Chapter 264 September 20 How the real estate industry treats customers kindly

In terms of partnerships, Vanke is conceited and relatively closed, and needs to make great efforts to improve it. In 1992, Deng Xiaoping went south for inspection, which set off a real estate boom, and Vanke conquered cities across regions, which was unstoppable. In 1993, under the national macro-control, the real estate market shrank rapidly, and Vanke's cross-regional business suddenly stopped, entering a period of contraction and adjustment.There was a backlog of dozens of Guangri elevators that had been ordered, and it was decided to return the goods and accept a fine according to the terms.Mr. Pan of Guangri Elevator accepted the return but did not accept the fine. He said: "The market has changed, and Vanke has no choice but to return the goods. We can digest the return by ourselves and don't increase the burden on Vanke." This matter deeply impressed Wang Shi and the Vanke staff. Mr. Pan's business philosophy is for the sake of customers.

In the mid-1990s, Vanke began to establish strategic partnerships with suppliers, and Guangri Elevator became the first batch of selected manufacturers. When Liu Aiming, deputy general manager of Vanke Group, was interviewed by a world-renowned performance consulting company, he was once questioned: "Why don't your core values ​​involve partners?" Liu Aiming believes that this question largely explains Vanke's cooperation. The root cause of the lack of capacity – the absence of a collaborative culture. In March 2007, Vanke and its supplier partners held the first Spring Dinner Appreciation Meeting in Shenzhen, Shanghai, and Beijing successively.Representatives of supply partners from construction units, material suppliers, design institutes, sales agents, advertising, law firms and other industries gathered together to accept the thanks from the management of Vanke Group and the managers of major regions. Some of the partners were also awarded Excellent Partner of the Year Award.Yu Liang said at the meeting that the future development of Vanke depends on the division of labor and cooperation with partners and the integration of resources from all parties.Beginning in 2007, Vanke will carry out satisfaction surveys on its partners in order to discover deficiencies and promote a culture of cooperation.

Have you seriously considered how your business gets along with its partners?In the future business society, companies that can better cooperate with more partners will naturally stand out more easily.