Chapter 245 December 3 The Second Power: Right Core Values

The core values ​​will inevitably rise from simple and internal judgments of right and wrong, moral guidance and behavioral norms to externalized corporate culture, and finally solidify into core competitiveness. Different values ​​determine how companies and individuals settle accounts (calculate big accounts) and how they look at the future (calculate future), thus determining the division and superiority of enterprises in the future. Wantong has encountered many debates and realistic choices in its history whether to be a good person (such as maintaining reputation) or a bad person (such as reneging on debts).Because the short-term cost of being a good person is huge, and the future benefits are often not visible for a while, while being a bad person seems to have a lot of benefits and little trouble at the moment.Therefore, most people tend to choose the latter.

However, fortunately, Wantong chose to stick to the core values ​​and behaviors of being a good person.Although Vantone has spent a huge price and lost a lot of short-term benefits, it has enabled Vantone to survive the collapse of Hainan's bubble economy.Not only that, Vantone's corporate culture guided by values ​​such as "learning advanced, sugar daddy, and following the right path", "good people, good deeds, and good money" has gradually promoted Vantone Real Estate to become one of the most valuable companies in the market. So, what exactly are core values?The so-called core values ​​are the deepest judgments of right and wrong and the choice between good and evil in a company, especially its leaders. It is the most fundamental guideline for the company's future behavior and business orientation.This kind of value actually exists objectively in any company, but when it is not proclaimed everywhere by the leaders, it can only find clues in the historical trajectory of the company's rise and fall; When it is spread or even religious, it becomes a "corporate culture" that can be studied and imitated.

What's more, if it is rooted in the core values ​​of an enterprise and becomes an unshakable tenet or belief over time, it becomes a core competitiveness, the most irreplaceable and irreplaceable ability. Different behavior adjustments induced by different values ​​even determine the various relationships between enterprises and the outside world, thus creating different social ecology for themselves.In turn, different social ecologies define the future living space and development mode of enterprises.It can be seen that any enterprise that can win the future must believe in the values ​​​​of others and maintain a high sense of responsibility to the society and the public at all times.