Chapter 59 On March 18, learn Vanke's homogeneity

Vanke's uniformity, that is, from capital structure, corporate strategy, governance structure, management team, to product production, corporate culture, and brand value, is still the most competitive in the real estate industry.This is not something I can cover with a few words of praise, but a fact proved by the annual delivery of 1.17 million square meters and the turnover of 5 billion yuan. Today, if you walk into Vanke, you will find that investor relations (transparency, integrity), investment management, financial management, human resource management, customer management, and even public relations management are very clear, meticulous and well-organized.Wang Shi's contribution to Vanke is that he never put his energy on the appearance and hype of the project, but was serious, and for decades, he painstakingly built the "Vanke brand car" that could finally drive automatically.

During the five years from 1997 to 2002, the entire domestic real estate industry grew by more than 30% every year, but the average return on equity of real estate listed companies has been declining.Among them, Vanke is the only exception. It not only maintains long-term stable growth, but also broke the news in 2003: the company's business increased by nearly 80%, and the output of a single company ranked first in the world with the delivery of 1.17 million square meters, and the turnover reached 5 billion yuan. China wins.This cannot but arouse the special attention of Wantong, who has always "learned advanced".Therefore, Feng Lun said to Vantone's colleagues: "Learn from Vanke's good example."

The reason why Vanke is advanced is that it has a set of very correct values.As you all know, Vanke solved the property rights problem very early, and it also became a shareholding company very early, and it went public very early. Its entrepreneurs and management team have always strictly demanded themselves with the ethics of professional managers, devoted themselves to their work, and wholeheartedly rewarded shareholders.Therefore, Vanke has formed a whole set of values ​​and company culture (white-collar culture) related to professional managers.Every detail of Vanke's management reveals the resulting professionalism, concentration, meticulousness and rigor.This kind of value and culture has even become the characteristic packaging and unique brand value of Vanke products.

Therefore, for Vanke, the corporate culture and value ethics deeply rooted in managers are its most important winning genes. The success or failure of the company depends on the strategy, and the success or failure of the strategy depends on the governance structure and management team.Vanke's governance structure has advantages.Due to the first batch of shareholding restructuring and listing, coupled with the considerable dispersion of equity, the responsibilities and rights of shareholders, the board of directors and management have been clearly defined. More importantly, Vanke entrepreneurs completed their transformation into professional managers early on, thus avoiding conflicts and shocks among the founding partners of many private enterprises, enabling the management team to be stable for a long time, and developing a systematic Manager culture, rational entrepreneurs and an excellent team of professional managers enable Vanke to concentrate on management and do meticulous work. It not only accumulates local advantages, but also builds an efficient cross-regional management system.

A good company must be good in all aspects in order to be good for a long time. As long as one or two aspects are not good, it will be hindered.Vanke people have achieved "uniformity", so Vanke has created incomparable success among domestic enterprises. To learn Vanke, we must work hard on uniformity, and it is unreliable to pursue a single strategy.