Chapter 38 Be the biggest if you want to do it, even if you are a paperclip king

Small businesses are not afraid of being small, but you are afraid that you will not be able to do it properly. As long as you do it well enough, no matter how small a product is, it can create a big market. Wen Shangshou Jiading is the chairman of Wenzhou Optics Chamber of Commerce. He has become a symbolic figure in Wenzhou Optical Industry, and he plays an important role in the development of this industry.In fact, his ability to achieve such a great achievement is inseparable from his initial efforts.As early as the late 1970s, he had already started contact with the eyewear business.At that time, sunglasses were very popular in the market, and many young people would buy a pair of sunglasses to keep up with fashion. The 19-year-old Shou Jiading saw the potential business opportunities, so he bought a few pairs of glasses and went home to figure it out by himself. Then he bought materials and made more than 10 pairs by hand.The next day it was sold on the street, and it was sold out quickly, which greatly inspired his inspiration. When he got home, he mobilized his brothers and sisters to set up a family glasses factory together.

At first, although the glasses produced were very rough, they could basically be sold, and the operation of the factory could still be maintained.But he is not satisfied with this. He is good at summarizing and using his brain. In order to change the disadvantages of a single variety, he is always thinking about researching new products, and even puts samples on the bedside when he sleeps.It is better to learn a hundred things than to be good at one line. With his own efforts, he finally figured out the rules of the glasses processing industry and summed up a way to survive with high quality. From this, he gradually developed from small to large, from weak to strong , stand out in the domestic glasses industry and create its own brand.

Later, he realized that it would be difficult for him to compete with large foreign companies if he could not form a considerable scale and sales base.With far-sighted vision and far-sightedness, he combined his Xinxing Glasses Factory with Wenzhou Xintai Optical Glasses Co., Ltd. and Wenzhou Geological Development Co., Ltd. to jointly invest and establish Taiheng Glasses City Group, and served as the chairman.Since then, he has also become the first person to create a new era of Wenzhou glasses industry. Economist Fei Xiaotong gave Wenzhou the six characters "small commodity, big market", which is the representative of Wenzhou's economic model that has been developed for more than 30 years.For example, buttons are the smallest commodities, and the profits are very small. If a company that produces buttons in other regions may not survive for a long time.However, it is different in Wenzhou. The small button industry has developed into a leading product. Moreover, in Wenzhou, many enterprises that produce buttons as the leading product operate across regions and open their factories to markets outside Wenzhou.

How did Wenzhou people open up a big market with "smallness"? This is not something that can be obtained through small troubles.In fact, Wenzhou merchants have a unique model when operating their own small commodities and small businesses, that is, "big business opportunities for small commodities, large supporting facilities for small accessories, and great cooperation for small businesses." The small business in Wenzhou, saying it is "small" means that Wenzhou people have worked hard to start a business, and it is hard to start from "zero".It also contains the highly "fine" and "specialized" characteristics of the product.

The printing industry is one of the main pillar industries of the national economy in Wenzhou, and its annual output value accounts for 5% of the city's total.The development of the printing industry also presents the characteristics of "fine" and "specialized".Longgang Town, Cangnan County, Wenzhou City is a famous hometown of printing, where industrial agglomeration has been formed and the operation of large industries has been realized.Most of the more than 25 enterprises in the city are concentrated here, including 25 enterprises with an output value of more than 50 million yuan and 10 enterprises with an output value of more than 100 million yuan.In this printing industrial park, Wenzhou people have really made small commodities bigger and bigger, and have formed multiple corresponding supporting systems for production, scientific research, information, marketing, and logistics.

In Wenzhou, there are many other specialized and large-scale markets like this: Lingxi, Wenzhou - the capital of plastic weaving Ruian, Wenzhou - Capital of Automobiles and Motorcycles Longwan, Wenzhou—the capital of hardware and sanitary ware Wenzhou Leqing - a famous city of men's clothing Liushi, Wenzhou—the capital of low-voltage electrical appliances Wenzhou Lucheng - Razor Production Base Pingyang, Wenzhou - the capital of gifts ... It is the unique management strategy of Wenzhou people who have made products from small to large and from weak to strong, which has created the brilliance of Wenzhou's private economy.

In the market, the more unnoticed and neglected places, the Wenzhou people can often find opportunities to make money from those markets.For a long time, managing small commodities seems to be the patent of Wenzhou people. They always seem to be careless and tepid. In 1982, many Wenzhou people made a living by popping cotton outside. Gradually, some craftsmen found that many state-owned garment enterprises had a serious backlog of products, so they cleaned up and processed the backlog of waste, and sold them in the market. very good.Gradually and spontaneously formed a gathering place of stalls, this is the embryonic form of Wenzhou's garment industry.

Wenzhou people have a "keep improving" attitude in everything they do. They all have a distinctive feature in the process of operation, which is to constantly make small businesses "big" and "fine".Small businesses are not afraid of being small, but you are afraid that you will not be able to do it properly. As long as you do it well enough, no matter how small a product is, it can create a big market. ◎Small business can grow big as long as it is done—many people have misunderstandings about small business, thinking that small business will naturally develop with the development of the external situation.However, if you are content with the status quo and do not seek to make progress, a small business will always be a small business, and if it is not managed well, it may go bankrupt completely.