Chapter 140 July 10 Vanke's success is the success of the American model

Vanke's success is actually the success of the American model.At present, Vanke not only understands specialization as concentrating its main business on real estate, but also simplifies all its products into a residential community for emerging white-collar workers in the urban-rural fringe area in practice. Vanke lost to Li Ka-shing in terms of capital strength in mainland China, but it has created achievements in output and efficiency that Mr. Li envied.This result in itself proves that Vanke's American model, which adopts highly specialized and single-product operations and tries to be strong in segmented markets, can take root in China.

Vanke has concentrated its business on real estate for a long time, but it still thinks it is not specialized, so it simply simplifies its products to ordinary houses for the middle class.Today, Vanke's production of houses is like Wal-Mart's opening of stores, and it has formed the ability to replicate on a large scale.The Coca-Cola Company in the United States can become the world's number one company just by selling Coca-Cola, and today China's Vanke has also become the world's leading company in terms of production volume just by selling a small white-collar house. Today, Vanke has taken a step forward in product standardization. Even the main parts and components are designed at the headquarters, and further mass production is driven by the industrialization of housing.Market hotspots are constantly changing, but Vanke has only talked about two words in the past 10 years: "subtraction".Vanke's strategy is: highly specialized, create core competitiveness, promote mass production, and comprehensively improve product quality and service.It is this clear corporate strategy that enabled Vanke to finally complete the multiplication of the company's steady growth while doing "subtraction".

Compared with developed countries such as the United States, the development of the domestic real estate industry is still in its infancy. Domestic real estate companies need to learn from the world's top multinational companies, especially American multinational companies, how to run a business, how to run a real estate company, and at the same time learn how to run a business. Practicing internal skills.