Chapter 57 Being flexible, Wenzhou people will not hang themselves on a dead tree

The purpose of doing business is to make money. If there is no profit to be made, one should decisively abandon it. It is better to be flexible and flexible than to stick to one place and start anew. Wen Shang Wang Qiang took over a closed rubber factory in the street. The factory owed 50,000 yuan in foreign debts and owed more than 30 workers a year's wages.After taking over the mess, he immediately set about rectifying the factory building, and then raised funds to recruit more than 200 workers, and borrowed a few sewing machines from the workers' homes.Attempts to implement "resurrection" on the rubber factory, who knows, these measures are a temporary solution, not the root cause, and the rubber factory still has no improvement after a period of time.

In desperation, he made a detailed investigation of the market, and finally understood the real reason for the downturn in the rubber factory. It turned out that the rubber industry market had begun to decline, and he was not alone in this downturn. Many leather and plastic products Industry peers have dismounted.After Wang Qiang got this information, a "change" immediately appeared in his mind, otherwise the fate of the company would have to close down, and more than 200 workers would also face unemployment. You can't hang yourself on a tree, Wang Qiang thought of this and decided to carry out a thorough reform of the enterprise.But how to "change"?Facing a greater test.At that time, the local animal husbandry was relatively prosperous, so he decided to open up a breakthrough and use local materials to manufacture leather products, such as bicycle seat cushions, handbags, backpacks, children's school bags, travel bags, etc.

With his unique market sensitivity, the products he produced quickly occupied the market. Not only did he pay off his debts, but also repaid the wages of the workers. He also became famous locally, and some colleagues came to visit. The peers are all future competitors, and their own products have low technical content and are easy to be imitated.In order to avoid unnecessary competition, he immediately thought of "change".Switched to the production period of cowhide shoes, leather 葙, goat leather jackets and so on.At that time, many people were very puzzled by his approach-why should such a best-selling product stop production?Soon, this question has been answered. Because many merchants rushed to produce his previous leather products in large quantities, the market soon became unsalable, but his new products were the only ones that sold well.

In the increasingly fierce shopping malls, many businessmen are submerged in the tide of the market and become passers-by in front of time, but only Wenzhou merchants have maintained an attitude of standing tall and proud of the crowd all year round.They are not masters who are well-versed in poetry and books, nor are they proficient in military strategies and military geniuses, but they can handle the unpredictable market like a fish in water and do a job with ease, thus becoming permanent victorious generals in the mall.The most important point is that Wenshang can achieve change by dispatching power and changing with change.

Fickleness is a kind of business concept formed by Wenzhou businessmen for a long time. Wenzhou people have long been familiar with the principle of "thinking about change, change leads to success". The land has escaped from the predicament of living distress and has a broader space for development. It is precisely because of being flexible and finding new ways that Wenzhou people's former "frog at the bottom of the well" has become an eagle soaring into the sky. Wenzhou people often have unexpected "change" thinking. Wenzhou businessmen are good at flexibility and flexible in the market.Changes in the market will affect business at any time and disrupt the original plan.When the market changes, Wenzhou merchants will always be aware of it in advance, and then take emergency measures according to the actual local situation at that time.Wenzhou merchants have developed this "change" into the essence of business, and finally outshine the blue and outperform the blue, and played out many myths of flexibility in the shopping malls.

There was once a man from Wenzhou who had changed several industries as a doctor. He had done many small businesses, opened several stalls, and also set up various companies of various sizes.At first he sold needles and threads, then he sold mechanical watches and electronic watches, and later he sold calculators, mobile phones, computers and so on. For more than 20 years, he has kept pace with the times, adapted to changing circumstances, and has sold more than 100 products.It is this kind of flexible and changeable management method that made him develop from a needlework stall to today's boss of a large computer and color TV monopoly company.

On the contrary, we look at some people who are businessmen. They would rather stick to it than change. They treat their company like a treasure, and they are reluctant to throw it away no matter whether they strive for it or not.Wenzhou people are different. They can afford it and put it down, but they cannot hang themselves on a tree.As long as you can make money, you will not be limited to rules and regulations, and you don't care about any business ideas.If your own stall or the project you are running does not make money, no matter how much effort you have put into it, you will give it up decisively.To start a company and invest in projects is to be able to earn hard. For those unprofitable markets and products with no development potential, we should abandon them boldly and find new projects quickly.

The commercial market is changing rapidly, and any turmoil may cause an uproar in the market, ranging from national policies and weather conditions to small purchase sources and commodity prices.A businessman must have keen market insight and a flexible mind, and constantly make adjustments and changes as external conditions change. Giving up those useless things in time is a strategy for Wenzhou people to make money.Giving up means not having anymore, and it is a painful process for everyone, but in business, giving up means wanting to have more.Too much nostalgia for an unprofitable company or investing in an unprofitable project, on the surface, you have more, but in fact you lose more.

◎Doing business should be in multiple industries——to avoid being hanged on a tree, it is necessary to change in a timely manner, but it is always the same, and never leave the industry you are familiar with. It's a law of business.