Chapter 27 Chapter 26: Changing Expectations (1)

Rules are often made to be broken, as the saying goes, "better to ask for forgiveness than to ask for permission" illustrates this truth.Majority rules are like public managers at the lowest level, keeping within bounds those who don't know what to do.If you ask someone how to make a movie, how to start a company, how to get into grad school or run for office, they will give you a long list of ways to get support from people in the industry step by step, such as finding an agent, raising start-up capital , pass exams, gain recognition, etc.Most people choose to play by the rules...but some don't.It's extremely important to remember that there are often new ways to work around the rules, outside the box, and find new ways to achieve your goals.For example, when most people are crowded on the main road leading to the highway and wait in the endless queue, some adventurous people take the side road and reach their destination faster.It is true that some rules exist to ensure safety, maintain order, and form a process that serves the majority of people. However, it is worth trying to question the rules. After all, when the conventional road is blocked, the bypass side road can bring You achieve your goals.

Linda Rotenberg of Endeavor tells a story about breaking the rules about two fighter pilots who share their learning experiences with each other.The first pilot said: "My mentor taught me 1000 rules of flying a fighter jet." The other said: "My mentor only taught me three." much more.The second person went on to say: "My mentor told me that there are three things that must not be done, and I can handle the rest by myself." This story shows that it is better to master the few things that are against the rules than to remember what you think you should do. many things.Furthermore, the story serves as a reminder that there is a huge difference between rules and advice.Once the advice tapers off, you'll find that there are often far fewer rules than you might think.This is exactly how Linda leads Endeavor: They only tell each franchisee what not to do, and the rest are completely up to them.

change expectations There is another way to break the rules: by breaking the expectations of yourself and others.Computer expert Armen Berjikly always thought he would continue his career at a high-tech company.When he was in college, he majored in computer science, and he studied management as a graduate student.After graduation, Alman went to a company called Echelon as a product manager.Everything went so smoothly, he was respected in the company, and his career development prospects were clear.However, news of his friend's illness changed all that.Arman's best friend suffers from multiple sclerosis. He was deeply touched by his friend's condition and wanted to do something to help her.So, he used the time after get off work and on weekends to build a website - "This is MS" (This is MS).The site offers a wealth of information about multiple sclerosis and its treatment, as well as a private forum for patients to share their experiences with the disease.The website quickly attracted a large number of visitors, and people were too eager to have a window to talk.Alman suddenly realized that his behavior had touched people's nerves and thought of them.He decided to build a bigger site where everyone could anonymously share their experiences with the disease.The new site was named "The Experience Project" (The Experience Project), and soon had a group of enthusiastic users.However, Alman began to face a dilemma: Should he continue his stable job with a reliable salary and a clear career development prospect, or should he devote himself to running the "disease special website" full-time, with an uncertain future?