl King" of Wenling, created the "Pearl City" on Nanjing Road.As Ding Meifu said, arriving in Shanghai and taking root on Nanjing Road is a proof of success.In order to enter the "China's No. 1 Commercial Street", Wenzhou businessman Zheng Rongde's approach is convincing.

Zheng Rongde, who was born in an island fisherman, is a Wenzhou businessman who ventured into Shanghai in his early years. The Huadong Electric Appliance Group he founded has quietly risen in Shanghai in recent years, growing bigger and bigger, and becoming a dynamic dark horse in the Shanghai business community.Like many Wenzhou businessmen, Zheng Rongde also regards entering Nanjing Road, obtaining the qualifications of business celebrities, and winning greater benefits as his strategic goals.For this reason, in May 2000, he moved the company headquarters to the intersection of Henan Middle Road and Tianjin Road, only 100 meters away from Nanjing Road Pedestrian Street, and built a high-grade 6-story office building here. The inlaid granite makes the whole building luxurious and elegant.It stands to reason that the location where the company is located has always been a bustling commercial area in Shanghai.But in Zheng Rongde's heart, this place is not his ideal goal. As a Wenzhou entrepreneur who pursues perfection, settling in Nanjing Road is not a matter of face, but an ideal goal in his overall business planning.

In the summer of 2001, the opportunity finally came. It turned out that a 9-story building built by Shanghai New World Group on Nanjing Road was completed, but the group did not want to operate it by itself, but planned to sell the entire building.Before Zheng Rongde heard the news, the information just released by the decision-makers of the New World Group quickly spread to Beijing, Guangdong and other places. At that time, some people came to negotiate with the New World Group. Second-rate.Since New World Group knows that this 9-storey building occupies an important position on Nanjing Road, it is up for sale and is not in a hurry.After Zheng Rongde heard the news, he immediately contacted the decision-makers of New World Group, and then summoned the key decision-makers of his own company to discuss the plan to purchase the building. He made full mental preparations and drew up several sets of plans.

Of course Zheng Rongde knew the intention of Shanghai New World Group and the value of this 9-story building, so he was willing to make a real effort and dared to pay a high price that others could not bear to pay.According to Zheng Rongde's request, New World Group agreed to negotiate with Huadong Electric Group on the sale, but they were not prepared enough. They thought it was just a matter of getting acquainted with each other and exchanging each other's conditions. The future negotiations will be protracted. Hope too much, because previous negotiating opponents have found it difficult to accept the price they offered.On the side of "East China Electrical Appliances", Zheng Rongde's intention to buy the property is sincere.

Only by knowing yourself and the enemy can you be invincible in a hundred battles.In order to close the deal in the first negotiation, shorten the negotiation process, and cut off the thoughts of other competitors who also took a fancy to this building, this building has since become owned by Huadong Electric Group. I understand the listed conditions.After the two parties met and sat down to greet each other, Zheng Rongde immediately handed over a letter of intent to purchase a property with very detailed terms to the other party, showing his sincerity. "New World" did not expect Zheng Rongde to be so straightforward, so he also readily disclosed his sales bottom line. After a few words, the two sides achieved a positive result in the 90-minute negotiation: the contract was signed with a property price of 300 million yuan. make a deal.

Zheng Rongde finally spent a lot of money to enter Nanjing Road. Although 300 million yuan is not a small amount for a private enterprise, in Zheng Rongde's view, Nanjing Road itself is a famous brand. Being able to operate his own company and products here is very important for developing his own brand. That's a huge advantage.This is the generosity of the shrewd Wen businessman. In fact, the broad-minded Wenzhou merchants not only focus on Shanghai, but also Beijing, the capital known as the "Heart of China", is also a treasure land of Fengshui that Wenzhou merchants snatch.Just as Wenshang in Shanghai clings to "Nanjing", in Beijing, Wenshang also clings to the famous "Yabao Road".

Yabao Road is located in the embassy district of Beijing. At first, it was just a spontaneous commercial street with only a few small vendors operating, mainly selling handicrafts and clothing to foreigners.Hawkers will raise prices. Foreigners like Chinese gadgets and don't know how to bargain. Therefore, hawkers make a lot of money.Moreover, when many foreigners come to Beijing, Albemarle Road has become a must-visit place, and they must buy some things to take back.When foreigners come to do business, they have also changed from "little loser" to "big loser", and become an international loser.

People know that Wenzhou merchants do most business on Yabao Road.In particular, the clothing and leather shoes made by Wenzhou merchants are the most popular among foreigners.The owner of Wenzhou, who has been in Beijing for many years, has a very smart mind. How could he let these foreign customers come to his door, so he rented a store on Yabao Road to welcome these foreign guests.With business, not only go to the "Zhejiang Village" to place orders, but even organize a large number of sources from his hometown and provide the required supporting services.Seeing merchants coming in droves, the savvy Wen merchants had an idea, renting standard rooms in roadside hotels, and hanging up product patterns in the guest rooms for foreigners to buy.One person encloses a room, and one room is a company.The five hotels along Yabao Road, Yabao Building, Geely Building, Jinshengxin Commercial Building, Beidouxing Building and Guoxing Building, were all fully booked by them.Yabao Building has more than 100 rooms, and nine out of ten of them are Wenzhou merchants.Among the merchants in Wenzhou, Yongjia is in the absolute majority.No wonder, people in Beijing say that the business of Yabao Road has been taken away by Wenzhou merchants. When it comes to Yabao Road Market, Wen Shang Wang Weijian is worth writing about. In 1994, Wang Weijian used 500,000 yuan in cash to compete for the "Beijing Aquatic Industry Company Building" near Muxiyuan, Beijing, and created a rental myth of locking up 800 stalls with 800 chains. Then he set his sights on Russia's trade In the market, the office building "Beidouxing Building" covering an area of ​​more than 1,000 square meters was bought at a high price on Yabao Road in Beijing, and the building was immediately remodeled, and then each room was rented out to business operators.Within a few days, a total of more than 40 rooms were rented out. For this reason, Wang Weijian became the pioneer of the Yabao Road market.In addition, Jin Yusen, the owner of Jinshengxin Building, came to Yabao Road in 1991. In 1997, Jinshengxin Commercial Building was established at No. 3 Yabao Road, with an area of ​​more than 2,000 square meters, specializing in the wholesale of foreign trade clothing. Due to its excellent location, many businessmen came to rent it.Within half a year, all the investment has been returned, and a net profit of 8 million yuan has been made. In order to continuously expand their own living space - the market, Wenzhou businessmen have conquered the "commanding heights" in the business wars one after another on the land of China with the arrogance of business heroes and the use of huge sums of money as weapons, creating one after another. business miracle.