Chapter 14 Chapter 9 Fighting Viruses with Viruses: Catching up with the United States requires a "heart strategy"

First of all, China's financial industry must have a huge practical role in promoting economic development, just like the American finance two hundred years after the founding of the United States.This is what I call the real side of finance. The financial governance strategy advocated by Mr. Chen Zhiwu in the book "The Logic of Finance" is in this sense. Not only has China's finance not risen to the level of national strength (what this means will be explained later), but even the most real function of finance has not been fully utilized. First, our stock market is far from being a cradle to encourage technological innovation like the stock market in the United States in the 19th and 20th centuries.

Our stock market serves state-owned enterprises. Have state-owned enterprises made any technological innovations in the past 30 years?Can you come up with one or two achievements and products that are famous internationally?No.The development direction of China's stock market must be towards the direction of the US stock market in the 19th and 20th centuries. In 2009, China launched the Growth Enterprise Market, which I think is a good thing. Although it is far from getting rid of the shortcomings of China's system, it has at least developed in the same direction as the US stock market back then, and began to encourage "entrepreneurship." (The disadvantages of China’s GEM are still: it is obvious that it serves state-owned enterprises, and the proportion of state-owned enterprises is large; administrative interference is serious, and many local governments regard it as government work to get local companies to enter the GEM)

Second, our borrowing consumption is very backward. In fact, in addition to printing money for shopping, borrowing for consumption can also largely solve the economic contradiction of overcapacity after industrialization. I have already said that this is what the United States does. Of course, they eventually evolved into printing money for shopping abroad. In the end, the United States is not overcapacity, but completely out of production capacity, and most of the production capacity in the United States has been eliminated by printing money for shopping abroad. China does not expect to print money for shopping to other countries. We continue to print money for shopping on our own to absorb excess production capacity, and consumption with loans can also be used as a supplement for money printing to solve the problem of insufficient consumption.Of course, the only thing China has done as well as the United States is to stimulate economic growth with government deficit finance. Through the issuance of national debt and "collusion" with state-owned banks, the implementation of Keynesianism has greatly promoted economic growth.

China's finance must first do a good job at the above-mentioned practical levels.The next step is to talk about the virtual strategy. If China's finance wants to become a virtual national power, it means that the power it explodes across the country is the strength of China's RMB against the U.S. dollar, the strength of China's financial products against U.S. financial products, and the power of China's world financial center and the U.S. The world's financial center against the forces. So, how can China's finance form a virtual national power to compete with the United States?

I would like to quote Mr. Dai Xianglong, the former governor of the People's Bank of China. He said that the rise of China's finance needs to meet the following five criteria: first, there must be an internationalized RMB; second, there must be several international currencies operated and managed Third, after Hong Kong, there must be an international financial center like Shanghai; fourth, there must be a voice in the international financial system; and have influence in deciding major financial issues. Dai Xianglong made this remark at the 2010 China Capital Market Forum. He also pointed out that the core of these five points is RMB internationalization, which is the most fundamental symbol of China's financial rise, and it is currently the time to promote RMB internationalization. Favorable timing.

Facing the external conditions of huge foreign exchange reserves formed by the double surplus and the long-term stability of the RMB, China should seize the opportunity to speed up the process of RMB internationalization.Not only through the convertibility of currency current account and capital account, but also through the trust between governments and central banks. In terms of financial products, Dai Xianglong also suggested that China could allow foreign governments, central banks, and large enterprises to issue RMB bonds in China.At the same time, it can also negotiate with relevant countries to expand the use of RMB abroad through specific arrangements.I basically agree with such judgments and measures.

The first thing China should do now is to promote the internationalization of RMB. Since the beginning of 2009, the central government has continuously issued policy signals to support Shanghai's becoming a world financial center, and the media and the government have revealed that they are full of confidence. It's good to have ambition, but you won't get it done if you don't recognize its real difficulties. What is difficult for Shanghai to become a world financial center? Xu Xiaonian, a professor at the China Europe School of Business Administration, partially answered this question: "Don't worry about Hong Kong. The international financial center is not the GDP, not your port, airport, how well-developed your computer system is, or how many office buildings you have. It makes an international financial center. What is a financial center? It is soft power, the legal system, the regulatory system, credit, international credit, the connection with international operations, international talents, and an international business process.”

"OK, which one of these things do you count in Shanghai? So it is a beautiful dream for Shanghai to catch up with Hong Kong as an international financial center. However, to realize this beautiful dream, we must first reform the legal system and reform the regulatory system .OK, we need to reform all these rules and regulations that are not suitable for international financial operations, etc., that is, we need to improve Shanghai’s soft power. What makes a financial center is not hardware, but software.” Indeed, the legal system, regulatory system, and internationalized financial talents are the first huge problems that Shanghai will face in becoming a world financial center.

Leaving aside the institutional level, just considering the language environment as the most basic condition, is there any financial center in the world where English is not popular?A foreigner goes to Shanghai to ask for directions, but no one can answer. How can such a city become a world financial center that provides financial services for the whole world? When it comes to international financial talents, Lang Xianping has a famous statement. He said that China does not have a single master of international financial operations.This may be a bit exaggerated, but I have never heard of such a talent among the Chinese. If there is, you may as well tell me who it is.

However, although what Mr. Xu Xiaonian said is also the core difficulty for Shanghai to become a world financial center, he did not understand the most fundamental difficulty, and he also made a major mistake, that is, treating Hong Kong as an international financial center. Let me first ask, is Hong Kong an international financial center? The answer is no, and Hong Kong is a withdrawal center for international financial predators. Let's first look at how Hong Kong became a superficial financial center.This has to start in the 1950s. At that time, after the founding of New China, a large number of capitalists fled to Hong Kong, and a large amount of capital gathered in Hong Kong.

Next, due to China's own autism and the blockade of the United States, Hong Kong has become the main channel for trade between China and the world. China's huge import and export trade must be carried out through Hong Kong. Driven by the development of Hong Kong's banks and the entire financial industry, the British colonial authorities seized the opportunity to regulate Hong Kong's finance, making it develop rapidly and gradually become the financial center of Southeast Asia.Remember, its financial center status comes from the huge port trade behind it, mainly the import and export trade of mainland China. However, after 1978, with China's all-round opening up, Hong Kong's status as the mainland's foreign trade window has been gradually lost.Is a financial center without trade still a financial center?It's completely empty shell.If you look at other world financial centers, which one is not supported by the industry behind it.London, England, and New York, the United States, have historically become the world's financial centers and maintained such status for a long time, all supported by their strong technological strength and developed industry and commerce.Now Hong Kong has nothing but an empty shell. It has neither manufacturing industry nor the huge port trade in the past. How can it be the world's financial center again. It is true that Hong Kong still collects a lot of money from all over the world today, which gives you the illusion that it is still a financial center. In fact, having more money does not mean it is a financial center.You have to see what the money is for?You guessed it right, the money came to Hong Kong to make money, speculate on Hong Kong real estate, and "financial gambling". The so-called financial center of Hong Kong is at most a deposit and loan center, but also an international money laundering center and a financial gambling center.European and American financial institutions often come to Hong Kong to launder money. The so-called financial gambling refers to things such as gambling contracts and margin transactions.Without the Hong Kong financial center based on actual industry and commerce, it has become a money withdrawal center for international financial predators.During the Asian financial turmoil in 1997, Hong Kong was the center where European and American financial institutions opened casinos to defraud people from all over Southeast Asia. It was also a huge cash machine for international financial giants.After the financial turmoil, countless European and American financial institutions based in Hong Kong have lured various large sums of money from mainland China to Hong Kong to play various gambling projects. In fact, Hong Kong has become a more powerful casino than Macau. It can be seen that Hong Kong will not become a real international financial center if it continues to develop under the current model.In contrast, Shanghai has the conditions to become a real world financial center, because it has a vast industrial and commercial hinterland in the Yangtze River Delta, and Shanghai has been China's science and technology center and industrial center from the end of Qing Dynasty to today, and Shanghai's port trade is also increasing. developed. Of course, the difficulties that Mr. Xu Xiaonian mentioned about Shanghai becoming an international financial center are also true.In fact, the most difficult and fundamental aspects are not what Mr. Xu Xiaonian said, what is the most difficult? It is because China does not have the courage to look down on the world, and it is because the Chinese have no confidence in speaking internationally, like a person with kidney deficiency and impotence. Few people realize that the essence of playing international finance lies in speaking, influencing and controlling public opinion around the world.I explained this point in the conclusion of the first chapter of this book. In finance, the right to speak is very important. Don’t think too deeply about international financial manipulation. If you control international public opinion, you can play international finance . How can a China that has no confidence in going abroad to speak out become an international financial center? If we continue to be obsequious to foreigners and listen to their flicks, we will never be able to build an international financial center. In addition to our own lack of self-confidence, China does not have the right to speak internationally. From an objective point of view, it is also because foreign capital occupies an too important position in China's local economy. Look at the Chinese auto industry that I mentioned earlier. The extent of foreign capital control can be seen.How can these foreign capitals speak for China?These foreign capitals obviously want to hire countless people to fire bombs for them in the media at home and abroad, and to speak for their interests in China. China lacks self-confidence so much that even its gold reserves are stored in the United States. How can we create an international financial center like this? If you are not confident yourself, how can you let the people of the world trust you? In fact, at present, the film and television entertainment industry has not allowed the United States and other developed countries to exploit as much wealth from China as brand exploitation. I said that it is the four-horse carriage that the United States exploits China, just from the potential of this kind of thing.why? First of all, Chinese people haven’t really set off a craze for going to theaters to watch movies. Just look at the number of screens per capita in China I mentioned in the previous article, and you can see it by looking at the total box office of movies in mainland China and the box office of the United States. Secondly, the proliferation of piracy has prevented the United States from receiving a lot of copyright fees from the film and television industry that it should have received. But you have to know that in terms of potential, it is not a problem for the American film and television entertainment industry to double the exploitation in China by 100 times. At present, the signs of this kind of double growth have appeared. movie, that's the hallmark. I have listed all Hollywood movies with a box office of over 100 million since the reform and opening up in chronological order, and you can clearly see this trend: Before 2006, there were very few Hollywood films released in mainland China with a box office of over 100 million, and only four films appeared in more than 20 years.But since 2006, it has gradually increased until it began to appear together. There were five in 2007 and 2008, and there were as many as seven in 2009. Obviously, it is growing at an accelerated rate.According to this acceleration, it will not be difficult for a large number of Hollywood movies with a box office of over 1 billion to appear together in the next ten years. hundred times. The trend of the film industry reflects the trend of the entire entertainment industry. As the number of Chinese people going to theaters to watch movies gradually doubles, and as China’s efforts to crack down on piracy and protect intellectual property rights continue to increase, the box office received by Americans in China Income and copyright fees for entertainment products will also double, and a 100-fold increase is very likely within a decade or two. How much exploitation is this? In the movie industry alone, 20 years from now, it is very likely that Americans will take hundreds of billions of yuan in the box office every year.At this point, the efficiency of the US entertainment industry's exploitation of China will be close to that of US brands.This is a kind of plunder that is even more severe than the imperialist robbery by force.Now that everyone compares financial contests to wars, who can see that the competition in the entertainment industry will also become a huge war in the near future? From now on, China must prepare to fight a "Patriotic War" in the entertainment industry. How to fight is to use the power of the country to support the entertainment industry with the film industry at its core, and to upgrade it to a national strategy for development. We must spare no effort to use the power of the whole country to build a Chinese film production base that can rival Hollywood in the United States. This is not difficult, because the "production technology" of the entertainment industry has not been restricted from "export" like high-tech. As long as you are willing to invest money, you can bring the world's best directors, prop artists, makeup artists, script writers, actors , 3D screen production masters... all dug into China, the Chinese government can even use all national power to serve China's movie shooting, including mobilizing armed troops with live ammunition as props for movies, and planes, tanks, and warships can all serve for free for movie shooting .This has the same profound significance as displaying on National Day. Do you guys think I'm crazy? No, the U.S. government has already done these things. Hollywood and the Pentagon have always maintained an extremely ambiguous relationship. The U.S. military has always been at the disposal of Hollywood and served them for free, including the U.S. aircraft carrier. , at most a symbolic payment to the soldiers. Don't you believe it? Let me give you an example: One day just entering the 21st century, two B2 strategic bombers, two F16 fighter jets, three Marine Corps CH53E helicopters, a UH60 Army helicopter and a Boeing 747 suddenly appeared in the sky above the United States. The aircraft responsible for the modified communication command, this aircraft named "National Air Operation Center" was originally used by the president in the event of a nuclear war; on the ground, there are four special vehicles and more than 50 soldiers; at sea, a The nuclear-powered aircraft carrier with a displacement of 97,000 tons carries more than 80 aircraft and 5,000 sailors. Ladies and gentlemen, is this the U.S. military preparing to dispatch land, sea and air force to Afghanistan to combat terrorism, or is this a large-scale military exercise by the U.S. military? No, this is a large-scale "screen military operation" staged for the filming of the Hollywood movie "The Sum of Fears".To put it bluntly, it is to help set the scene for this movie.You can check it out, the movie was released worldwide in June 2002. In fact, the U.S. government and the military’s support for Hollywood movies began in the early 20th century. In 1915, when "The Birth of a Nation" was filmed, engineers from West Point Military Academy came to the set to help them recreate the details of the American Civil War, and lent antique arms as props. ; The 1924 movie "America" ​​was assisted by more than 1,000 cavalrymen and a military band from the Army... It has become commonplace for the US Department of Defense to dispatch troops to Hollywood. Why does the U.S. government wear the same pair of trousers as Hollywood, just to let Hollywood promote the image of the U.S. military and attract young Americans to join the army to solve the difficulty of recruiting? This reason is obviously not sufficient.The most fundamental reason is that Hollywood is already one of the most important components of the overall national strength of the United States, and the interests it seeks for the United States in the world are already one of the core interests of the United States, not only direct box office revenue, but also promotion The intangible benefits brought by American culture and American values, how many people are keen to buy various American brands and visit various chain stores in the United States because of the influence of American film and television dramas?How many people from all over the world defected to the United States with a longing for the United States and worked hard to become high-end talents?incalculable. It is said that the United States is ruled by a small group of smart people and most fools. As these American politicians with high IQ and high EQ, they can of course settle these accounts. Supporting Hollywood with all their strength is tantamount to maintaining the core interests of the United States! So, will you feel ridiculous about my proposal again?It's not funny at all, if you laugh again, it means you are a fool. When I say that China wants to raise the development of the entertainment industry to a national strategy, it is not based on the value of the entertainment industry itself, nor is it based on the fact that the entertainment industry can create wealth. As I said earlier, it does not create wealth, but only leads to the transfer of wealth. Of course, our first goal of developing a strong entertainment industry is not to use this to transfer wealth from other countries to our country. Our first goal is defensive, that is, to defend against the upcoming American entertainment industry that is swept away in China every year. Horrible exploitation of hundreds of billions of yuan of wealth. That is to say, the first step is to resist American entertainment exploitation and defend our wealth. This is a "Patriotic War" for the entertainment industry. How can we curb the exploitation of the United States? We cannot rely on administrative measures to restrict the release of American films in China, but we can only use market means to crowd out American films. This requires us to make films that are more attractive to Chinese people than Hollywood.Let the Chinese vote with their feet to see domestic movies, and when Hollywood movies are unprofitable in China, it will withdraw by itself. Can China do this? You may say that this is a big joke, how can domestic films beat Hollywood films.I want to tell you that there is nothing our party cannot accomplish.She has basically become the number one in the world in everything. Leaving aside, let’s just say that in the past 30 years, the market economy started in 1978, and the rapid growth for 30 consecutive years is unparalleled in the world and unprecedented; the Olympic medals, starting from scratch, have been ranked first in the 2008 Olympic gold medal list Its position is also number one in the world; when it comes to the Olympic Games, the grand scale and magnificence of the opening ceremony also surpasses any Olympic Games in history.Therefore, the question is not whether it can surpass Hollywood, but whether the party is willing to do it.As long as you can show the posture of doing the Olympics, you will definitely be able to make Hollywood movies. Deciding whether you want to do it or not is worth it.I figured it out and thought it was worth it. The first is to drive out Hollywood movies, so that you can avoid the hundreds of billions of annual exploitation of American movies in the future, and if the Chinese government does not take the initiative to attack, the annual amount of exploitation will definitely continue to rise. From 2005 to 2012, the growth trend of China's film box office revenue is 100 billion per year. Do you think it is impossible?Indeed, in 2009, the total box office of movies in mainland China was only 6.2 billion yuan, but you have to look at the growth trend and the overall potential. The above picture is the growth trend of Chinese movie box office from 2005 to 2012 drawn by Entrepreneur Consulting Company.Among them, the five years from 2005 to 2009 are real data that have occurred. You can see that these five years have grown at a high rate of more than 27% every year. In 2007, it increased by 27% compared with 2006, and in 2008 compared with 2007. In 2009, it increased by 43% compared to 2008. This is growing at an accelerated rate!In just five years, the total box office revenue of Chinese movies has doubled (and tripled): from 2.046 billion yuan to 6.206 billion yuan. The three years from 2010 to 2012 are forecast data. I think this kind of forecast is too conservative. They may think that the box office was so high in 2009 because of the release of many good films such as Avatar, and the growth will start to slow down in 2010.Even according to this conservative estimate, three years later, at the end of 2012, China's total annual box office revenue more than doubled from the end of 2009, reaching more than 14.5 billion yuan.Let's calculate whether it is good or not at the rate of doubling in five years, that is, after five years, the box office will triple what it was five years ago.Then you calculate how much the box office of the Chinese film industry will be in 2029 after 20 years?Let me make a table. To simplify the calculation, the box office in 2009 will be an integer of 6 billion. Everyone can see clearly, according to conservative estimates, that is, according to the rate of three times every five years from 2005 to 2009, China's box office revenue will reach 1.45 trillion yuan by 2029!Based on the current proportion of American movies accounting for half of China's box office, the United States will take away more than 700 billion yuan from China in 2029.is it scary?very scary.The fact is not so terrible, 1.45 trillion yuan has long exceeded the growth limit of China's box office.If you compare it with today’s North America, you will know that in 2009, the total box office revenue of American movies in this country and Canada was 10.6 billion US dollars. I have not found the box office of other movies in these two countries, so I simply assume that people from these two countries Just watch American movies.What is the total population of North America? 330 million.This is the box office revenue of two developed countries. By 2029, China will also be a developed country. At that time, the population will be close to 1.5 billion (China's population is expected to reach a peak of 1.5 billion in 2033), which is almost 5 times that of North America. China should also have a box office of 50 billion U.S. dollars, which is 300 billion yuan. Let's make a discount, 200 billion yuan is the limit of China's box office, okay? It can be seen from this table that China will reach a box office of 200 billion around 2022, and it will stabilize at this figure in the future, and the fluctuation will not be too great.In this way, starting from 2022, the United States will use movies to seize 100 billion yuan of wealth from China every year.In fact, the reality is crueler and more violent than our imagination and prediction. The Chinese box office in 2010 did not slow down as expected by Entity Consulting, but increased sharply.The latest data has come out. According to statistics from professional organizations, the box office in the first five months of 2010 has exceeded 4 billion. As of June 20, the box office in the mainland has reached 4.4 billion. It is expected that the box office in the first half of the year will reach 4.6 billion. The figure surged 80% from the total box office of 2.553 billion yuan in the first half of last year.The industry conservatively estimates that the total box office for the whole year of 2010 will break through the 10 billion mark, far greater than the 8.391 billion we estimated in the above figure.What does this mean?This shows that China's film market is growing explosively, formally forming accelerated growth, and the growth rate is accelerating year by year. Everyone, isn't this extremely scary news?At this rate, the total box office of Chinese films will exceed 100 billion within five years, and reach 200 billion within seven years.The Chinese film industry has quickly become a super cash machine in the United States. It is estimated that the box office of American films accounts for 50% (in fact, this ratio is greater than this ratio. For example, in the first half of 2010, the box office of imported films was 2.6 billion yuan, accounting for 59%, and the box office of domestic films was only 18%. 100 million yuan, accounting for only 41%.) Five years later, the United States will extract 50 billion yuan a year from China, and 7 years later, it will extract 100 billion yuan... This is just a part of the American entertainment industry, and it is more comprehensive. Is it necessary for the Chinese government to protect the wealth of hundreds of billions or even hundreds of billions of dollars each year? Of course it is necessary.The account has not been settled yet, defense is only the first step, and the next step is to attack.After driving Hollywood movies out of the country, the blockbuster movies we made can also enter the world. What we make is better-looking than Hollywood blockbusters, can't we compete with it in the world market? Of course you can, assuming we can take down 1/3 of Hollywood's global market, okay? In 2009, the global box office of Hollywood movies was nearly 30 billion U.S. dollars. Even if the world box office market remained unchanged 20 years later, it would still be 10 billion U.S. dollars.It takes 20 years to defeat Hollywood movies, go abroad from a "Patriotic War" in the entertainment industry, and save 100 billion yuan from the United States every year, and gain 10 billion U.S. dollars from the world every year (actually counting If it grows, it should be tens of billions of dollars). Does China not do such things?The accounts have not yet been settled, and Chinese films can also become the most powerful weapon to promote Chinese culture, and can become the most powerful measure to build China's soft power around the world.This benefit cannot be calculated. Isn't this much more effective than spending millions of dollars to build Confucius Institutes around the world?How much did the Confucius Institute spend? A statistic disclosed by their headquarters is frightening. They built a website (the so-called Online Confucius Institute, where you can check the news online) and it cost 100 million yuan for bidding.Investing in Confucius Institutes is definitely not as good as investing in Chinese films. Confucius Institutes are a business that only loses money but has little or no effect, while films make a lot of money and promote Chinese culture while making money. Among all virtual industries, I think this is the only one that the Chinese government has the ability to complete in the foreseeable time, because its threshold is very low, as long as it burns money recklessly in the early stage, and develops the best equipment and talents in the world. Come on, we will definitely kill Hollywood.Only China in the world is likely to kill Hollywood.Are American directors and stars paid tens of millions or hundreds of millions of dollars terrible? Can't we afford it?The dollar is a bit scary, but what about the yuan?Isn't it scary?Now Chinese directors and actors have reached this price (the film salary is tens of millions of RMB).Then it’s easy to handle. Didn’t I say that after printing money for consumption, the renminbi can appreciate as much as it wants, and it can be calculated at a ratio of one to one with the US dollar. Then 10 million US dollars is just 10 million renminbi. As long as you are willing to spend money, the whole of Hollywood can be brought over in one pot.Of course, after bringing it over, we can't make it the same as Hollywood in the United States. We must have Chinese characteristics. I don't want to say more about the importance of the brand, the brand should also be elevated to a national strategy, the reason is similar to that of the entertainment industry.Only when we have our own national brand can we stop the United States from plundering us with our brand.With our brand against the brands of the great powers, we will not suffer. The first step is to keep the brand exploited by the big powers out of the country. The second step is to attack, create a Chinese world brand and sell it all over the world, so that people all over the world are proud to own it. At this point, the brand has become a sharp weapon for China to seek huge wealth. China has to fight a bloody road in terms of branding. Why do I use such vocabulary and sentence patterns, because this road must be full of difficulties and obstacles, and success must be fought.In the fourth chapter, I said that the internationalization of Haier, Lenovo, and TCL was unsuccessful. Now I will tell you why these companies cannot become international brands at all. It is very simple. The basic logic of the brand. What is China's international brand creation logic? In a word, if a country like China wants to create an international brand, it must rely on revolutionary technology. At this stage, China can only create technical brands. What revolutionary technologies do Haier, Lenovo, and TCL have? Haier Group has only made some small refrigerators in the United States. What kind of creativity is there?The small refrigerator is not an irreplaceable technology. Without the small refrigerator, I can use a large refrigerator, and Haier is not the only one that can make small refrigerators. Lenovo and TCL know that they have no core technology, so it is impossible to become an international brand by technology?What they think of is the route of mergers and acquisitions, to engage in importism, to take over the established world brands of the great powers, and then I will come to produce products through the back door, label them and sell them all over the world.This is actually a good idea, which kills two birds with one stone. On the one hand, it solves the problem of lack of core technology, and on the other hand, it solves the problem of poor reputation (face) of Chinese products. As far as face is concerned, it is indeed a great disadvantage of Chinese products. Brands are largely ostentatious. Chinese products are simply a symbol of shame in the eyes of Europeans and Americans. If you buy Chinese products, you are ashamed to tell others. .Mergers and acquisitions of foreign brands are a good solution to this problem. Why do Lenovo and TCL's seemingly beautiful internationalization ideas also encounter difficulties? I think that many people's analysis is not unreasonable. The big powers will only sell the declining brands to Chinese companies, and they will not sell the good ones to you.You want to buy McDonald's, KFC, Adidas, and General Motors brands, but there is no door.Since Lenovo and TCL only acquired brands that the big powers didn't want, it was a broken shell, and it was useless to buy them.So the route of mergers and acquisitions is doomed to fail. How is the logic of brand creation in China derived? Creating a brand is nothing more than two logics. One is to rely on revolutionary and irreplaceable technology to create products that are irreplaceable by others and are indeed in great demand by people all over the world. You will naturally become a world brand. The most primitive brands are all such brands; the second is to rely on concepts and spiritual "belief". This is a symbolic modern international brand. These brands do not need any core technology. If you become a world brand, even if you create something exactly like them, you will not pose any threat to them.For example, Coca-Cola, KFC, McDonald's, various clothing brands, various luxury goods, Starbucks coffee chain... These are not based on technology, but on cultural potential.Europe and the United States are the representatives of fashion and the symbol of nobility. If you experience it, you will feel as if you are in the sky. Obviously, China, which is a non-mainstream culture in the world, cannot produce the latter kind of international brand at this stage (and in the foreseeable long period of time).And it's impossible to acquire them, they won't sell them to you at all.Therefore, China can only use the first type of brand to create logic. Who makes us an oriental country? If we are also a European and American country, we can use a two-pronged approach to build two types of brands at the same time. Now there is only one way to go, what should I do? It’s no big deal. Japan and South Korea are just like us. They can only rely on technology to create brands. Japan has so many world-class brands (Sony, Panasonic, Hitachi, Sharp, Toshiba, Toyota, Honda, Mitsubishi, Nikon, Canon, Nissan, etc.), and South Korea has at least three (Hyundai, Samsung, LG).In fact, China is going to follow the path of Japan and South Korea.The history of creating world brands in Japan and South Korea also proves that the idea of ​​mergers and acquisitions does not work. If you look at the existing brands in Japan and South Korea, all of them are based on core technologies. If mergers and acquisitions work, they would have done it long ago.Europeans and Americans do not sell good things to us. How does China go this route? I still say that it is only by relying on the party and the whole country system that it is possible to make a bloody breakthrough in scientific and technological innovation, that is, the state strongly supports enterprises to carry out arduous scientific research and innovation.But I want to say that it seems that the eldest son of the Republic (state-owned enterprises) is not this kind of material, so we should stop pinning our hopes of technological innovation on them. The facts show that state-owned enterprises either only rely on their monopoly position to make huge profits, or they are extremely short-sighted and unwilling to invest. Sufficient scientific research strength, because these bosses leave after working for a few years, and the company does not belong to them after they leave. Isn't it a wedding dress for others (the next one) to spend so much effort on technological innovation. So, who is the hope of technological innovation and international brand creation? Of course it is private enterprises. Huawei, ZTE, BYD, and Huaqi are China's hope for creating international brands!You have to admire these lovely private enterprises. They have put out such a huge investment in technological innovation under the condition of extreme lack of funds. They are enterprises that believe that technology is king. BYD: Breakthrough in the core technology of electric vehicles, the world's number one, irreplaceable, Mercedes-Benz wanted it to open up this technology, but BYD refused. Huawei: It is a model of international success relying on independent intellectual property rights and core technologies. It has 7 R&D centers around the world, and its annual investment in scientific research accounts for about 10% of its overall sales revenue. 43% of its 87,000 employees are engaged in Research and development work, as of the end of December 2009, Huawei has applied for a total of 42,543 patents.Among the 3GPP basic patents, Huawei accounts for 7%, ranking fifth in the world.In 2007, the number of PCT international patent applications of Huawei reached 1365, ranking No. 4 in the world. The top three companies were Panasonic, Philips and Siemens. Huaqi Information: Huaqi Information believes that technology is king, and has long-term reserves of more than 500 high-quality professional R&D and technical personnel for software and hardware products. "Becoming an international enterprise that makes the Chinese people proud" is its goal.Its Patriot products are more famous than Huaqi. What needs to be commended is that Patriot has started and won the "Patriotic War" on the brand at this stage. Patriot MP3 Walkman has achieved the first domestic market share in only one year after entering the market, and has already Leading the way in sales for three consecutive years, far behind many Korean brands that have monopolized this field for four or five years, becoming the first national brand in the field of IT consumer electronics products that is ahead of many international competitors; Patriot display equipment And other peripheral products have been ranked the first group in the domestic market, among which the market share of computer chassis has been the first in successive years.爱国者的这些成功的意义非同小可，它标志着中国在便携视听电子产品领域内抵御列强剥削的首次成功，在这些领域打得外国国际知名品牌毫无招架之力，并且这种打败不是靠廉价，而是靠技术！好得很，中国以品牌对抗外国品牌的第一步目标（抵御、防守）就这样被爱国者（在它所在的领域内）实现了。可以说，爱国者已经在外国品牌重重包围的中国本土杀出了一条血路，爱国者的下一步，就是要走出国门去和三星、LG这样的国际品牌一决高下。 中兴：河北中兴汽车是目前国内最具规模的、具有完全自主知识产权及整车研发能力的现代化皮卡、SUV生产企业，是中国第一辆具有自主知识产权国产品牌皮卡车的诞生地。中兴公司是国内同行业中首批通过国家汽车产品3C认证企业，首家全线产品通过电喷发动机“三高”（高原、高温、高寒）环境标定试验企业，全线产品达到或超过欧洲Ⅱ排放标准。公司顺利通过ISO9001：2000版质量管理体系认证、美国RAB认证和海湾认证，被中华人民共和国商务部评定为“中国对外贸易信用体系指定示范单位”。 中国政府就是要支持华为、比亚迪、华旗资讯、中兴这样的企业，这些民营企业取得的成就已经充分表明他们完全有能力成为世界级品牌，像爱国者、华为可以说距离这个目标仅一步之遥，只要政府推他们一把，就一定能跻身国际品牌的宝座。 回顾当年日本同一历程，他们何尝不是靠着政府的力量支撑诸如索尼之类的企业去欧美市场上拼杀，最终杀出了一条血路。 索尼公司的创办者盛田昭夫以新技术为公司生命线，而政府则为他提供源源不断的贷款支持其搞诸如显像管这样的科技攻关，终于打造出了独一无二的产品，成功占领美国市场。 最后，我想说中国要在虚的产业上全面超越美国，就必须让中国文化在世界的影响力超越美国，也必须成为世界科技创新的中心。因为无论是品牌、娱乐业、金融业都与这两者密切相关，这些产业要做到世界第一的位置，必须以文化和技术的世界第一为前提。只有技术，就只能成为日本，而只有同时有了全面的软实力，才会有像今天美国那样既有技术性品牌，也有精神符号性品牌，双轮齐动席卷全球财富。文化的影响是深入骨髓的，这才是真正厉害的国际影响力，必须有朝一日让世界每一个角落的人都对中国品牌如同神灵一样顶礼膜拜，让他们发自肺腑地以拥有中国产品为最高荣誉、最大的面子。 此外，我还要提出，中国要真正成为像美国一样的富强国家，还必须寻找下一家接棒者。世界上不存在哪个发达国家是靠自己的国民辛苦劳作而过着富足生活的，凡是发达国家，必须有能力让别国的劳动者为本国生产物质产品，而本国人则大多数从事服务业的清闲工作。 中国实施印钱购物，就是开发出本国人的产品生产能力的极限，靠自己的劳作过上富足生活。但这样的富足生活绝非真正的发达国家的人民所享受的那种富足生活，因为我们的大多数国民还要去从事产品生产的劳苦工作。 要走向真正的富足生活，就必须进一步地把我们的大部分国民都从产品生产中解放出来，怎么才能做到这一点？ 这只能靠我们在印钱购物实现初步富足的基础上，进一步推进科技创新、推广我们的文化、创立我们的世界品牌、把我们的影视娱乐业推向全球，让这些逐渐成为为我们获取财富的强大手段。到了这一步，我们就可以找到一个X国，我们为这个国家提供品牌、娱乐、专利产品，我们收取天价的品牌费、票房、专利费，X国则靠巨量的制造业产品才能换来我们的这些东西，这种关系，就如同今天的美国与中国的关系一样。 我们做了那么多年的美国打工仔，我们是该把自己也变成美国，同时也在全球寻找我们的打工仔了。