Chapter 20 If you want to catch big fish, you must first learn patience

Those who have the same wealth and have endured the pain of starting a business are called entrepreneurs; those who have not endured the pain are called upstarts. Wenzhou businessman Qu Jianle is the general agent of Gold Sanitary Ware in Chongqing. He speaks gentle and behaves elegantly, just like a gentleman.He has gone through twists and turns, moved to Wuhan, Shanghai, Beijing and other cities, and worked in more than ten kinds of industries, from wage earners to small bosses, from electrical appliance small bosses to building materials small bosses, he has been wandering for many years. What a great achievement.Despite repeated battles and failures, the uneven entrepreneurial road did not make him lose his enthusiasm for entrepreneurship, but he cultivated his quality of patience.

In 1995, he took his parents and scraped together more than 200,000 yuan, and opened a building materials store in Chenjiawan, Shapingba, Chongqing, dealing in plumbing accessories, faucets, etc.Entrepreneurship is always difficult. Qu Jianle has to complete everything such as running the business, distribution, installation, and transportation by himself. Once, he signed a contract with a customer worth more than 100,000 yuan. He thought he could make a steady profit, but because the upstream supplier was unable to supply the goods, he missed the delivery time. As a result, not only did the business fail , and also compensated the customer several thousand yuan in liquidated damages.This incident made Qu Jianle realize that if he is still content with the status quo, he may easily earn hundreds of thousands a year, but if he wants to "be bigger and stronger, he must take the route of brand agency", although he may risk failure. Danger.After more than half a year of investigation, he chose the gold medal.

As an agent of Gold Sanitary Ware, the initial investment cost of a store needs hundreds of thousands, and the annual deposit is more than 200,000, which was a lot of investment for him at that time.But Qu Jianle saw it right and let it go. In just one year, he opened three branches in one go. He is optimistic about this brand advantage. "Bitter mind and hard work" is the only way for successful people.Every successful person needs to go through a process of patience, or a process of dormancy, before achieving success.With strong perseverance and endurance, Qu Jianle finally survived the most difficult period and opened up a good development situation. After 2000, his business has been in full swing, opening new stores every year, expanding the scale, and his wealth has also begun to double. In 10 years, his worth has increased by at least 100 times.

No success can be achieved overnight. Wenzhou people can become great after overcoming countless difficulties in the long business journey.As a Wen businessman said: "Without tenacious willpower, you will give up when you encounter difficulties, and you will not achieve anything if you give up halfway." Patience is a unique quality in the grassroots spirit of Wenshang.Most Wenzhou people start their businesses at a low starting point and start late. Their success depends on their patience. They endure more hardships and trials than others. "Do more than others, suffer more than others, be more persistent and patient than others" This is the true meaning of the success of Wenzhou people, and it is also a true portrayal of their unyielding personality.When others stopped, Wenzhou people still persisted; when others were disappointed, Wenzhou people still struggled.This is the secret of Wenzhou people becoming rich before others.

Patience not only refers to enduring the difficulties of starting a business, but also includes enduring the gains and losses of temporary benefits.There was once a young man from Wenzhou who went to a school with only 13 teachers and students to sell the school badge. When he successfully sold the badge to the principal, he told him very enthusiastically that the company would complete the production within one month and send it to the school as scheduled.Don't think that these thirteen school badges can bring him much profit. In fact, the total price of these thirteen school badges is only a dozen yuan, but the cost is tens of yuan. It is a real loss-making business.A month later, the school received thirteen school badges as scheduled. The principal was very excited and publicized them everywhere.A year later, many schools in Gansu wore the school badge promoted by the young man.

This young man lost dozens of yuan, but won the market. In his own words: "Losing money to make money, losing money to make big money."Wenzhou people have always known how to endure in the present and suffer a little loss in business, so as to gain more long-term benefits.Apparently, it is precisely because of this kind of management method that Wenzhou businessmen have been able to prosper for a long time. As the saying goes: "Ten years of sharpening a sword".The patience of Wenzhou people is a commercial means. Only by enduring the pain of sacrificing temporary and partial interests, bearing the burden of humiliation, waiting for opportunities, and putting in the "long-term" business, can they catch the "big fish" in the market.By sacrificing small profits and other means, it can play the role of waiting for business opportunities and establishing integrity, which is much more affordable than making a lot of money immediately.

Some people always want to be fat with one bite, but they don't match their words with their deeds, don't pay attention to credibility, and only do "one-shot" business. This is undoubtedly digging their own grave.A real businessman should regard the sustainable development of the enterprise as the ultimate goal.In this process, the traditional Chinese medicine can endure loneliness and endure hardships.More patience and endurance, less anxiety and impetuosity.Only in this way can we "sincerely do what we can, and gold and stone are opened" to win customers and markets.

◎Patience is endurance——patience is not endurance.Patience is accumulation and precipitation; patience is willingness to fail, willing to be lonely, resigned, and do nothing.Enduring external pressure for a long time will stop the pace of progress.