Chapter 26 Investment Heart Sutra: To invest, you must tap the value depression

Ge Hong in the Jin Dynasty said in his "Baopuzi Mingben": "However, the few things are precious, and the many things are cheap." It is common sense that things are rare.The same is true of investment markets.People in Wenzhou are keen to invest in small and medium cities. In their eyes, small and medium cities are "those with few things". Of course, they are more "expensive" and can obtain huge profits. In fact, not only small and medium-sized cities, but also "expensive" places that can become investment places for "those with little things".Looking at the investment thinking of Wenzhou people, the reason why they can successfully obtain high profits is because they always try their best to avoid competition.Everyone flocks to big cities, but they tend to go to small cities or even border areas. Those investments that we think of as "depressions", they just made a fortune from "the less is more expensive".

According to this idea, then we can also draw a broader conclusion: popular investment projects are far less profitable than unpopular projects; Those who are more expensive" become a "treasure bowl".Therefore, rather than jumping headlong into the fiery investment market and being "burned", it is better to take a step back, return to the unpopular investment place, and make money calmly and calmly. In fact, Wenzhou people did exactly that.For example, when real estate investment was booming, some Wenzhou people chose to invest in commercial real estate and speculate in shops, and made a lot of money.There are also some Wenzhou people who choose to invest in land, and the profits they get are not lower than real estate.For another example, when people in Wenzhou were frantically speculating in stocks and gold, people in Wenzhou tried to speculate in antiques, calligraphy and paintings, and silver, and in the end, they also benefited a lot because of "those with few things".

In short, all the investment projects that have great potential for appreciation and are currently unpopular, and those whose potential has not been discovered are "those with little things" and have huge profit margins. To give a simple example, it is generally believed that expensive commodities have more room for profit.For example, selling a TV set is more profitable than selling a bar of soap.Therefore, it is easy to rush to choose those commodities with larger profit margins and invest in industries such as computers and electrical appliances.But Wenzhou people dared to find another way to invest in some seemingly low-priced and low-profit projects.For example, many Wenzhou people have invested in small projects such as buttons, labels, signs, trademarks, lighters, smoking sets, trinkets, and small toys. Wenzhou grandmas can even pull a store telephone line from home to make a telephone supermarket.These small businesses that ordinary people look down on, because of the small competition, the rewards they get are completely opposite to the efforts they put in.

In fact, small investments in such unpopular projects are more reliable for ordinary people with little capital.Because they are unpopular industries that others disdain to do, you can definitely earn the first pot of gold in your life from investing in these small projects. To sum up, Wenzhou people like to invest in inconspicuous places, not intentionally to appear different, but to have a unique vision.Although the investment of those who become the focus looks very hot and full of temptation on the surface, it is also a trap full of temptation.If you are not careful, the invested capital may not be recovered and will be swallowed up by the fiery market.Although unpopular investment projects are as inconspicuous as depressions, they are full of treasures. As long as you dig hard, you can get huge wealth.