Chapter 149 July 23 Real estate companies are chickens, projects are eggs

If real estate companies are chickens, projects are nothing more than eggs.I think that with the maturity of the market and the increasingly fierce competition, Wantong should not only focus on the eggs, but should spend more effort to cultivate and condition the chickens that can lay eggs. The leaders of most real estate companies can work on projects, but not the company. The company becomes a subsidiary of the boss, and outsiders can't see the company, only the project and the boss.Generally, if a real estate company does three projects, the boss will not be able to sleep.Working on a project and running a company are two different sets of skills, just like being able to forge iron and being able to run a steel company are two different things.

Since 1998, real estate has gradually become the highlight of my country's economic growth, and it has been prosperous.But in the hustle and bustle, people heard and saw more houses, and talked about projects more.Most of the domestic real estate companies are in the stage of project management. Their projects are valuable, but their companies are worthless. One of the important reasons why Vanke has grown rapidly to this day is that a set of systems was quickly established after listing. Now Vanke is the company promoting projects, not the boss.Vanke is working on more than 100 projects across the country at the same time, and Wang Shi can "play" all over the world.

The reason is that Vanke is running a company and a real estate company.Only by being able to run a company can we continue to develop.Therefore, if Vantone wants to catch up with Vanke, the key is not that a certain concept or a certain house of Vantone sells better than Vanke, but that Vantone wants to narrow the gap with Vanke at the system level, so Feng Lun is quite dissatisfied with himself. He feels that it may take five or even ten years before Vanke can approach the current situation. If any real estate enterprise cannot complete the essential transformation from "doing projects" to "running a company" in the process of survival and development, it will definitely fail in the end.To do a project, you only need to do a good job in the sale and purchase of a product, while "running a company" means to deal with a series of issues such as business model, governance structure, strategic orientation, product research and development, and human resources.