Chapter 51 Business Road 50 Make good use of talented people to make money for yourself

The essence of business: A Wen businessman once said: No one can succeed without any help.After all, personal power is limited.All great personalities expand and thrive only with the help of others.The words of this warm businessman reveal the truth: the success of any person comes from the wisdom and strength of many people. If we want to become rich, we must make good use of talented people to make money for ourselves. Multimillionaire Lucas didn't even think about becoming a multimillionaire when he just graduated from college.Mr. Lucas was a C student in college.He majored in engineering and was employed by a large engineering consulting firm after graduation.

Lucas's bosses quickly discovered that he had strong leadership qualities.Before long, he was appointed manager of a major division of the company.He later gave up this administrative position to start his own substance testing company. The company started by Mr. Lucas was acquired by a Fortune 50 company.In his company, he has hired hundreds of people from various backgrounds, some are scientists or engineers, others are accountants and managers. In Lucas's mind, there was something of an inverse relationship between school achievement and financial success.He answered this with his own experience.

"I was a middle school student and I went to engineering school. I was going because my mother wanted me to. They need someone to work to support the family, and I don't think I'd be a good fit, but I know one thing ——Do the best, this has always been my principle of being a man. I can put in greater efforts than all others. As long as I do my best, I don’t have to worry about the growth of wealth; or in other words, I Don't feel like there's anything to worry about, I just feel like I'm doing my best and that's what I like. I struggle and work hard. I end up in management and hire some geniuses. They can't manage, yeah Because they are not adjusted in place.

"I think their intelligence... there's something wrong with the measure of intelligence. Geniuses, they don't have a sense of the work environment and what to say, and I adapt easily. So especially in the field of engineering, I can guarantee that many people ( Genius) can't do much, they are just very strong in a small field. "The geniuses who work for me, they know more about less things! Many intellectual geniuses only know how to do research and academics all their lives... they don't understand management and entrepreneurship...they usually don't Understand the practical."

Bill Gates, the president of Microsoft, the richest man in the world, is a master at the application of the principle of "making good use of talented people to make money for oneself". At the end of 1981, "Microsoft" had controlled the operating system of the PC and decided to enter the field of application software.Bill Gates decided to turn Microsoft into a company that not only develops software, but also has retail marketing capabilities.He intends to engage in product production and product sales at the same time, and fully participate in market competition.However, compared with software programming, Bill Gates feels a headache, because in terms of software design, Microsoft's talents are all masters, but in terms of marketing, there is no one who knows the market well.Without marketing talents, it is not easy for Microsoft to enter the market; without marketing talents, Microsoft's "income-generating volcano" can only be an extinct volcano.

Bill Gates was well aware of the crux of the problem, so he asked around and tried to collect everything.In the end, a big shot was poached from soap king Nidogra, the company's vice president of marketing, Roland Hansen.Hansen can be said to be a complete "layman" in terms of software, but he has extremely rich knowledge and experience in marketing.Bill Gates asked Hansen to be responsible for Microsoft's advertising, public relations, product services, and product promotion and promotion, and appointed him as the vice president of marketing as soon as he took office, so as to make the best use of his talents.

"Brands will have a halo effect. Only when people associate with the brand will the product be more easily accepted." "When you use this brand to launch a new product, relying on the glory of the brand, it will be easier to stand and popular .” Hansen gave a vivid enlightenment education to this group of "market blind" who only understand software but not the market.Under Hansen's proposal, Microsoft decided that all future Microsoft products should use "Microsoft" as the trademark. Since then, all Microsoft products of different types have been branded "Microsoft".Soon after, this brand has become a household name in the United States, Europe, and even the world.In this way, the market sales can be regarded as a satisfactory solution.With the growing market, especially the development of overseas markets, Microsoft's business scope is increasing, and Roland Hansen has contributed a lot.

Modern companies have placed the snatching of talents as an important factor in the relationship between success and failure.Jack Welch said: "Talent is the first task of running a company. In terms of employment, how to treat talents is a high degree of leadership and control ability of managers." In ancient China, there were many discussions on the way of employing people. Among them, the standard of employing talents is the constant employment policy.If this point is violated, no matter who it is, it is due to personal selfishness; on the contrary, only the best talents can be attracted to one's side.Li Ka-shing follows the latter's example. He can discover talents around him with a keen eye and entrust them with important responsibilities.The advantage of this is that Li Ka-shing has won the capital to conquer the world.

Du Huilian is an Englishman who was born in a London securities brokerage firm and is a securities expert. In the 1970s, Vida Securities came to Hong Kong for development. Du Hui was re-elected as its representative in Hong Kong and formed an indissoluble bond with Li Ka-shing. In 1984, Citicorp Bank acquired Vickers, and Du Huilian participated in the securities business of Citigroup International. Du Huilian is called "Li Ka-shing's stockbroker" by the industry. He is a senior participant in many stock market acquisition battles of the Yangtze River, and manages the stock trading of Cheung Kong and Li Ka-shing's family.

Du Huilian has repeatedly declined Li Ka-shing's invitation to serve as a director. He is the only one among the "guests" who does not pay a dry salary.But he never refused to participate in the decision-making of the Changshi Group's ownership structure, stock market fundraising, and stock investment because he had not paid his dry salary. Li Ka-shing always felt that he owed him a kindness. At the end of 1988, Du Huilian and his friend Liang Botao co-founded Peregrine Financing Company. Du and Liang account for 35% of the shares, and Li Ka-shing invites 18 business giants including him to participate in the remaining shares, such as Hutchison Huang of the Changshi Group, CITIC and Yuexiu of the Chinese capital, Zunyingjun and the old real estate construction company Zunyingjun. Ryan, the travel tycoon Miramar, Hu Yingxiang's Hehe, etc.

These business giants do not enter the game or participate in politics. They aim to boost their strength and strengthen their prestige. With the backing of the 18-way business giants, Peregrine developed rapidly, successively acquired Guangsheng Hong and Taisheng, and Peregrine also spun off a company, Peregrine Securities.Du Hui was re-elected as the chairman of the two companies.By 1992, the group's annual profit had reached HK$668 million. After Peregrine Group became a small giant in the business world, Li Ka-shing and others took the initiative to dilute their shares so that Du Liang and his shareholdings could reach an absolute "safe" line. Li Ka-shing's investment in Peregrine is entirely non-profit, in return for Du Huilian's service. In the 1990s, Li Ka-shing cooperated with Chinese-funded companies many times, mostly with Peregrine as the financial consultant. Du Huilian, who is also the chairman of two listed companies, is still loyal to Li Ka-shing's think tank. With the help of Du Huilian, a securities expert, Li Ka-shing is even more powerful in the stock market, flourishing, and even has a strong influence on the stock market. Li Ka-shing's most brilliant record is in the stock market, and the carrier that best demonstrates his superhuman wisdom is also the stock market.And Du Huilian, known as "Li Ka-shing stock broker", played a role that cannot be underestimated, and his contribution is indispensable. Li Ka-shing reciprocated love and kindness, which made Du Huilian more dedicated to repaying Li Ka-shing and acting as Li Ka-shing's "guest secretary". Li Ka-shing's actions of making good use of talents and cherishing talents are worth learning from every wealth creator. Konosuke Matsushita, the founder of Matsushita Electric in Japan, said this sentence: "I use the money of the people of the world and the people of the world to do my business. What I sell is only the service." To turn a business into an enterprise, and transform yourself from a small businessman into an entrepreneur, you must know how to skillfully use the wisdom and money of others. Soichiro Honda, who created the "Honda Myth", paid great attention to recruiting excellent talents in all aspects. This is the reason why Honda is always full of vigor and vitality.He pays special attention to discovering, cultivating and using young talents, and even discovers his own shortcomings from young people, and humbly learns from young people, even if this young man is much younger than himself.He said humorously: "I only have a primary school education, and I don't have to worry about asking others for advice." It also encourages employees of the company to put forward reasonable suggestions. For good suggestions that are adopted, rewards will be given depending on the benefits.In such a working atmosphere where everyone uses their brains and offers suggestions, talents continue to emerge, which effectively promotes the development of the company's production and operation.Soichiro Honda also attaches great importance to the rejuvenation and professionalization of the company's leadership team. In 1973, he resigned as the chairman of Honda Giken Industry Corporation and became the company's top consultant, giving up the company's top leadership to the 45-year-old Kawashima Hibiki.He did not give up the position of president to his son, and even his younger brother retired at the same time as him.This kind of practice, not to mention other companies in Japan, can't find a second company, even American companies are rare. Zheng Zhouyong, the head of Hyundai Group in South Korea, can be said to be a typical example of an "layman" leading an expert.Its way of employing people can be called a big deal. Zheng Zhouyong, who only had a primary school education, was born in a poor peasant family.He left his hometown at the age of 16 to travel the world, and eventually became a world-renowned super tycoon and financial giant.Obviously, with Zheng Zhouyong's level of cultural knowledge, it is difficult for him to become an expert in civil engineering, automobile manufacturing or shipbuilding, but he is indeed good at recruiting talents with advanced professional technical knowledge and skills, and eventually made himself a billionaire .Here, just take the example of its development of Korean cars, which can be seen. In 1967, the Hyundai Group, which has been the leader and unrivaled in South Korea's construction industry, steadily developed into other industries, and cooperated with Ford Motor to create "Hyundai Motor". In order to develop his own automobile products, Zheng Zhouyong resolutely decided to establish a comprehensive large automobile factory at the end of 1973 to produce Korean-style cars.At that time, South Korea did not have the funds and technology to produce cars, and the domestic consumer market was limited, with annual sales of less than 7,000 vehicles, and export sales were even more impossible.Therefore, most people think that Chung Joo-young did it on a whim, and some people even sarcastically said: "If your company builds a car, your fingers will smoke." Chung Joo-young dismissed these cynicism and remained unwavering. However, how to build a car without technology?Zheng Zhouyong has his own way.He vigorously introduced the world's advanced technology, and hired Italian car designers with a lot of money.It only took more than a year to design a Korean-style car - "Little Horse", and it was put into mass production soon. Since 1976, "Hyundai Motor" has occupied 80% of the Korean market and entered the international market.By 1982, "Hyundai Motor" had been exported to 63 countries, making South Korea the 26th largest automobile producer in the world. Those who ridiculed Zheng Zhouyong were speechless, and Zheng Zhouyong said proudly: "My finger is not smoking, but my car is smoking." With what power does a person with only elementary school culture make himself among the ranks of the world's auto giants?It is obviously not enough to rely solely on personal strength.Zheng Guoyong's success still comes from the talents he can use, and making good use of talents has made him a billionaire. An audience member asked a famous entrepreneur: "You have achieved great success in your career, what is the most important thing to you?" Instead of answering directly, the entrepreneur picked up chalk and drew a circle on the blackboard, leaving a gap.He asked back: "What is this?" He did not comment on these answers: "Actually, this is just an incomplete full stop. The reason why I have achieved brilliant results is actually very simple: I will not do things perfectly, just like the one I drew. The period, the gap left, is for my subordinates to fill it." Leaving a gap for others is not because one's own ability is not strong.In fact, this is a kind of management wisdom, a kind of overall perfection at a higher level. Give a tiger a mountain and let it move freely; give a monkey a tree and let it climb continuously.Perhaps, this is the highest level of enterprise management and employment. Wealthy people organize their work first, and then devote themselves to the priority work first.And let others do what others can do. Why should I do it myself when others can do it better than me? The lower rulers do their best, the middle rulers do their best, and the upper rulers do their best. If you want to make many talented people available to you, you must be good at delegating. Delegating not only helps team members grow, but it also benefits the delegates themselves.When authorizing, let the authorized person become a star, let everyone know that you have authorized this person, and he can deal with any problems with full power; Have more self-confidence.This is also a good way to stimulate the potential of employees.Because with as much power as you have, you have to bear as much responsibility; with what kind of rights you have, you have to bear what kind of responsibility. So how can effective authorization be achieved? A Wenzhou entrepreneur believes that there are five measures to achieve effective authorization.The five measures are: 1. To provide employees with a sense of security.Such as making employment guarantees, specifying how far employees can be promoted, etc. 2. Pay attention to the absorption of talents and know people with insight.It is important to attract not only technical whiz, but also dedicated and creative people who are suitable for working in the team. 3. Brainstorm and commend the advanced.That said, be good at listening to employees and communicating with each other.When commending the advanced, we should not only praise those who have made great contributions, but also those who have made small contributions. 4. Emphasis on talent training and selection.Talent is the most valuable resource, and training can enable them to exert their best capabilities.At the same time, in addition to technical training, the company must also strive to train them into people needed by society.Only then will their values ​​align with the company.If employees do well in training, they should be rewarded. 5. Rewards.Based on the company's main source of income, set aside a portion of the funds as incentive wages. One last thing to note about delegation: once you delegate, you will give yourself the opportunity to find more challenges and responsibilities; at the same time, managers will also help subordinates grow.For authorization to be successful, it must be sure whether the participants have the courage and determination to take risks together.You know, the elite team of the rich is the most challenging team. As long as you empower your subordinates well and in a planned way, he can give full play to his talents and realize his own value while creating profits for the company.In this way, talented people will be willing to serve you, and your wealth depends on these talents to increase.