Chapter 27 To invest in business, first invest in people

Chen Songnan from Shanghai Giant Business Development Co., Ltd. talked about the importance of human relationships when summarizing his years of experience in business. He said: When he first started his business, he lost more than 400,000 yuan at once, leaving only 500 yuan.Then, he used the 500 yuan to treat guests to dinner. There were more than 20 friends present at the time.Chen Songnan sincerely talked about her situation, and hoped that all friends would help.But everyone present here agreed to lend him 20,000 yuan—some of them couldn't even afford that much at once, but they managed to get him through their relatives and friends.When it came time to cash out, there were more than 20 people, 20,000 yuan each, and he raised 400,000 yuan at once.

It may sound unbelievable, but this is how Wenzhou people make friends.As lucky as Chen Songnan, Wenzhou people seem to be easy to hit.It is said that the Chamber of Commerce of Wenzhou people works like this: If you urgently need a sum of money to start a business, you can "spread out hero posts", invite relatives, friends, classmates, fellow villagers and other acquaintances in the same place to participate and explain your situation clearly , then everyone’s average amount of money per person can quickly make up what you need.For example, if you need 80,000 yuan to open a small shop, each of the 20 people present will lend you 4,000 yuan on average.

Seeing this, we may envy the lucky borrower: It would be great if someone would lend me a large sum of money so generously!With this money, what might I do. As Bing Xin said: "A successful flower, people are only envious of her current beauty! But at the beginning, her buds were soaked in tears of struggle and sprinkled with blood of sacrifice." Although the investment road is not like a flower blooming That, but the effort and struggle of the two are the same - without the foreshadowing in the early stage, how can there be any harvest in the later stage? Before investing in business, it is very necessary for you to spend a lot of effort to invest in people and let people pay for you.

How to have the kind of friends who are willing to help you make money regardless of the consequences?Learn from the tricks of Wenzhou people: Trick 1: Making friends is just making friends, not wanting to reciprocate. A Wenzhou boss who is engaged in building materials business said: "Building materials business also needs public relations, but this kind of public relations is not to spend money to buy roads, but to make friends. There are people in my company who specialize in dealing with various government departments and do not bribe them. They just contact every once in a while, let’s sit and chat, or treat them to a meal. I don’t want these civil servants to do anything for me against the principle, but purely to make friends. Time After a long time, they will find that we are not asking for them to get close to them, and everyone will associate with us with confidence. When we become friends, we will inevitably reveal some useful information while chatting, so that we can communicate with each other If I can obtain valuable information for myself, my goal will be achieved.”

Eating, drinking tea, chatting, and socializing with friends when you have time, this is a very normal way of communication for modern people.But just doing this step is not enough. Everyone will understand this kind of friendship as "connection is money", which belongs to the scope of "entertainment".The friends made in this way are well known to everyone. In the final analysis, they are all using each other, which belongs to "utilitarian social interaction". Non-utilitarian social interaction means getting to know others with a heart of making friends, rather than with a utilitarian heart of "usefulness".The public relations department of the building materials boss above made friends with government personnel, and did not ask the other party to do specific things for him after inviting everyone to dinner, and did not make friends with a heart of asking for help.This is not only respect for yourself, but also respect for the other party. Only by communicating with each other in this way can you make friends who are willing to give you your heart. Maybe at any time, he will provide you with useful investment information—although The ultimate value of a friend's existence is still for you to use, but this is a service that the other party willingly and proactively provides, rather than an act of reciprocation that both parties know well.

Non-utilitarian investment in human affection can be expressed in various ways, and Wenzhou people have invented all kinds of investment methods.The trick they are best at and has the fastest effect is to donate to the government's public welfare undertakings and help the government establish a public welfare image.This kind of approach, in a big way, increases the popularity of the company, but in a small way, it is actually a kind of investment in favor, and this kind of favor is very big-solving financial problems for the local government and winning the reputation of the local people.With these favorable factors, how can people in Wenzhou not do business more and more smoothly?

Trick 2: Do not take friendship as friendship, but long-term mutual benefit. Someone once described Wenzhou people in this way: "When a Martian fell to the earth and was caught, Northeast people would ask if it had a registered permanent residence; Beijingers would ask if it had blood relationship with humans; Shanghainese would hold alien exhibitions and sell tickets. Cantonese people will ask which organs can be eaten; while Wenzhou people will immediately invite it to eat, ask if there is any business on Mars, and ask it to help introduce it.” It's a cold joke, but it shows how "motivated" people in Wenzhou are.As long as there is money to be made, even unknown creatures can treat guests to dinner like friends.

Aren't you afraid of aliens? It's all right, I will help him familiarize himself with the environment of the earth, and he will bring me useful information - the Wenzhou people may answer so stupidly. Are Wenzhou people stupid? On the surface, Wenzhou people seem to never know what it means to be "evil heart" and "friends can't stand the wind and rain". They are willing to give to their friends because their friends will return something to them. Long-term cooperation and mutual benefit can go further. The Wenzhou Chamber of Commerce’s loan method mentioned in the previous article is actually a good example: there is no guarantee, but as long as I have it, I will lend you money. Borrowing money also needs to make up enough money for you to use—this kind of self-sacrificing way of helping others, perhaps only Wenzhou people dare to do it.

Of course, the more you invest, the greater the reward.One day, if you urgently need a sum of money to do something, you can also invite all your friends together in the same way, because you have already invested in favors in the early stage, and it is easy to get rewards at this time. Those friends who have been favored by you in the past , even if you are unable to raise enough money for what you need, I will do my best to help you. Trick 3: Let go of all narrow minds and make friends all over the world. We human beings are born with some psychological diseases: we love face; it is difficult to accept criticism from others; we cannot tolerate things we don't like and so on.And what about Wenzhou people?They appear to be naturally immune to these diseases.

It is said that a Wenzhou native surnamed Zeng had some unpleasantness with a passenger when he was squeezing the train, and the two even had a few quarrels.After sitting down, Mr. Zeng found that the passenger was very talkative, and it could be heard from the words that he was a person of status.So Mr. Zeng took the initiative to apologize to the passenger, and felt admiration for his knowledge.When he was about to get off the train, he even exchanged contact information with the passenger and said he would treat him to dinner. After the passenger got off the bus, someone else asked Mr. Zeng, "Why do you still want to invite him to dinner? Just now he obviously said something ugly to you, why did he forgive others so easily?"

But Mr. Zeng replied: "Actually, I have something wrong. Besides, there are many friends and multiple paths. I believe that he will definitely have something to help me in the future." Facts have proved that Mr. Zeng's generosity has reaped the expected benefits. He has been friends with the passenger for more than ten years, and the passenger has indeed extended a helping hand many times when his business needs help most. Wenzhou people let go of face and got the expected benefits. Don't Wenzhou people love face?Of course they also care about saving face, but in their concept, having no money is the most shameless thing.So, as long as there is money to be made, they can befriend the person they just had a fight with and they can befriend the enemy.Because of this kind of generosity, Wenzhou people are all over the world, and their friends are all over the world.The more people you have, the easier it is to do things and have more friends. The news, funds, customers and everything else you need will naturally be placed in front of you by all kinds of friends. Dale Carnegie once said: "Professional knowledge only accounts for 15% of a person's success, while the remaining 85% depends on interpersonal relationships." Wenzhou people can best understand the profound meaning of this sentence. If "just to make money" is the life philosophy of Wenzhou people, then investing in people and connections is an indispensable ability to realize this life philosophy.In a sense, the more relationships you have, the more money you can have, and the more relationships you have, the more money you can make. Based on this concept of making money, Wenzhou people first look for human relationships wherever they go: making friends, looking for township parties, organizing chambers of commerce, etc., they will use all the ways that can create friendship with people, and then use the fastest Speed ​​into the local society.