Chapter 7 SynTao 6 money in the brain of wisdom

Essence of business: At present, the new economy is surging, and relying on brains to create wealth is also "eight immortals crossing the sea, each showing their magical powers", but there is only one thing in common: fully activate the brain machine, and rely on wisdom to make money.The value of the head has been affirmed unprecedentedly, which is also a kind of progress on the road to wealth creation, and it is a unique scenery among the new millionaire team. In Wen Shang's view, wisdom is the way to make money.Making money with knowledge and creating wealth with wisdom lies in a smart mind, being good at discovering opportunities, and being able to quickly transform them into wealth through one's own behavior.

In fact, business opportunities are everywhere, depending on whether you are wise and able to discover them.The Jews say that your worth is your head, not your hands.Smart Wenzhou merchants rely on their brains to make a fortune. They appear to be very relaxed when doing business, but they are actually thinking about problems. "There are plenty of money, unfortunately your pockets are too small. If you think big enough, your wallet will grow with it." There was a very smart young man who wanted to make money, so he followed the villagers to the mountain to dig rocks. When others smashed the stones into stones, transported them to the side of the road, and sold them to people who built houses nearby, this young man actually transported the stones directly to the wharf and sold them to flower and bird merchants in Hangzhou.Because he thinks that the stones here are oddly shaped, and selling weight is not as good as selling shape.In this way, the young man soon became rich, and three years later he built the first beautiful tile-roofed house in the village.Later, the mountain was not allowed to be opened, only trees were allowed, so the villagers planted peach trees, pear trees and other fruit trees, but this young man planted willow trees, and everyone was puzzled.After a few years, the fruit trees began to bear fruit, and the local fruit juice was thick and crispy, very sweet.The fruits all over the mountains and plains have attracted merchants from all directions. The villagers have piles of pears, peaches and other fruits, but suffer from the lack of fruit baskets.Fortunately, the boy who sold the stones planted willow trees, because he had long thought that merchants who come here will not worry about not being able to pick good fruits, but only worry about not being able to buy fruit baskets.It happened to use wicker to weave baskets, so that everyone's fruits can be shipped to Beijing and Shanghai by truckloads, and then sent to South Korea and Japan.

Of course, the young man also earned a good income. Five years later, he became the first person in the village to buy commercial housing in the city.Later, a railway ran from north to south from here.People here can go north to Beijing and south to Kowloon after getting on the bus.The small mountain village has become more open and invigorated. The folks started from selling fruit with a single fruit tree, and began to develop fruit processing and market development.Just when the villagers began to raise funds to set up a factory, this young man built a wall three meters high and one hundred meters long on his field.This wall faces the railway, backed by green willows, and on both sides are endless orchards of 10,000 mu.People who pass by here by train will notice the four big characters when admiring the blooming pear and peach blossoms: Coca-Cola.It is said that this is the only advertisement in the five hundred miles of mountains and rivers.The owner of that wall has an extra income of 40,000 yuan a year just by relying on this wall.

"Wisdom is wealth", this is a secret to getting rich that Napoleon Hill got after visiting more than 500 most successful rich men in the United States at that time.A legendary private entrepreneur in China also has a famous saying: "There is nothing impossible, only unexpected." Bao Mingli, a millionaire who has risen from a traditional industry, his career growth process also shows that "wisdom is wealth". After graduating from university, Bao Mingli was assigned to a department under the Provincial Department of Commerce.He was not reconciled to the ordinary life of a salaryman, so he went to sea after a year.The first thing he did was to open the relatively avant-garde "Hong Kong European and American Fashion Gallery" with his friends. This was a trendy fashion store, which was not easily accepted by conservative people at the time.However, Bao Mingli recognized the background of the era when young people are gradually opening up, and believed that there must be a market for this business.Sure enough, the trendy fashions imported from Hong Kong, Taiwan and other places were welcomed by the younger generation and made huge profits.Because of disagreements with his partners, he withdrew from the clothing industry, and then he came to a Sino-foreign joint venture food company as the marketing manager.With the sensitivity and intelligence of a businessman, it only took him half a year to make the company's fruit tea enter more than a thousand hotels and hotels in a market that others had not opened in a year. Wholesalers and distributors rushed to buy in.However, Bao Mingli has always wanted to do something that really belongs to him.He took a fancy to the quick-frozen food that had just entered the market and was not favored by experts, so he resigned resolutely and became the provincial general agent of Taiwan Yierxiang Noodles.

Modern society has accelerated the pace of people's life, and the appearance of quick-frozen food has not only saved people's precious time, but also added new tastes to people.In order to make the plan unique and innovative, on September 1st, Senior Citizen's Day, Bao Mingli took the lead in launching the "Send Taiwan Birthday Peach to the Elderly Over 70 Years Old" in the city, and widely publicized it in other cities.For this reason, Bao Mingli opened four chain stores, and set up refrigerated counters in department stores, Hongqi Mall, etc., and the business was unprecedentedly hot.

After all, it is the first time to enter the business world. Although Bao Mingli is aggressive and energetic, he has overlooked an important point, that is, quick-frozen food also has low and high seasons.Every year from April to October is the off-season. Because the battle line is too long, the expensive counter fees and huge staff expenses make him unable to do what he wants.By the end of June 1995, tens of thousands of yuan had been lost.He had to declare the agency a failure. After learning from the painful experience, Bao Mingli began to reflect on himself.If you dare to do what others have not done before, you can seize the opportunity by breaking new ground, but you must be decent in management, otherwise you will suffer a complete failure.

After many investigations, he discovered the bathroom sanitary ware renovation project carefully.In many large and medium-sized cities, there are important consumption and leisure places such as hotels, hotels, resorts, and nursing homes. The bathrooms in these places need to be replaced or refurbished after 3 to 5 years of use. If a hotel needs to replace a new bathtub, the minimum cost is about 400 yuan, and only half the price is enough for renovation.Besides, few people take over the work of one bathtub when replacing it. A large number of replacements at the same time will definitely affect the business of the hotel. Renovation does not require a lot of trouble. It can be refurbished one by one, which virtually saves the hotel a lot of time. A lot of money.Moreover, updating sanitary ware in hotels in batches is a complicated and troublesome matter. In contrast, refurbishment is a shortcut that saves time, effort, and money.In addition, the decoration of the bathrooms of urban residents in our country is becoming more and more high-end, which provides more space for the renovation of bathrooms.However, this is a very risky project. A single piece of German imported process equipment costs more than 20,000 yuan, and more technical fees and data fees are required.However, Bao Mingli recognized the market for this project, and he did not hesitate to spend tens of thousands of yuan to buy this refurbished technology.

After improving his technical knowledge, Bao Mingli began to devote himself to this new business with all his strength.Since then, he has embarked on the road to become a millionaire. Bao Mingli is a millionaire who gets rich with his mind, and it is precisely because of his sharp mind for getting rich that he rises from traditional industries.There are many examples like this in Wenzhou, and the rule of thumb is: the brain is the source of wealth creation. At present, the new economy is surging, and relying on brains to create wealth is also "eight immortals crossing the sea, each showing their magical powers", but there is only one thing in common: fully activate the brain machine, and rely on wisdom to make money.The value of the head has been affirmed unprecedentedly, which is also a kind of progress on the road to wealth creation, and it is a unique scenery among the new millionaire team.