Chapter 2 The first chapter integrates the consciousness of making money into the blood——Wenzhou people's view of wealth

The pursuit of money is a manifestation of self-worth, it can bring a great sense of accomplishment, the more wealth, the more sense of accomplishment. For 18 years, Xu Yunxu has been the chairman of Tengxu Enterprise, and she founded Tengxu Group standing in Ouhai Economic Development Zone, Wenzhou. The comprehensive industrial zone of 80,000 square meters accommodates office buildings, scientific research buildings, factories, star-rated dormitories, etc. Today, 18 years ago, she started with her mother's 5,000 yuan and worked in a family workshop of only 80 square meters. In 1991, 17-year-old Xu Yunxu borrowed 5,000 yuan from his mother and started a clothing business.Every morning at 5 o'clock, she rides a motorcycle and drags several boxes of clothes to the Wenzhou Building Clothing Market to sell.It's a 30-kilometer ride back and forth.She and 8 employees lived in an 80-square-meter factory building and created the prototype of Tengxu clothing.Xu Yunxu, who is naturally optimistic, survived the difficult early stage of starting a business by virtue of his intelligence and ability, and made the business flourish.

With the changes in the market situation, Xu Yunxu promoted the successful transformation of the company. She used to only do foreign orders, but later created her own brand, which greatly improved the competitiveness of the company.She believes that the clothing industry is very passive when doing foreign orders, and the profits are relatively small. Usually, it can only earn some processing fees. If an enterprise wants to go further and develop faster, it must develop its own brand and take the route of independent management .Since then, she started to build her own brand, and spent a lot of money to invite a world-class design team, famous brand clothing designers from Korea and Italy.Since the establishment of an international design team, the profit of a piece of clothing has reached 100%, and the company can create an output value of 100 million yuan a year in terms of brand expansion alone.Now, she has really felt the high returns brought by her own brand.

Xu Yunxu's philosophy of life, "Dream of soaring, eternal sun", just like the name of her company "Tengxu", is always in constant pursuit.When someone asked her how she viewed starting a business to make money, her answer was very straightforward: "The process of making money is more important than the result." For Wenzhou businessmen, 2009 was not an easy year. A crisis made them fall into financial difficulties.This needs to start from Dubai. Dubai is an important investment zone for Wenzhou businessmen in the Middle East. There are more than 20,000 Wenzhou businessmen gathered here. In this economic crisis, a large number of Wenzhou businessmen fell into the sand and suffered heavy losses.According to incomplete statistics, the loss is at least more than 2 billion.

Some people say that this is the inevitable result of Wenzhou businessmen's eagerness for quick success. In fact, this is entirely an inevitable result of the downturn in the global economic situation.In the past two years, since the financial crisis broke out on Wall Street in 2007, the global economic environment has been unstable, showing a continuous downward trend, and even causing political turmoil in some areas.The Dubai crisis is a continuation of this economic turmoil, and Wenshang just became a victim of this disaster. Although many Wenzhou businessmen have lost money in this crisis, in the eyes of most Wenzhou businessmen, money is just a number. They believe that they should not care too much about the amount of money itself. The most important thing in investing and doing business is a process. If you do it with enthusiasm, wealth will be like a snowball rolling bigger and bigger invisibly.

Wenzhou people have not stopped investing. At present, most Wenzhou businessmen have withdrawn their investment in Dubai, and a large amount of funds in their hands are looking for new investment opportunities.Wenshang attaches great importance to money itself, but pays more attention to the process of making money.Wenzhou people have a characteristic, that is, they will never let money make money. It is not terrible to lose money in business, but the terrible thing is that they will never find investment opportunities.The reason why 60-70% of Wenzhou people are big bosses or millionaires is because the vast majority of them are well versed in the subtleties.

In Wenzhou, there used to be a popular saying: "One hundred thousand yuan is a poor household, one million yuan is the beginning, and ten million yuan is considered rich." Wenzhou people will never stop making money, and they will not encounter some difficulties. They stand still and are not discouraged by temporary failures. They know that wealth must continue to circulate, and if it is idle, it will become meaningless.So they immediately bounced back and looked for new investment opportunities. Just like in 2005, many Wenzhou businessmen invested in real estate in Shanghai. The downturn in real estate made many Wenzhou businessmen fall into trouble, and some of them almost went bankrupt.Zhang Taomei is one of them. She spent a lot of money on the Shanghai real estate market and was burdened with a lot of foreign debts.In desperation, she decided to borrow a sum of money from Wenzhou private funds to start over.At that time, a lot of private capital that had just experienced a severe setback was contained, and many middlemen did not dare to lend her rashly.Wenzhou's private capital private lending interest rate has dropped to below 1 cent, and the financial cost is relatively low.Seeing an opportunity, she quickly borrowed a sum of money at an interest rate of 8%. Not only did she repay the loan at an interest rate of 1.2 cents, but she also used the remaining 1.35 million yuan to buy a sand transport boat for rent in Jiujiang, Jiangxi Province, with a monthly profit of 5.9 cents. ten thousand yuan.Many people are envious of Zhang Taomei's booming business. Half a year later, there are more boats like this in Jiujiang, which makes her rent plummet.Zhang Taomei found that there was no profit to be made in this market, and she was actively looking for new investment projects.Soon, she got a piece of information about Riyadh, the capital of Saudi Arabia, attracting investment in Wenzhou. After careful consideration, she resolutely signed up to start light industry and small commodity trading in Saudi Arabia.

For a long time, no one knew what magical energy was buried in this small city of Wenzhou.This made Wenzhou people migrate around and open their shops all over the world.It boils down to desire. A strong desire to make money is the first element of success for Wenzhou people. The process of making money is a process of reflecting self-worth, and the amount of wealth is directly proportional to self-worth.In terms of money application, you must have your own plans. On the one hand, you must be careful about operating costs, and try to reduce costs without reducing quality.On the other hand, after a project is approved, it is necessary to invest decisively and "throw money".Wenzhou people invest in business and charity, which is the embodiment of self-worth.

◎As long as you have the desire to make money, you will be successful——Desire is different from fantasy. Unplanned and unrealistic desires can only increase pain. All desires must be based on legal and reasonable reality.