Chapter 135 July 3rd Hong Kong Model

Now, the business models of almost all real estate companies in the mainland can be regarded as the "Hong Kong model", that is, reserve land, dig pits to sell houses, and speculate uncompleted properties; at the same time, the company's real estate business is diversified (covering infrastructure, residential buildings, office buildings, hotels , shopping malls, etc. almost all products).It should be said that this model is often easy to succeed for a single project or a project company with only one project, but it is difficult to say for multi-project or comprehensive real estate companies.

The so-called Hong Kong model, simply put, means that the entire process of real estate development, from land purchase, construction, house sale, and management, is independently completed by a single developer.Usually, after the house is built, the real estate company does not hold the property and sells it directly. Only when the house is not sold well, it is changed to a rental property. After the reform and opening up, the mainland began to have a real estate market, and Shenzhen was the first to form a real estate market.The direct investment of Hong Kong real estate companies in the mainland not only promotes the urban construction of the mainland, but also introduces its development model to the mainland.Therefore, mainland real estate is deeply influenced by Hong Kong.Real estate companies in the mainland have always regarded themselves as "development", and the government, investors, consumers or bystanders have also summed up the "routines" of real estate companies as "development"; people usually call them "developers". ", it seems that "development" is the only mode of real estate companies.

However, the success of Vanke, which is characterized by specialization, shows that the Hong Kong model that China has believed in for many years is not the only business model for real estate companies, let alone the best. The Hong Kong model is not a magic weapon for success in the Mainland.