Chapter 14 Entrepreneurs should never be people who lack courage

Courage is an essential quality in entrepreneurship.Only when a person has the courage to take the first step can he go further. In 2010, Wang Zhenyang had served as the chairman of the Guangzhou Wenshang Shoes Association for more than a year.Since he was elected as the chairman, he has become more and more busy, and he has less and less time for himself.Not only must he be busy with the affairs of the chamber of commerce, but also the affairs of the company cannot be delayed, but he is a person who dares to venture and fight, and has the courage to do it. He maintains this style no matter whether he is the president or an enterprise.

When it comes to Wang Zhenyang, we have to mention "Queen of Flowers".This brand was created by Wang Zhenyang and was once known as the "aircraft carrier" of the shoe industry. When Wang Zhenyang first arrived in Guangzhou in 1997, he walked around the market and found that there was not even a pair of Wenzhou shoes in the entire Guangzhou market!Full of market awareness and pioneering spirit, he immediately realized that a good opportunity to make money had come.Why not ship Wenzhou shoes to Guangzhou for sale?Thinking of doing it, he immediately shipped a batch of shoes from Wenzhou to Guangzhou, and first tested the Guangzhou market.The initial actions made him feel that this market has great potential.The opportunity was not lost, and without hesitation, he rented a small stall in a self-employed commercial street and started the wholesale business of Wenzhou leather shoes.

Everything is difficult at the beginning, because he does not understand the market, this venture caused him a loss of more than 400,000 yuan.But Wang Zhenyang is not discouraged. He believes that this is the initial stage, and a certain loss is a necessary effort. The key is to figure out why it failed. Afterwards, he carefully analyzed the reasons for the failure and revived.This time he was bolder, decisively gave up the wholesale business in Xiaodangkou, and started a brand shoe agent.At this time, he got in touch with the agents of the two brands of "Mingdian" and "Huangmei".The agent told Wang Zhenyang that the shoes of these two brands have a good reputation in Wenzhou, and acting for them will win a better reputation.Therefore, after Wang Zhenyang's careful management, these two women's shoes opened the market in Guangdong in just half a year.

The success of "Mingdian" and "Huangmei" in the market made Wang Zhenyang feel the power of the brand further.With the development of his career to this state, he is no longer satisfied with just being an agent. His goal is to create his own brand.How much courage it takes!Coincidentally, at this time, shoe merchants of all sizes from Wenzhou entered Guangzhou.The agency shoe market was full of flames all of a sudden.This prompted Wang Zhenyang to make up his mind to transform. After in-depth analysis and research on the market, with the help of the previous two brands to lay a solid foundation, one year later, Wang Zhenyang successfully launched his own brand - "Queen of Flowers".Now, this brand is very popular in the market, not only occupying a large market share in Guangdong, but also popular among consumers in Liaoning, Xinjiang, Hubei, Sichuan and other places.

Some people can't help sighing that Wenzhou merchants are always so successful in doing business, but they never thought about the reason why Wenzhou merchants can be successful.In fact, the answer to the question is very simple. In the words of Wenzhou people themselves, it is "dare to attack".Wenzhou people have always been famous for their "courage" in doing business.Once they see an opportunity, they seize it without hesitation, take the lead in the market, and seize the initiative in the market. The market is changing rapidly. If you want to seize business opportunities, you must first have the courage to take the lead.Wang Zhenyang is such a person.He accidentally discovered that there was no Wenzhou shoe store in Guangzhou, and he felt keenly that this was a great business opportunity.Therefore, he didn't care about anything, temporarily put aside his family affairs, and quickly organized the supply of goods to the Guangzhou market.Although the next entrepreneurial road was full of ups and downs, he still took the initiative in the women's shoes market in Guangzhou, which laid a solid foundation for him to create a new brand later.

In military affairs, the key to determining the outcome of a war is to occupy the highest point. As long as you have the courage to control the commanding heights first, you can take the initiative in the war according to the barriers.The same is true for doing business. If you can quickly seize the best market, you will be able to win the final victory.To achieve this, entrepreneurs need to have great courage to make decisions and take the initiative. Wenzhou people have extraordinary courage in the business field, and they do not hesitate to attack when they see opportunities.In their minds, there has never been a word "fear".Some people say that Wenzhou people have a very strong spirit of adventure in their bones, they dare to do and fight.The more inaccessible the place, the more the field that others dare not set foot in, the more courageous they are to try.Driven by this spirit, many Wenzhou businessmen have succeeded. Even in the most difficult period, they can survive and persevere tenaciously.

Entrepreneurship requires multi-angle observation, rational analysis, and mature and efficient operational skills, but if you want to succeed, you must first have the courage to take the first step.Real knowledge comes from practice, and many experiences are gradually explored in practice.Even if you have the perfect plan, it won't make up for it if you don't practice it.How many versions can Wenzhou people imitate before starting a business?No.In fact, many times they don't know what the result of their decision will bring. The only thing they can do is not to miss the opportunity in front of them and go forward step by step.

Courage is an essential ingredient in the entrepreneurial process.For those who want to start a business, sometimes, what they lack is the courage to act. If they have a good dream and a passion, they will never succeed. Courage is the key to open the door of entrepreneurship, and it can provide you with the spiritual motivation to continue working hard on the road of entrepreneurship.Most people in Wenzhou start their own businesses through hard work.There is no market, no funds, no resources, and some only have courage.And it is with a strong and unyielding courage that they have achieved success step by step.

Zheng Chen'ai, chairman of Zhejiang Aubenni Group, didn't know anything about the garment industry when he founded the garment factory.His idea of ​​starting a garment factory came purely by chance.At that time, he lived near a clothing market.The suits in this market are very popular. Zheng Chenai saw that this was very profitable, so she began to pay attention to the suit industry.He learned through TV that the suit craze rising in Wenzhou market is still a novelty in many other cities, which made him immediately realize the potential of the suit market.So, Zheng Chen'ai started immediately, bought 7 sewing machines and started making suits.From this, he created the Albany Group.

◎As long as you have courage, you can succeed——"Courage" means daring to do something, and "planning" means being good at doing it. "Be courageous and resourceful" means that it is commendable to dare to do something, but it is even better to be good at doing it.Otherwise, you will not be successful no matter how much you do.Dare to do is just the first step in starting a business, and only being good at doing can keep you going.