Chapter 18 Innovation is actually spiritual progress

"Innovation" may be something that the media and the public pay more attention to now, and it is also a relatively fashionable word.Everyone talks about their innovations, but there is one thing in common: the three sentences are inseparable from the industry, and none of them are divorced from their own products.Liu Jun is talking about Lenovo's computer; Niu Gensheng is talking about milk; the boss of Changan Automobile is talking about cars; the boss of Patriot is talking about his MP3 and MP4, and everyone else is no exception.Everyone also talked about innovation, and they all said that we must innovate independently, and don’t let foreign capitalism strangle our necks. They also said that we are still very backward, and we must first do the basic work well before innovating. We cannot compare with other countries. .

To be honest, I don't quite understand the independent innovation that everyone is talking about.I don't know whether independent innovation means that each company and each industry does its own thing internally. If so, innovation is actually very difficult.Innovation is the discovery of new fields, often in those cross-industry areas, where no one pays attention to a new world.If you close yourself off and only care about one-third of an acre of land in your own home, it will be very difficult to innovate. The corporate innovation I imagine must first focus on the broad needs of human life, and also take the spiritual progress of human beings as the premise.The most terrible enemy of innovation is that it cannot fundamentally take spiritual progress as the premise, because only spiritual progress can discover and create beauty. Without spiritual progress, innovation becomes empty talk. The so-called innovative products are some novel appearances but no practical Meaningful flower shelf.If this empty phrase is turned into an empty slogan by some people who are eager for quick success, then everyone will go to the opposite side of innovation.

I have always believed that the soul and spirit of a person can be enlightened, and this revelation may sometimes be a book, sometimes a conversation with someone, or an event, or a work of art , is a poem, or a little story in Buddhism, or a smile of Venerable Ananda.In Zen Buddhism, this kind of spiritual revelation may be a sudden shout, or a punch, or the sound of a small stone hitting the bamboo when sweeping the floor, etc.At a certain moment, in a certain state, these events resonate with the human mind, and the human soul is enlightened.In any case, any enlightenment is an activity from the heart of the individual, and basically has nothing to do with others, and the experience of others is not very useful.Others get enlightenment in one way, but it may not work for you.So there is a saying called "self-witness", imitation is useless, the revelation of the soul cannot be simply repeated.

Innovation is essentially the enlightenment of the soul and the progress of the spirit.The book I am writing, summed up its theme, is actually my mental journey from material pursuit to spiritual pursuit.A person walks the only way from material to spiritual, and I regard the enterprise as a person, and I also walk the only way.In an enterprise, there are not only market methods and business management that lay a material foundation, but also a high-level spiritual pursuit.As a SOHO company, our job is to provide high-quality housing, and at the same time, infuse our spiritual concepts of pursuing nature, humanity, environmental protection, and harmonious coexistence between people.Through each of our products, we can actually see our ideals.If I were to define my company, I would say that we are a company that shares ideals with the public.